origami logic-periodic-table-of-marketing-signals
TRANSCRIPT
AFF
Impression
1
Volume
DPL
CPM
11
Efficiency
DPL
InteractionRate
9
Quality
DPL
Reach
5
Volume
SEM
AveragePosition
22
Quality
VID
Viewability
38
Quality
OOH
Cost perPoint
54
Efficiency
PR
Accuracy
59
Quality
PRT
GrossImpression
61
Volume
RAD
GrossImpression
71
Volume
AFF
Reach
2
Volume
DPL
Click-thruRate
10
Quality
DPL
Viewability
8
Quality
EM
OpenRate
14
Quality
SEM
Click-thruRate
23
Quality
SOC
CPM
34
Efficiency
VID
Impression
35
Volume
OOH
CPM
55
Efficiency
PR
Sentiment
60
Quality
PRT
GRP
63
Volume
RAD
GRP
73
Volume
DPL
Frequency
7
Quality
DPL
DisplayTime
6
Volume
EM
Open
13
Volume
SEM
ImpressionShare
24
Share
SOC
Click-thruRate
33
Quality
VID
Reach
36
Volume
OOH
Ad Recall
51
Quality
PR
Clip Count
57
Volume
PRT
Net Reach
62
Volume
RAD
Net Reach
72
Volume
DPL
Impression
4
Volume
EM
Send
12
Volume
SEM
Impression
21
Volume
SOC
EngagementRate
32
Quality
DM
Frequency
42
Quality
OOH
Frequency
52
Quality
PR
MediaImpression
58
Volume
PRT
TRP
64
Volume
RAD
TRP
74
Volume
MOB
ActivationRate
18
Quality
SEO
Click-thruRate
27
Quality
SOC
Frequency
31
Quality
DM
Penetration
44
Share
OOH
Share ofVoice
56
Share
PRT
Cost perPoint
67
Efficiency
RAD
Cost perPoint
78
Efficiency
TV
Cost perPoint
88
Efficiency
MOB
UninstallRate
19
Quality
SEO
KeywordRank
26
Quality
SOC
Impression
29
Volume
DM
Distribution
40
Volume
OOH
EffectiveReach
48
Volume
PRT
Cost perReader
68
Efficiency
RAD
CPM
79
Efficiency
TV
CPM
89
Efficiency
MOB
StoreRank
20
Share
SEO
ImpressionShare
28
Share
SOC
UniqueImpression
30
Volume
DM
Reach
41
Volume
OOH
GrossImpression
47
Volume
PRT
Ad Recall
65
Quality
RAD
Ad Recall
75
Quality
TV
Ad Recall
85
Quality
MOB
Activation
17
Volume
SEO
Impression
25
Volume
VID
AverageView Rate
39
Quality
EVT
Recall
46
Quality
OOH
GRP
49
Volume
PRT
Penetration
70
Share
RAD
Frequency
76
Quality
TV
Frequency
86
Quality
MOB
Install
16
Volume
VID
Frequency
37
Quality
EVT
GrossAttendance
45
Volume
OOH
TRP
50
Volume
PRT
Share ofVoice
69
Share
RAD
Share ofVoice
80
Share
TV
Share ofVoice
90
Share
VID
Avg CompRate
133
Quality
WEB
PageView
138
Volume
OOH
Cost perInquiry
155
Efficiency
RAD
InquiryRate
77
Quality
TV
GrossImpression
81
Volume
AFF
Click-thruRate
3
Quality
EM
Reply
100
Volume
SEO
TrafficShare
114
Share
SOC
Share ofEngmt
128
Share
VID
Click
129
Volume
WEB
Time onSite
139
Volume
OOH
InquiryRate
53
Quality
TV
GRP
83
Volume
AFF
Click
91
Volume
MOB
Avg SessionLength
105
Quality
SEO
DirectVisit
110
Volume
SOC
Click
115
Volume
VID
Interaction
130
Volume
WEB
Visit
136
Volume
OOH
Inquiry
153
Volume
TV
