organised retail on
TRANSCRIPT
-
8/12/2019 Organised Retail On
1/10
VOLUME NO.4(2013),ISSUE NO.12(DECEMBER) ISSN0976-2183
A Monthly Double-Blind Peer Reviewed (Refereed/Juried) Open Access ntern!tion!l e-Journ!l - ncluded in the ntern!tion!l "eri!l Directories
Indexed & Listed at:
Ulrich's Periodicals Directory, ProQuest, U.S.A., EBSCO Publishing, U.S.A., Cabells Directories of Publishing Opportunities, U.S.A.,
Open J-Gage, India [link of the same is duly available at Inflibnet of University Grants Commission (U.G.C.)],
Index Copernicus Publishers Panel, Poland with IC Value of 5.09 & number of libraries all around the world.
Circulated all over the world & Google has verified that scholars of more than 2980 Cities in 165 countries/territories are visiting our journal on regular basis.
#round $loor% Buildin& 'o *+-,-% Devi Bh!w!n B!!r% JA#AD.R 01 **0% 2!3un!n!&!r% .!ry!n!% 'DA
http4//i5rc3or&in/
-
8/12/2019 Organised Retail On
2/10
VOLUME NO.4(2013),ISSUE NO.12(DECEMBER) ISSN0976-2183
INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE & MANAGEMENTA Monthly Double-Blind Peer Reviewed (Refereed/Juried) Open Access ntern!tion!l e-Journ!l - ncluded in the ntern!tion!l "eri!l Directories
http4//i5rc3or&in/
ii
ONTENTSSr.No. TITLE & NAME OF THE AUTHOR (S)
PageNo.
1 IMPACT OF ORGANISED RETAIL ON UNORGANISED RETAIL IN INDIACMA JAYASHREE RAMANAN & DR. K.P.V.RAMANAKUMAR
1
2 AN ANALYSIS OF EMPLOYEE RETENTION PREVAILING IN MANUFACTURING INDUSTRY IN HOSUR, TAMIL NADUDR. B. N. SIVAKUMAR, DR. V. NAVANEETHAKUMAR & K. R. KUMAR
3
3 HRD PRACTICES IN BANKS: A STUDY WITH REFERENCE TO PUBLIC AND PRIVATE SECTOR BANKSDR. P. SUCHITRA
7
PRE!PURCHASE INFORMATION SEARCH BEHAVIOUR OF RURAL CONSUMERS TOWARDS PRE!OWNED CARSDR. M. UMA MAHESWARI & DR. M. JEZER JEBANESAN
13
" LINKING EMOTIONAL INTELLIGENCE, SALES PERFORMANCE AND SALES SUCCESS OF RETAIL SALESPEOPLE: A REVIEW APPROACHDR. M. M. MUNSHI & SANJAY HANJI
1#
$ REASONS AND E%PECTATIONS OF CUSTOMERS TOWARDS SHAMPOO BRANDSKHAWAJA MUBEENUR RAHMAN & DR. ROSHAN KAZI
2
7 TEAM FORMATION STRATEGIES BASED ON PERSONALITY TYPES AND COMMUNICATION STYLES TO IMPROVE TEAM EFFECTIVENESSDR. MARY CHERIAN & DR. KIRUPA PRIYADARSHINI M.
2
MICROFINANCE CRISIS IN ANDHRA PRADESH AND REGULATORY RESPONSEK. LAKSHMI & DR. S. VASANTHA
32
# COST OPTIMI'ATION THROUGH (INTERNAL TALENT RETENTION STRATEGIES): AN ANALYTICAL STUDYDR. SONALI DHARMADHIKARI
37
1* TALENT MANAGEMENT: A NEW CORPORATE MANTRAK. USHA
2
11 RATIONALITY AND EMOTIONALITY IN CUSTOMERS) ADVERTISING AND BRAND ELEMENT RECOLLECTION: A STUDY ON LOYALCUSTOMERS OF CERTAIN BRANDS
VINOD URATH & N. R. NARAYANAN
"
12 INDUSTRIAL!CORPORATE SOCIAL RESPONSIBILITYKONDA SANTOSH KUMAR & GHANATHE RAMESH
#
13 BRING YOUR OWN DEVICE +BYOD: AN EMPIRICAL STUDY ACROSS INDUSTRIESRINKU MAHINDRU
"
1 FOREIGN BANKS IN INDIA: A LITERATURE REVIEWNEHA NAINWAL
"
1" COST-BENEFIT ANALYSIS OF BUS TRANSPORT IN KUMBAKONAM REGION OF TAMIL NADUDR. C. KUMARAN
$3
1$ RELATIONSHIP BETWEEN INDIAN CAPITAL MARKET AND FOREIGN INSTITUTIONAL INVESTMENTDR. SUMAN DAHIYA GAINA
$$
17 AN ANALYSIS OF EFFECTS OF ENVIRONMENTAL PERFORMANCE OF CONSUMER GOODS INDUSTRY AND THE FINANCIAL PERCEPTION OFTHE INVESTORS: A COMPARISON OF INDIAN AND US FIRMS
AMOGH TALAN
71
