organizing the mobile point of sale ecosystem | october 2013 · organizing the mobile point of sale...

Organizing the Mobile Point of Sale Ecosystem | October 2013 Ecosystem Analysis

This report has added seven new players to the MPOS Pyramid™ and offered new

insight into the range of players and services entering the space one year after

the mPOS Tracker was launched.

The big takeaway: Location continues to be a driver in stimulating adoption of

mPOS. Also, as the platforms evolve, the size and type of merchants using mPOS

are evolving as well.

The October 2013 MPOS Tracker™

mPOS is clearly on the move. This month marks the one year anniversary of the mPOS Tracker and it has been fascinating to watch the evolution of this space and how rapidly it has evolved – when we started, we profiled 17 companies and this month, we are up to 93. This infographic puts this evolution in much more visually interesting context but here are a few highlights. Analysts report that 15% of businesses with revenue less than $100,000 have adopted mPOS and 10% of the mid-market – those businesses that represent up to $500 million in revenue, have rolled out mPOS. Overall, a new report from marketing research firm Infogroup suggests that the number of retailers deploying mobile checkout systems will triple in the next five years.

The technology and use cases have evolved from dongles and basic card acceptance to full-fledged integrated POS tablet solutions that support front and back office operations including inventory management, accounting, CRM, and loyalty solutions. Some use cases are pretty ingenious. In Sweden, one of the unintended consequences of being the digital payments capital of the world is that the Swedish homeless have seen a downturn in cash donations. But, thanks to mPOS solutions from iZettle, they are able to accept payments for the Situation Sthlm, a street paper published by journalists and sold by the homeless. Situation Sthlm ran a trial where the vendors were equipped with smartphones to sell with debit cards with great success. Innovation breeds innovation!

The type of merchant interested in these solutions has also evolved from the micro “any man can be a merchant” to some of the largest retailers who have opted to replace existing purpose built terminals with those that can offer them the ability to connect with consumers carrying smartphones and tablets via the cloud.

To further support this point, Home Depot is on track to process 100,000 mPOS transactions per week by the first quarter of 2014. In fact, retailers such as Home Depot, Apple and Nordstrom are real life examples of some of the big players that are successfully executing mobile POS for transactions and client servicing. While mobile POS is traditionally deployed by tier-four and tier-five businesses before the tier-one retailers, however now mPOS is moving upstream for larger retailers. And, the luxury retailer Coach, has announced plans to replace its existing POS systems with mPOS systems. The driver? The opportunity to increase sales. Ripping out fixed counter terminals will free up space in the store for additional inventory, something that Coach thinks is essential since foot traffic in their stores is slowing.

A Monthly Update on the State of the Mobile Point of Sale Ecosystem

A PYMNTS.com Report Sponsored by ROAM

http://www.pymnts.com/assets/Uploads/ROAMMPOSInfographic116.pdf

http://www.infogroup.com/

http://credit-card-processing-review.toptenreviews.com/mobile-credit-card-processing/?cmpid=ttr-bnd


mPOS is also expected to have a huge impact on the holiday season in order to increase sales without having to take up real estate in the store to install fixed terminals. Retailers also value the opportunity for their sales associates to offer more help throughout the store where customers are shopping. These retailers hope that roving “check out” will make it easier to engage with customers and help them find the perfect gift or item on their list in a more time efficient manner.

The key takeaways for October include:

Location, location, location. Roving sales associates with mobile point of sale devices increase sales not only because they can serve more people efficiently but because they can free up space once reserved for checkout for more inventory. The consumer’s location in store is far more important than the location of a fixed counter with a terminal or a check-out lane.

Necessity is the mother of invention. Enabling anyone with a smartphone and/or a tablet to become a merchant opens up enormous channels for commerce and even some pretty ingenious use cases. From adding temporary sales help to enabling the homeless to accept debit card donations, mPOS solutions stimulate innovation around commerce on a number of fronts.

mPOS drives the democratization of retail. The evolution of mPOS solutions from dongles to integrated tablet solutions means that any merchant can have a totally integrated POS solution that manages their front and back office operations for about $400. This development not only delivers a cost advantage for smaller merchants, it levels the playing field – and democratizes the retail environment. Big and small merchants alike now have the ability to compete on the kinds of things that consumers really value – selection, service, value – and have the technology assets to support it.

