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Can the subaltern eat? Anthropophagic culture as a Brazilian lens on post-colonial theory

Gazi IslamInsper Institute for Education and Research, Brazil

AbstractI propose the concept of anthropophagy as a metaphor for understanding Brazilian organizational knowledge, contributing to post-colonial thought, and better understanding issues of cultural mix and hybridity essential to contemporary social theory. After describing the diverse meanings of anthropophagy, I outline three important moments in Brazilian history where the concept has been central to understanding intercultural mixture. First, anthropophagy was an important component of indigenous reactions to intercultural contact, providing a ritual mechanism by which to negotiate identity. This identity crafting mechanism became revived in the 20th century modernist and tropicalist periods, where it took on symbolic functions in positioning modern Brazilian identity with respect to both European and indigenous roots. More recently, anthropophagy has entered the organizational literature, providing novel ways to make sense of key concepts in the discipline. I discuss three central issues around which anthropophagy contributes to contemporary theory, those of otherness, authenticity, and corporality.

Keywordsanthropophagic movement, Brazil, international management, latin america, organizational anthropology, organizational culture, post-colonial theory, subaltern studies

The origin of cannibalism is the origin of culture. (Sahlins 1983: 72)

Anthropophagy, or the cannibalistic appropriation of cultural forms,1 has been described as ‘the most potent and durable metaphor is modern Brazilian culture’ (Dunn, 2010). Resurging at key moments in Brazilian history, this metaphor has served to make sense of the hybridity, corporality,

Corresponding author:Gazi Islam, Associate Professor of Business Administration, Insper Institute for Education and Research, 300 Rua Quatá, São Paulo SP 04516-000, Brazil. Email: [email protected]

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160 Organization 19(2)

and cultural mixture running through Brazilian culture, and has recently entered the organizational literature (e.g. Wood and Caldas, 1998a, 1998b, 2002). Serving as a root metaphor navigating cultural contradictions (Barley and Knight, 1992), anthropophagy illuminates contentious in postcolonial organizational studies, such acknowledging cultural roots while avoiding essential-ism, and embracing cultural mixture while avoiding colonial ‘catechism’ (Andrade, 1990). Fitting with post-colonial notions of ‘hybridity’ (e.g. Bhabha, 1994) and ‘remix’ (e.g. Tofts and McCrea, 2010), Brazilian thinkers digested European modernism while affirming indigenous cultural sources. The resulting perspective on organizing and appropriating knowledge arising out of Brazil engages contemporary theory and illuminates a unique theoretical direction. Exploring the anthropophagic perspective heeds recent calls in organizational scholarship to examine the hybrid co-production of ideas through intercultural encounters (e.g. Özkazanç-Pan, 2008)

In this article, I suggest that Brazilian scholarship offers a useful concept for understanding complex and paradoxical process of cultural appropriation in the ‘South’. Previous work has examined North-South cultural transfer (e.g. Gupta and Wang, 2004; Mir and Mir, 2009; Sahlins, 1994), noting the prevalence of ‘multiple modernities’ (e.g. Eisenstadt, 2000). The anthropophagy metaphor offers a complementary view by placing cultural contact against the background of an ambivalent attitude of admiration and aggression, an attempt by cultural elites to affirm indige-nous roots while appropriating the foreign.

Following Wood and Caldas (e.g. 2002), situating anthropophagy in the Brazilian context does not imply that creative appropriation processes are unique to Brazil. Rather, the anthropophagy metaphor can be used in post-colonial thinking more generally. This metaphor holds an important place in Brazil, but encodes North-South relations in ways not exclusive to this context, addressing topics of hybridity and cultural mixture (e.g. Frenkel and Shenhev, 2006). Following Peacock (1994), I consider the Brazilian case as illustrative of general ideas, in the way that metaphors generalize in an allegorical rather than a statistical sense. This approach aligns anthropophagy to parallel projects in post-colonial studies, such as the Subaltern Studies project (e.g. Guha, 1994; Spivak, 1993) in South Asia, and Orientalism (Said, 1978) with regards to the Middle East. Latin American scholars (e.g. Dussel, 1977; Quijano, 1997; Rivera-Cusicanqui and Barragan, 1997; Rodriguez, 2001) have struggled to find voices within these emerging trends, sometimes finding solidarity with others ‘from the global periphery’ (e.g. Ibarra-Colado, 2006), and sometimes highlighting differences between Asian and Latin American colonialism (e.g. Mignolo, 2001). I suggest that within Brazil, the metaphor of anthropophagy can complement subaltern and orientalist perspectives.

Organizational scholars have long questioned how techniques and artifacts are appropriated by actors in developing and emerging countries (e.g. Wood and Caldas, 1998b). Empirical work in institutional diffusion in Brazil, for example, suggests that diffusion is driven more by ideological considerations than economic interests (Sugiyama, 2008) drawing questions about the diffusion of ideas in Brazil. The notion of anthropophagy describes an aggressive, creative appropriation of cultural forms (Calás and Arias, 1997; Wood, 2010), aligning it with incipient work on creative mimicry in management (e.g. Spicer, 2004). This perspective also aligns with some Brazilian social theory (e.g. Santiago, 2002) that emphasizes the remaking and transformative elements of cultural borrowing.

Although the anthropophagic metaphor has appeared in organizational thinking, past work has not carried this metaphor far enough into its historical roots to retrieve what was theoretically special about the concept. Instead, anthropophagy was treated simply as a type of organizational selectivity. The current article expands the anthropophagic idea by entering the complex web of significations that surrounds and buttresses this concept, positioning it among related post-colonial



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concepts such as hybridity and mimicry to show how it illuminates particular key post-colonial problematics.

In what follows, I outline the concept of anthropophagy as it appears at three (and a half) key moments in Brazilian history, showing how the concept shifts from a cosmological and religious practice to an ironic self-reflection. Following this brief historical outline, I explore three key problematics of anthropophagy, regarding issues of otherness, authenticity and corporality. By offering a novel angle on these three issues, anthropophagy contributes to organization studies by: (1) situating within current post-colonial debates a widely ignored Latin American perspective and (2) illustrating how this lens highlights key issues in contemporary social theory.

A note on metaphor

Before proceeding, I should pause to note that anthropophagy illustrates cultural mixture by means of an extended metaphor. It thus relies on the metaphor’s ability to depict the world, a topic much discussed in organizational studies (e.g. Cornelissen, 2002; Cornelissen et al., 2008; Palmer and Dunford, 1996; Tsoukas, 1991). More than simply a methodological detail, using a metaphorical approach is particularly appropriate to discussing cultural contact in Brazil, whose history and culture (like those of many post-colonial societies) are marked by the slippage of literal representa-tion and the positioning of the subject in an ambiguous liminal space (e.g. Bhabha, 1984).

