organization design and dynamics rondell data corporation arif hartawan | devi delicia | ivan...
TRANSCRIPT
Organization Design and Dynamics
RONDELL DATA CORPORATIONArif Hartawan | Devi Delicia | Ivan Ciptandi |
Steffanie Yutasya | Tia Angelina | Vincent Fanata
Rondell Data Corporation
• “Organization is the architecture on which enterprises are built, but organizations must be willing to change frequently in order to grow and remain viable” (Cook, Hunsaker, & Coffey)
Company Background
• Founder : Bob Rondell• 1920 established as Rondell Equipment Company
manufacture electrical devices• 1947 radio broadcasting equipment• 1960 data transmission equipment• Company’s growth = 1947 – 100 employees 1978 –
800 employees• Mission :Good reputation as a source of high quality,
innovative designs
Rondell Data Corporation1978 Organization Chart
“He’s a creative genius. Sure the chart says he work for me, but we all know Doc has his own thing.” Forbus
Organization’s Current Design
• Family Spirit • Personal contact communication style+ Key factor recruiting outstanding engineers– Low Formalization– Relationship based on mutual respect– Policies and procedures didn’t work well
• Age/Experience valued– “There’s a real barrier for a newcomer here.” Fred Rodgers
• Little rewards for creativity straight salary plus a share of profit all employees
Organization’s Current Design
• Centralized“ If Doc gets new product idea, you can’t argue.”“ There is no denying that Doc is the most important
person in the company.” Forbus’s subordinates• Functional grouping
Current Issues
• Disputes in organization
New product introduction
research
engineering
sales
production
Sales order Designers Production R&D Production
Current Issues
• Process of Production
• Low communication and coordination“Production engineering is almost nonexistent in this company.” John Oates
Porter’s Competitive Strategies
Differentiation– Learning orientation with
strong horizontal coordination
– Strong capability in research– Values and builds in
mechanisms for customer intimacy
– Rewards employee creativity, risk taking, innovation
Rondell Data Corporation– Learning orientation with
poor horizontal coordination– Strong capability in research– Values and builds in
mechanisms for customer intimacy
– Little rewards for employee’s creativity, risk taking, innovation
Organizational Design
• Mintzberg’s Organizational Type:
Organization Stage
Conclusion and Recomendation
Communication
Coordination
Strong Foundation of Organization
Sales order R&D Designer Production
Sales order Designers Production R&D Production
Conclusion and Recomendation
• Focus on repairing the organization’s administrative and middle management– It could be accomplished by hiring management consultant
• Change Organization design– From Entrepreneurial structure Adhocracy = develops in
a complex, rapidly changing environment– Decentralize
• Hunt and Doc won’t dominate the decision• Another divisions will have their own duties