October 2013 report features nine new players to the MPOS Pyramid. The new merchant facing players are Aasaanpay, Banco Sabadell, iVeri mPress, Estel Leaf, Punto, Mint Payment Pebble and Vwalaa! Mobile Pay. In addition, we’ve updated seven players from prior months. They include the following merchant facing players: iZettle, PayPal Here, Square and and one supplier: ROAM.

The MPOS Organizing Methodology: The MPOS TrackerTM Pyramid The organizing framework for the MPOS ecosystem is the MPOS PYRAMID™. It’s a graphic representation of where we think merchant facing service providers fit in the market. As stated earlier, it’s not designed to suggest that one part of the pyramid is better than another; but rather to depict the characteristics of MPOS solutions. That means that the tip of the MPOS PYRAMID™ doesn’t imply the “best” it simply implies that the fewest players are concentrated there given the various elements of the service offering that those merchant facing players provide to their merchants.


MPOS PYRAMIDTM Methodology We have divided the MPOS market into “layers” representing the broad set of capabilities included in the MPOS service offerings. This, we hope, more easily helps to categorize the MPOS ecosystem by focusing on the capabilities that the various players who serve the merchants in this market offer them. The “powered by” players are organized on the outside of the MPOS PYRAMID™ and aligned with the appropriate capabilities that they “power” inside of the pyramid.

Here’s how we have used the MPOS PYRAMID™ to organize the MPOS sector.

Core. Players in this quadrant offer only the basic hardware/ card reader solutions to merchants that enable mag stripe card acceptance and merchant processing services. Players in this space also have provided some level of security encryption, although the level of security varies by powered-by provider. This is where many players enter the market to establish an MPOS presence and merchant base.

Core + Back Office. Players in this quadrant have offerings that provide value-added solutions that enable merchants and other SMBs to perform important back office functions. These functions include tracking/managing inventory, creating invoices, integrating with accounting systems and/or other applications that assist merchants and SMBs in managing their back office.

Core + Front Office. Players in this quadrant have offerings that provide value-added solutions that enable merchants and other SMBs to perform important customer-facing functions. These functions include loyalty, marketing, CRM and advertising solutions that enable merchants and SMBs to more fully manage support marketing, sales and customer retention activities.

Core + Front and Back Office. Players in this quadrant have offerings that provide value-added solutions that enable merchants and other SMBs to support both front and back office functions as described above.

Merchant/Consumer Network. Players in this quadrant have offerings that leverage mobile technology to serve both the merchant/SMB and consumer. These players provide core + front and back office capabilities along with consumer-facing applications such as digital wallets. These players use mobile devices and other assets on both the consumer and merchant side to create a network enabled by mobile devices (phones and tablets) and relevant applications.

Open Platform/API. Merchant-facing players in this layer are serving merchants directly but have also made a decision to open their hardware/software services to developers via APIs. This is an effort to expand the number of merchants/SMB’s that they can reach as well as to make it easier for their own solutions to be enriched by other developers who can add functionality to the core offer.


MPOS Player Profiles | New for October 2013

Aasaanpay

Category Core When Launched n/a #Customers/volume n/a Customer Focus Retailers

Geographic Coverage India

Pricing n/a

An Indian based payments startup to enable mobile payments. Users log into a mobile phone, use the EMV ready card reader to process the payment and then confirm on the mobile phone to complete the payment. Aasaanpay is privately held and funded, managed by Tvarita Capital an early stage growth fund focused on simple solutions that can significantly disrupt the Indian marketplace. The device is compatible with iPads, iPhones and iPods as well as Androids, versions V4 and above. The solution has met the requirements for MasterCards mPOS best practices program and offers both a mag swipe and EMV chip reader that supports signature verification.

Banco Sabadell

Category Core When Launched July 2013 #Customers/volume n/a Customer Focus Small and medium sized businesses,

Geographic Coverage Spain

Pricing n/a

Banco Sabadell partnered with Ingenico to launch a mPOS app and dongle in Spain. Designed for the Apple platform, the BS mPOS accepts Chip and PIN, mag stripe and contactless payments. The bank announced that they plan to also design a mPOS service for the Android platform as well. In October 2013, Banco Sabadell announced that they are the first Spanish bank to also offer credit card collections without a hardware reader using an app that is part of their digital banking platform. This additional offering means that the any merchant with the BS Mobile app can transform a smartphone into a fully functioning mPOS without the expense associated with buying hardware.


