organized y: supporters - winexpo georgia...
TRANSCRIPT
POST SHOW REPORT
5-7 June, 2015
Exhibition Center ExpoGeorgia
Tbilisi, Georgia
winExpo Georgia 2015
Organized By: Supporters:
P O S T S H O W R E P O R T
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KEY FACTS AND FIGURES
Attracting almost 4000 visitors, presenting up to 80 companies from 6 countries and concentrat-ing on creating fruitful working environment for all participants and attendees the event proved its importance for the industry and its significance to regional as well as international market.
The exhibition was particularly interesting as it presented not only big and successful organiza-tions but also small and family cellars and unique Georgian winemaking
The exhibition was particularly interesting as alongside big and successful organizations and international awards show it presented small and family cellars and unique Georgian Qvevri wines.
UP TO
4000 TOTAL
ATTENDANCE
44% INCREASE
61% OF THE EXHIBITORS
REACHED THEIR GOALS
17% INCREASE
87% OF THE EXHIBITORS WILL
PPARTICIPATE IN THE NEXT YEARS’ EVENT
5% INCREASE
72% OF THE VISITORS WERE PROFESSIONALS OF THE
INDUSTRY
11% INCREASE
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*COMPARED TO LAST YEARS ’ STATISTICS
winExpo Georgia 2015 Profile
Launch Year: 2008
Organizer: ExpoGeorgia Co.
Venue: Exhibition Center ExpoGeorgia
Dates: 5-7 June, 2015
Working Hours: 11:00 - 18:00
Frequency: Annual
Duration: 3 Days
Exhibitors: 74
Represented Countries: 6
Visitors: 3890
Total Floor Space: 725 sq.m.
PRESENTED COUNTRIES:
Georgia
Germany
Ukraine
Portugal
Moldova
Italy
PRODUCT DIRECTORY
Wines
Sparkling Wines
Spirits
Processing Equipment
Packaging & Labeling
Ingredients, Additives
Fertilizers
Vini - Viticulture Machinery
Nursery
Glass & Glassware
Accessories
Services
Publications
Consultation
E x h i b i t i o n C e nt e r Ex p o Ge o r g i a C o . w w w . e x p o ge o r g i a . ge
P O S T S H O W R E P O R T
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ABOUT THE EVENT 2015 8th International Wine and Spirits Fair was held on 5 -7 June at Exhibition Center ExpoGeorgia fairground in Tbilisi, Georgia.
The event was organized by ExpoGeorgia Co. and supported by Ministry of Agriculture of Georgia and National Wine Agency of Georgia.
The exhibition hosted participants from 6 countries presenting not only wines and spirits but also wine technologies and accessories. This was an unique opportunity for all the guests to observe products of various companies, taste the best Georgian wine and traditional Georgian cheese and also pitcher wines from different regions, as well as their diversities.
Parallel to the exhibition was held 7th International Wine Award under the patronage of Interna-tional Organization of Vine and Wine (OIV), out of 100 presented wines 10 gold and 20 silver medals were awarded.
The panel of judges was formed by well -known wine experts from Europe and Georgia :
Mr. Tim Atkin MW (On Line Drink Writer of the Year (2014 Fortnum & Mason Awards) On Line
Communicator of the Year (2014 Louis Roederer Awards), timatkin.com (2013 and 2011 Louis Roederer International Wine Website of the year))
Ms. Felicity Carter (Editor-in-Chief Meininger ’s Wine Business International, Germany)
Ms. Leslie Gevirtz (Reuter, USA)
Mr. Adam Lechmere (Decanter, World of Fine Wine, Wine Searcher, Meininger ’s, Wine En-
thusiast, UK)
Mr. John Salvi MW (Writer for International Wine Review, France)
Mr. Joel B. Payne (Publisher and Chief Editor Gault Millau German Wine Guide, Germany)
Mr. Levan Mekhuzla (wine specialist, Georgia)
P O S T S H O W R E P O R T
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LIST OF PARTICIPANTS OF THE EXHIBITION
Corporation Georgian Wine
Wine Company SHUMI
Qimerioni
Winery Khareba
Batono
Askaneli Brothers
Giuaani
Art Mtevani
Wine Man Ltd
Georgian Souvenirs
Kakhuri Gvinis Marani Ltd
Kakhetian Traditional Wine-making
Phoka Cheese
Tsinandali Old Cellar Ltd
Stori
Tbilvino
Besini Company
Gotsa Family Wines
Babaneuris Marani
Naotrebi
Churi
Satsnakheli
Teleda
Gvymarani
Nika Wine
Pheasant ’s Tears
Petriaant Marani
Natenadze ’s Wine Cellar
Our Wine
Gravisi Ltd
Temi
Gaioz Sopromadze
Manaveli
Besik Firtskhelani
Amiran Vepkhvadze ’s winery
AmA-Don
Multitest
Geo Solution
Pec Prospero International
Willmes
Kakheti
Girteka Logistics
Piedade
Commercial Partners International
Saverglass
Silva
Della Toffola
GB Consulting
Schuchman Wines Georgia
Vaziani
Shalauri Cellars
E.D.E.
