ORM FOR REAL ESTATE SECTOR

Do You Know About Your Online Presence…???

Go Ahead…Google Yourself!!!

What You Get If You Search For Yourself

What Are People Saying About Your Brand

Your Brand

Bloggers

Former Employees

Social media

Customer Reviews

It Is Not Just Your Brand…

But Factors Associated with Your Brand!!!

SentimentPerceptionImpressionTrustworthinessExpertiseOpinion

Why You Should Care For Your Brand’s Reputation Online

No web presence=no clientsOne negative review = loose existing customersNo new customersReduce ROIAnyone can say anything & it shows up onlineReviews are crucialClients “Google” you to know more about you

Now You Need ORM For Your Brand

What Is Online Reputation Management

Manage Your Brand's Reputation Online…Establishing positive Brand name from scratchPositive information & positive contentPush down negative & bad publicity on Search EnginesManage & monitor conversation,press,reviews links & more

Why Is ORM So Important

Your Prospects are onlineYour Competitors are onlineYour Customers are online

...That includes your Unhappy Customers

What Is Your Reputation Made Of?What other people say………....88%Online reviews………………….......83%Search results……………………......81%News sources………………….........79%Company website ………………....74%Awards & Rankings……..………....63%Company Communications….….59%Advertising……………………….....56%Social Networks…………………......49%

“It takes 20 years to build a Reputation and 5 minutes to ruin it”-Warren Buffet

ORMCreateManageMonitor

Did You Know?

14% of consumers trust ads86% of consumers trust peer reviews84% say online reviews influence purchasing80% of shoppers change purchase decision based on negative reviews90% of home buyers use the internet to search for information and homes

Real Estate Review Eco System

Now You Know Why You Need Brand Management

Let’s talk about how to use it

Protect your Brand & ImageGrow your network & sphere of influenceListen & understand how your clients feel Create consumer loyalty to increase ReferralsTransparency, consistency, lots of Information

Branding Options

Traditional Options: Hoardings,Unipoles, Street

Furniture,Wall Facade, Fm Radio Spot, News Paper

Advertising Out Of The Box Options:Digital Marketing : Our

commitment is to create the most successful Advertising

programs to deliver your message to current and

prospective customers

Establish Digital Footprint

Advantages Of Going Digital

Potential to reach mass amounts of people in less timeWorks well with social media channelsThough impressionable, communicates directly to your niche/target market when executed properlyWelcomes interaction from your audienceCampaigns can be easily scaled up or downProvides additional branding for your company or productsLess expensive than traditional marketing campaignsEasy to measure the success of your campaign

It is very likely that your competitor is there. Good news is that they are likely about as comfortable as you are with it!

73% of home owners are more likely to list with a realtor that offers video … but only 12% of real estate agents have a YouTube account.

Internet searches are causing traffic for realtors. With so many realtors in any given market…..you need to be visible in social media to get ahead of the competition on the internet and to make connections with potential buyers / sellers.

94% of home buyers START their search online….

32% of buyers found the home they went on to purchase online.61% trust natural search (social media) as more reliable.

Discovery

PostingIs the post balanced &

accurate?No

TrollsIs this poster dedicated to

causing problems?

MisguidedAre there inaccuracies in the

posting ?No

UnhappyIs this the result of a

bad experience?No

EvaluationCould this go viral? Could this risk hurting

brand reputation?yes

Prepare to

push down

alerts

Monitor only-do not

respond

Fix the

facts

restoration

Share success

Is there an opportunity to share a further story?

Do you want

to respon

d?

Evaluate

yes

yes

No

Let it stan

d

no

yes

tone

sourcing

Transparency

influence

timeliness

Response consideration

yes

respond

yes

yes

yes

Ways To Reduce Negative ReviewsMake it easy for people to contact you

Make sure business is listed so consumers can find youHave links to reviews on your siteBe transparentListen-respond timelyMonitor competitorsThank the positive feedbackReport inaccurate reviews or ask them to remove/correct

Visitors look for Credibility-show them with:

SERP results-change SERP to your favorWebsite & social media profilesGenerate relevant content –blogs & newsGuides, how to videos, seminars3rd party websites –reviews, discussions

Understand Your EnvironmentWhere are people talking about your business?Search “ your company’s name” on Google.Search “your company’s name + location” on GoogleCheck articles, blogs, forums,& customer review sitesCheck your own blog/website for commentsPay close attention to social media sites What does it look like?Positive or negative reviews? How many?Is there good, valuable content about your company that’s easily visible?How much traffic does each bring to your site?

Set Up Alerts

Google Alert

Enter in the search

query you want to

monitor.

Set frequency and

email address.

Almost every other

channel:

Set up notification

emails.

On Facebook you can be emailed every time someone interacts with your

page.

Respond To Reviews

• Both positive and

negative.

• Don’t just delete reviews.

• Learn from reviews

• Have a formal strategy:

1. Listen & understand.

2. Empathize.

3. Offer a solution.

4. Execute the solution.

5. Follow up

Why Respond & Interact

• Build Relationships

• Allows you to actively manage

and control your Brand

• Shows that you Care

• Allows other people to see your

point of view

Generate More Reviews

• Make it easy to post reviews

• Offer incentives: coupons, discounts, free

samples etc.

• Send customers to your business listings on

Google places, yelp, city search, and others

• Link your business listing profiles to your

website

• Share positive reviews across channels

Best Practices• Add value

• Promote specials

• Showcase company culture &

expertise

• Be informative – local & industry

related

• Ask for negative reviews to be

removed

• Don’t ignore your unhappy

customers

• Don’t argue with customers

• Be funny

Conclusion• Looking bad online will lead to lost business and a

decline in credibility.

• Building or boosting your online reputation by

engaging with your audience is key

• Know where your customers go to talk about your

business online.

• Respond to your customers’ posts and reviews.

• “Optimize” your social media channels.

• Post valuable content on a regular basis.

• Track & analyze results.

We Can Help You Plan Your Strategy

Who We Are„Products are made in the

factory ,Brands in the mind“

You make products and with 5 years of team work in

Digital Marketing we are professionals who create

Brands, reaching out to people with Creativity and

Innovation.

Our Slogan...

Creative Without Strategy Is Called “Art“

BUT

Creative With Strategy Is Called “Advertising“

Our ServicesEnterprise Messaging Solutions2-way Messaging SolutionsE-mail Marketing SolutionsVoice Call SolutionsMiss Call SolutionsMedia Planning & BuyingIntegrated Digital Marketing SolutionsSoftware & Application Development

Thank You

Contact Us: +91 8553023888 support@3mdigital.co.in

How you appear Online matters: Protect your Online Real Estate-claim & optimise