IVeri mPress

Category Core

When Launched November 2012 #Customers/volume n/a Customer Focus Non card accepting merchants

Geographic Coverage South Africa, Namibia, Lesotho, Swaziland, Zimbabwe, Tanzania, Angola, Kenya, Rwanda and Ethiopia

Pricing

n/a

iVerifi mPress is a Visa Ready certified mobile POS solution that is approved for use within Visa inc. territories and the first EMV Chip and PIN certified solution in Africa. It also meets MasterCard’s mPOS Best Practices. This device is PCI DSS Level 1 certified and can process debit and credit card payments using Android, Apple and Blackberry devices. The solution is available in two different readers, both that use Bluetooth to connect to the smartphone. The first is a small device with a secure PIN pad that requires the capture of an email address and sends a digital receipt to the address. The second device offers the ability to print a receipt and has a PIN pad for entry.

Leaf

Category Core + Back + Front When Launched August 2011 #Customers/volume n/a Customer Focus Restaurants, Boutique Retail, Quick Service, Services

Geographic Coverage US

Pricing

$50/month for the service + connection with Credit card processing, $250 for tablet

Leaf was designed to be a complete mPOS system that enables merchants to operate the accounting end of their business and strengthen their relationships with their customers. It is an open platform that gives merchants the option to custom build the platform to be a cash register, credit card terminal and POS, integrate and build apps and preferred payments processor. LeafBusiness is a business management tool that is stored in the cloud; business owners can build custom reports of their businesses’ data.

Mint

Category Core When Launched September 2013 #Customers/volume n/a Customer Focus Small retailers

Geographic Coverage Australia

Pricing N/A

Mint is a card present mPOS solution for iOS and Android platforms. Mint mPOS is easy to setup, offers a simple pricing structure as well as the most secure way for payments to be processed anywhere. The company claims a customizable solution for to businesses with a bank grade, PCI-compliant solution. Mint has developed a variety of white label mobile payments applications for several companies invested in focusing on mobile consumers.


Payment Pebble

Category Core When Launched November 2012 (announced, still in launch phase

through 2013)

#Customers/volume n/a Customer Focus Small and independent businesses

Geographic Coverage South Africa

Pricing n/a

Payment Pebble was announced by banking group Absa in November 2012, and will be powered by Thumbzup. The banking group recently announced that they will be moving the mPOS service, Payment Pebble into the next pilot phase which will introduce the device to the open market in South Africa with pre-selected merchants. The Pebble is a small card-reader device that plugs into a 3.5mm audio input on any mobile smartphone or tablet and includes a mobile app. This device enables secure payment acceptance as a PIN-entry device for both chip and mag swipe cards.

Punto

Category Core When Launched June 2012 #Customers/volume n/a Customer Focus Acquiring banks and acquiring networks.

Geographic Coverage Mexico, Central and South America and the Caribbean markets.

Pricing n/a

Punto has launched its EMV and mag stripe mPOS solution for the Central American and Caribbean markets. The company has paired with major POS distributors in the region to distribute the device. The apps that Punto offers for the mPOS device include a feature to measure bandwidth to inform users how long it will take to process the transaction. This feature is important especially in areas where voice signal is ubiquitous but data networks may be overloaded and slow. Punto is available for Android and Apple operating systems.

Vwalaa! Mobile Pay

Category Core When Launched September 2013 #Customers/volume n/a Customer Focus Small and medium sized businesses,


Pricing n/a

Powered by ROAM Data, Vwalaa! Mobile pay was released in September by Cynergy Data. The reader accepts card and cash payments and can process voids, refunds and offline transactions as needed. The reader is offered as part of the Vwalaa! Mobile Pay solution. The application employs 3DES end-to-end encryption of cardholder data and follows all PCI DSS guidelines. Merchants can create and define inventory items, such as beverages and food items,


include add a brief description, assign a barcode and set the pricing. Vwalaa! will calculate the totals and complete the electronic payment transaction.


MPOS Merchant Facing Players | October 2013 Updates

Flint Mobile

Category Core When Launched November 2012 #Customers/volume More than 30,000 mobile app installed Customer Focus Small Businesses

Geographic Coverage United States

Pricing

Fees for debit card transactions are 1.95% + $0.20 per charge. Fees for credit cards are 2.95% + $0.20.

