Company Overview

Founded September 2015

MVP As of February 2016 over 2,100 customers

Team Iris Shoor, Nevo Elmalem, Alon Shoshani

Co-founder

Product Line Manager

Co-founder

Blogging

VP Product and Marketing

Led the product to 10M users.

VP Product and Marketing. Managed the Israeli site.

Marketing blog – 10K – 50K unique visitors/ month. Startup culture (Hebrew) – 5K – 10K unique visitors/ month

Iris Shoor

Vision

Make data accessible to All businesses

Give every businesses the same advantage enterprise companies have today.

Oribi builds the largest data source of customer trends and costs.

Oribi enables companies to get custom and advanced analytics without relying on

developers.

What We Do

Bring Enterprise Capabilities to Middle Markets

Payments

Stripe

Messaging

Slack

Helpdesk

ZenDesk

HR and Benefits

ZenPayroll

BI and Analytics

Oribi

Initial target market: Companies with an annual online marketing budget of over $100K. Buyer: Marketing departments.

Create a ‘must-have’, easy to use tool with minimal time to ROI

The Opportunity

700,000 companies spend over $100K per year on online marketing. Current solutions serve less than 5% of them.

Over 665,000 of them don’t have data to answer the most basic questions. Companies don’t understand how to leverage their sales funnel, increase user engagement and profitably run their marketing efforts.

Budgets for BI, analytics and visualization software for the enterprise have grown by 10X over the last 5 years.

Over 28M Google Analytics users worldwide.

The Challenges

Collecting data. Mid-size companies don’t have an existing data set for BI.

The main questions keep changing. Continuous updates to sites and products, as well as changes to the top of the funnel (Facebook, Google, Social) requires tools to be dynamic.

Attribution and research for non-developers. Current solutions require developers for the setup and ongoing use.

What is BI /Acquisition Analytics for the Mid-Market?

Creating a personal data set from existing sources.

Auto-tracking of business objectives and correlating it with the collected data.

Providing data on global events and trends for benchmarks and strategies.

Main Data Types Tracked

Business and Product Events

On-Site Changes

Referral Traffic Organic Traffic Paid Acquisition

Content Ranking by Source/ Entry Page

User Engagement

Demo

MVPA simple tool for Facebook Audience and campaign settings’ analysis.

Released – Feb, 2016

Insights Gained Since Launch of MVP

We attracted our target audience. 2,100 companies total. Of them, -120 companies have an annual spend of - >$1M -350 companies have an annual spend of >$200K-65% are US based

Low acquisition cost, high virality = ability to scale fast. -Average acquisition cost is $2 per company-60% of companies started using Oribi based on a colleague’s recommendation.

The collected data is meaningful. -Over 2M results collected.-Total spend on Facebook ads of all accounts is $290M. -Trends and patterns are identifiable (still manually). -Less than 5% of users had concerns about sharing their data. Main feedback – companies have a huge need for more data. -Over 120 feedback-based emails received. -Over 90% were very positive. -The main value was the reduction of cost per lead (‘CPL’). -The majority of requests were for additional types of statistics. - More data is more important than insights or optimization.

Good engagement -50% signed up for weekly reports. -30% returning users.

Insights Gained Since Launch of MVP

Verticals

Retail

BrandsEvents Entertainment

Medical

Finance

Software/Online Services

Education

Current Users

Sample users, last 3 days

Online car insurance

Smart helmets for cycling

Console games

Printing for businesses

Software for real estate agents

Online master classes

Health products

Online tickets for events

Travel

Airline miles exchange

Retail

Competitive Matrix Hi

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n/E

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prise

Au

tom

atic

Partial Data

Comprehensive Data

Oribi

Domo

DatoramaOrigami

MixPanel

PendoHeap Analytics

Intercom

Google Analytics

Amplitude

Adobe

Ecosystem

Looker

Birst

Chartio Domo

Good data

Datorama

MixPanel

Intercom.io

Mob

ile

Amplitude

Tableau Pentaho

SiSense

Pendo

Adjust

AppAnnie

JaspersoftQlik

Zoho reports

BI/ Visualization – Enterprise

Thoughtspot

BI/ Visualization – Mid-Market/ Open Source

In-Product Analytics

KissMetrics

Heap Analytics

Localytics Origami Logic

Site Analytics

Google Analytics

MicrosoftFlurryAppsflyerTune

Adobe marketing cloud

Market Size

“the marketing budget for analytics is growing. It now comprises 34% of respondents' budgets, up sharply from 21% two years earlier… It is also being used to obtain marketing analytics software, which commands a rising 17% of analytics budgets.” Gartner, 2015

Initial MarketAnalytics for companies with an online marketing budget of over $100K/ year $7.8B

Industry Benchmarks

$6.2B

Customer Goal

Q2, 2017 - 1,000 paying customers. 100K companies

Q2, 2019 - 20,000 paying customers. 400K companies

2016 2017 2018 2019Active companies

Paying customers

58,000

600

161,000

5,300

335,000

15,300

522,000

26,800

Business Model Subscription Options:

-By number of events/ data -By analysis level

3 subscription packages based on the amount of data (per month)

$150/m $500/m

$1,500/m

*Free version: Data and archive will be time limited

Milestones 2016 – 2017

Thank You