Net Reach
82
Volume
DPL
Cost perClick
98
Efficiency
MOB
ActiveUsers
102
Volume
SEO
OrganicVisit
111
Volume
SOC
Comment
120
Volume
VID
View
131
Volume
WEB
Visitor
137
Volume
PR
ResponseSentiment
158
Quality
RAD
Inquiry
162
Volume
TV
Cost perInquiry
167
Efficiency
TV
InquiryRate
87
Quality
TV
TRP
84
Volume
DPL
Avg InteractTime
96
Quality
MOB
Session
103
Volume
SEO
ReferralVisit
112
Volume
SOC
Consumption
116
Volume
VID
ViewTime
132
Volume
DM
Cost perResponse
148
Efficiency
PR
InboundTraffic
156
Volume
DPL
Click
93
Volume
MOB
UsageTime
104
Volume
SOC
Cost perClick
125
Efficiency
SOC
Favorite
119
Volume
WEB
Avg Timeon Site
142
Quality
DM
ResponseRate
43
Quality
PR
SocialMention
157
Volume
TV
Inquiry
165
Volume
DPL
Interaction
94
Volume
SEM
Cost perClick
108
Efficiency
SOC
Cost perEngmt
126
Efficiency
SOC
Like
118
Volume
WEB
BounceRate
141
Quality
DM
Response
146
Volume
PRT
Cost perInquiry
161
Efficiency
CRM
Cost perLead
171
Efficiency
DPL
InteractionTime
95
Volume
SEM
ClickShare
109
Share
SOC
Cost perView
127
Efficiency
SOC
Reply
121
Volume
WEB
Pages perVisit
143
Quality
EVT
Cost perLead
152
Efficiency
PRT
InquiryRate
66
Quality
CRM
Avg LeadScore
169
Quality
EM
Click Rate
15
Quality
SEM
Click
106
Volume
SOC
Avg ViewPercentage
122
Quality
SOC
Video View
117
Volume
WEB
TrafficShare
145
Share
EVT
Avg LeadScore
150
Quality
PRT
Inquiry
159
Volume
CRM
Lead
168
Volume
EM
Click
99
Volume
SEO
BounceRate
113
Quality
SOC
ResponseSentiment
123
Quality
VID
Cost perClick
135
Efficiency
WEB
Action
140
Volume
EVT
Lead
149
Volume
RAD
Cost perInquiry
164
Efficiency
AFF
ROI
176
Efficiency
DPL
ConversionRate
97
Quality
EM
Revenue
184
Volume
SEM
ConversionRate
107
Quality
VID
Cost perAction
205
Efficiency
WEB
ConversionRate
144
Quality
EVT
Cost perClose
218
Efficiency
OOH
ConversionRate
154
Quality
RAD
Cost perOrder
230
Efficiency
TV
Conversion
232
Volume
AFF
Avg OrderValue
174
Quality
DPL
Conversion
178
Volume
MOB
Cost perInstall
191
Efficiency
SEM
Revenue
193
Volume
VID
ROI/ROAS
206
Efficiency
WEB
Conversion
207
Volume
EVT
ROI
219
Efficiency
OOH
Conversion
220
Volume
RAD
MediaEfficiency
231
Efficiency
TV
Revenue
233
Volume
AFF
ConversionRate
92
Quality
DPL
Revenue
179
Volume
MOB
Avg Revper User
190
Quality
SOC
Cost perAction
200
Efficiency
VID
Avg OrderValue
204
Quality
WEB
Revenue
208
Volume
EVT
CloseRate
217
Quality
OOH
Revenue
221
Volume
RAD
ConversionRate
163
Quality
CRM
Cost perConversion
239
Efficiency
AFF
Conversion
172
Volume
EM
Cost perAction
186
Efficiency
MOB
Conversion
188
Volume
SOC
ROI/ROAS
201
Efficiency
VID
ConversionRate
134
Quality
DM