As Tsoukas (1991) points out, metaphoric ‘insight’ is often the first step in a process of analogi-zation, whereby analogies are progressively worked into isomorphisms, resulting in scientific theories (see also Cornelissen, 2002). Under this view, anthropophagy represents a preliminary analogy, with future work parsing out the specificities and developing literal isomorphisms to move beyond metaphor. Alternative views (e.g. Bloom, 1996) see metaphor as a way to represent things not capturable directly by literal or empirical statements that escape categorization yet may be represented through the ‘carrying-over’ function of metaphor (Bloom 1996: 19). For Bloom, metaphor acts as a bridge between the material and the ideal (a point also mentioned by Cornelissen, 2006), and is not a precursor to literal theorizing, but allows the indirect perception of an ‘interme-diate realm’ (Bloom, 1996: 18) lost in direct perception.

This approach to metaphor is relevant to a post-colonial tradition in which ‘representing’ cul-tures is a central issue. Theorists have struggled with representing subaltern groups while avoiding imposing essentialist categories on these groups. Suleri (2003: 274), for example, spoke of post-coloniality as a ‘metaphoric condition’. Said (in Parry, 2003: 41) describes the West ‘advancing unmetaphorically upon the Orient’, and Bhabha (e.g. 1994) writes of a ‘third space’ which is not directly enunciable but from which the post-colonial situation can be voiced (I suggest that the anthropophage inhabits a similar intermediate or liminal space). Focusing on Brazil, DaMatta (1987) argues that Brazilian anthropology must begin with the ‘encounter’, and not with constitu-ent categories. Echoing Bloom’s ‘intermediate realm’, DaMatta continues, ‘The secret of a correct interpretation of Brazil lies in the possibility of studying what is “between” things’ (1987: 26). This echoes other Latin American scholars, such as Santiago (2002), who proposed a ‘between space’ between autonomy and dependence, to understand Brazilian culture Combining these Latin American scholars’ voices with Bloom’s insight about metaphor, we can see the value of the anthropophagic metaphor, which reflects the moment of encounter, taking in and being taken by the culture of the other through the devouring of the material.

Expanding this point about materiality, metaphor can take on different ‘modalities’, both linguistic and non-linguistic, including gestures (e.g. Cornelissen et al., 2008). Trice and Beyer (1984) similarly present a general category of ‘symbolic action’ including ritual action as well as




linguistic symbolism. Ricoeur’s (1978, 1977) work on metaphor suggests that metaphor be thought of as a productive, performative act that reconfigures the world, and not merely as semantic. The ‘living’ metaphor, according to Ricoeur (1977), recreates the reality it reflects, and does so particularly by adding a sense of materiality or palpability to abstract concepts. Metaphor gives to concepts ‘a quasi-bodily externalization’ (Ricoeur, 1978: 144) and thus, as in Bloom, provides a mediating function between the conceptual and the material. In this respect, the anthropophagy metaphor is particularly rich as a cultural trope. As Oestigaard (2004) points out, since metaphor ‘embodies’ abstract concepts, metaphors of the body or flesh are particularly salient and appropri-ate symbolic carriers across cultural boundaries. Oestigaard applies the embodied metaphor notion (Lakoff and Johnson, 1999) specifically to cannibalism and body-oriented ritual, suggesting that such rituals lend a sense of materiality to cultural forms.

As I will discuss, indigenous Brazilians used anthropophagic practices as gestural metaphors for negotiating group boundaries, while artistic vanguards used the anthropophagic metaphor to appropriate and invert relations to European culture, and Brazilian organizational scholars have used the metaphor to discuss the filtering and transformation of organizational knowledge in local contexts. The modalities of these usages shift quite radically across context. Because anthropophagic symbolism appears in diverse moments of history at diverse sites, it should not be assumed that the meanings of anthropophagy are either homogenous, nor conversely, entirely independent of each other. There are, however, some peculiarities which distinguish the forms these meanings take in the Brazilian context, peculiarities which become more marked as the concept develops into a full-blown ideological movement in the 20th century.

The Brazilian use of the anthropophagy concept is, however, unique in its recurrence and self-referentiality across seemingly diverse contexts. Later uses of the concept referenced earlier forms as templates, despite the diversity of the anthropophagic ‘agents’ involved. As we shall see, something about 20th century Brazilian artists made them position themselves as Tupi warriors, and this self-referentiality was reproduced both in 1960s musicians and by 21st century organiza-tional theorists in Brazil. Although, at each step, the metaphor was used selectively, often focusing on the more aggressive, ‘hunter type’ variety practiced by the Tupi, local Brazilians in later periods saw something informative in this metaphor, attributing it to themselves, taking upon their own poetic, musical and organizational practices the anthropophagic label.

The metaphor of anthropophagy

Thoughts on cannibalism are neither unique to Brazil nor to post-colonial theorizing, but have a rich history mediating relations between the ‘civilized’ core and the ‘barbarous’ periphery. Early Christian tribes practicing the Eucharist were called cannibals (Lindenbaum, 2004) and terrifying tales of cannibalism were attributed to Mongols, Iriquois and Tupinamba (Sanborn, 1998). Iberian explorers chided the childlike immoderation in cannibalistic practices in Latin America (Bucher, 1981), whereas the British obsessed about cannibalism in the South Pacific (Obeysekere, 1992). The opulent Catholic mass was compared by Calvinists to Mesoamerican cannibalism (Lindenbaum, 2004). Later, Australian settlers violently reacted to largely false allegations of aboriginal cannibalism, leading to erroneous death penalties (Biber, 2005). In these cases, alleging cannibalism was a form of ‘othering’, framing an exotic society in barbarous terms to establish self–other boundaries.

However, anthropophagy has also played a role in social critique (Lindenbaum, 2004). Levi-Strauss (1964) suggested that our shocked reactions to cannibalism reflect preoccupations about our own cultures. Throughout occidental literature, the cannibal metaphor has been used to critique



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prevailing social maladies (Rawson, 2001), the most famous being Swift’s (1949) A Modest Proposal, which satirized eating children as a progressive social policy. Diderot’s Encyclopedie contains a section on the cannibal within all of us (Cottom, 2001). Goldman (1999) views Montaigne’s (1964) writings on cannibalism as initiating cultural relativism in occidental thought, demonstrating the ambivalent colonizer–cannibal relationship. According to Cottom:

The self-contradictory, self-consuming figure of the cannibal, confounding the distinction between self and other, stood for all the uncertainties in the Enlightenment conception of the world. (Cottom 2001: xiv).

This anxiety is apparent in Obeyesekere’s (1992) observation that colonial explorers were obsessed with the practice, often shocking native peoples with their incessant queries about cannibalism.

Importantly, anthropophagy may have been self-consciously used by native peoples to mediate their relations with colonizing or dominant powers (e.g. Obeyesekere, 1992). According to Sanborn (1998), European explorers noted the performative nature of cannibalism, an essentially communicative practice used by native peoples to terrify the enemy. Aware of the salience of such practices for colonizers, natives assumed the role of barbarian in order to terrify, in an ambivalent act of both subordination and aggression.

