Organised Retail

Growth Prospects in Organised Retail

Table of Contents S. No. Content Page No.

1 Growth Prospects in Organised Retail Sector 3-8

2 Road Ahead 9

3 Job Description 11

4 Knowledge, skills & ability 12

5 Education & Experience 13

6 Compensation & Location 14

Growth Prospects in Organised Retail Sector

Factors for the growth in Indian organized retail sector -• The rise in the working population which is

young • Hefty pay- packets • More nuclear families in urban areas• Rise in the number of women working• More disposable income and customer

aspiration• Western influences and growth in expenditure

for luxury items.

India has been ranked as the 4th most attractive nation for retail investment among 30 emerging

markets by the US-based global management consulting firm, A T Kearney, in its Global Retail

Development Index (GRDI) 2011.

• India retail industry is the fastest growing industry in India and it accounts for 10% of the country's GDP.

• Union Cabinet on Thursday, 24 November 2011, cleared a proposal to allow 51% foreign direct investment (FDI) in multi-brand retail and increase in FDI in single brand retail to 100% from current 51%.

• Recent government proposals had suggested that foreign investors may have to invest at least $100 million to set up multi-brand retail operations

• and that at least $50 million of that must be invested in back-end operations such as food-processing units and warehouses, as well as a supply chain, among other things.

The global retail giants who are entering the organized retail sector in India :

• Wal-Mart• Tesco• Carrefour SA• Metro AG

Along with the metros, the retailersare betting big on tier-II and tier-III cities as well.

• The Aditya Birla group firm, Madura Fashion & Lifestyle, is aiming at a turnover of Rs 1,100 crore (US$ 236 million) for FY13, on the back of its pan-India expansion spree, including small cities and towns.

• In a bid to triple its turnover from retail segment, Shree Ganesh Jewellery has formed an alliance with Bharti Retail's 'Easy Day' market format to promote its Gaja Lites range of jewelleries. The company plans to launch 250 outlets in tier II and tier III cities under its flagship brand ‘Gaja’.

• Japanese imaging technology major Nikon Corporation’s subsidiary Nikon India is focusing on tier-II and tier-III cities to fuel its growth. The company is planning to extend its presence to 2,400 channel partners by March 2012 from the current 2,000 of them.

Road Ahead

• Global consultancy firm PricewaterhouseCoopers (PwC) expects Indian retail sector to be worth US$ 900 billion by 2014 in its report ‘Strong and Steady 2011.

• Over the next five years, organised food retail (through convenience stores, supermarkets, and hypermarkets) to grow by over four times from the current US$ 8 billion,

References: Business Monitor International (BMI), Press Releases, Department of Industrial Policy and Promotion (DIPP), AT Kearney Publication, Media reports

Business Development Executive

(Selection Perspective)

Job Description• Identifying and establishing contact with potential customers proactively• Maintaining contact with new and existing customers to promote product sales and

deliver a detailed account strategy• Follow up on referrals and new leads resulting after field activity• Establishing and maintaining new and established client relationships• Responding to sales inquiries from new and existing customers• Assisting in the execution of marketing plans of company as required• Meeting monthly & annual sales goals and targets• Maintaining the company’s contact database management with up-to-date contact,

accurate and activity details• Preparing a variety of sales status reports (monthly/ weekly etc.) that include

activity, follow-up, closings, and adherence to targets• Providing feedback of potential customers and members to enhance product

functioning and the service delivery• Preparing proposals, presentations, and sales contracts• Establishing and maintaining new and established client relationships• Responding to sales inquiries from new and existing customers• Delivering presentations of the company products at conferences, customer sites

and exhibitions

Knowledge, skill & ability• Excellent communication skills • Etiquette, Personal conduct, body language, communication – English

Language• Ability to speak multiple languages is an added advantage • Outgoing and bubbly personality • Should be computer literate • Should possess great interpersonal skills • Need to manage irate and discerning high end/ HNI customers• Have great energy levels since the job demands that you stay on your

feet quite frequently• Be organized and should be able to multitask • Have a smart outward appearance and cheerful attitude • Ability to handle tough, stressful challenging situations with calm and

equanimity• Ability to work for long hours and at times over the weekends without

much rest

Education & Experience

• The candidate must have a Bachelors Degree or a post Graduation (preferred MBA)

• Possess strong verbal and written communication skills;

• demonstrated ability to organize vast amounts of data;

• demonstrate ability to multi-task several priorities and possess solid time management skills

• Capable of working the entire MS Office suite, especially Excel

Compensation : 3 Lac P.a.

Location – Delhi