Cost perOrder
213
Efficiency
EVT
Qual Rate
151
Quality
PRT
Cost perOrder
226
Efficiency
RAD
Conversion
228
Volume
CRM
ROI
240
Efficiency
EM
ROI
187
Efficiency
MOB
Revenue
189
Volume
SOC
Avg OrderValue
199
Quality
VID
Conversion
202
Volume
DM
ROI
214
Efficiency
EVT
Conversion
215
Volume
PRT
MediaEfficiency
227
Efficiency
RAD
Revenue
229
Volume
CRM
CloseRate
238
Quality
AFF
Revenue
173
Volume
SEM
Conversion
192
Volume
DPL
Cost perAction
181
Efficiency
EM
Avg OrderValue
185
Quality
SEM
Cost perAction
195
Efficiency
SOC
ConversionRate
124
Quality
VID
Revenue
203
Volume
DM
ConversionRate
147
Quality
EVT
Revenue
216
Volume
PRT
ConversionRate
160
Quality
TV
Cost perOrder
234
Efficiency
CRM
Qual Rate
170
Quality
EM
SubscriptionRate
242
Quality
EM
NetSubscription
241
Volume
MOB
RetentionRate
243
Quality
SOC
Cost perFollow
248
Efficiency
SOC
Cost perPage Like
247
Efficiency
SOC
ChannelSubscription
246
Volume
SOC
Follow
245
Volume
SOC
Page Like
244
Volume
WEB
RepeatVisit Rate
250
Quality
WEB
RepeatVisit
249
Volume
CRM
CLV
256
Quality
CRM
CustomerEffort
255
Quality
CRM
CustomerSatisfaction
254
Quality
CRM
RetentionRate
253
Quality
CRM
ProgramSignup
251
Volume
CRM
RepeatPurchase
252
Volume
SOC
Re-Share
260
Volume
SOC
Retweet
259
Volume
SOC
Share
258
Volume
SOC
Storyteller
257
Volume
WEB
ContentShare
261
Volume
CRM
NPS
263
Quality
CRM
Referral
262
Volume
AFF
CommissionRate
177
Efficiency
DPL
ROI/ROAS
182
Efficiency
EM
ConversionRate
101
Quality
SEM
ROI/ROAS
196
Efficiency
SOC
Conversion
197
Volume
DM
Conversion
211
Volume
OOH
Cost perOrder
222
Efficiency
PRT
Conversion
224
Volume
TV
MediaEfficiency
235
Efficiency
CRM
Conversion
236
Volume
AFF
Cost perAction
175
Efficiency
DPL
Avg OrderValue
180
Quality
EM
Conversion
183
Volume
SEM
Avg OrderValue
194
Quality
SOC
Revenue
198
Volume
WEB
Avg OrderValue
210
Quality
DM
Revenue
212
Volume
OOH
MediaEfficiency
223
Efficiency
PRT
Revenue
225
Volume
TV
ConversionRate
166
Quality
CRM
Revenue
237
Volume
WEB
ItemsPurchased
209
Volume
Awareness(1 - 90)
Engagement(91 - 171)
Conversion(172 - 240)
Loyalty(241 - 256)
Advocacy(257 - 263)
Objective(Index)
Volume
Reach2 AFF Channel
Color =Objective
SignalName
Index
Signal Type
Channel Abbreviations:
DPL - DisplaySEM - Paid SearchSEO - Organic Search
SOC - SocialWEB - WebsiteEM - Email
VID - VideoMOB - MobileAFF - Affiliate
TV - TelevisionPRT - PrintDM - Direct Mail
OOH - Out-of-homeRAD - RadioEVT - Event
PR - Public RelationsCRM - CRM and Loyalty
© Origami Logic, Inc. 2015 origamilogic.com
A Visualization of the Marketing Signals FrameworkPeriodic Table of Marketing Signals