In these cases, anthropophagy marks moments of intercultural contact, where devouring the other at once acknowledges an appetitive desire for appropriation and an aggressive process of deconstruction. Given that Brazil as an entity was not simply colonized by the Portuguese, but was essentially constituted in and through colonization (Mignolo, 2001), the deconstruction of colonial domination is simultaneously a self-reflexive and self-transformative act. Devouring the other as work on the self is apparent in each historical moment of Brazilian anthropophagic consciousness, to which we turn next.

Three (and a half) moments of Brazilian anthropophagy

Anthropophagic encounters with the foreign reoccur throughout Brazilian history. Anthropophagic appropriation occurs in the literal appropriation of outsiders’ bodies, but also in literary, musical and organizational appropriations, suggesting a general approach to intercultural interaction. In Nunes’ (1990) view, anthropophagy is a metaphor for, a diagnostic of, and a therapy for colonialism, acknowledging ironically and parodying colonialism in a carnavalesque fashion (see also Dunn, 2010). Differently than cynical distancing strategies described in the organizational literature (Fleming and Spicer, 2003), anthropophagy is affirmative rather than defensive, uniquely combin-ing submission and aggression. As Ferreira (2002a, 2002b), claims, the affirmation comes from reconceiving the native as an agent of transformation, ‘technified’ (tecnizado) through devouring European culture. The act of devoration of another culture allows actors to appropriate cultural tools without positioning oneself as subordinate to the other culture. As Lindenbaum (2004: 493) claims of Brazilian anthropophagy:

Adopting a cannibal identity transformed a taboo into a totem and redefined anthropophagic primitivism as a positive value––a witty and self-reflective critique of colonialism.

Yet anthropophagic encounters also mark specific historical moments in Brazilian culture, par-ticularly those marked by historical crisis and mixture. As van Gennep (1960) characterizes ritual ‘liminal’ space as representing moments of identity crisis, the ritual consumption of the Other




becomes necessary at those moments in which the Brazilian identity is called into question through social and cultural transformation. The liminal notion, when put into a post-colonial context, is echoed in Bhabha’s (1994) notion of a ‘third space’ or position of inarticulability that stands above the identities of colonial dominance or subordination and mediates these identities. The third space notion allows expression of the contradictions inherent in a post-colonial situation; that colonizer and colonized somehow only exist in relation to each other, and yet are defined by their separateness (Bhabha, 1994). This seeming paradox makes it impossible to assert identity without also asserting otherness, and, it is this paradoxical self-assertion that anthropophagy attempts to allegorize.

Thus, at key moments of historical self-questioning, the liminal or third space position provides a vantage point from which to negotiate contradictory identities. The first of the moments I exam-ine is the original moment of colonization, the second, the emergence of the modern Brazilian Republic, and the third, the military regime of the 1960s. I describe anthropophagy at each of these key moments, suggesting that a forth incipient moment, that of the contemporary international opening of Brazilian organizations, presents an anthropophagic aspect

Moment one: indigenous anthropophagy

Current anthropological descriptions often describe the anthropophagic hunter as assuming a non-human position, separating himself from the community and not partaking of the feast (Cocco, 2009; Vilaça, 2005). The anthropophagic hunter may self-identify as a jaguar (Vilaça 2005; Viveiros de Castro, 1992), as dehumanized but not victim, and other depictions have noted that the human-jaguar distinction is often breached during anthropophagy (Vilaça, 1998). In Vilaça’s (1998) analysis, the act of devoration symbolically aligns the anthropophage with a predatory identity, rather than that of prey. The ability to position the dehumanized as predator offers an insight into how a culture may absorb or devour an alien culture without thereby slipping into the role of subaltern or inferior.

Digging deeper, the definition of ‘jaguar’ in Tupi culture is central in this respect (Agnolini, 2002). The carnivorous side of a duality, the jaguar contrasts to the ‘herbivorous’ tiny-mouthed tamanduá, or giant anteater (Arcand, 1991). The distinction carnivore/ ‘herbivore’, moreover, maps onto fundamental distinctions between hunter/gatherer, masculine/feminine, sexual/asexual and mortal/immortal. The hunting jaguar, according to Agnolini (2002), lives a short and passionate life of desire. What the jaguar loses in early death, he gains in the pleasure of ‘good appetite’, forgoing immortality for sexual reproduction. Interestingly, Shipman (1987) notes the co-occurrence of cannibalistic with incest taboos in Brazilian tribes, where both involve mediating inner-outer group boundaries, and who may be eaten depends on the correct kinship distance, distances that also inscribe mating rules.

Holanda (1994) notes that jaguar hunting rituals closely parallels anthropophagic rituals. The death-symbolizing jaguar is neutralized by the hunting and ritual symbolic consumption, and just as cannibalized enemies, the jaguar’s bones are used as amulets (Holanda, 1994). In consuming the jaguar (or the outsider), the Tupi become jaguars (or outsiders). And because ‘the dead are jaguars’ (Clastres, 1995: 218), the anthropophage identifies with and overcomes death.

The view of anthropophagy as identification with and desire for a dangerous other is recurrent. Clastres (1972) analyses Tupinamba raids resulting in a form of endocannibalism of brothers-in-law and the sequestering of village women. Her analysis suggests that anthropophagy emanated from the desire to rid the world of affine relationships, devouring one’s in-laws in order to under-mine dependency relationships on those who are at once interconnected yet ‘outside’.



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In sum, rather than barbary, anthropophagy may represent a way of affirming a life of desire, negotiating social connection from a non-human and predatory space, and dealing with mortality by consuming the powerful, sexualized other. It is a sign of vengeance, yearning and respect. As the work among native groups (e.g. Vilaça, 1998) shows, there was nothing particularly European or colonial about this ritual, but the colonial encounter became interpreted using native cosmolo-gies. That the anthropophagic relation was transferred to European colonists by the Tupi may have been an accident of history, of mixed economic ‘cosmologies’, to use Sahlins (1994) term. That it was later self-consciously appropriated by Brazilian intellectuals in the 20th century demonstrates that the metaphor remained fertile in the wake of ongoing intercultural contact.

Moment two: the modernist anthropophage

If 16th century anthropophagy marked an encounter with the first wave of colonial globalization, the 20th century anthropophagic redux marked an encounter with a European modernity in crisis. Contemporary to cultural critics in Europe, Brazil’s European-educated elite searching for a national identity while sensitized to the value crises occurring in a post WWI Europe (Rolnick, 1998). Anthropophagy, described by Rolnick as a ‘renaissance’ in Brazilian thought embodied both a drawing upon European ideas, and an aggressive move for autonomy from the vulnerable European cultural hegemony, now easy prey for revisionist manifestos.