1 DESIRED CONTRIBUTION: IMPACT OF PENSION FUND MANAGERS PERFORMANCE ON RISK AND RETURNSATHISHA H K, SOWMYA G S & SUSHMA K
7$
1# AGE WISE STUDY OF JOB SATISFACTION OF DELHI UNIVERSITY FACULTYNARANDER KUMAR NIGAM & SAUMYA JAIN
7
2* THE EFFECT OF OWNERSHIP STRUCTURE ON AUDIT .UALITYROYA DARABI & NOTASH MOGHADAM
#
21 A REFLECTION ON THE NATURE OF CORPORATE GOVERNANCE IN INDIASHWETA SATIJA
1**
22 THE PERCEPTION OF AGRICULTURAL STUDENTS AND SELF!EMPLOYMENT IN AGRIBUSINESS: A CASE STUDY OF STUDENTS OF UNIVERSITYFOR DEVELOPMENT STUDIES, GHANA
HUDU ZAKARIA, HAMZA ADAM & AFISHATA MOHAMMED ABUJAJA
1*
23 ISLAMIC BANKING AND IJARAH FINANCING IN PAKISTANKALSOOM AKHTAR, AIMAN CHISHTI, SAMRA KANWAL, NADIA ASLAM & SOBIA ASLAM
1*#
2 ENVIRONMENTAL AUDIT: STEP TOWARDS SUSTAINABLE DEVELOPMENTDR. S. K. JHA
11
2" CHIT FUND! ROTATION OF MONEYNAZIA ABBAS ABIDI
122
2$ CURRENCY DEVALUATION: A STORY FROM 1#$$ TO 2*13REKHA RANI
12
27 CHILD LABOUR AND TRADE LIBERALISATIONSIDDHARTH RATHORE
12#
2 CORPORATE SOCIAL RESPONSIBILITY IN INDIAN BANKING SECTOR: A STUDY OF SONIPAT BRANCHESKAVERI HANS & DR. MANISHA
13
2# AN ASSESSMENT ON JOB SATISFACTION OF ACADEMIC EMPLOYEES: A SURVEY ON ETHIOPIAN PRIVATE INSTITUTIONS OF HIGHERLEARNING
MULU ADERIE ALEMU
13
3* REGULATIONS IN INDIAN CORPORATE DEBT MARKETANSHIKA AGARWAL
1"
RE.UEST FOR FEEDBACK & DISCLAIMER 1"
-
8/12/2019 Organised Retail On
3/10
VOLUME NO.4(2013),ISSUE NO.12(DECEMBER) ISSN0976-2183
INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE & MANAGEMENTA Monthly Double-Blind Peer Reviewed (Refereed/Juried) Open Access ntern!tion!l e-Journ!l - ncluded in the ntern!tion!l "eri!l Directories
http4//i5rc3or&in/
iii
HIEF PATRONPROF/ K/ K/ AGGARWAL
,h!ir3!n% M!l!viy! '!tion!l nstitute of 6echnolo&y% J!ipur(An in!i!"!# $% N!i$n' I)$*!n+# & %"'' %"n-#- Mini!* $% H"n R#$"*+# D#/#'$)#n!, G$/#*n#n! $% In-i0
,h!ncellor% 7 R M!n&!l!3 8niversity% #ur&!on
,h!ncellor% 9in&!y!:s 8niversity% $!rid!b!d
$ounder ;ice-,h!ncellor (
-
8/12/2019 Organised Retail On
4/10
VOLUME NO.4(2013),ISSUE NO.12(DECEMBER) ISSN0976-2183
INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE & MANAGEMENTA Monthly Double-Blind Peer Reviewed (Refereed/Juried) Open Access ntern!tion!l e-Journ!l - ncluded in the ntern!tion!l "eri!l Directories
http4//i5rc3or&in/
iv
PROF/ ANIL K/ SAINI,h!irperson (,R,)% #uru#obind"in&h P 8niversity% Delhi
DR/ SAMBHAVNA$!culty% 6M% Delhi
DR/ MOHENDER KUMAR GUPTAAssoci!te Professor% PJ9'#overn3ent,olle&e% $!rid!b!d
DR/ SHIVAKUMAR DEENEAsst Professor% Dept of ,o33erce% "chool of Business "tudies% ,entr!l 8niversity of 7!rn!t!!% #ulb!r&!
ASSO IATE EDITORS PROF/ NAWAB ALI KHAN
Dep!rt3ent of ,o33erce% Ali&!rh Musli3 8niversity% Ali&!rh% 8P
PROF/ ABHAY BANSAL.e!d% Dep!rt3ent of nfor3!tion 6echnolo&y% A3ity "chool of ?n&ineerin& 6echnolo&y% A3ity
8niversity% 'oid!
PROF/ V/ SELVAM""9% ;6 8niversity% ;ellore
PROF/ N/ SUNDARAM;68niversity% ;ellore
DR/ PARDEEP AHLAWATAssoci!te Professor% nstitute of M!n!&e3ent "tudies Rese!rch% M!h!rshiD!y!n!nd8niversity% Roht!
DR/ S/ TABASSUM SULTANAAssoci!te Professor% Dep!rt3ent of Business M!n!&e3ent% M!trusri nstitute of P# "tudies% .yder!b!d
TE HNI AL ADVISORAMITA
$!culty% #overn3ent M "% Moh!li
FINAN IAL ADVISORSDICKIN GOYAL
Advoc!te 6!@ Adviser% P!nchul!
