Final Report

Organic Forum Japan Inc.

2-22-8-7F Hatchobori, Chuo-ku, Tokyo 104-0032 Japan

E-mail info@ofj.or.jp TEL 03-3523-0028 FAX03-3523-0861

Organic Lifestyle EXPO 2016

18-19 November

TOKYO INTERNATIONAL FORUM https://ofj.or.jp/

Final Report

1st Organic Lifestyle EXPO Date: November 18, 2016 (Friday) and 19 (Saturday) Venue: Tokyo International Forum Exhibition Hall 1 and outdoor space Hall: 3000 m2 Lobby Gallery : 700 m2 Outdoor : 1650 m2

Total space: 5.350 m2

Organizer: Organic Forum Japan Inc. Organizing Partners: FTP / GON / LOHAS WORLD Supported by: Ministry of Agriculture, Forestry and Fisheries、Kisarazu-city Sponsored by: LAWSON, NATURAL LAWSON, Radix, Radish Boya, SHARE THE LOVE, avanti, DAICHI WO MAMORUKAI, RELIEF FARMS, E-Supportlink, Ltd. Cooperation: IFOAM Japan and Related associations, organizations and media Event Planning: Organic Forum Japan Program: Various seminars and workshops / displays and events related to health and wellness / outdoor market Management: Organic Forum Japan Official website: http://ofj.or.jp/en/

Exhibitors: 193

Exhibition Scale:

(Indoor): Standard booth (W 3 m × D 2 m) 130 booths

(Outdoor): Market tent with simple stands (W 2 m × D 2 m) 50 stands

Visitors:

18.11.2016 (Fri) Sunny 10,202

19.11.2017 (Sat) Rain/Cloudy 9,588

Total 19,790

Seminars & Events

48 with over 2,000 participants

Exhibitors/Visitors

1

Exhibitor List

2

Taste (Food)

AEON TOPVALU / Akita Zakkoku Mura / Alishan / Alta Organic

Network /Alternative Farm BIWAKO / Anmusubi / BIO COOP /

BIO Marché home delivery service /

BIOPROJECT / CHASANDAI / Chicory-mura / COCOWELL /Dendenmushi /

Food Culture Club / Fukushima Prefecture / FUKUSHIMAYA /

Grains' Intiative NPO / HONDA SHOTEN / Ikimononinsyo Association /

Island Organic of Goshikicho Awaji-shima /

JA-Midorino Promotion Council for Organic

Agriculture / Jidainokai / Kahokuseiyu / Kakizaki Shoyu / Kanazawa Daichi /

Kitakata Yuki-no-wa / LAWSON / LIFE CORPORATION /

Marine Stewardship Council /Maruya Hatcho Miso / MAVIE CORPORATION /

MIE PROJECT / Minamide-seifun /

MOA Nature Farming and Culture Agency / Morita Soy-Sauce /

MURAKAMI MELIYASE / MUSO / N. HARVEST /

Nerola Aroma&Cosmetics / NICHIFUTSU BOEKI / Tomita Farm /

Organic Fukuahima-Adachi / Organic Partners & Sharegarden /

Partners Japan YAMATE / Saito Ham / Sanwa Nosan Ltd. /

Shimane Organic Farm Co. Ltd / Shimane Prefecture / Shizennoho /

Shumei Natural Agriculture Network /

Sirokuma-Hokkai Foods / SlowCoffee / Sumiya Bunjiro Brewery /

Teresa Farm / Terra Burgers / TOHTO CO-OP /

TOKACHI SHINMURA FARM / Umajimura Agricultural Cooperative /

Unionfarm Group / Unite / Watami Farm / Whole Food Association /

YAMAKI JOZO / Yatsugatake Nanroku Farm /

YATSUMOTO TSUSHO / Yoko-biofarm

.

