organic mussels

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Growing the success of Irish food & horticulture AIDAN COTTER CHIEF EXECUTIVE BORD BIA 28 JANUARY 2009 Growing the success of Irish food & horticulture Organic Mussels from Ireland.

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Page 1: Organic Mussels

Growing the success of Irish food & horticulture

AIDAN COTTER

CHIEF EXECUTIVE

BORD BIA

28 JANUARY 2009

Growing the success of Irish food & horticulture

Organic Mussels from Ireland.

Page 2: Organic Mussels

Growing the success of Irish food & horticulture

Source BIM

Bottom; 9173

Rope; 5717

2013 Mussel production Ireland, 14 900 T

Source FAO 2011

Over 50% of Irish mussels are

certified organic.

France 35%

Denmark 18%

Netherlands 17%

Germany 11%

United Kingdom

9%

Ireland 8%

Other (scandanavia..)

2%

EU production edulis 190KT (FAO 2011)

Page 3: Organic Mussels

Growing the success of Irish food & horticulture

A quality standard regulated by the EU Commission (710/2009):

Respect of nature and biodiversity

Responsible sourcing of seed from sustainable stock

Sustainable environmental and waste management.

Organic mussels from Ireland: Key points

By working with local communities & wildlife

groups organic mussel producers are

constantly improving their commitment to the

environment.

Page 4: Organic Mussels

Growing the success of Irish food & horticulture

A quality standard regulated by the EU Commission:

A sustainable management plan following the principles of organic production.

•Appropriate waste management planning (Waste reduction, and recycling with the

objective of eliminating non-recyclable materials).

•Responsible sourcing of seed from sustainable stock.

•Respect for nature and biodiversity; awareness of protected areas.

•Removal of bio-fouling only by hand or physical means

•Energy conservation and the objective of using a renewable energy provider.

•Visual, noise and odour impact reduction. All floats are grey to minimise visual impact

apart from those necessary for navigational purposes.

Organic mussels from Ireland: Quality standard

commitments

Page 5: Organic Mussels

Growing the success of Irish food & horticulture

Ireland has designated 423 Sites of Community Importance, with a total area of 13,553

km², totalling 10.7% of the country’s terrestrial area. There are 96 sites with a marine

part; the marine SCI area totals 6010 km². http://biodiversity.europa.eu/search?q=natura+2000

Respect for nature and biodiversity

Page 6: Organic Mussels

Growing the success of Irish food & horticulture

Rich in proteins with a low calorie count, mussels form an essential part of

a healthy diet.

Mussels are rich in the 5 selective minerals for the development and function

of the brain and central nervous system: iron, zinc, copper, iodine, and

selenium.

Rich in unsaturuated omega 3 fatty acids, known for their benefits of the

cardiovascular system.

Mussels are a rich source of vitamins such as B1, B2, B12 and vitamin E. They

have good anti oxidation properties.

Organic mussels from Ireland: High nutritional value.

Page 7: Organic Mussels

Growing the success of Irish food & horticulture

Organic mussels from Ireland: High nutritional value.

Source FAO

The 5 « brain selective minerals1 »: iodine, selenium,

iron, zinc, copper.

1. Essential for human brain development.

Page 8: Organic Mussels

Growing the success of Irish food & horticulture

Source: Biofach 2014

The European organic food market

Page 9: Organic Mussels

Growing the success of Irish food & horticulture

Pastureland

Ireland Europe

80% 40%

Natural advantages : Preserved Environment

Page 10: Organic Mussels

Growing the success of Irish food & horticulture

Origin Green- little heavy industry

Page 11: Organic Mussels

Growing the success of Irish food & horticulture

2012 National Residue Plan Results Released by the Department of

Agriculture, Food and the Marine (released August 2013)

The NRCP, which was approved by the European Commission, is an important

component of the Department’s food safety controls and is implemented under a

service contract with the Food Safety Authority of Ireland (FSAI).

With over 20,000 samples tested in 2012, the results show a continuation of the

trend over a number of years of a general absence of residues in Irish food

products.

http://www.agriculture.gov.ie/press/pressreleases/2013/august/title,71355,en.html

Little heavy industry:

Low level of environmental contaminants.

Page 12: Organic Mussels

Growing the success of Irish food & horticulture

Organic mussels from Ireland:

Low level of environmental contaminants.

6. CONCLUSIONS This study has demonstrated that levels of dioxins, furans and PCBs (both DL-PCBs and the

indicator PCBs 28, 52, 101, 138, 153, and 180) in Irish fish, farmed mussels and prawns are well

below the relevant legislative limits for these contaminants. The results of the study are in line with

those from previous FSAI studies on dioxin levels in fish and also studies on meat, milk, and eggs, and

confirm that dioxin levels in these foods are relatively low compared with data for similar

products from more industrialised countries in the European Union.

Page 13: Organic Mussels

Growing the success of Irish food & horticulture

http://www.fsai.ie//enforcement_audit/monitoring/shellfish.html

Page 15: Organic Mussels

Growing the success of Irish food & horticulture

Video:

http://www.youtube.com/watch?v=ZGvKoz8FP5o

www.origingreen.ie

Page 16: Organic Mussels

Growing the success of Irish food & horticulture

www.origingreen.ie GHG Emissions EU Dairy

Source: EU JRC Evaluation of the livestock sector's contribution to the EU

greenhouse gas emissions (GGELS) GHG Emissions EU Beef

Page 17: Organic Mussels

Growing the success of Irish food & horticulture

Agriculture uses 70% of the world’s

freshwater

46

24 24 21 20 16 8 8 2 1

0 0

5

10

15

20

25

30

35

40

45

50

Ireland has a very favourable water stress index (% of territory under water stress)

Source: Yale University

Page 18: Organic Mussels

Growing the success of Irish food & horticulture

Decide on

Target Areas

Agree Baseline

Period

Set Timelines

& Targets

Annual

Progress Report

Independent

SGS

Verification

Page 19: Organic Mussels

Growing the success of Irish food & horticulture

Areas covered by plans........

Raw material sourcing: at least 1 target: Suppliers with recognised certifications - Develop sustainability initiatives with suppliers - Engage on areas such as welfare &

biodiversity.

Manufacturing processes: at least 2 targets

Social Sustainability: at least 1 target Health & Nutrition, Community Initiatives, Employee wellbeing

Page 20: Organic Mussels

Growing the success of Irish food & horticulture

20

COMPANY RECRUITMENT PIPELINE

310 Companies Registered

205 companies at workshop/plan

development phase

100 plans submitted

Over 85% of exports

Page 21: Organic Mussels

Growing the success of Irish food & horticulture

Ireland 50%+ organic

Low environmental impact

Superfood nutrional value

Food safety

Preserved environment

Sustainablility charter

Origin Green

Summary

Page 22: Organic Mussels

Growing the success of Irish food & horticulture

AIDAN COTTER

CHIEF EXECUTIVE

BORD BIA

28 JANUARY 2009

Growing the success of Irish food & horticulture

Thankyou.