NEENA
nvest3ent ,onsult!nt% ,h!3b!&h!t% "ol!n% .i3!ch!l Pr!desh
LEGAL AD VISORSJITENDER S/ CHAHAL
Advoc!te% Pun5!b .!ry!n! .i&h ,ourt% ,h!ndi&!rh 86
CHANDER BHUSHAN SHARMAAdvoc!te ,onsult!nt% District ,ourts% 2!3un!n!&!r !t J!&!dhri
SUPERINTENDENTSURENDER KUMAR POONIA
-
8/12/2019 Organised Retail On
5/10
VOLUME NO.4(2013),ISSUE NO.12(DECEMBER) ISSN0976-2183
INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE & MANAGEMENTA Monthly Double-Blind Peer Reviewed (Refereed/Juried) Open Access ntern!tion!l e-Journ!l - ncluded in the ntern!tion!l "eri!l Directories
http4//i5rc3or&in/
v
ALL FOR MANUS RIPTSCe invite unpublished novel% ori&in!l% e3piric!l !nd hi&h u!lity rese!rch wor pert!inin& to recent develop3ents pr!ctices in the !re!s of
,o3puter "cience Applic!tionsE ,o33erceE BusinessE $in!nceE M!retin&E .u3!n Resource M!n!&e3entE #ener!l M!n!&e3entE B!nin&E
?cono3icsE 6ouris3 Ad3inistr!tion M!n!&e3entE ?duc!tionE 9!wE 9ibr!ry nfor3!tion "cienceE Defence "tr!te&ic "tudiesE ?lectronic
"cienceE ,orpor!te #overn!nceE ndustri!l Rel!tionsE !nd e3er&in& p!r!di&3s in !llied sub5ects lie Accountin&E Accountin& nfor3!tion
"yste3sE Accountin& 6heory Pr!cticeE Auditin&E Beh!vior!l Accountin&E Beh!vior!l ?cono3icsE ,orpor!te $in!nceE ,ost Accountin&E
?cono3etricsE ?cono3ic Develop3entE ?cono3ic .istoryE $in!nci!l nstitutions M!retsE $in!nci!l "ervicesE $isc!l PolicyE #overn3ent 'on
Profit Accountin&E ndustri!l Or&!ni!tionE ntern!tion!l ?cono3ics 6r!deE ntern!tion!l $in!nceE M!cro ?cono3icsE Micro ?cono3icsE Rur!l
?cono3icsE ,o-oper!tionE De3o&r!phy4 Develop3ent Pl!nnin&E Develop3ent "tudiesE Applied ?cono3icsE Develop3ent ?cono3icsE Business
?cono3icsE Monet!ry PolicyE Public Policy ?cono3icsE Re!l ?st!teE Re&ion!l ?cono3icsE Politic!l "cienceE ,ontinuin& ?duc!tionE 9!bour
Celf!reE PhilosophyE Psycholo&yE "ociolo&yE 6!@ Accountin&E Advertisin& Pro3otion M!n!&e3entE M!n!&e3ent nfor3!tion "yste3s (M")E
Business 9!wE Public Responsibility ?thicsE ,o33unic!tionE Direct M!retin&E ?-,o33erceE #lob!l BusinessE .e!lth ,!re Ad3inistr!tionE
9!bour Rel!tions .u3!n Resource M!n!&e3entE M!retin& Rese!rchE M!retin& 6heory Applic!tionsE 'on-Profit Or&!ni!tionsE Office
Ad3inistr!tion/M!n!&e3entE Oper!tions Rese!rch/"t!tisticsE Or&!ni!tion!l Beh!vior 6heoryE Or&!ni!tion!l Develop3entE
Production/Oper!tionsE ntern!tion!l Rel!tionsE .u3!n Ri&hts DutiesE Public Ad3inistr!tionE Popul!tion "tudiesE Purch!sin&/M!teri!ls
M!n!&e3entE Ret!ilin&E "!les/"ellin&E "ervicesE "3!ll Business ?ntrepreneurshipE "tr!te&ic M!n!&e3ent PolicyE 6echnolo&y/nnov!tionE
6ouris3 .ospit!lityE 6r!nsport!tion DistributionE Al&orith3sE Artifici!l ntelli&enceE ,o3pilers 6r!nsl!tionE ,o3puter Aided Desi&n (,AD)E
,o3puter Aided M!nuf!cturin&E ,o3puter #r!phicsE ,o3puter Or&!ni!tion ArchitectureE D!t!b!se "tructures "yste3sE Discrete
"tructuresE nternetE M!n!&e3ent nfor3!tion "yste3sE Modelin& "i3ul!tionE 'eur!l "yste3s/'eur!l 'etworsE 'u3eric!l
An!lysis/"cientific ,o3putin&E Ob5ect Oriented Pro&r!33in&E Oper!tin& "yste3sE Pro&r!33in& 9!n&u!&esE RoboticsE "y3bolic $or3!l 9o&icE
Ceb Desi&n !nd e3er&in& p!r!di&3s in !llied sub5ects
Anybody c!n sub3it the 0 456of unpublished novelE ori&in!lE e3piric!l !nd hi&h u!lity 80894 ;?04@5anytimein M.S. Word
format!fter prep!rin& the s!3e !s per our GUIDELINES FOR SUBMISSIONE !t our e3!il !ddress ie infoi5rc3F&3!ilco3or online by clicin&
the lin >@>8 0?=@00@>!s &iven on our website (FOR ONLINE SUBMISSION, CLICK HERE)
GUIDELINES FOR SUBM ISSION OF MA NUS RIPT COVERING LETTER FOR SUBMISSION:
DATED:
THE EDITOR
JR,M
"ub5ect4 SUBMISSION OF MANUSCRIPT IN THE AREA OF /
+8// F@>9>48M9HRMG8>89 M9>98=8>E4>=@40P0646L9;C=5?8ITE>@>88@>M98=9@408, 58908 0584@6
DEAR SIRMADAM
Ple!se find 3y sub3ission of 3!nuscript entitled GHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHH: for possible public!tion in your 5ourn!ls
