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Orion Edutech Private Ltd.
August 2011
2
�Executive Summary
�Factsheet
�Offices & Centres
�Business Model
�Key People
�SWOT Analysis
�Financial Profile
�Competitive Landscape
�Competitive Benchmarking
�Industry Analysis
�Recent News
�Appendix
Contents
Orion Edutech Private Ltd.
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Executive Summary
Company
Description
• Orion Edutech Private Ltd. provides a wide array of courses which includes Course A,B,C,D,E,F,G etc
• Current strength stands around X centers located across all over Country 1
• The company is ISO --: -- certified
Business Model• It primarily functions under two broad categories, self-owned centres and franchised centres which help
them have a pan-India presence
SWOT Analysis
• Strength 1 is one of its major strengths, however weakness 1 is one of the key areas of concern
• Orion Edutech can reap significant benefits owing to opportunity 1 while threat 1 can hamper the strategic
initiatives and growth prospects of the organization
Financial Profile
• Orion Edutech has generated total revenues of INR X mn in the fiscal year (FY) 20-- from INR Y mn in FY 20--.
It incurred a net profit of INR U mn in FY 20-- from INR V mn in FY 20--
• The financial profile of the company includes the profit & loss a/c and the balance sheet depicting the key
financial figures for the last X years along with an analysis of its key ratios that informs about the financial
health and capacity to run its operations
Industry Analysis
• Indian education industry is currently estimated to be valued at INR X bn and is broadly divided into
education systems namely, I and J
• Formal education system includes segments such as K and L, whereas the informal education system
includes M, N and O
• Vocational training market is currently estimated to be worth INR U bn and is poised to grow at v per cent
CAGR to reach INR Z bn by 20--
• The market is divided into segments like A,B,C,D,E etc
Competitive
Landscape
• Key competitors for the company can be enlisted as: Competitor 1 and Competitor 2
• Competition in the vocational training industry is increasing steadily with many private chains opening their
institutions in different regions of the country
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SAMPLE
FactsheetBasic Information
• Orion Edutech Private Ltd. ( Orion Edutech) was established in
20-- and is headquartered in City 1, State 1.
• It operates self owned and franchise based centres and
currently has more than X centres all over Country 1; with
international presence in Country 2 and Country 3.
• The company is ISO --: -- certified
• It provides services in the fields of Course 1, Course 2, Course 3,
Course 4, Course 5, Course 6 and Course 7
• It offers dual certification for its courses
� Certification 1
� Certification 2
• It has association with Institution 1, Institution 2, Institution 3,
Institution 4 etc..
• It provides Y per cent placement for its students
� Already placed more than Z students in organizations such as
Organization 1, Organization 2, Organization 3, Organization 4,
Organization 5, Organization 6, Organization 7, Organization 8,
Organization 9, Organization 10, Organization 11, Organization 12 etc
• It plans to venture into countries where Industry 1 is booming
but has lack of training courses in Skill 1
Brief Description
Industry
Corporate Address
Tel No.
Fax No.
Website
Year Founded
Year of Incorporation
Ownership
Revenue
Fiscal Year End
Auditor
Competitors
20--:
Brief History
Source:
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Offices & Centres – India
HQ Office
Centres
Note: The mappings exhibit major cities with multiple centres
This may not include all centres of the companySource:
SAMPLE
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SAMPLE
Business Model
Orion Edutech Private Ltd.
IndiaSkills Franchisee Pre-Requisites
•Requirement 1
•Requirement 2
•Requirement 3
•Requirement 4
•Requirement 5
•Requirement 6
•Requirement 7
Self Owned Centers Franchised Centers
The Franchise extends various support services such as:
• Support 1 includes
� A
� B
� C
• Support 2 includes
� D
� E
� F
� G
� H
IndiaSkills Franchise Support
Source: Company Website
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SAMPLE
Key People (1/2)Director
Mr. X
Director
Age : --
Since: --
Current Position: • Director
Professional History: • --
Qualification: • --
Board Memberships • --
Others • --
Mr. Y
Director
Age : --
Since: --
Current Position: • Director
Professional History: • --
Qualification: • --
Board Memberships • --
Others • --
Director
Source:
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SAMPLE
SWOT Analysis
• Strength 1:
• Strength 2 :
• Strength 3 :
• Weakness 1:
• Weakness 2:
• Opportunity 1:
• Opportunity 2 :
• Threat 1:
• Threat 2:
• Threat 3:
Strengths Weakness
Opportunities Threats
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SAMPLE
Ratio AnalysisKey Ratios
Source: Note: y-o-y change in Profitability and Cost Ratios is represented in basis points
Key Ratio Analysis
Improved Decline
• Analysis Point 1
• Analysis Point 2
• Analysis Point 3
• Analysis Point 4
• Analysis Point 5
• Analysis Point 6
• Analysis Point 7
Particulars y-o-y change
(2010-09)2010 2009 2008
Profitability Ratios
Operating Margin - - - -
Net Margin - - - -
Profit Before Tax Margin - - - -
Return on Equity - - - -
Return on Capital Employed - - - -
Return on Assets - - - -
Return on Fixed Assets - - - -
Cost Ratios - - - -
Operating costs (% of Sales) - - - -
Administration costs (% of Sales) - - - -
Liquidity Ratios - - - -
Current Ratio - - - -
Cash Ratio - - - -
Leverage Ratios - - - -
Debt to Equity Ratio - - - -
Debt to Capital Ratio - - - -
Efficiency Ratios - - - -
Fixed Asset Turnover - - - -
Asset Turnover - - - -
Current Asset Turnover - - - -
Working Capital Turnover - - - -
Capital Employed Turnover - - - -
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Competitive Landscape (2/2)
Source:
Competitive Scenario
Major Market Segments (courses/subjects)
Geographic Presence (India)
Financial Information (INR mn – FY 2010)
Number of Centres
Company Name Hero MindMine IndiaCan IndiaSkills Orion Edutech
Study Centres - - - -
Total Revenue - - - -
Net Profit/(loss) - - - -
Zone A H H H M
Zone B M L M H
Zone C L M L L
Zone D M L M M
Vocational Training:
Course A
Course B
Course C
Course D
Course E
Course F
Course G
Course H
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� Offered � Not OfferedH: High; L: Low; M: Medium
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SAMPLE
Industry AnalysisVocational Training Industry – Overview Size & Growth
Source:
Market Segmentation
• Vocational training market is currently estimated to be
worth INR X bn and is poised to grow at u per cent
CAGR to reach INR Y bn by 20--
• Some major segments in vocational training in India
include Segment A, Segment B, Segment C, Segment D
and Segment E
• Based on the trends of employability in the industry,
Segment F. Segment G, Segment H, Segment I, Segment J
are the emerging segments
• It is a developing market with strong opportunity for
new players
• Private players operate free of any regulations i.e. no
governing/ regulatory bodies
• Factors driving growth for the market include -
� Factor 1
� Factor 2
� Factor3
� Factor 4
• Visible trends in the market are -
� Trend 1
� Trend 2
� Trend 3
� Trend 4
0
50
100
150
200
INR bn
+ u %
20--e
T
20--e
S
20--e
R
20--e
Q
20--
P
Others
p%E
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Dn%
C
m%B
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Ak%
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