The 1920s saw the advent of the Revista Antropofágica (Anthropophagic Review), a journal of stories, art, poetry and miscellany that flouted existing conservative Brazilian cultural movements (Helena, 1983). Its founder, Oswald de Andrade, led the anthropophagic movement with Manifesto Pau Brasil (Andrade, 1972) and especially, Manifesto Antropofágica, (Andrade, 1990), clear ech-oes of Andre Breton’s Surrealist Manifesto. Andrade had hit upon the idea of using the anthropophagy concept while reading Montaigne’s (1964) essay on Brazilian cannibalism, which he promptly reappropriated and imported to São Paulo (Cocco, 2009) in a week-long series of readings and performances. This event, which according to Freyre (1946) was of ‘singular importance’ in Brazilian cultural history, drew scandal from the cultural elite of the city with its bawdy and ludic orientation.

The Manifesto Antropofágica is an important artifact, and Andrade (1990) later pleaded for Brazilian thinkers to carry on and develop the anthropophagy concept as the key element of his theorizing of Brazil. The Manifesto captures the ambivalent relation between modern Brazil, and both its European and Indigenous influences. Aphoristic in form, it vacillates between affirma-tions (e.g. ‘necessity of the anthropophagic vaccine’) and negations (e.g. ‘against the vegetal elites’). This duality maps tensions between acceptance and rejection of knowledge from the North, appropriating concepts popular in Europe (e.g. ‘Anthropophagy. The permanent transfor-mation of Taboo into totem’).

Well-traveled in Europe and member of the São Paulo cultural elite, Andrade was in a position distinct from earlier indigenous peoples to creatively and selectively appropriate European culture in an ironic and sublimated way, rather than directly eating the flesh of Europeans. The irony is that he does this while deriding sublimation and insisting on flesh:

What results is not a sublimation of the sexual instinct. It is the thermometric scale of the anthropophagic instinct. From the carnal, it becomes elective, creating friendship. Affective, love. Speculative, science.

Thus, Andrade carved a territory between the stereotyped center-perifery divide, allowing exchange despite the revolutionary flavor of the Manifestos. This is demonstrated in his depiction




of the Brazilian as ‘cordial’, an appellation which later was made famous in Holanda’s (1936) Raizes do Brasil (Roots of Brazil). Andrade himself linked the notion of cordiality to anthropophagy (Andrade, 1976), seeing cordiality as a form of ironic identification with the other. This description links cordiality with Andrade’s analysis of alterity in anthropophagy:

One might call alterity the sentiment of the other, that is, to see the other in oneself, to establish within oneself the disaster, the mortification or the joy of the other (Andrade, 1972: 14)

The anthropophagic movements marked an ambivalent position vis-a-vis coloniality, with its founders educated in European high culture, while searching for a national identity (e.g. Budasz, 2005). Andrade’s encounter with Brazilian natives in Montaigne may be indicative in this respect; ideas drawn from European authors that themselves were drawn from colonial interactions, resulting in a mixture that both emphasized and undermined the distinction between Europe and the tropics. In perhaps Andrade’s (1990) most famous trope, he asks ‘Tupi or not Tupi? That is the question’, transforming Hamlet’s classic formulation of identity struggle into a post-colonial struggle to make sense of one’s historical identity. The generic and non-local verb ‘to be’ is displaced by an indigenous tribal name, localizing the abstraction of being, and refocusing an existential question in terms of local identity. Both insider and outsider, international and tribal, the cultural anthropophage struggled to navigate the space between ‘Shakespeare and the bush’ (Bohannan, 1966).

Rolnick (1998) elaborates how the anthropophagic moment of the 1920s promoted a complex mixture whereby European cultural forms were appropriated without the autonomous state-building tendencies of other post-colonial independence movements. Such a fact would impor-tantly contrast with some versions of South Asian post-coloniality, in which the formation of an autonomous identity went along with a national project (e.g. Anderson, 1991). The anthropophagic movement, by contrast, was both revolutionary and utopian (e.g. Mascaro, 2004), but not national-istic in the sense of creating a centralized state project. Mascaro (2004), for example, argues that the project was both highly political and international.

Drawing further on Anderson’s (1991) important work on imagined communities, although post-colonial elites embraced indigenous identity strategies, they were often driven (by their education and nationalist imaginary) to think of identity in the very language of the colonizers, recreating local identities using the matrix of social categories (i.e. people, culture, nation) of the metropole. Similarly, Eagleton (1990) emphasizes that liberation movements at least temporarily adopt the language of the hegemon to conceive their own liberty. Thus, a slave can only free him/herself qua slave, a woman, by identifying herself with a ‘women’s’ movement, and an Indian under colonial rule, using the largely colonial notion of ‘India’ to gain independence.

As such, the self-conscious appropriation of the ‘cannibal’ identity by Western-educated Brazilian intellectuals is revealing of how these intellectuals viewed European stereotypes of Brazilians. By identifying with the indigenous people, modernists appropriated the language of the metropole, but interestingly, did so while avoiding the discourse of the nation-state (c.f. Anderson, 1991). Rather, they emphasized a pre-state conception of tropical humanism that was international as well as Brazilian. Rather than post-colonial nationalism, the anthropophagic movement gave homage to the ‘matriarchy of Pindorama’ (land of many trees) an allusion to the Tupi name given to pre-discovery ‘Brazil’.

Thus, while Anderson’s (1991) point about colonial self-searching is clearly illustrated in the Brazilian case, the nationalist discourse of institutional statehood was replaced by the emancipa-tory discourse of liberal humanism, in which the figure of the cannibal no longer served as an



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abomination to human civilizations, but as the core of liberty. As Andrade (1990) states ‘We want a Caribbean Revolution. Larger than the French Revolution. The unification of all effective revolts in the direction of man. Without us, Europe would no longer have its poor declaration of the rights of man’. Following Mascaro’s (2004) analysis, the internationalism in this statement seems unavoidable, both revolutionary, utopian, and based on a European model, but at the same time expressing its independence from such models (Budasz, 2005). Thus, the vision is neither European nor anti-European, but a continuation of the European humanist project by means of its anthropophagic dark side.

Moment three: the 1960s anthropophage

Moving forward 40 years, Brazil was again caught between a repressive nationalist establishment and subaltern status in a foreign cultural mainstream (Young, 1998). At home, the military regime repressed ideas and cultural products from the left and exiled artists gained exposure to the cultural turbulence of the late 1960s. Again, anthropophagic appropriation coincided with international crises, combining its own self-searching with that of its US and European interlocutors. Artists self-consciously used hybridization as a statement of doubts (Dunn, 1993), doubts which in Europe and the US came under the umbrella of post-modernism. In Brazil, this movement took the name of Tropicália or Tropicalismo, an ironic reaching to origins which was heavily influenced by anthropophagic thinking (Dunn, 1993, 2010). Tropicalismo, according to one of its founders, Caetano Veloso (1997), was the natural outgrowth and most ‘efficacious divulgator’ of the anthropophagic perspective. Although Veloso (1997) notes that the founders of Tropicália were acutely aware of the differences between the 1920s context of Andrade and their own, they saw themselves as a generational continuation of the anthropophagic movement.