hereby !ffir3 th!t the contents of this 3!nuscript !re ori&in!l $urther3ore% it h!s neither been published elsewhere in !ny l!n&u!&e fully or p!rtly% nor is it
under review for public!tion elsewhere
!ffir3 th!t !ll the !uthor (s) h!ve seen !nd !&reed to the sub3itted version of the 3!nuscript !nd their inclusion of n!3e (s) !s co-!uthor (s)
Also% if 3y/our 3!nuscript is !ccepted% /Ce !&ree to co3ply with the for3!lities !s &iven on the website of the 5ourn!l you !re free to publish our
contribution in !ny of your 5ourn!ls
NAME OF CORRESPONDING AUTHOR4
Desi&n!tion4
Affili!tion with full !ddress% cont!ct nu3bers Pin ,ode4
Residenti!l !ddress with Pin ,ode4
Mobile 'u3ber (s)4
9!ndline 'u3ber (s)4
?-3!il Address4
Altern!te ?-3!il Address4
NOTES4
!) 6he whole 3!nuscript is reuired to be in ONE MS WORD FILEonly (pdf version is li!ble to be re5ected without !ny consider!tion)% which will st!rt fro3the coverin& letter% inside the 3!nuscript
b) 6he sender is reuired to 3entionthe followin& in the SUBJECT COLUMNof the 3!il4N8; M9>?04@5 R8@8; @> 8 989 ($in!nce/M!retin&/.RM/#ener!l M!n!&e3ent/?cono3ics/Psycholo&y/9!w/,o3puter/6/
?n&ineerin&/M!the3!tics/other% ple!se specify)
c) 6here is no need to &ive !ny te@t in the body of 3!il% e@cept the c!ses where the !uthor wishes to &ive !ny specific 3ess!&e wrt to the 3!nuscriptd) 6he tot!l sie of the file cont!inin& the 3!nuscript is reuired to be below "** KBe) Abstr!ct !lone will not be considered for review% !nd the !uthor is reuired to sub3it the co3plete 3!nuscript in the first inst!nce
f) 6he 5ourn!l &ives !cnowled&e3ent wrt the receipt of every e3!il !nd in c!se of non-receipt of !cnowled&3ent fro3 the 5ourn!l% wrt the sub3ission
of 3!nuscript% within two d!ys of sub3ission% the correspondin& !uthor is reuired to de3!nd for the s!3e by sendin& sep!r!te 3!il to the 5ourn!l
> MANUSCRIPT TITLE:6he title of the p!per should be in ! > point ,!libri $ont t should be bold typed% centered !nd fully c!pit!lised
0 AUTHOR NAME +S & AFFILIATIONS: 6he !uthor (s) ? >9=8% 80@>9@>% 9@@9@> (s)% 9800% =@89>@>8 >?=80% !nd 8=9@98>98 8=9@
9800should be in it!lic -point ,!libri $ont t 3ust be centered underne!th the title
+ ABSTRACT:Abstr!ct should be in fully it!licied te@t% not e@ceedin& >1* words 6he !bstr!ct 3ust be infor3!tive !nd e@pl!in the b!c&round% !i3s% 3ethods%
results conclusion in ! sin&le p!r! Abbrevi!tions 3ust be 3entioned in full
-
8/12/2019 Organised Retail On
6/10
VOLUME NO.4(2013),ISSUE NO.12(DECEMBER) ISSN0976-2183
INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE & MANAGEMENTA Monthly Double-Blind Peer Reviewed (Refereed/Juried) Open Access ntern!tion!l e-Journ!l - ncluded in the ntern!tion!l "eri!l Directories
http4//i5rc3or&in/
vi
1 KEYWORDS:Abstr!ct 3ust be followed by ! list of eywords% sub5ect to the 3!@i3u3 of five 6hese should be !rr!n&ed in !lph!betic order sep!r!ted byco33!s !nd full stops !t the end
I MANUSCRIPT:M!nuscript 3ust be in BRITISH ENLISHprep!red on ! st!nd!rd A+ sie !ORTR"IT SETTIN !"!ER t 3ust be prep!red on ! sin&le sp!ce !ndsin&le colu3n with 3!r&in set for top% botto3% left !nd ri&ht t should be typed in = point ,!libri $ont with p!&e nu3bers !t the botto3 !nd centre of every
p!&e t should be free fro3 &r!33!tic!l% spellin& !nd punctu!tion errors !nd 3ust be thorou&hly edited
K HEADINGS:All the he!din&s should be in ! * point ,!libri $ont 6hese 3ust be bold-f!ced% !li&ned left !nd fully c!pit!lised 9e!ve ! bl!n line before e!chhe!din&
= SUB!HEADINGS:All the sub-he!din&s should be in ! = point ,!libri $ont 6hese 3ust be bold-f!ced% !li&ned left !nd fully c!pit!lised
@>8 8; 8 98@?8 t should be ensured th!t the t!bles/fi&ures !re referred to fro3 the 3!in te@t
E.UATIONS:6hese should be consecutively nu3bered in p!rentheses% horiont!lly centered with eu!tion nu3ber pl!ced !t the ri&ht