Update: Flint has announced $6 million in new funding led by Digicel Group and from SVG Partners, Storm Ventures and True Ventures. Digicel is a prominent group in Caribbean and the South Pacific that operates within the mobile sector focused on providing mobile payments and wireless services to consumers. Also, Flint launched their swipe-free mPOS app in the Google Play Store.

iZettle

Category Core + Open When Launched August 2011 #Customers/volume 50,000 + Merchants Customer Focus Small merchants that don’t accept card payment

Geographic Coverage Sweden, Denmark, Norway, Finland, the UK, Germany, Spain and Mexico

Pricing 2.75% for card present transactions, card not present rates are £0.10 + 3.50%. Smart Rate pricing automatically reduces transaction fees based on monthly sales, for businesses processing over £2000 a month.

Update: iZettle is now processing payments for homeless magazine vendors in Sweden. Vendors of the publication, Situation Sthlm can now take card payments with a mobile phone.

NOMADPOS

Category Core + Front + Back When Launched July 2013 #Customers/volume n/a Customer Focus Small and Medium Enterprises

Geographic Coverage Australia

Pricing

$15 per terminal per month and $29 per store per month (integrating with existing POS systems).


Update: Nomad POS announced that it has many large retailers in Australia using its platform. The company also provides a white label application for banks or other companies that would like to use the Nomad POS platform.

Revel Systems

Category Core + Front + Back When Launched 2010 #Customers/volume n/a Customer Focus Restaurants, Retail, QSR, Grocery, Movie Theaters


Pricing n/a

Update: Revel announced that it will integrate the Revel POS solution with PayPal’s mobile payment tools. Revel Systems also announced a partnership with Ayden. This move enables Revel to open to new markets since it leverages Ayden’s portable Chip and PIN service, Ayden Shuttle.

Square

Category Network When Launched February 2009 #Customers/volume $15B per year Customer Focus All Merchants

Geographic Coverage US, Canada, Japan

Pricing $275/month or 2.75% per swipe and 3.25% in Japan

Update: Square’s mobile payments platform has been introduced in St. Louis’ as a solution for taxi cabs. Participating cab drivers will use the readers to process fare transactions. Also in October, Starbucks CEO Howard Schultz, announced that he resigned from Square’s executive board. Former Goldman Sachs CFO David Viniar has been named as the replacement. Also, Square has entered the P2P space with Square Cash.

Sales Vu

Category Core + Front + Back

When Launched August 2011 #Customers/volume n/a Customer Focus SMB through upper Mid Market, targeting the restaurant, retail and

service industries

Geographic Coverage US and Canada

Pricing

2.7% flat processing rate for both swipe and keyed transactions in the US and the Canadian rate varies from 1.73%-3.26% per transaction

Update: SalesVu announced the release of SalesVu 3.0 for iPad, IPhone and iPod Touch. The newest solution is designed to improve efficiency in the mobile workforce and will integrate operations, management and marketing


all from SalesVu.com. Now business owners may update price, products and services, customer data and more via the desktop which will be automatically reflected on the mobile devices. With the 3.0 service, SalesVu can integrate with Facebook for marketing and customer interaction efforts.

MPOS Supplier Update

ROAM Data: ROAM announced that Blackbaud, the leading global provider of nonprofit software and services will be using ROAM’s platform as the basis for a new mPOS offering for clients. Blackbaud MobilePay will enable Blackbaud’s clients to accept credit and debit card payments on the go.


Appendix | All mPOS Tracker Player by Classification

Core Back Front Back + Front

Open Back + Open

Front + Open

Network

Aasaanpay AEON Banco Sabadell BlueBamboo CHERRY Circle it Up Clip CommBank Pi Dialog Estel EverPay Flint iKaaz iPay IVeri mPress JUSP Mint Mosambee Mswipe MTS POS O2 pay@mobile Payleven Pay-Me Russia PagSeguro Payment Pebble PayPocket PayTooSwipe Punto PocketPOS Softspace S-Pay Mobile Spire/Thyron Swish Vantiv Visalus Vwalla! Mobile Pay WorldPay YES Bank

2Can Adyen Chase Checkout Cube Ezetap I Love Velvet Intuit Gopayment PayAnywere RevCOIN Sage Payments

Citibank Corduro GlobalBay GoPago Groupon Koupah MRL Posnet Punchey Mobile Pay On Demand Revel

eMobilePOS Kalixia Pro KWI Cloud9 Leaf Lightspeed NCR Next Gen Dine NomadPOS PaySimple payPLUS Retail Cloud Sales Vu ShopKeep Spark Pay Wallmob

