organisation study guidelines 2012 -14 section i

7/28/2019 Organisation Study Guidelines 2012 -14 Section I

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School of Business: I YEAR MBA - 2012 - 2014

Organization study

Introduction:

For students of MBA, knowledge relating to 'how organizations function' isvital. It is important to understand key issues in strategy deployment like

mission, vision, goals, objectives and so on. It is equally important to understandas to how the different functional areas of an organization work together in

realizing the common goal of the firm. Accordingly, students are required to

carry out an "Organization Study" during the break in between the 1

st

and 2

nd

Semesters.

Choice of Organization:

The unit taken up for study should be performing the core functions of HR,marketing, manufacturing/service delivery, finance, quality etc.

The study should not be carried out in branches/franchisee outlets. It shouldeither be carried out in corporate offices or in organizations where all the above-mentioned functions are performed in an integrated manner.

Areas to be covered during the study:1. Industry profile Global Scenario Indian Scenario Key players in the industry - market share analysis, their key strategies PEST analysis

2. Company profile Background and History The Vision, mission, objectives, goals, SWOT analysis Products, Services and Markets

3. A study of the organization design A review of choices in design. Present organization structure. Critical review of the structure Mckinseys 7S Model


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4. A study of key business level functions and processes

The Marketing function The Operations and quality function The Finance Function The Human Resource Function Enterprise level initiatives like Six sigma, ERP, JIT, CRM, Logistics & SCM,

Shared Service Centers.

Methodology

1. Students should report to their project guides and are expected to keep in regulartouch with them.

2. A brief 2 page synopsis of the Organization Study proposed has to be submittedthrough mail to the respective guides.

3. Project report must have Company certificateindicating satisfactory completionof Organization study.

4. Maintain a work diary, focusing on discussion with executives in theorganization.

5. Project on organization study should be done in Bangalore.6. Duration of the study is for four weeks.7. Prepare and submit a hard bound report having 30-35 pages excluding

annexures.


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Important Dates

Particulars Date

Organization Study March 20

th

to April 13

th

2013

Submission of Draft OS report to the Guide (Spiral

Bounded Only)

April 15th

, 2013

Approval from the guide On or before April 22nd

, 2013

Submission of Final OS Report to the Office April 25th

, 2013

VivaVoce Examination April 26th

& 27th

, 2013

Commencement of II Semester Classes April 15th

, 2013


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organisation study guidelines 2012 -14 section i

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