> REFERENCES:6he list of !ll references should be !lph!betic!lly !rr!n&ed 6he !uthor (s) should 3ention only the !ctu!lly utilised references in the prep!r!tion
of 3!nuscript !nd they !re supposed to follow H99 S68 R888>4@> 6he !uthor (s) !re supposed to follow the references !s per the followin&4
All wors cited in the te@t (includin& sources for t!bles !nd fi&ures) should be listed !lph!betic!lly 8se (8/) for one editor% !nd (8/0 for 3ultiple editors
Chen listin& two or 3ore wors by one !uthor% use --- (>*@@)% such !s !fter 7ohl (=K-0*0
JOURNAL AND OTHER ARTICLES
"che3enner% RC% .uber% J, !nd ,oo% R9 (*)4 L,usto3er ;!lue4 A ,o3p!r!tive "tudy of Rur!l !nd 8rb!n ,usto3ers%L 6hesis% 7urushetr! 8niversity% 7urushetr!ONLINE RESOURCES
Alw!ys indic!te the d!te th!t the source w!s !ccessed% !s online resources !re freuently upd!ted or re3ovedWEBSITES
#!r&% Bh!vet (>*)4 6ow!rds ! 'ew '!tur!l #!s Policy% Politic!l Ceely% ;iewed on J!nu!ry *% >*> http4//epwin/user/view!bstr!ct5sp
-
8/12/2019 Organised Retail On
7/10
VOLUME NO.4(2013),ISSUE NO.12(DECEMBER) ISSN0976-2183
INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE & MANAGEMENTA Monthly Double-Blind Peer Reviewed (Refereed/Juried) Open Access ntern!tion!l e-Journ!l - ncluded in the ntern!tion!l "eri!l Directories
http4//i5rc3or&in/
IMPACT OF ORGANISED RETAIL ON UNORGANISED RETAIL IN INDIA
CM" %"&"SHREE R"M"N"N
RESE"RCH SCHOL"R
SCS'M' UNI'ERSIT&
K"NCHI!UR"M
DR. K.!.'.R"M"N"KUM"RDE"N
DE!"RTMENT OF M"N"EMENT STUDIES
SCS'M' UNI'ERSIT&
K"NCHI!UR"M
ABSTRACTT1# In-in *#!i' in-"!* 1 2*$3n 45.67 #!3##n 8545 n- 8548 n- i )$i#- !$ in+*## !$ 9:5 !$ ;:5 i''i$n USD 854:. R#!i' in-"!* i %'$"*i1in2
#+!$* $% !1# +$"n!* n- #n+$)# +!i/i!i# %*$ $"*+in2, SCM ,In/#n!$* n2##n!, #*+1n-i# n2##n!, !$*# n2##n!, HRM, ERM, ERP,
'# )*$$!i$n, -/#*!i##n!, CRM n- %!#*# !1# '' *#!i'#* 1"! !1# "in# n- $)! %$* '!#*n!# #)'$#n!. T1# ))#* %$+"# $n !1# i)+! $% $*2ni=#- *#!i' $n !1#
"n$*2ni=#- #+!$* in In-in *#!i' *>#!.
KEYWORDSOr&!nied ret!il% unor&!nied ret!il% ndi!n ret!il sector
INTRODUCTIONccordin& to the #lob!l Ret!il Develop3ent nde@ >*>% ndi! r!ns fifth !3on&st the top 0* e3er&in& 3!rets for ret!il ndi! is one of the 3ost
pro3isin& ret!il destin!tions in the world Ret!ilin& includes !ll the !ctivities involved in sellin& &oods or services directly to the fin!l consu3er for
person!l use t is the fin!l st!&e in the distribution process 6he recent !nnounce3ent of !llowin& ** $D in sin&le br!nds !nd 1 $D in 3ulti-
br!nd % h!s ch!n&ed the business dyn!3ics in the country 6he p!per discusses the i3p!ct of or&!nied ret!il on the unor&!nied sector in ndi! "3!ll ret!ilers
!re concerned !bout this new develop3ent !nd !re ch!n&in& their str!te&ies to succeed in the current conte@t
OBJECTIVE OF THE STUDY AND METHODOLOGY6he ob5ective of the study is to !n!lyse the current ret!il scen!rio in ndi! !nd the i3p!ct of or&!nied ret!il on the s3!ll ret!ilers in the unor&!nied sector
6he p!per is b!sed on c!se studies% st!tistic!l d!t!% ! thorou&h !n!lytic!l !nd lo&ic!l underst!ndin& of v!rious rese!rch p!pers% boos% reports% 5ourn!ls%
newsp!pers !nd online 3!teri!l
INDIAN RETAIL SECTOR! CURRENT SCENARIOAccordin& to Delloitte Report J!n >*0- ndi!n Ret!il Report Openin& 3ore doors% the ndi!n ret!il industry h!s &rown *I between >** !nd >*> !nd
or&!nied ret!il constitutes = of the tot!l ret!il industry with constitutin& the unor&!nied ret!il 6he ndi!n ret!il is divided into > c!te&ories- or&!nied
!nd unor&!nied ret!il Or&!nied ret!il refers to tr!din& !ctivities by licensed ret!ilers % who !re re&istered for s!les t!@% inco3e t!@ !nd includes ret!il ch!ins
!nd l!r&e priv!tely owned ret!il businesses On the other h!nd% unor&!nied ret!il constitutes the tr!dition!l for3!ts of low cost ret!ilin&% convenience stores %
h!rdw!re shop !t the corner of the street sellin& everythin& fro3 b!throo3 fittin&s to p!ints !nd s3!ll construction tools % 3o3 !nd pop shops% loc!l ir!n!