Handpoint iZettle Monitise Miura Shuttle Mpowa Payleven QFPay Visa mPOS Swiffpay

Payfirma Square PayPal Here SumUp

Key – Bold Italics is new to the pyramid as of October 2013


MPOS Pricing (updated as of October 31, 2013)

Player Pricing

2Can 2.75% of each transaction

AEON Bt 2,000 for the reader

Adyen €10/month Processing fee varies between 1.60% - 3.95%

BlueBamboo n/a

Chase Checkout Per swipe price based on Paymentech merchant account, card reader is free

Circle It Up n/a CHERRY n/a Citibank n/a Clip n/a Cloud9 n/a

Corduro Varies, 2.5% per swipe and manual is 2.9% + $.20

CommBank Pi n/a

Cube 2.5% per swipe or 3.5% per key-in card information or integration into existing merchant account

Dialog n/a eMobilePOS n/a Estel n/a EverPay n/a Ezetap Total package less than $50 Flint 1.95% - 2.95% + $0.20/charge GlobalBay n/a GoPago 2.85% plus $0.10 on transactions under $12

Groupon Swiped 1.8% + $0.15 per transaction, Keyed 2.3% plus $0.15 per transaction

Handpoint 2.65% per transaction and £9.99 or 1990 ISK monthly fee

I Love Velvet n/a iKaaz n/a iPay n/a

Intuit GoPayment $12.95/month and 1.75% swipe and 2.75% entered or 2.75% swipe, 3.75% keyed without monthly fee

iZettle 2.75% for MC and Diner’s Club or 2.95% for AMEX

JUSP 2.5% per transaction and �39 + VAT for the card reader


Kalixia Pro n/a Koupah 2.69% + $.03 per transaction KWI n/a Lightspeed $1,098-$3,875 per program for one license Miura Shuttle n/a Mobile Pay On Demand 2.7%/swipe or 3.5% + $.15 per keyed in Monitise n/a Mosambee n/a

mPowa 25% or minimum charge $0.40 or £0.25 or €0.30. Or 2.95%, depending on country

MRL Posnet n/a Mswipe n/a MTS POS Between Rs.200 – Rs.300 per month

NCR Silver

Full hardware package is $499 a month to connect a mobile device. First device is $79/month and additional are up to $29/month. ($.10 per transaction up to $29)

Next Gen Dine $55 per month for a license plus initial hardware package

Nomad n/a o2 £20 for the POS and 2.75%/transaction PagSeguro The reader is R$ 118.80 pay@mobile n/a PayAnywhere 2.69%/swipe

Payfirma

$25 set up fee + $10 monthly fee + 1.99%-2.92% + $ .25 / swipe. Minimum monthly fee $40 for processing less than $2,800/month.

Payleven Cost of reader (£89 or 99€) + 2.75%/transaction

PayMeRussia 2.75% for MasterCard, Maestro and Visa payments

PayTooSwipe n/a

PayPal Here 2.7% transaction fee, with no monthly fee. Non-swipes up to 3.5%, with a $ 0.15 fee

payPLUS n/a

payPocket n/a

PaySimple $34.95/month and 2.29% + $0.29 / transaction

Punchey .75% + interchange PocketPOS n/a QFPay 899 renminbi for the reader and .78%/ transaction Retail Cloud n/a

RevCOIN 2.55% per transaction or 3.55% +$.15 when card is not present

mailto:pay@mobile


Revel n/a Sage Payments n/a

Sales Vu 2.7% in the US and between 1.73% - 3.26% in Canada

ShopKeep $49 for one register and $98 for two registers per month

Softspace n/a S-Pay MPOS n/a

Spark Pay

Pro Plan $9.95/month plus 1.95 % for swiped, 2.95 % for American Express transactions. A la carte - 2.7% per swipe and 3.7% for keyed in transactions

Spire/Thyron n/a Square $275/month or 2.75% per swipe SumUp 2.75% per transaction Swiffpay Vary based on country and type of business Swish HK$498 for reader and 2.99% per transaction Wallmob n/a WorldPay £59.99 for reader and 2.75% per transaction Vantiv n/a Visa mPOS Taiwan n/a YES Bank Rs 2,000 and Rs 250-500 per month


The MPOS Report Context The MPOS Tracker™ organizes the ecosystem into two broad categories: those merchant-facing organizations who supply devices to merchants directly and those who “power” those players and supply them with the MPOS hardware, software, tools and services that helps merchant-facing organizations meet their customer needs. This, we believe, helps to further establish and define the playing field in what has become a very active space.

