organiser: major supporters -...
TRANSCRIPT
Organiser: Major Supporters:
HOFEX 2017 wrapped up with tremendous success on 11th May. Over 39,060 visitors from
86 countries and regions participated in the four-day show, reaffirming its role as Asia’s
leading food and hospitality tradeshow.
With 2,661 International Exhibiting Companies from 74 countries and regions occupying
66,000m² exhibiting space, HOFEX 2017 achieved a groundbreaking record in the number
of visitors, exhibiting space, exhibiting companies and official pavilions. The show saw a
substantial increase in overseas visitors, in particular the 6,683 from South China
representing a growth of 56.4%. There were other noticeable increases in buyers from
Macao and Korea, with the total number of overseas visitors growing by 17.2% compared
to 2015 visitor numbers.
In addition, the collaboration with ProWein – the World’s No.1 Wine and Spirits Tradeshow
in Dusseldorf, to launch ProWine Asia’s inaugural Hong Kong edition has also opened a
new important source to bridge the world of wines to Asia.
HOFEX is the most comprehensive tradeshow, encompassing all relevant industry sectors,
delivering an unparalleled experience.
Visiting Countries
& Regions
Visitors
returning 2 days or more
Overseas
Visitor Growth
Exhibiting Countries
& Regions
Exhibiting
Space
International
Food & Drinks
Meat @ HOFEX Foodservice
Equipment & Supplies
ProWine Asia @
HOFEX
Bakery & Confectionery
@ HOFEX
Hospitality Design &
Supplies
Hospitality
Technology Bean2Cup @
HOFEX
Official Pavilions
International
Exhibitors
Trade
Buyers
• Australia
• Germany
• Italy
• Japan
• Korea
• Spain
• Taiwan
• The United Kingdom
• Turkey
• USA
:
78% 22% International Local
This year, HOFEX saw substantial growth in
number of exhibiting countries, highlighting the
importance of Hong Kong’s strategic position in
Asia, its strong international trade links and close
connection with China. Hong Kong leads as
Asia’s most exciting market for international food
& hospitality exporters to Asia.
In addition to the founding members, HOFEX welcomed a total of 46 official pavilions, with
first time participating countries such as Belarus, Finland, Georgia, Ireland, Latvia, Peru and
Sweden joining the biennial feast!
印度
List of visiting companies
Local Visitors
Overseas Visitors
Origins of Buyers - Total of 39,060 Buyers
• King Parrot Group
• Mandarin Oriental Hotel Group
• Maxim's Group
• NISSIN Foods Group
• PARKnSHOP (HK) LTD
• Starbucks Coffee Asia Pacific Limited
• Swire Properties Ltd
• TESCO China
• The Dairy Farm Group
• The CLP Group
• Unilever
• Walmart China
…more
• BreadTalk Group
• Cathay Pacific Airways
• Circle K Convenience Store
• CitySuper
• Dining Concepts
• Dorsett Hospitality International
• Four Seasons Hotels and Resorts
• Gate Gourmet
• Hong Kong Disneyland
• Hong Kong Jockey Club
• Jebsen Group
• Kerry Properties
69%
31%
The Americas
250
Europe 465
Middle East
& Africa 138
Macao 1,341
China 6,683
Hong Kong
27,036 Taiwan
705
Philippines
524
Australia &
Oceania
321Other Asian
Countries 1,597
Breakdown by business nature
807
56
64
86
140
200
206
219
222
249
252
280
295
299
327
338
385
398
400
467
480
488
531
539
607
673
731
1,067
1,413
1,519
1,675
2,379
2,394
2,947
3,024
4,153
8,750
Others
Fitness Center / SPA & Wellness
Airport / Terminal
Safety & Security
Attractions / Theme Park
Department Store / Duty Free Shop
Wine & Spirits Related Equipment / Accessories
Government Agency
Associations
Convenient Store / Grocery Store
Airline / Cruise Line / Rail
Research & Development
Media
Property Development & Management
Consultancy / Hospitality Management Service
Fishery
Vineyard / Wine Producer
Logistic
Specialty Food
Health / Organic Food
Design / Furnishing
IT / Telecommunications / Data Management
Clubhouse / Country Club / Sport & Recreation Club
Supermarket / Hypermarket