shops% p!n !nd beedi shops% h!nd c!rt !nd p!ve3ent vendors !nd street h!wers
CATEGORIES OF TRADITIONAL RETAILERS $ruits ;e&et!ble sellers- sells fruits !nd ve&et!bles
$ood stores- b!ery products% d!iry !nd processed food bever!&es
'on-ve&e!ble store- sells chicen 3utton
7ir!n! -"ells b!ery products% d!iry !nd processed food% ho3e !nd person!l c!re !nd bever!&es
7ir!n! -sells c!te&ories !v!il!ble !t 7ir!n shop plus cere!ls% pulses% spices !nd edible oils App!rel sells- 3enswe!r% wo3ens we!r% inner we!r ids !nd inf!nt we!r
$ootwe!r- sells 3en:s we!r% wo3en:s we!r !nd ids we!r
,onsu3er dur!bles 6- sells electronics% dur!ble 6 products
$urnishin&- sells ho3e linen !nd upholstery
.!rdw!re- sells s!nit!ry w!re% door fittin& % tiles
#ener!l 3erch!ndise includes li&htin&% toys% &ifts !nd crocery
CHARACTERISTICS OF UNORGANI'ED RETAIL"3!ll store( 7ir!n!) ret!ilin& is one of the e!siest w!ys for &ener!tin& self -e3ploy3ent !s it reuires li3ited invest3ent in l!nd% l!bor !nd c!pit!l t is &ener!lly
f!3ily run business% l!cs st!nd!rdi!tion !nd the ret!ilers who run the store l!c educ!tion% e@perience !nd e@pertise
8nor&!nied ret!il is still predo3in!tin& over or&!nied ret!il in ndi! 6he re!sons !re
n s3!ller towns !nd se3i-urb!n !re!s% there !re 3!ny tr!dition!l ret!ilers % which !re f!3ily business runnin& for 3ore th!n one &ener!tion> 6hese ir!n! shops h!ve their own efficient 3!n!&e3ent syste3 !nd !nd h!ve understood their custo3ers: better !nd !re !ble to s!tisfy the custo3ers
6hey !re !ble to efficiently c!ter to the needs of the custo3ers % which is ! very stron& point for their e@istence inspite of thre!t fro3 or&!nied ret!il
0 A l!r&e nu3ber of worin& cl!ss in ndi! !re d!ily w!&e e!rners % who procure fro3 the s3!ll ret!il shop s3!ll u!ntities for their supper 6hey tot!llyrely upon these s3!ll shops for their food ite3s
+ Also the se!son!l worers % durin& the period of une3ploy3ent purch!se fro3 ir!n! stores on credit !nd cle!r their dues when they &et p!id 6his credit
f!cility is ! &re!t boon for these cl!ss of worers
1 Another i3port!nt ch!r!cteristic of unor&!nied ret!il is the pro@i3ity of the store t is the convenience store for the custo3er
A
-
8/12/2019 Organised Retail On
8/10
VOLUME NO.4(2013),ISSUE NO.12(DECEMBER) ISSN0976-2183
INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE & MANAGEMENTA Monthly Double-Blind Peer Reviewed (Refereed/Juried) Open Access ntern!tion!l e-Journ!l - ncluded in the ntern!tion!l "eri!l Directories
http4//i5rc3or&in/
>
I 6hese stores oper!te 3ostly fro3 their own pre3ises !nd thus s!ve on rent!l p!y3ent
K 6hese stores !re f!3ily run business !nd hence the l!bor cost involved is 3ini3!l
= As they oper!te fro3 their ho3e they c!n p!y for the utilities !t residenti!l r!tes
1 l!h ir!n! stores provide !
