organic seed alliance - organic seed growers conference
TRANSCRIPT
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YOU ARE THE HEADWATERS…
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I’VE WORKED DOWN STREAM FOR YEARS. WAY DOWN STREAM.
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ADVERTISING IS A POWERFUL WEAPON;
Be careful where you point it.
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A FEW DINERS FROM OUR NATIONAL TABLE.
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HI, WE’RE AMERICANS AND WE DON’T REALLY KNOW WHAT WE’RE EATING.
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SOME FOODS PLAY OFFENSE TO DRIVE MARKET SHARE.
$42mm as a 30 billion dollar industry
$27mm as a 10 billion dollar industry
$16mm as a 1.3 billion dollar industry
$15mm annually driving a 200% sales increase
BeefMilk
OJPistachios
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SOME FOODS ARE PLAYING POSSUM WITH RESPECT TO MARKETING.
Organic $0.00 as a $29,000,000,000 industry
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SOME “FOODS” ARE ON A TOTAL BLITZKRIEG TO HAVE IT THEIR WAY.
MONSANTO LOBBYING SPEND:
more than $5.1mm
more than $8mm
more than $8.6mm
nearly $9mm
2011201020092008
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SO HOW DO WE RESPOND FROM AN ORGANIC SEED PERSPECTIVE?
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SOME DO GRASSROOTS ADVOCACY WORK.
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SOME PRODUCE DOCUMENTARIES.
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BUT WHAT IF THE BEST WAY TO COMPETE WITH CONFUSION AND MONSANTO IS TO...
Collaborate Broadly?
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COFFEE COMMON A HUMBLE EXAMPLE.
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WHAT IF SOCIAL ENTREPRENEURSHIP IS THE RESPONSE WE NEED?
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WHAT CAN WE LEARN FROM ETSY?
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Seedsy?
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COMMON SEEDS IS CONCERNED WITH:
How the organic seed story can be told more broadly?
How we can connect the “headwaters” concept to the plate?
What are the opportunities?
Who is our coalition?
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Let’s discuss! Email [email protected]
Twitter @BBrosAdam