original vintage posters from australia's best vintage posters gallery
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One of the latest interior must haves are limited edition original vintage posters. Australia has definitely fallen for these chic, humorous and cosmopolitan iconic advertising posters.TRANSCRIPT
Original Vintage Posters from Australia's Best
Vintage Posters Gallery | Arttoart
One of the latest interior must
haves are limited edition original
vintage posters. Australia has
definitely fallen for these chic,
humorous and cosmopolitan
iconic advertising posters.
Online art gallery Art to Art is the
best source of original vintage
posters Australia wide and has
a large collection available for a
modest investment.
Vintage posters have a
significant place in art history
The first modern posters were
produced in the 1870’s when
colour lithography allowed mass
production. Advertising posters
soon grew as a source of
revenue for aspiring artists
looking for steady income. By
the 1890’s the technique was
popular throughout Europe and
poster art became well
established, particularly in
France, with the first major
exhibition of poster art held in
Paris in 1884.
Posters are arguably the first place
that a provocative feminine image
was used as an advertising ploy,
therefore conceiving art as being
of service to advertising. The
streets of Paris in effect became
public art galleries and everyone
had their favourite poster artist.
Famous Vintage Poster Artists
The French graphic artist Bernard
Villemot (1911-1989) developed
iconic advertising images highly
influenced by photography and
Art Deco. He used sharp artistic
vision, simple elegant lines and
bold colours. By his death he was
known as one of the last great
poster artists and his works for
Bally shoes, Contrex, Perrier and
Orangina are still sought by
collectors and art deco lovers.
Another French artist Jean Colin
(1912-1982) first became known
for social propaganda and
cinema posters. From 1950 he
produced advertising posters for
Cinzano, Kiwi shoe polish,
Marchal, Shell and many others.
His works were well awarded for
their humour and harmonious
colouring and have a rightful
place in any art collection.
Italian born Leonetto Cappiello
(1875-1942) established his
career in Paris as a caricaturist.
He had no formal art training but
produced more than 530
advertising posters throughout
his career for clients like Cinzano,
Campari, Maurin Quina, Pates
Baroni Pasta, and La Victoria
Coffee. He was the first poster
artist to use bold figures which
popped from black backgrounds
and is often referred to as the
father of modern innovative
advertising.
Yet with so many cheaper copies
now available why buy the
original?
Well exhibited artist and art lecturer
Anselm van Rood believes buying
a copy is like choosing junk food
over whole food. “As an artist, I
spend my days striving to arrive at
exactly the precise colour and
colour-relationship of my vision.”
He says copies are guaranteed to
fade and reproductions cannot
compare to the original in colour
quality.
Ultimately your pleasure will be
short lived and your money wasted.
“A postcard or poster of Van Gough
will never compare to an original.”
An original vintage poster has an
established market, making the
purchase an investment that will
appreciate in value. Once a cheap
copy fades it will either end up in an
Op shop or at the tip.
Vintage Posters as gifts
With an accessible price range of
$500-$5,000 an original vintage
poster makes a perfect group gift for
a house warming, engagement or
wedding present. Many vintage
posters have a masculine flavour
making them an ideal gift for the
special man in your life. Art to Art
provides an Art Insitu service that
assists you to select the perfect
vintage poster. “Australia loves
original art”, says curator Philippa
Demase.
“We sell original vintage posters
Australia wide and provide a money
back satisfaction guarantee to
ensure you will be completely happy
with your purchase, we really want
acquiring art to be exciting and
accessible to all.”
Contact us
130 Bulleen Road,
Balwyn North
VIC 3104 Australia
P. 03 9859 6040
M. 0413 945 249
http://arttoart.com.au/