source of livelihood to I crore people 6he ret!il tr!de suffers fro3 two 3!5or h!ndic!ps one% non-!v!il!bility of credit !nd !nother is the bribe one h!s to
p!y to the &overn3ent b!bus 6he perenni!l proble3 f!ced by the tr!dition!l ret!il tr!de is the Nor&!nied N d!coity by 3inions of the st!te 6hey need to bribe
the cops% bribe the 3unicip!l !uthorities !nd other loc!l &oons 6here is need for level pl!yin& with !ccess to !fford!ble credit !nd !bolition of inspector r!5 in
the for3 of h!r!ss3ent by v!rious !r3s of the &overn3ent
6he well est!blished or&!nied ret!il sector in ndi! !re P!nt!loon ret!il% "hoppers: "top% "pencers% .ypercity% 9ifestyle% Reli!nce etc Over >*%*** new ret!iloutlets !re e@ected to open within this se&3ent
Accordin& to the study conducted by ,R?R CP 'o >>> (>**=)%( MA6.?C JO"?P. O6.?R") unor&!nied ret!ilers in the vicinity of the or&!nied ret!ilers
e@perienced decline in their business volu3es !nd profit in the initi!l ye!rs .owever% the ne&!tive i3p!ct we!ens over ti3e t w!s !lso found th!t there
w!s no evidence of decline in e3ploy3ent in the unor&!nied ret!il bec!use of the entry of or&!nied ret!ilers 6he r!te of closure of tr!dition!l ret!il shops
w!s +> percent p!% which is w!y lesser th!n the intern!tion!l r!te of closure 6he r!te of closure on !ccount of co3petition fro3 or&!nied ret!il is lower
still !t K percent per !nnu3 A 3!5ority of unor&!nied ret!ilers !re een to st!y in the business !nd co3pete % while !lso w!ntin& the ne@t &ener!tion to
continue lie wise t w!s !lso found th!t the tr!dition!l ret!ilers were !ble to co3pete due to ch!n&ed str!te&y especi!lly throu&h i3proved business
pr!ctices !nd technolo&y up&r!d!tion .owever% only > of unor&!nied ret!ilers h!ve !ccess to institution!l credit !nd 0K per cent felt the need for better
!ccess to co33erci!l b!n credit Most unor&!nied ret!ilers !re co33itted to re3!nin& independent !nd b!rely * preferred to beco3e fr!nchisees of
or&!nied ret!il
n ! country with ! hu&e popul!tion !nd hi&h levels of poverty % it is !ppropri!te th!t this 3odel of ret!il de3ocr!cy co-e@ist !lon& with or&!nied ret!il 6hese
unor&!nied ret!il needs to be pro3oted so th!t they c!n or&!nie !nd supply food to ndi!n consu3er
HOW TO PROMOTE UNORGANI'ED SECTOR6he su&&estions 3i&ht be
?st!blish3ent of ret!iler co-oper!tives !3on& ret!ilers which is hi&hly reuired for the susten!nce of the unor&!nied ret!il sector
M A ( Mer&ers !nd Acuisitions) of we! ret!ilers by stron& ret!ilers th!t would revive the s3!ll ret!iler
"ettin& up of fr!nchisee or&!ni!tion % where the fr!nchiser c!n e@ert control over the w!y ret!ilin& is done
6here 3ust be ! &ood networ connection between ret!il or&!ni!tions% the suppliers !nd other ch!nnel 3e3bers to us co3p!tible technolo&y so th!t
they c!n build stron& distribution set-up to s!tisfy the custo3ers
"ettin& up 3ore of non-store ret!ilin& centers would !lso ensure ! stron& ret!ilin& or&!ni!tion 'on-store ret!ilin& 3!es i3ple3ent!tion of 3odern
principles e!sier !nd less costly
9!st but not the le!st% there 3ust be ! ch!n&e in the 3indset of the unor&!nied ret!iler 6hey h!ve to underst!nd % co3e forw!rd !nd le!d this ch!n&e
3!n!&e3ent for the sector to flourish
CHANGING PHASE OF INDIAN CONSUMERISMA &re!t shift th!t ushered in the ndi!n Ret!il Revolution is the e3er&ence of M!lls !cross the re&ion!l 3!rets 6od!y 3!lls !re ch!n&in& the w!y co33on
ndi!ns h!ve their shoppin& e@perience t is i3per!tive for the unor&!nied ret!il sector to restructure !nd reor&!nie to withst!nd the incre!sin& co3petition
!nd to 3eet the consu3er e@pect!tions by eepin& p!ce with the trends
ROLE OF GOVERNEMENT,ountries lie "in&!pore !nd 6!iw!n h!ve initi!ted .!wer centres up&r!din& pro&r!33e !nd up&r!din& pro&r!33e of old wet 3!rets respectively !nd !re
very 3uch in f!vour of unor&!nied sector !nd support the s!3e
$ew countries h!ve 3!de ! speci!l effort to co3e up with policies th!t help the unor&!nied s3!ll ret!iler to sust!in in the econo3y n ndi!% there is no
e@clusive re&ul!tory fr!3ewor for the ret!il sector Re&ul!tion of the ret!il sector is 3!inly in the do3!in of the st!te &overn3ents Different st!te
&overn3ents h!ve t!en different re&ul!tions to protect the s3!ll unor&!nied ret!ilers fro3 the bi& bo@ ret!ilers in the er! of Ret!il Revolution 6here is !
