oriant ltd. · pyaterochka), globus, 7th continent, stockmann, azbuka vkusa, victoria, selgros,...
TRANSCRIPT
ORIANT Ltd. Brand distribution and promotion
since 1993
Company Profile
• Russian privately owned company
• Import, logistics, storage, distribution and promotion of
fine confectionery and grocery products.
• Base: Moscow
• Number of employees: 22
• Employed in sales: 8
• Departments: sales, purchase & logistics, marketing &
brand development, certification & customs clearance,
administrative
Market Record & Product Segment
• Market record:
– 27 years on the Russian market
• Distribution:
– Federal chains
– Moscow retailers
– Regional retailers and distributors
• Assortment handled:
– high quality products with long (longer than 6 months) shelf life
• Countries of origin:
- Austria - Poland
- Belgium - Bulgaria
- France - Macedonia
- Germany and other
Brands Introduced and Developed
in the Russian market
1994 - ARESO Kuchen (Germany): foil cakes
1995 - DAHLI Kuchen (Germany): foil cakes, Swiss rolls, layer cakes
1996 - Cookies World (Germany): cookies in bags
1999 – Lambertz (Germany): gingerbread, biscuits
2000 – HARIBO (Germany): chewing jellies
2002 – Granini (Germany): fruit candies
2003 - Swiss Delice (Switzerland): premium chocolates & biscuits
Brands Introduced and developed
in the Russian market
2008 – KuchenMeister (Germany): traditional stollens, cookies in bags
2007– Bahlsen (Germany): wide range of biscuits
2008 – Lotus (Belgium): caramelized biscuits for retail and HoReCa
2006 – Chocolat Frey (Switzerland): premium chocolate assortment
2005 - Casali (Austria): variety of chocobananas
2009 – Manner (Austria): wafers and chocolate assortment
2011 – Koelln (Germany): oat cereals assortment
2008 – Valfleuri (France): alsatian pasta with 7 fresh eggs
2008 – Guyaux (France): fine French truffles
Brands Introduced and developed
in the Russian market
2012 – ANNAS (Sweden): ginger cookies
2012 – Delicadeza (Poland): traditional pastry
2014 - HIG (Germany): cookies and wafers in
bags
2014 - Vandenbulcke (Belgium): fine praline,
seashells assortment
2014 - Sugarpova by Maria Sharapova (Spain):
chewing candy and chewing gum assortment
Brands Introduced and developed
in the Russian market
2015 – Spitz (Austria): assortment of traditional crunchy wafers
2015 – Hauswirth (Austria): assortment of chocobananas
Brands Introduced and developed
in the Russian market
2016 – Bergen (Poland): biscuits and cookies
2016 – Cemoi (France): fine chocolate and truffle assortment
2016 – Halloren (Germany): dark filled
chocolate bars and fine pralines
2016 - Melbon (Bulgaria): chocolate sea shells
assortment
Brands Introduced and developed
in the Russian market
2017 - Steenland (Netherlands): assortment of
chocolate figures for kids
2018 – Jacquot (France): chocolate tablets
and truffles assortment
2017 – Crispico (Poland): assortment of traditional
crispy pastry
2019 – Vitaminka (Macedonia): chocolate and
cookies assortment
Current Portfolio of Brands
Distribution Coverage
– Moscow: 10 distributors wholesalers, independent stores,
HORECA customers and shops; gasoline stations
– Regions: 20 wholesale and direct delivery companies, 179
independent supermarkets
– Key federal and local retailers:
Metro C&C, X5 Retail Group (Perekryostok, Karusel,
Pyaterochka), Globus, 7th Continent, Stockmann, Azbuka
Vkusa, Victoria, Selgros, Magnolia, Billa and other leading
supermarket chains.
Regional Distribution Coverage
Private Label Distribution
Oriant has been an authorized importer of private labels for:
MARKETING ACTIVITIES
1. TRADE FAIRS
Trade Fairs
• ORIANT participates at the Russian international trade
shows
World Food – Branded booths
2. POS PROMOTIONS
Promotions in Retail
Alye Parusa in-store leaflet
Promotions in Retail
Alye Parusa in-store leaflets
Alye Parusa in-store leaflet Victoria in-store leaflet
Promotions in Retail
Promotions in Retail
Victoria in-store leaflet Pyaterochka (X5 retail) in-store leaflet
Promotions in Retail
Pallet placement in Santorg (Moscow)
Victoria in-store leaflet Floor Displays
Promotions in Retail
Holding Centre Supermarket
Krestovsky Supermarket
Promotions in Retail
Tastings in Retail
3. OTHER PROMOTIONS
Frey at the open-air exhibition “Panoramas of Switzerland”
• May 29 – June 30, 2014
• The event by Switzerland Tourism
• Frey is a strategic Partner
• Opening ceremony – May 29th 2014
- 2 Frey billboards
- Frey roll-up banner at the entrance of
press-conference hall
- Press-release in the press kit
- Frey Chocobloc in the press kit
- Mentioning Frey at the press-conference as a strategic partner of the exhibition
• Frey sampling with flyer
- Friday-Saturday/ 6-9 p.m./ 5 weeks
• Frey questions in the competition on the National Geographic website Frey
presents to the winners of the competition:
-150 praline boxes
- 20 free tickets to Frey Visitor Center
Open-air exhibition “Panoramas of Switzerland”,
Moscow
Open-air exhibition “Panoramas of Switzerland”, Moscow
Promotions at Open-air exhibition “Panoramas of Switzerland”
4. ADVERTISING
Advertisement in B2B magazine
«My business. The shop»
Monthly, January 2017 – January 2018
Target Audience: management and buyers of supermarket chains,
shop owners, purchasing managers
Advertisement in VIM MAGAZINE
VIM Magazine is a modern
entertaining inflight magazine of
one of the largest Russian Airlines
VIM Avia (9000 flights / 1 550
000 passengers per year).
Circulation: 65 000 copies
Period: monthly
Frey 1/1 Advertisement at the
first inside cover page in
November and December 2014
editions.
Additional Distribution:
- Moscow Airports lounges
- Ticket offices
- Regional VIM Avia offices
ORIANT Core Competence
• Introduction, distribution development and promotion of
brands on the Russian market
• Distribution capacity (Moscow, Russian regions)
• Direct contact to the buyers of all leading Russian
retailers
• Full scale distribution service (imports, certification,
stock storage, logistics, merchandising, sales
support/BTL actions)
• Experienced team
Thank you for Attention!
You are welcome to contact us:
Address:
Posledniy per., 13
107045
Moscow, Russia
Telephone:
+7 (966) 126 73 51; +7 (966) 126 72 68
Web site: www.oriant.ru
Evgeniya Trynina
Executive Director
E-mail: [email protected]