The Tropicália movement cut across cultural forms, including the poetry of Augosto de Campos (e.g. Perrone, 1990), and visual art of Hélio Oiticica, with its biggest impact in the musical album Panis et Circencis by Caetano Veloso and Gilberto Gil. Often compared to Andrade’s Manifesto, Panis et Circensis alluded to the spectacles of ancient Rome to parody the military regime. Other key figures such as Tom Zé and the band Mutantes promoted ironic performances, mixing absurd renditions of US style rock-and-roll with obscure references to African deities and indigenous figures, often against a background of circus music.

Not surprisingly, Tropicália embraced anthropophagy; as Caetano Veloso comments (Veloso, 1997: 247): ‘the idea of antropofagia fit us like a glove: we were eating the Beatles and Jimi Hendrix’. Tropicália embodied a complex mixture of integration and identity vacillation, with tropicalistas borrowing and making fun of US styles in order to indirectly critique Brazilian nation-alism. Veloso (1997) specifically cites Andrade’s athropophagy as a model in this regard, an attempt to establish a Brazilian identity without reverting to nationalism, which Veloso regarded as ‘defensive’ in posture. Dunn (2001) points out, however, it is not always clear where the irony ended; in true anthropophagic form, the Tropicalista movement exploited contemporary trends in rock music, while simultaneously exposing and critiquing those trends.

… And a half––the organizational anthropophage

Is the current epoch in Brazilian Organization Studies anthropophagic? Although perhaps suspi-cious of indigenous discourses resurrected by business scholars, we may remember that expres-sions of hybridity and cultural ambivalence emerge among elite sectors of peripheral countries. Earlier anthropophagic movements came from literary and cultural elites, and previously,




anthropophagy was a device of the victorious group, and of the jaguar, and thus, differently from other subaltern perspectives, was never a ‘weapon of the weak’ (Scott, 1985). While Brazilian business education has historically imported western models (e.g. Caldas, 1997), much aca-demic production has been critical (e.g. Motta and Alcadipani, 1999; Paes de Paula, 2008; Viera and Caldas, 2006). If, as Imasato (2010) suggests, contemporary colonialism is ‘epistemic’ and knowledge-based, academia would be ripe for anthropophagic discourse, and organizational scholarship from developing countries might be uniquely poised at the intersections of interna-tional and local cultures.

Within Brazil, scholars have stressed the importance of differentiation and hybridization (Calás and Arias, 1997; Wood, 2010) noting the importance of the ‘foreigner’ in developing complex local organizational knowledge (e.g. Caldas, 1997). Similarly, some note the shifting character of cultural and political organizations in Brazil, marked by hybridity and fluidity (e.g. Martins, 2000; Wood, 2010). Analysing Brazilian political parties, for example, Sader (1987) notes the hybrid nature of post-dictatorship politics, combining aspects of democratic and authoritarian governments in apparently incompatible ways, but each of which is ‘quite intelligible in its context’ (Sader, 1987: 97). Using the example of the Worker’s Party, Sader argues that the complex mixture of liberalism, syndicalism, progressivism and religiosity characterizing the party history would only be possible where hybridity was tolerated and ideological purity was not a primary value. Such mixtures and fluidity of influence might be more intelligible through the lens of anthropophagy.

The hybridization theme had appeared in literature on Brazilian culture (e.g. DaMatta, 1991). Brazilian management (e.g. Alcadipani and Crubellate, 2003; Wood, 2010), and in the organiza-tional literature more generally (e.g. Frenkel and Shenhev, 2006). Perhaps closest to the current treatment within organization studies, Spicer (2004) cites Taussig’s ethnographic work in Columbia, where representations of the colonizer (including samples of hair or nails) were appro-priated and modified by the Cuna people as a way to appropriate their power. Taussing (1993) describes the function of these representations as the ‘trick of dancing between the very same and the very different’, and Spicer (2004) notes the close relationship between such identity negotia-tion and corporal contact, an observation that closely approximates the anthropophagy concept.

Such work, however, only recently included the term ‘anthropophagy’, linking these diverse literatures (Faria et al., 2001; Wood and Caldas, 1998a, 1998b, 2002). Wood and Caldas directly cite Tupi and modernist literary traditions, applying them to international business. Using anthropophagy to describe a process of ‘creative adaptation’ (Wood and Caldas, 1998b), Brazilian managers selectively adopt elements of foreign strategy. Faria et al. (2001) recognize that the term ‘anthropophagy’ might open spaces for future interdisciplinary work between management, anthropology, and the arts, leading to innovative social theory from Brazil. However, until now, the anthropophagy concept has remained almost entirely invisible outside of Brazil, waiting to be unpacked in its full social and cultural ramifications.

Although insightful, the incipient nature of the Wood and Caldas’ use of anthropophagy may have prevented a full exploration of its conceptual contribution. Presenting the concept, they cite organizational examples in which selective appropriation took place (e.g. Wood and Caldas, 1998). As described above, however, the creative appropriation of foreign knowledge is not at the heart of the anthropophagy symbolism; rather, the concept envisages the creation of relational identities based on capture and absorption of the other. While it is certainly true that creative appropriation does take place, the current literature does not explore how the act is constitutive of cultural selves. Most importantly for the post-colonial tradition is that the concept of anthropophagy goes beyond a ‘pick and choose’ process of selective appropriation, and reflects a deep sense of historical irony and ambivalence, a fact acknowledged by Wood and Caldas, but in need of exploration.



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Perhaps by framing anthropophagy as equivalent to selectivity, rather than as a fundamental ontological and epistemological position, what was theoretically innovative in the concept was glossed over, and the usefulness of the concept in interpreting intercultural contact was obscured. Within organization studies, the shift from selective use to hybridity comes closest to furthering the project outlined in Frenkel and Shenhev (2006; see also Shimoni and Bergman, 2006), by which essentialist cultural perspectives from orientalism and cross-cultural management are to be replaced by hybridization themes that recognize cultural essentialism as a form of ‘purification in a neoco-lonial context’ (Frenkel and Shenhev, 2006: 870). Anthropophagy adds to this theme by showing a case where hybridization is affirmed as a part of the appropriation ritual itself, whereas other treatments have suggested the unconscious or implicit nature of hybridization (c.f. Shimoni and Bergman, 2006: 79) or mimicry (Brathwaite, 2003), even suggesting this implicitness as a source of false consciousness (Brathwaite, 2003). Anthropophagy, on the other hand, does not operate by hiding its appropriation of the foreign. Rather, by reveling in this appropriation openly, as well its transformative potential as an agent of cultural hybridization, anthropophagy can engage in cultural appropriation without taking on a subaltern position, To highlight the self-conscious nature of anthropophagy is thus to fundamentally distinguish it from an unconscious mimicry of the colonizer.

Having described anthropophagy at key historical moments, I turn to the fundamental problematics encoded within this root metaphor (Barley and Knight, 1993; Dunn, 1993), otherness, authenticity and corporality. By its novel contributions to understanding these problematics, I ague, anthropophagy takes on its full scholarly import.