Exhibitor List

3

Nuture

bebemeshi for family / Greenfield Project /

Organic Agricare Narunaru / REBIRTH SHOKUIKU LABORATORY

Wear

AEON TOPVALU / Again Inc. / AVANTI / GAIN /

Iwaki OtentoSUN Enterprise Cooperative /

NPO HIRONO WAIWAI PROJECT /

Marilia Scandinavia Shopping Service / Mind Matsui / NS Cooperative

Care (Personal Care/ Cosmetic)

Abios / AEON TOPVALU / ALLES BEAUTY / BIYOYAKURI /

CHAOTIC ORIGIN DUB / CRECOS / FRESH / From Far

ast / Ftime / Hatsuga / ISIS / KAMITSUREN/ KENHAN / LILIELEIN /

Logona Japan / LOHAS WORLD / MIEUX /Musubi（CODINA) /

NAKAMURA SYOKUBUTSUEN /

NATURAL HEARTY MARKET / Neo-Natural / NIHON GREEN PACKS /

Optimal B / Panoco Trading / re・make / Rethera / RINGAH /

THE SYNERGY COMPANY JAPAN /Trilogy/Herbfarmacy/NAOBAY /

URBAN RESEARCH / Wiese / YOUMEI LABO

Heal (Aroma)

CHARIS SEIJO / ETHICAL BEAUTY Association / Hidamarido / MERCI /

VIP GLOBAL

Exhibitor List

4

Live

ALEPPO SOAP TRADING / Crayonhouse / Daiousyoukai / FUNFUNFAM /

LEON INTERNATIONAL / MADE IN EARTH / MIHAMA TSUSHO /

Natural×Funeral / R&D CO.,LTD. / WAN-NO-HANA / Wildtree

Protect

GIAHS Wide Area Cooperation Promotion Meeting / Noto Regional GIAHS

Executive Committee / Numazuno,odashi(kakurasuisan) / SEEDS OF LIFE

Revive

E. DESIGN / Minna Denryoku

Learn (Certifiers & Information)

AFAS Certification Center / Control Union Japan / JONA / Leafearth /

IFOAM Japan /IFOAM Asia/ALGOA / Kisarazu City /

Organic Agricare Narunaru / Whole Food Association

* Exhibitors in BLUE－Click for ｌink to website.

* Exhibitors in BLACK do not have a website.

Exhibitor questionnaire

28%

43%

24%

5%

非常に満足

満足

普通

不満

67%

33%

販売した

販売しない

1%

5%

8%

18%

45%

17%

6%

販売中止

1,000円以下

1,000～5.000円

5,000～10,000円

10,000～100,000円

100,000～200,000円

200,000円以上

Satisfaction level

Very satisfied

Satisfied

Average

Dissatisfied

Sales at booth

Yes

No

2 days sales results at booth

selling discontinued

Below 1,000 yen

1,000 to 5,000 yen

5,000 to 10,000 yen

10,000 to 100,000 yen

100,000 to 200,000 yen

200,000 yen or more

13%

43%

44%

0%

参加する

参加の方向で検討

要検討

参加しない

Are you planning to participate next time?

Participate

Will consider participation

Uncertain

Will not participate 0％

5

31%

69%

Visiting Purpose

Mainly businessnegotiations

Personal interest,shopping

20%

0%

3%

10%

12%

10%

1% 2%

5%

5%

4%

4%

4%

1%

19%

Retailers · Department stores · various specialty stores

Food service · restaurant · school lunches · meals related · food manufacturer

Fashion · Apparel related

Beauty and health related

Wholesale / trading company

Manufacturer / producer

Hotel · Inn · Accommodation

Housing · Building · Store material related

Mail order / information / IT related

Publication / Media

Government agencies / public agencies

Consulting · Staff recruitment . Legal services

NPO · NGO · various organizations

Research · Academic Fields

Other

13%

31%

18% 3%

12%

23%

10代

20代

30代

40代

50代

60代以上

29%

71%

G 男性

女性

Visitor Questionnaire

11%

19%

10%

14% 12%

26%

8%

買い物はしていない

1,000円以下

1,000～2,000円

2,000～3,000円

3,000～4,000円

4,000～5,000円

5,000円以上

51% 42%

6%

1%

来場者 満足度 非常に満足

満足

普通

不満

Questionnaire returned by 500 people in two days.

By age

10’s

20’s

30’s

40’s

50’s

Over60

Gender ratio Satisfaction level

Male

Female

Very satisfied

Satisfied

Average

Dissatisfied

How much did you spend on your shopping?

Did not shop

1,000 to 2,000 yen

2,000 to 3,000 yen

3,000 to 4,000 yen

4,000 to 5,000 yen

5,000 yen or more

22%

9%

3%

10%

12%

11%

1%

2%

5%

5%

4%

5%

4%

1%

6%

Registered Visitor Breakdown

6

Theme Presentation

Seed Exchange

Animal Welfare

7

Farmers Market & Entrance

8

In the Hall

9