Academic Training Institute / Hospitality Schools
Institutional catering (Contract / Airline / Rail)
Wine / Sparkling Wines / Spirits / Alcohol Drinks
Fast Food / Take Away
Bakery / Sweets / Confectionery
Consultancy / F&B Management
Bar / Entertainment / Night Club / Pub
Café / Coffee Shop
Manufacturer / Supplier
Restaurant / Bistro
Hotel / Serviced Apartment / Resort
Foodservice
Importer / Distributor / Wholesaler
568
1,893
2,991
4,659
7,906
8,526
9,103
9,659
12,391
20,564
Others
Industry Services
Hospitality Design & Supplies
Hospitality Technology
Bakery Equipment & Ingredients
Meat
Foodservice Equipment
Coffee & Tea
Wine / Spirits / Beer
Food & Drinks
Breakdown by job functions
Breakdown by product interest
*Analysis by buyers’ interest has multiple responses from attendees
926
117
149
206
227
266
372
384
413
478
532
851
883
1,194
1,723
2,316
2,419
3,257
5,175
7,101
10,071
Media / Others
Recreation / Entertainment / Spa / Resorts
Dietitian / Nutritionist / Food Technologist
Investor / Wine Broker
Housekeeping
Quality Audit / Control
Logistic / Product & Inventory
Bartender / Brewer / Mixologist / Sommelier
Architect / Design / Interior Design / Visual Display
Energy Saving / Engineering / Facility Management / Security
Barista / Coffee Roasters
Customer Services / Front Office
Executive Pastry Chef / Patissier / Baker
Academia / Project Management / Research & Development
Executive Steward / Kitchen Operations
I.T / Technology / Account / Financial Controller
Executive Chef / Chef / Cook
F&B / Catering Management / Consultant
Merchandising & Purchasing / Buyer
Business Development / Sales / Marketing
Owner / Proprietor / President / CEO / General Manager
To commemorate HOFEX’s 30th Anniversary, the tradeshow marked founding national
pavilions Japan, USA and UK’s presence at the very first edition in 1987. The Official Partner
Countries, showcased their long association with HOFEX with an exciting array of
innovative products, workshops and live demonstrations.
Kick starting the first day, Japan held an opening ceremony to celebrate the continual
partnership with HOFEX. Based on the theme of “Stories from Japan”, they promoted the
country's traditional and unique food culture. Attended by many, the Japan pavilion
successfully showed its “Genki” - a Japanese expression meaning good spirits – through a
series of interactive and entertaining events.
The United States pavilion presented a diverse selection of high quality food and
beverages on the second day, with both traditional and innovative products readily
available for retail and food service buyers. The exciting live demonstrations provided a
wonderful opportunity for Asia’s F&B professionals to understand America’s food culture
and its staple food items.
To conclude this significant partnership, the United Kingdom pavilion prepared a
full day of engaging activities, with fun and informative tastings and workshops
including masterclasses in the unique Meat@HOFEX platform. Trade buyers were
treated to a quintessentially British experience, with Afternoon Tea tasting, Scottish
Surf & Turf reception and butchery demonstrations all proving inspiring and
enjoyable for the pavilion's many visitors.
As the newest of the ProWein-World international trade fairs, ProWine Asia’s inaugural
Hong Kong exhibition, held as part of HOFEX 2017, staged a truly prolific expo. Showcases
a huge variety of wines and spirits, products and solutions from around the world, the show
brought the finest selection of beverages to the premier trading hub of the Asia-Pacific
region.
Powered by the exclusive collaboration, the success of ProWine Asia @ HOFEX 2017 is a
testament to Asia’s booming wine and spirits trade. Over 300 exhibitors and 12,184 trade
professionals participated in the show, with highlights including the first ever Champagne
Lounge and the ever-popular Whiskey Pavilions.