What the MPOS Tracker™ is: The MPOS Tracker™ is designed to offer an organizing framework for evaluting the many players that have entered the mobile point of sale (MPOS) sector. For the purposes of the Tracker, we will look at all mobile devices – mobile phones and tablets - and will profile players who enable commerce via either. Consider the monthly MPOS Tracker™ as our best attempt to give the payments space a “playbook” on the MPOS ecosystem and how it is evolving – a sort of “who’s on first” perspective of who’s in it, what their offerings are, and how the market may have evolved month to month. On a quarterly basis, we will do a “deep dive” into the vendors that play in a specific category.

What the MPOS Tracker™ isn’t: At least now, this report isn’t a rating or ranking of the players in this space – this feature will be introduced in Q1 of 2013. It is also probably important to note that we take the information that is provided to us by the vendors as accurate – we have not done our own due diligence to inform the placement of the players on the MPOS Pyramid™. We will conduct diligence to support the rating/ranking feature once introduced.

As we stated in our first report (October 2012), the MPOS ecosystem is moving quickly and this report is by no means complete – which is why we have chosen to do monthly updates. Further, information about the players is available in varying degrees of completeness. Details about volumes and shipments – the information that everyone finds most valuable – is not publicly available. In fact, our big wish is to publish an aggregate number of MPOS shipments so that we can track how this market moves in more quantifiable terms. We thank those who have provided us with that information, so far, but would more so that our report can be complete. We will not publish this information for any individual player but will only publish an aggregate number as available. If you would like for your numbers to be added to the total aggregate MPOS Tracker™, please contact us at [email protected].

If you would like to be included in this report and/or would like your information to be updated, please contact us at [email protected] and we will send you the data sheet required for submission. Further, if you would if you would like to be included in our ratings and ranking, please indicate this as well so that we can send along our more detailed questionnaire for you to complete.

Why is MPOS Relevant? The diffusion of smartphones worldwide has revolutionized the payments industry in a variety of ways. Mobile phones are being considered (and trialed) in both the retail payments environment and the acceptance/point of sale environments. “Going mobile” today now means that both customers and merchants are able to gain tremendous efficiencies at a point of sale that can accommodate the form factors that consumers use today - the plastic card – and move that point of interaction closer to the customer. Merchants large and small are able to gain business efficiencies as well as new customers and sales.

Along the way, card readers have been transformed into tiny devices that plug into the headset jacks of mobile phones and tablets, turning these powerful IP-enabled computing devices into mobile point of sale terminals- thus the MPOS acronym. But the power goes well beyond card acceptance anywhere, by anyone. These mobile point of

mailto:[email protected]

mailto:[email protected]


sale devices leverage existing payments functionality and infrastructure which means that the chicken and egg issues typically associated with new payments entrants don’t exist. MPOS card readers enable the acceptance of the plastic cards that consumers carry in their wallets today and like to use.

MPOS may have started life as a way to enable casual sellers and small merchants to accept cards, but it is quickly moving up the merchant supply chain. MPOS actually started life way back in 2008 – before Square - in the mobile “field services” space enabling tradespeople and other field service personnel to deliver their services and generate both an invoice and a payment on site. Square applied this concept to the micro merchant who was unable to accept anything other than cash or check. Now, Tier One retailers are turning tablets into cash registers and moving payment and check out to wherever the consumer happens to be in the store. Clearly, MPOS is reinventing the entire commerce experience for all types of merchants and consumers.

Quite naturally, given the “perfect storm” of mobile devices, consumers and plastic cards and existing payments rails, the market has seen an explosion of POS players enter the market. MPOS players can be divided into two camps: the dozens of players who supply devices to merchants and the universe of players who “power” those players and provide them with the MPOS hardware, software and enabling platform functionality needed to meet the needs of their customers. The capabilities of those who “power” the suppliers range greatly, and as a result, the MPOS offerings in market today exhibit a wide range of functions from basic payment card acceptance and processing (eg. Groupon Payments) to enabling a merchant/consumer network (e.g. Square).

organizing the mobile point of sale ecosystem | october 2013 · organizing the mobile point of sale...

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