Background

Self Initiated Brief Deliverables

Orbit which means (an area of activity, interest, or influence / the regularly repeated elliptical course of a planet) is a traveling guide aimed at students about to graduate or have graduated their final year. Traveling is the greatest way to escape and find out what is really out there in the world. To see how others work, communicate and live their life.

To create a publication on the top 10 places to visit around the world focusing on the best sights to see and cultural activities.

The list of places must inform students how to get there, be affordable and offer job alternatives to raise money to get to their next destination.

The pack will act as a bucket list of things to do for students after they graduate.

PublicationPostcardsWall Map

01 Concept

To brand and create an identity for a traveling publication, to some of the most interesting places to visit around the world.

Publications

Research into existing publications influenced the aesthetic of the Orbit publication. These publication where heavily photography driven giving audiences a voyeuristic view of the potential places to visit around the work.

Visits

Visits to travel agencies and independent book stores informed the design by speaking to specialists in the field to help define the tone of voice as young, exciting and informative.

Visual Research02

Concept

The with the circumflex over the top influenced the logo design as it represented a navigation symbol which relates to travel

It also represents length and a particular quality which relates to the time it takes to travel the world and the style of the publication.

Outcomes

Cocogoose and futura where experimented with typographically due to the letter o creating a perfect circle to represent the phrase orbit and to represent the image of a globe.

Final

The final resolution was selected due to the themes of travel and the work being easily identifiable in the first the letter form.

Logo Development03

Logo

The logo acts as the masthead for the publication with a primary and secondary logo for other proposed printed material for the brief.

Dimensions

The dimensions of the publication work at A5, the small book was created to make it easy for readers on the move. Linking contextually to the concept of travel for practicality.

Branding Guidelines04

A5148 m

m

210 mm

Layout

Each location is numbered counting the top 10 places to visit round the globe. The places within the publication where influenced by the orbit of the earth and follow round in a circular nature to create visual synthesis.

Aesthetic

The final publication takes on a simplistic layout, with photographic driven content to allow users to get an insight into the places they could travel.

Final Resolution05