need to for3ul!te ! co3prehensive re&ul!tion !t the n!tion!l level% which will provide re&ul!tory support continuously to !ll the we! pl!yers of this sector
throu&hout the country
6he p!ssin& of "treet ;endors( Protection of 9ivelihood !nd Re&ul!tion of "treet ;endin&) bill %>*> in 9o "!bh! is ! welco3e 3ove in this direction 6he bill
provides for security !nd protection of the livelihood of !ll street vendors who h!ve ! vendin& certific!te% which will be issued by the 6own ;endin& ,o33ittee
6he bill !pproved by the 8nion ,!binet st!tes th!t !t le!st >1 percent of ! city:s popul!tion would be !lloc!ted vendin& ones !nd it would be 3!nd!tory to
for3 6own !nd on!l ;endin& ,o33ittees in every city% with street vendors h!vin& +* percent represent!tion
CONCLUSIONndi! is !t the crossro!ds with re&!rd to the ret!il sector ?@perience of v!rious developin& countries h!ve shown th!t they h!ve re!ped the benefits of 3odernret!il !nd h!s !lso shown th!t both tr!dition!l !nd 3odern ret!il c!n co-e@ist 6he tr!dition!l ret!ilers h!ve to evolve str!te&ies to co3pete !nd flourish
!lon&side or&!nied ret!il n this &overn3ent policy pl!ys ! very vit!l role in !s 3uch !s ! ti3e bound '!tion!l pro&r!33e protectin& the interest of s3!ll
ret!ilers is l!unched 6hey should encour!&e settin& up of 3odern l!r&e c!sh- !nd-c!rry outlets to ir!n! stores !s well !s to licensed h!wers !t wholes!le
r!tes Also% 3ore credit should be 3!de !v!il!ble !t re!son!ble r!tes fro3 3icro-credit institutions for e@p!nsion !nd 3oderni!tion of s3!ll ret!ilers 6he
sooner we h!ve ! Ministry of Ret!il 6r!de to protect% preserve !nd enh!nce the c!p!bilities !nd utilie the full potenti!l of our ir!n! stores% the better it is for
the ndi!n econo3y
REFERENCES Delloitte Report >*0- ndi!n Ret!il M!ret Openin& 3ore doors wwwdeloitteco3/in
> #upt! .i3!nshu Others p!per N?ffect of Or&!nised ret!il on 8nor&!nised ret!il in ndi!n ret!il 3!ret N in Rese!rch Journ!l of M!n!&e3ent "ciences ;ol
()%K-0 Au&ust(>*>)
0 M!thew Joseph Others(>**=) CP 'o>>> N3p!ct of Or&!nied Ret!ilin& on the 8nor&!nied "ector of ,R?R
+ Muher5ee%"ubh!dip%>* policies of ret!il sector of ndi! !nd other selected countries86M" Joun!l of ?cono3ics >(>)4K-=*
1 R;!idy!n!th!n%D'A 0=>** wwwdn!indi!co3I Ret!il in Rur!l ndi! wwwibefor&/industry/ret!il
-
8/12/2019 Organised Retail On
9/10
VOLUME NO.4(2013),ISSUE NO.12(DECEMBER) ISSN0976-2183
INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE & MANAGEMENTA Monthly Double-Blind Peer Reviewed (Refereed/Juried) Open Access ntern!tion!l e-Journ!l - ncluded in the ntern!tion!l "eri!l Directories
http4//i5rc3or&in/
0
RE(UEST FOR FEEDB"CK
D89 R8980
At the very outset% ntern!tion!l Journ!l of Rese!rch in ,o33erce M!n!&e3ent (JR,M) !cnowled&es
!ppreci!tes your efforts in showin& interest in our present issue under your ind perus!l
would lie to reuest you tosupply your critic!l co33ents !nd su&&estions !bout the 3!teri!l published
in this issue !s well !s on the 5ourn!l !s ! whole% on our ?-3!il@>@4==9@/4= for further
i3prove3ents in the interest of rese!rch
f youh!ve !ny ueries ple!se feel free to cont!ct us on our ?-3!il @>@4==9@/4=
!3 sure th!t your feedb!c !nd deliber!tions would 3!e future issues better ! result of our 5oint
effort
9ooin& forw!rd !n !ppropri!te consider!tion
Cith sincere re&!rds
6h!nin& you profoundly
A498=@496 6?0
"d/-C!@>9
DISCLAIMER6he infor3!tion !nd opinions presented in the Journ!l reflect the views of the !uthors !nd not of the
Journ!l or its ?ditori!l Bo!rd or the Publishers/?ditors Public!tion does not constitute endorse3ent by the
5ourn!l 'either the Journ!l nor its publishers/?ditors/?ditori!l Bo!rd nor !nyone else involved in cre!tin&%
producin& or deliverin& the 5ourn!l or the 3!teri!ls cont!ined therein% !ssu3es !ny li!bility or
responsibility for the !ccur!cy% co3pleteness% or usefulness of !ny infor3!tion provided in the 5ourn!l% norsh!ll they be li!ble for !ny direct% indirect% incident!l% speci!l% conseuenti!l or punitive d!3!&es !risin&
out of the use of infor3!tion/3!teri!l cont!ined in the 5ourn!l 6he 5ourn!l% nor its publishers/?ditors/
?ditori!l Bo!rd% nor !ny other p!rty involved in the prep!r!tion of 3!teri!l cont!ined in the 5ourn!l
represents or w!rr!nts th!t the infor3!tion cont!ined herein is in every respect !ccur!te or co3plete% !nd
they !re not responsible for !ny errors or o3issions or for the results obt!ined fro3 the use of such
3!teri!l Re!ders !re encour!&ed to confir3 the infor3!tion cont!ined herein with other sources 6he
responsibility of the contents !nd the opinions e@pressed in this 5ourn!l is e@clusively of the !uthor (s)
concerned
-
8/12/2019 Organised Retail On
10/10
VOLUME NO.4(2013),ISSUE NO.12(DECEMBER) ISSN0976-2183
INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE & MANAGEMENTA Monthly Double-Blind Peer Reviewed (Refereed/Juried) Open Access ntern!tion!l e-Journ!l - ncluded in the ntern!tion!l "eri!l Directories