The exhibition is jointly organised by Messe Düsseldorf China, a member of Messe
Düsseldorf Group - organisers of the industry-leading ProWein Düsseldorf – and UBM HKES,
organiser of HOFEX. The next edition of ProWine Asia Hong Kong will once again be
collocated with HOFEX 2019 at Hong Kong Convention and Exhibition Centre (HKCEC)
from 7th to 10th May 2019.
As one of the signature events of HOFEX, the Hong Kong International Culinary Classic
(HKICC) the prestigious cooking competition was once again endorsed by the World
Association of Chefs' Societies (WACS). During the four-day event, 900 contestants from
Hong Kong, China, Korea, United Arab Emirates, Singapore, Thailand, Germany, Taiwan,
Australia, the Philippines and Macau participated in 28 categories, divided into Chinese
and Western Cuisine, as well as Pastry and Team Challenges all competing for a chance
to be crowned best in show.
HOFEX 2017 launched Asia’s revolutionary barista competition – Mixed Barista Arts (MBA) -
with the help of world-renowned barista, Scottie Callaghan and a wonderful supporting
team. The competition impressed the industry with its unique and innovative competition
formula, testing the abilities of 36 semi-final competitors in areas including grinder
assembly, knowledge of roasted coffee beans by country, and latte art skills. These tests
aim to mimic the everyday challenges of skilled coffee baristas.
After rounds of intensive competition, Hoi Pang Mok, representing his own company, was
crowned the first Mixed Barista Arts winner!
Hong Kong’s lifestyle celebrities joined as the VIP guest
judge.
Mr. Hoi Pang Mok (on the left), the first MBA winner,
awarded presented by Ms. Valentine de Parisot (on the
right), Project Manager of Foodgears Industrial
International Ltd.
Presented by BOLS, Allworld Open Cup (AOC) is an iconic bartending competition in Asia.
This year, 84 contestants entered the battle, displaying their creativity, knowledge and
skills in mixology. The Regional Winner went to Wu Pei Chi – Taiwan, and the International
Winner went to Kazuya Morisaki from the Nippon Bartenders Association.
Co-organised with FCSI (Foodservice Consultant Society International), the ACE Awards
distinguish excellent, first-rated and outstanding equipment and further promote the idea
of sustainable catering within the industry and beyond.
Co-organised by the Hong Kong Hotels Association, the luncheon has invited Mrs. Regina
Leung, wife of Mr. Leung Chun-ying, former Chief Executive of Hong Kong and attracted
over 70 GMs and VIPs from leading hotels across Asia to discuss innovative management
concepts, the latest industry trends and developments as well as solutions to cope with
future challenges.
Sponsored by the Hong Kong Tourism Board, the Gala Dinner which held on May 10th 2017
was concluded with huge success with over 180 guests, filled with overseas buyers, agents
and long supporting organisations at the famous Hong Kong Jockey Club – a world-class
horseracing venue. It was a quality time for great food, horse racing and making
connections, truly a fine scene to be remembered.
The Welcome Cocktail, sponsored by Invest Hong Kong, took place at the Balcony of the
Hong Kong Convention & Exhibition Centre on the first evening of HOFEX. With a stunning
night view of Victoria harbour, it provided a relaxed atmosphere for over 500 international
delegations, sponsors, exhibitors and trade partners to mingle and socialize.
A first-class, trade-focused event programme spanned all four days and included talks by
top opinion-leaders and experts from around the globe. Altogether, more than 450 guests
attended each day, filling 90% of seats!
Highlights of the show programme included seminars and guided tastings by Jancis
Robinson OBE, MW, one of the most influential wine critics and advisor for the wine cellar
of Queen Elizabeth II, sharing her expertise on topics such as how to judge wine quality,
and offering choice selections of wines to celebrate typically under-appreciated grape
varieties.
