Organizational Structure of Tourism

• National Tourism Organization– State tourism secretariat– Government agency within larger department– Quasi-public tourism agency– Private industry model

NTO’s Mission

• Increase employment• Stimulate investment• Improve standard of living• Maximize foreign exchange• Promote sustainable tourism development• Preserve natural areas through tourism• Protect and preserve cultural heritage• Develop social impact assessment models• Maximize social benefits through increased tourism

Government Role in Development

• Active – Own businesses – Tax incentive– Other legislation

• Passive– Indirect through legislation passed for another

purpose– Land management practices

Regionalization

• Combines resources for more effective development

• Increase marketing effectiveness (Mississippi Valley Partners)

• Establish and Identity and Image

• Bring public and private interests together

Types of Regional Organizations

• Public

• Private

• Quasi public

• Product specific

• Multi-state or Multi-city

Funding

• Room Tax• Membership dues• Attraction taxes• Food and Drink• Entertainment (gambling)• Special use (sporting goods)• Airline (departure, visa)• Gas taxes

Community Level

• CVB

• Chamber

• DMO

Reasons for Community Organization

• Accepting Change

• Resource Analysis

• Community Awareness

• Industrial Legitimacy

• Opportunity Recognition

• Cooperation, Communication and Compromise

What should a community organization do?

• Budget and Finance

• Communication

• Education and Training

• Research and Data Collection

• Promotion

DMO Outputs

• Inventory Analysis• Visitor Profiles• Establish Use zones

– Delineate distinctive features– Plot critical zones– Establish use objectives– Formulate an Action Plan– Initiate Limits of Acceptable Change Process