Problematics of anthropophagy

The problematic of otherness

As suggested earlier, a key field of anthropophagic struggle involves positioning oneself with regards to an ‘other’, Scholars note the complex relations between Brazilian organizations and the outside (e.g. Bertero and Keinert, 1994; Caldas, 1997; Chu and Wood, 2008), citing the ‘imported’ nature of Brazilian formal organization as neither integrated with, nor alien to, local actors (e.g. Santos, 2004). For example, Merklinger (2001) uses anthropophagy to describe the organization of the São Paulo Biennial Expo, whose 1998 theme was ‘anthropophagy’. The Expo’s organization was modified by the inclusion within the heart of the Brazilian section of a unique exhibit of 55 diverse international producers, thereby ‘devouring’ the international as focal element of Brazilian culture. Similarly, Imasato’s (2010) discussion of the Brazilian sugar industry emphasizes how a symbol of coloniality (sugar cane, a particularly pernicious symbol of the Atlantic colonial economy) was transformed into a source of local legitimacy by highlighting its use as a source of renewable energy (ethanol).

Another interesting example is Vilaça’s (2005) study of hybrid Christian-Wari identity in the US-based New Tribes Mission organization. The Wari group, in her study, took surprisingly well to the organization’s evangelical movement. According to Vilaça’s, the idea of religious conver-sion so as to absorb a community of non-believers resounded well with an indigenous group whose anthropophagic tradition involved integration of the body to consolidate social solidarity. In the group’s translation of the book of Genesis, where the animals are divided into the wild and domestic, the text was substituted for those animals that are ‘strange’, and cannot be eaten, and those that are ‘real’, and edible, a syncretic and anthropophagic twist.

The presence of the foreign other, as some Brazilian scholars have pointed out (e.g. Alcadipani, 2010), takes a double sense. As post-colonial scholars have noted, intercultural contact involves




a kind of ‘double consciousness’ (DuBois, 2003), in which consciousness is displaced and decentered, and the subject sees him/herself though the foreign gaze. This decentering of sub-jectivity aligns post-colonial studies closely with postmodern thinking, by examining the power relations by which subjectivity is established.

This line of thought can take divergent paths, either questioning the colonized subject’s ability to ‘speak’ at all in his/her terms (e.g. Spivak, 1993), finding liberation only in the flight toward unintelligibility (e.g. Butler, 2000) or, conversely, insisting on the revolutionary reappropriation of consciousness from colonial domination (e.g. Fanon, 1967). Anthropophagy navigates the same straits as these approaches, but neither rejects intelligibility totally nor fights for its consolidation on local terms.

Leibing and Benninghoff-Luhl (2001) describe cultural anthropophagy as an intelligibility that ‘devours time’, rejecting historical origins for an ‘incomplete’ and remixed conception of history. They cite Derrida’s (1983) chiding of Levi-Strauss, who lamented the incomprehension of the Brazilian Nhambiquara group faced with European written language. Finally adopting the Latin alphabet only to mimic it ritualistically, Leibing and Luhl summarize, the Nhambiquara used the symbols differently than the Europeans, integrating them into an ongoing flow of cultural transmis-sion that embodied an alternate form of intelligibility.

Moreover, anthropophagic intelligibility is ambivalent in both emulating and aggressing toward hegemonic culture, indeed preying on it. The hegemonic institutional order and its cannibalistic deformation are co-productions of each other (Biber, 2005). While much of post-colonial studies seems to lament the dependency of its subjectivity upon the Other, anthropophagic cordiality relishes in it:

… to discover and desire the singularity of the other, without feeling shame in discovering and desiring…without fear of contaminating oneself, because it is through that contamination that the vital powers expand, where the batteries of desire are charged, where a series of becomings incarnates––the Tupi formula. (Rolnick, 1998: 10)

The problematic of authenticity

Recent work has critiqued notions of organizational authenticity and highlighted performativity at the heart of organizations (e.g. Sinha, 2010). Anthropophagic discourse is poised to add to such critiques, since the history of cannibalism discourse has centered on power and colonial represen-tation and the question of realism (Lindenbaum, 2004). Although some anthropologists argue that indigenous cannibalism is a European myth (Arens, 1979), it is well established that cannibalism has occurred in highly ritualized acts; this however, leaves unexplained widespread attempts to characterize cannibalism as the essential defining feature of indigenous peoples (Biber, 2005), also obscuring that cannibalism is well documented in European history as well (Obeyesekere, 1992). In this sense, the representation of peoples as anthropophagic involves a subtle play of colonial representations and counter-representations.

For example, Sanborn (1998) noted that Tupi cannibalistic rituals were not wholly ‘internal’ , but rather were used dramaturgically to induce terror in foreign audiences, thus constructing a displayed identity that only functions in the presence of the colonizer. Wood and Caldas (1998a) discuss the incorporation of foreign managerial techniques ‘for the English to see’, that is, the dramaturgical adoption of technologies as power displays, aligning managers with dominant managerialist symbols from developed economies.

In some cases, appropriating anthropophagic labels may be less a search for original, authentic identities than an allusion to the contested and power-ridden dynamics behind authentic identity



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itself. In the context of anthropophagy, Conklin (1997) argues that the principle of authenticity was largely a European presumption of cultural essentialism, imposed on a local population that did not think in such terms, and thus appropriated cultural practices without regard to authenticity. Andrade (1990), critiquing but embracing the inauthentic gaze of the foreigner, for example, writes ‘Children of the sun, mother of the living. Encountered and loved ferociously, with all the hypocrisy of longing (saudade), by immigrants, by the trafficked, and by tourists’. The encounter, although inauthentic, is not thereby negated, but is positively affirmed, even through the senti-mental and hypocritical eyes of outsiders. As Mignolo (2001) importantly observes, the role of colonialism in Latin America was largely constitutive, with the colonial administrative structure going to the core of local institutions. In such a scenario, authenticity seems to make little sense as a fundamental value.

In the context of organizational knowledge, I note Wood and Caldas’ (2002) warning that while Brazilian organizations actively implement managerial techniques from the US and Europe, such adoption must not be taken at face value, and can be deceiving. Perhaps relevant, Perkins (2005) notes the particularly high rate of failure for foreign firms that come to Brazil, even among inter-nationally experienced firms, and suggests an idiosyncratic style in Brazil that favors ambiguity. Managerial techniques, appropriated and consumed as ‘foreign’, may rely for their meaning relies on this very foreignness. Barros (2010), for example, discusses the conflicts over authenticity in a Brazilian communitarian organization, and notes the organization’s emancipatory potential despite conflicts over authenticity. Similarly, studies of religious organizations in Brazil have demonstrated ‘mirroring’ of practices and symbols even when the organizations specifically see each other as ‘evil’ or false (Reinhardt, 2007). French (2004) explores how, in the Brazilian northeast, communities may juxtapose indigenous and African identities with little sense of contradiction or inauthenticity. Finally, in a corporate context, Stephen (2001) uses anthropophagy to discuss HRM policy adoption in Brazilian contexts. Rather than stressing notions of proper implementa-tion and faithfulness to the technology, Stephen emphasizes that HRM technologies should be ‘metabolized’ in their local contexts, leading often to very different technologies, without attempts to retain a sense of authenticity to the original program. Referring to these resultant HRM practices as ‘juxtapositions’, Stephen (2001: 31) argues that the resulting new technologies can produce local innovations, and calls for an ‘anthropophagous model of cultural portability’.