Debra Meiburg, MW, the first recipient of the Master of Wine title in Asia, hosted a series of
Asia Wine Summit seminars covering E-commerce, gender-specific marketing, and the link
between wine education and sales. She also explored trade developments and industry
trends throughout the Asia-Pacific.
Other event highlights included wine, spirits, whiskey and sake master-classes by Wine &
Spirit Education Trust (WSET), Jennie Mack & Asia Wine and Service Education Centre
(AWSEC), Highland Park & Edrington, and exclusive events at the ProWine Asia
Champagne Lounge. Additional international wine seminars were also offered by Austria,
Israel, Italy, Portugal and Spain.
• Chinese Cuisine Institute of Vocational Training Council
• Hong Kong Bakery & Confectionery Association Ltd
• Hong Kong Bar & Club Association
• Hong Kong Bartenders Association
• Hong Kong Chefs Association
• Foodservice Consultants Society International (FCSI) -
Asia Pacific
• Hong Kong Sommelier Association
• Hong Kong Tourism Board
• Hong Kong Wine Chamber of Commerce
• Hospitality Industry Training & Development
Centre of Vocational Training Council
• Lan Kwai Fong Association
• Singapore Hotel Association
• The Club Managers' Association of Hong Kong
• WACS - World Association of Chefs Societies
• 廣州地區酒店協會
• 廣州市越秀區食品商會
…more
…more
• AsiaHORECA
• Asian Hotel and Catering
Times
• Bar Talk
• Cru Magazine
• Decanter
• Drinks World Asia
• Grocery Trade Magazine
• HOTEL Magazine (USA)
• Openrice Hong Kong
• Pasticceria Internazionale
• PRC Magazine
• PuntoIT
• Spirito diVino Asia
• Supermarket News
• Tasting Kitchen
• Today's Baking
• Toque N Wok
• Wine Luxe
• Wine Now Monthly
• 21food.cn
• 咖啡沙龙
• 中国饭店
• 广州日报
• 采购杂志
• 酒典
Invest
Hong Kong Hong Kong
Tourism Board Meetings & Exhibitions
Hong Kong
Hong Kong Hotels
Association The Hong Kong
Chefs Association
“It’s an excellent show and offers us lots of
opportunities from professional serious people and
gives us a great opportunity to show our wines. Hong
Kong is very well situated geographically - you’re in
the heart of Asia and have a wide range of people
and countries coming and gives us an excellent
opportunity to showcase our wines.”
Zantho Fine Wines, Austria
“HOFEX has always been innovative and knows well
about the industry. The revolutionary barista
competition – Mixed Barista Arts (MBA) has blown my
mind. The concept is fun, unique and very
professional. Well done to the first!”
Mr. Clive Chan,
Group CEO, Hiang Kie Coffee Group Ltd
“This is already the fifth time we are visiting HOFEX and
it just grows bigger and bigger every edition! Very
impressed with the national pavilions this year with a
lot of fascinating new groups and new products.
Can’t wait for the next edition!”
Asia's Best Female Chef 2017 - Ms May Chow,
Director, Little Bao
“Exhibitors who came along with TAITRA were
impressed by the scale and quality of HOFEX 2017. We
were able to meet with lots of potential buyers and
since then we have been looking forward to joining
the next edition.”
Ms. Michelle Wu,
Manager, Food Marketing Section, Strategic Marketing
Department, Taiwan External Trade Development
Council (TAITRA)
“Meat @ HOFEX has opened with a real buzz and it’s
fantastic! Prime meat is certainly getting more
attention and through this tradeshow, we have made
some good leads and spoke to some really important
decision makers from the region. We are looking
forward to exhibiting at HOFEX 2019 already!”
Mr. Romeo Alfonso,
Managing Director, Sutherland Gastronomy
“ProWine Asia has made the right decision to launch
one of its episodes in Hong Kong and be as part of
HOFEX - the best F&B tradeshows in Asia. We are
thankful to meet with many new suppliers and to find
new ideas for future industry development.”
Mr. Nelson Chow,
Chairman, Hong Kong Sommelier Association