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Organic Takes Fast Casual2:00 – 3:15 p.m.
Nancy Coulter-Parker | Founder, NCP Content & Consulting
Seth Goldman | Co-Founder and TeaEO, Honest Tea
Michael Berger | Founding Partner & VP Supply Chain, Elevation Burger
Susan Grelock | Sr. Manager Communications Planning, Amy’s Kitchen
REFRESHINGLY HONEST3
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1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
World’s 1st
organic certified bottled tea
World’s 1st Fair Trade bottled tea
Honest Kids
Honest Kids sweetened only with fruit juice
Honest Fizz & Fresh Brew
Convert Honest Fizz to organic
Mission-Driven Innovation & Growth
REFRESHINGLY HONEST5
“Someday, if the organic food movement wants to point to a moment in time when organic became mainstream,
this may be it.”
Wendy’s Brings in Organics!
April 29, 2015--
• Founded in 2005 (Falls Church, VA)
• Franchise driven growth beginning in 2008
• 55+ restaurants open currently
• 70+ restaurants projected by end of 2016
• Operating in 7 countries (USA, Mexico, Bahrain, Kuwait, Qatar, Saudi Arabia & UAE)
History
• Exclusively Serving Organic Proteins:
100% Grass-Fed, Free-Range Beef
Grilled Chicken (Sandwiches, Salads & Tenders)
Hardwood Smoked Pork Bacon
• Vegetarian and Vegan Burgers
• Fresh-Cut Fries Cooked in 100% Olive Oil
• Honest Tea (Bottled & Fresh), Honest Kids, Cane Sugar Sodas, Organic Kids Milks
Menu Offerings
Fast Food Fast Casual Gourmet/Casual
Organic/Healthy
• McDonalds• Burger King• Wendy’s• Sonic Drive-In• Jack in the Box• Hardee’s• Carl’s Jr. • Whataburger
• Five Guys• Smashburger• Shake Shack• BurgerFi• Jake’s Wayback• Mooyah
• Counter Burger• Red Robin
Gourmet Burgers
• Burger 21
• Elevation Burger
Burger Segment Positioning
Environment Antibiotics Hormones Diet Pesticides
EB's 100% USDA-Certified Organic
Beef
Entirely Free-Range-, Grass-Pasture-Raised for Entire Life.
No Antibiotics. No Hormones.
Diet of 100% Diverse,
Wild Grasses for Entire Life.
No synthetic
Pesticides.
BEEF QUALITY COMPARISON
Natural Beef
Organic Beef
MEDI
UM
Factory Farmed Beef
Large feed lots with cramped
conditions. Illness
common.
Antibiotics to stop
illness and increase weight.
Hormones typically given to dairy cows (may be slaughtered
for beef).
Corn and Soy fed, high in
caloriesensuring
quick weight gain.
Feedalmost always
contains pesticides
and herbicides.
Natural Beef Varies greatly. No antibiotics? No hormones?
Mixture of grain &
grasses; often grain
will be corn & soy.
Grain/grass diet often contains
pesticides & herbicides.
Organic Beef
Largely grass-pasture raised for most of life,
sheltered at times.
No antibiotics. No hormones.
Can be a mixture of
grass & organic grain.
No synthetic
pesticides.
#runsonloveThoughtful Fast Food
Amy’s set out to rethink American fast food–to createclassic American fast food that serves new American values.