VCR-Vivai Cooperativi Rauscedo Società Cooperativa Agricola
Kreyer-WTG Wine Technology
Noblex
Class
Pall
Finotec
Felco
Shvidi
Professonal Winery Products
Dom Kofe
Dergi
Kindzmarauli
Vazi+
Wine Business Consulting
Ipris-Profil
Technologia
Guala Closures Ukraine
Enogrup
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AWARDED COMPANIES AND WINES ON 7TH INTERNATIONAL WINE
AWARD
10 Gold and 20 Silver Award Winners
NAME OF SAMPLE NAME OF COMPANY CATEGORY COUNTRY VINTAGE MEDAL
Mtsvane Shalauri Cellars White D/Q Georgia 2013 GOLD
Tsinandali Besini White Dry Georgia 2013 GOLD
Rqatsiteli Satsnaxeli White D/Q Georgia 2013 GOLD
Kakhuri Kakhetian Wine Cellar White Dry Georgia 2013 GOLD
Rqatsiteli Vazi + White D/Q Georgia 2013 GOLD
Qisi Vazi + White D/Q Georgia 2012 GOLD
Mukuzani Qimerioni Red Dry Georgia 2012 GOLD
Temis Rqatsiteli Union Temi White D/Q Georgia 2012 GOLD
Otskhanuri Safere Winery Khareba Red D/K Georgia 2012 GOLD
Medoc Rousseau De Sipian Red Dry France 2008 GOLD
Iveria Qisi Kakhetian Traditonal Winemaking White Dry Georgia 2014 SILVER
Kindzmarauli Winery Khareba Red S/S Georgia 2014 SILVER
Iveria Khikhvi Kakhetian Traditonal Winemaking White Dry Georgia 2014 SILVER
Santeli Tsinandali WineMan White Dry Georgia 2013 SILVER
Saferavi Special Reserve Tbilvino Red Dry Georgia 2013 SILVER
Pino Noir Grand Reserve Wingut Bernhard Koch Red Dry Germany 2010 SILVER
Ikhalto Tsinandali WineMan White Dry Georgia 2013 SILVER
Khikhvi Gravisi White D/Q Georgia 2014 SILVER
Kakhuri Mtsvane Gotsa Family Wines White D/Q Georgia 2013 SILVER
Kindzmarauli Askaneli Brothers Red S/S Georgia 2013 SILVER
Rqatsiteli Premium Manaveli White D/Q Georgia 2014 SILVER
Saferavi Kasri Giuaani Red Dry Georgia 2014 SILVER
WineMan Tsinandali WineMan White Dry Georgia 2013 SILVER
Mukuzani Iberiuli Wine Companiy Shumi Red Dry Georgia 2013 SILVER
Chardonnay Grand Reserve Weingut Bernhard Koch White Dry Germany 2013 SILVER
Tsinandali Special Reserve Tbilvino White Dry Georgia 2013 SILVER
Qvevris Mtsvane Winery Khareba White D/Q Georgia 2013 SILVER
Qisi Mildiani Tsinandali Old Cellar White D/Q Georgia 2011 SILVER
Usakhelauri Gravisi Red D/K Georgia 2013 SILVER
Rqatsiteli Manaveli Manaveli White D/Q Georgia 2014 SILVER
P O S T S H O W R E P O R T
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KEY STATISTICS FROM 2015 - EXHIBITOR RESEARCH
61%
of the exhibitors reached their
goals 61%
of the exhibitors were satisfied
with the quantity of visitors
52%
of the exhibitors were satisfied
with the quality of visitors 92%
of the exhibitors gave the highest
evaluation to technical service
offered during the exhibition
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VISITOR DATA:
Total Attendance: 3890
Professionals: 72%
Executives: 19%
Foreign: 15%
Local: 85%
DISTRIBUTION OF PROFFESIONAL VISITORS:
Professional Winemakers: 29%
Hotels and Restaurants: 15 %
Wine Journalists: 5 %
Transport and Logistics: 3%
Other Professionals: 20%
Non-Professionals: 28%
71%
of the visitors found what
they were looking for
91%
of the visitors are planning to
attend the exhibition again
75%
Of the visitors expectations
were fully met
26%
of the visitors were looking
for new business contacts
62%
of the visitors came to find
specific products or services
P O S T S H O W R E P O R T
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KEY STATISTICS FROM 2015 - VISITOR RESEARCH
INFORMATIONAL SUPPORT:
TV Channels: Rustavi 2, Maestro and Ertsulovneba
Radios: Ucnobi and Fortuna,
Print Media: Georgian Times and Navigator
Business Directory: Yellow Pages
TV coverage and announcement of the exhibition on Rustavi 2, Maestro and Ertsulovneba
Coverage of the opening ceremony and the exhibition on all major TV channels (Rustavi 2,
Georgian Public Broadcaster, Imedi and Maestro) and web based news agencies
Radio advertising on radios Ucnobi and Fortuna
Extensive direct marketing campaign:
- 7000 printed invitations to target organizations and officials
- More then 10000 online invitations to target groups
- Over 2000 phone calls to major target companies in Georgia and abroad
Targeted social media campaign on Facebook and LinkedIn (recipients chosen by industry, region
and profession)
Advertisements and announcement of the exhibition in printed media and online news agencies
5000 flyers spread in hotels and restaurants around the city
Invitations to tourists through agencies and multiple international organizations
International marketing campaign targeted on foreign buyers and professional visitors through
several web sources
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MARKETING CAMPAIGN
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On June 4 the second day of the exhibition a reception was held, hosting the participants of the exhibition and awarding those who stood out. Gala dinner was organized by ExpoGeorgia and was attended by 140 guests for a beautiful evening.