In the above cases, borrowed practices or identities do not reflect inauthentic ‘copies’ of culture. Rather, it may be that the notion of (in)authenticity of Brazilian organizational knowledge runs counter to a principle borrowing whose anthropophagic perspective flouts authenticity.

The problematic of corporeality

Scholars have shown recent interest in the body as a site for the inscription of social meanings (e.g. Aho, 2002; Butler, 2000) and organizational struggles (e.g. Brewis and Linstead, 2000). Corporality has drawn somewhat less attention in the post-colonial and subaltern studies literatures (although see Spivak, 1993). Yet Lakoff and Johnson (1999) frame metaphors of the flesh as ‘challenges’ to Western thought, and Oestegaard (2004) uses the case of cannibalism explicitly in this context. The challenge resides in the fact that the distinction between the ‘primitive’ body and the ‘civilized’ is called into question in rituals where the body takes on complex symbolic significance. Thus, the anthropophagy metaphor seems particularly suited to the context of post-colonial theorizing, by calling into question basic distinctions that characterize European modernity.

Regarding the ‘corporality’ of colonialism, Brazil stands out because of the highly sexualized nature of Portuguese-indigenous relations as a purported foundation for ethnic mixture (e.g.




Freyre, 1933). In contrast to English experiences in the South Pacific, Tupi cannibalistic practices seem not to have horrified and alienated the Portuguese, but were viewed as a form of raw, immod-est desire (Bucher, 1981; Lindenbaum, 2004), a natural tendency requiring civilization, or Andrade’s term, ‘catechism’. This aspect should be seen not as an aspect of indigenous Brazilians, but as a function of the colonizer’s historical context; for example, according to Shapin (2002), Renaissance views of cannibalism, based on the humor theory of blood, were relatively accepting, while later Protestant and Enlightenment views were highly damning, relating cannibalism to the bloody nature of Catholic mass and images (Rawson, 2001). Thus, rather than dehumanizing, Brazilian anthropophagy was seen as a sensuality and corporality, still a sin, but also a hidden desire. Rather than racial inferiority (as in later English narratives, Biber, 2005), cannibalism was considered a taboo desire, and thus contained a kind of inner truth.

As the anthropophagic metaphor developed, the focus on the body became an important way to represent the relation between self and other (Facchinetti, 2001), where devoration represented the internalization of the other but also the appropriation of the other within the self. Drawing on Freud, Andrade’s Manifesto saw the hidden desire between colonizer and colonized as a principle of encounter that could be raised above, and overcome, the distinction colonizer-colonized. As in DaMatta’s ‘in-between’, and Santiago’s (2002) ‘between-space’, the body’s predicament of being both separated from other bodies, yet needing nourishment from the outside, could be reflected in the metaphor of devoration.

The link between anthropophagy and appetitive desire allows anthropophagy to be differenti-ated from earlier concepts of mimicry as a tragic copying of the other (e.g. Brathwaite, 2003). Rather than ‘mimic-men’ (Brathwaite, 2003: 203), who, lacking consciousness of their own creativity, copy a metropolitan ideal, later conceptualizations stress the element of desire and ambivalence, with mimicry producing both reproduction and difference from the colonizer (Bhabha, 1994). Anthropophagy follows this later conception in recognizing the desire inherent in mimicry strategies (e.g. Sharpe, 2003), adding that such strategies can be self-conscious and culturally affirmative, and in addition to mimicking the colonizer, can self-mimic, self-positioning as an indigenous cannibal while simultaneously appropriating European cultural forms.

That anthropophagy came to stand for desire may help explain why this metaphor emerged as an affirmation and a project within Brazil As repressed desire, cannibalism was not pathological, but taboo, as alluded by Andrade. The ‘return of the repressed’ creates a space for self-affirmation as the re-discovery of nature in its chaotic libidinal form. Thus, anthropophagic knowledge is embodied, both corporeal and representation, rejecting a distinction between mental and physical central to modernist Enlightenment thought. According to Rolnick (1998: 12) anthropophagic sub-jectivity involves ‘a body that knows through vibration and contamination and not only through representation’. An epistemology based on ‘vibration and contamination frames subjectivity as a) corporeal, inscribed in bodily experience (vibration), and b) communal, flowing though networks of social interaction (contamination). This view of corporeal, network-dependent epistemology can be seen in Lewis’ (1995) study of Brazilian capoiera dance groups, where the relative social positions of members are based on their ability communicate nonverbally by means of rapid transitions from states of bodily flow to moments of intense concentration. Interestingly for notions of corporality and the hybrid, Lewis notes the ambiguity of capoeira as dance, aggression, or ritual, and theoretically links this to Brazil’s intermediate position between European, ‘Cartesian’ culture and African forms of ‘embodied engagement’ (Lewis, 1995: 230).

The corporality of anthropophagy helps understand, for example, the interesting and perplexing case of the 1992 Rio Earth Summit (Vilaça, 2005), where indigenous presenters created an artificial



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copy of their own indigenous village, refusing entry to those not dressed in indigenous dress. While Conklin (1997) interprets the re-appropriation of bodily ornament as a native borrowing from Western stereotypes of the Amazon, Vilaça (2005) points out that such stereotypes spread so quickly among the natives precisely because (a) the body was already a locus of culture and identity transformation, and (b) that such borrowing was not proscribed by a norm of cultural ‘purity’. In this case, it becomes impossible to judge the authenticity of bodily ornamentation, which must be taken at face value and not symbolically sublimated, which, as Vilaça stresses, is exactly the point. The culture is embodied directly, coded through the body itself.

Moving from epistemological to political dimensions of corporality, emphasizing the return of the repressed helps explain the ambiguous status of anthropophagy as a movement of contestation. Similarly to organizational carnival (e.g. Islam et al., 2009), anthropophagy contains elements of both protest and complicity. On the one hand, carnivalesque ritual inverts social roles, using grotesque humor and mockery of power holders to subvert social norms and open spaces for creative improvisation (Islam et al., 2009). However, rituals have also been used to vent social tensions and reinforce the social order (e.g. Rosen, 1985). Like carnival, anthropophagy involves an act of ritual feast (Masters, 1969) and can symbolize social upheaval and reversal, although often with-out a specified political program. Wood and Caldas (1998b), for example, view organizational anthropophagy as a creative act, not as protest or complicity per se, but as an unwillingness to take received knowledge at face value.