The participants had opportunity to meet, greet and dine with one another. While enjoying a little bit of Georgian culture, accompanied by the best wine. All the exhibitors were given certificates of participation and several of them special awards.
During the Gala dinner Awarding Ceremony of the 7th International Wine Awards also took place, de-termining the recipients of 10 Golden and 20 Silver medals.
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GALA EVENING AND AWARDING CEREMONY
IMPRESSIONS FROM THE SCENE
Expo Georgia is the leading exhibition and convention center in the Caucasus region. As a multifunctional business center, we combine trade fairs with congresses and conferences.
Experienced, attentive event coordinators work to develop new concepts and programs to ensure that Expo Georgia as "a relationship broker" continues to have a strong voice in the international economic forums of tomorrow.
History of the Exhibition Center starts in 1958. At that time, State has built temporary exhibition pavilions and organized industrial exhibition to celebrate 1500 years anniversary of Tbilisi. Large-scale construction works began in 1961 and as a result 11 pavilions, green house, pools and park were placed in the city center. During Soviet Period exhibition center was a place for permanent exhibition of industrial and agricultural achievements of Soviet Republic. Once a year the space was devoted to international exhibitions.
In 1994-1998 organization was privatized and transformed into a joint stock company. Infrastructure was modernized. Expo Georgia has been assigned a very important role – guiding foreign capital inflow in Georgia and opening international markets for new Georgian businesses.
Expo Georgia events became an excellent forum for decision makers to evaluate new products, make new contacts, enhance supplier relationships and conduct purchasing activities.
Local companies view Expo Georgia as a reliable partner and key liaison for the establishment and development of business relations.
CONTACT INFORMATION:
Address: 118 A. Tsereteli Ave., 0119
Tbilisi, Georgia
Tel: +995 32 234 11 00
Website: www.expogeorgia.ge
E-mail: [email protected]
Facebook: www.expogeorgia.ge/ExpoGeorgia
P O S T S H O W R E P O R T
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ABOUT THE ORGANIZER
www.facebook.com/winexpo
You can see latest news and updates about the exhibition on our Facebook page, which also includes information about participants, photos and videos from the event and latest announcements.
www.youtube.com/ExpoGeorgia
Official videos of the exhibition as well as shots from the site are uploaded on our YouTube channel were you can observe our exhibitions and learn more about exhibition center ExpoGeorgia.
www.expogeorgia.ge
You can find all the information you need on our official website. Visit us and learn about our projects, receive new brochures and updated information about all the exhibi-tions as well as new dates and contacts.
FOR ADDITIONAL INQUIRY PLEASE CONTACT:
Exhibition Center “ExpoGeorgia”
A. Tsereteli Ave. 118,
Tbilisi 0119, Georgia
Tel: +995 32 234 11 00
E-mail: [email protected]
PROJECT MANAGERS:
Nino Gamrekeli
Tel: +995 32 234 11 00 (ext:108)
Mob: +995 32 577 72 80 01
E-mail: [email protected]
Tiko Chikvanaia
Tel: +995 32 234 11 00 (ext:109)
Mob: +995 32 593 53 47 12
E-mail: [email protected]
We would like to thank our 2015 partners for valued assistance and fruitful cooperation.
www.winexpo.ge
You can keep yourself up-to-date regarding latest events, news and exhibitions on our exhibition website. It includes all the information you will need to learn more about the event and the organizer, make a decision, plan and attend the event either as participants or a visitor.
P O S T S H O W R E P O R T
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SERVING THE INDUSTRY FOR 8 YEARS
winExpo Georgia 2016 J U N E 3 - 5 , 2 0 1 6 / T B I L I S I , G E O R G I A / E X P O G E O R G I A
HOPE TO SEE YOU NEXT YEAR!
DON’T MISS OUT
GET NOTICED!
Contact Us:
Exhibition Center ExpoGeorgia Co.
www.expogeorgia.ge
Tel: +995 32 234 11 00 (Ext. 121)
E-mail: [email protected]