The historical refusal of anthropophagic thinkers to define any specific political program (Andrade, 1990), should not be confused with not being political. Rather, although revolutionary and utopian (Mascaro, 2004), it was antagonistic to the institutionalization of a political agenda (Ponge, 2004). This reluctance to specify a program could be read as a sign either of a search for liberty outside of established categories (e.g. Butler, 2000), or a mystifying technique suggestive of the evasions of ideological discourse (e.g. Zizek, 1989). For instance, in a fascinating yet perplexing study of women’s police stations in Brazil, Santos (2004), shows how women’s bodies became the locus of ‘hybrid state-society institutions’ (p. 35) involving women police officers who were both charged with creating sex-based solidarity and reinforcing ‘macho’ institutional norms. Within the station, the ‘feminist’ ethos involved in setting up special services for women’s protection coexisted with a macho organizational culture, making it difficult to specify a coherent ideological outlook for the organization. She concludes by warning against ‘essentializing’ Latin American institutions, which are marked by ‘complex and often contradictory relationships’ (p. 30). The women’s police department was clearly an ideological and political field of contestation; however, that is different from a political program or a movement.

The corporalized nature of anthropophagy, finally, contrasts with the identity politics of some postmodern discourse. Rolnick (1998: 11) specifically distinguishes anthropophagic social theorizing with the ‘de-eroticized’ discourse of political correctness. Different from political correctness, which sees language as a form of domination, anthropophagy recognizes language as a tool of desire, opens up a hybrid liminal or ‘third space’ (Bhabha, 1994) where the dyad ‘colonizer-colonized’ can be unsettled though changing the meanings of colonial language. While some postmodern perspectives describe how marginalized groups reappropriate negative terms such as ethnic slurs (e.g. Jagose, 1996), to be ‘anthropophagic’ describes an identification with the appropriation act itself. That is, to be anthropophagic is not to call oneself a cannibal, and thus take ownership of or reappropriate a formerly derogatory term. It is rather, to identify with reappropriation itself, defining oneself as an agent of reappropriation of difference in its various forms.




Conclusion

In this article, I traced the concept of anthropophagy through various instantiations in Brazilian history, showing how it comprises a dense web of significations characterizing a certain Brazilian posture toward intercultural mixture. Early indigenous anthropophagy navigated the boundaries between inner and outer, establishing identity and power relations through consuming the other, and dramaturgically performing a predatory subjectivity. Modernist anthropophagy turned this gestural metaphor into a poetic trope, simultaneously emphasizing carnality, fluidity, and irony. Contemporary anthropophagy remade the modernist literary movement in protest of a repressive military apparatus, while parodying its own status as a borrowed cultural form (Treece, 1997).

Finally, some work in the organizational sciences has recognized the importance of the concept in describing a Brazilian cultural style while postponing the full exploration of the anthropophagic lens. Perhaps because of its rapid treatment, or because of the esoteric and difficult nature of the anthropological, literary, and artistic writings on the subject, the concept has remained understudied in our field. Given this nascent literature, anthropophagy is at a crossroads as an organizational concept, awaiting further exploration which would allow it to contribute to social and organiza-tional theory. The current article attempts to provoke such an exploration. Following this theoreti-cal presentation, what are needed are in-depth case studies in Brazilian organizations to add thick description and grounding to the general ideas presented here.

Seemingly distant from mainstream views of organizing, is studying this metaphor nothing more than an exoticising glimpse into the no-longer practiced rituals of indigenous peoples on the periphery of the world system? The fact that the concept has seemed intuitive to intellectuals so distant from its origins seems to suggest its continued relevance. Certainly the search for local identity in a world increasingly marked by cultural mixture is relevant in contemporary social theory.

First, with some key exceptions (e.g. Duarte, 2006) most extant work in the international organizational literature on Brazil uses essentialist categories such as Hofstede’s dimensions (e.g. O’Keefe and O’Keefe, 2004), or examines Brazilian organizations without specifically exploring Brazilian historical or cultural aspects (e.g. Mesquita et al., 2007), or focuses on economic indica-tors rather than symbolic figures (e.g. Griesse, 2007). Thus, the relatively sparse treatments of Brazil in the international organizational literature tend to treat Brazil in a monolithic and context-independent way, and can benefit from a historical and cultural analysis of intercultural contact.

Additionally, anthropophagic thinking adds to Latin American contributions to post-colonial thinking. Recently, Latin American scholars (e.g. Ibarra-Colado, 2006; Mignolo, 2001) have pondered the role of the region in contributing to a post-colonial literature that emanates largely from the South Asian (e.g. Guha, 1994; Spivak, 1993) and Orientalist (e.g. Said, 1978) experiences. While a long history of thought about identity and the post-colonial situation exists in Latin America, these perspectives await a stronger voice in the international literature. Contrasting with the thesis of a ‘falsification’ of a Latin America where European culture has been ‘naturalized’, as some have noted previously (Ibarra-Colado, 2006), I show that while mimicry is important in Brazil, the hybrid forms it takes demonstrate creativity and agency by local actors. As some scholars have pointed out (Mignolo, 2001), Iberian colonialism left epistemic and cultural lega-cies distinct from later Enlightenment colonialism, emphasizing religious notions of desire and passion over race and exclusion, for example. As we have seen in the case of anthropophagy, this led to a complex appropriation and digestion of European values and identities. Such complexity reinforces post-colonial discussions, such as those of hybridity (e.g. Bhabha, 1994; Frenkel and Shenhav, 2006).



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Finally, this article treats anthropophagy as both historically situated and embedded in the Brazilian reality, and as addressing problems central in social scientific thinking more generally. This combination of particular and universal, the singular trope with allegorical generality, serves as an epistemic model consistent with the anthropophagic ethic itself. It is an ethic that Brazil can offer to the theoretical table, a cordial offering to be consumed as it has itself consumed.

Notes

I would like to thank the three reviewers and special issue editor for their useful and detailed comments on this article.

1 In the current article, I use the terms ‘cannibalistic’ and ‘anthropophagic’ synonymously, following cur-rent literature in the area (Ferreira, 2002a, 2002b). Cannibalism has, at times, been used to refer to the physical act of consumption, while anthropophagy has referred to the symbolic act. However, as Ferreira points out, and as I argue in the article, physical cannibalism is most significant in its symbolic and ritualistic aspect, and its symbolic use functions specifically because of the reference to physicality. Thus, the two terms are impossible to completely tease apart. In addition, as Ferreira (2002a, 2002b) argues, Brazilian media and artistic uses of the terms have used the two interchangeably, suggesting that such use is most consistent with the cultural import of the concept.

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Biography

Gazi Islam is Associate Professor of Business Administration at Insper Institute of Education and Research, where he teaches undergraduate and graduate courses in Leadership and Organizational Behavior, Negotiations, and International Management. He completed his PhD in Organizational Behavior at Tulane University, where his research focused on organizational identity, voice, and power relations. His current research interests include the organizational antecedents and conse-quences of identity, and the relations between identity, group dynamics and the production of group and organizational cultures. In addition, he attempts to link identity and organizational culture to wider issues of national culture, ideology, and civil society. Address: Associate Professor of Business Administration, Insper Institute for Education and Research, 300 Rua Quatá, São Paulo SP 04516-000, Brazil. Email: [email protected]



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