The masthead’s connotations state something is wrong with Esther but the de-notation is we do not know what is wrong with her.

The connotations of this poster show a young girl, which is the main showcase in the film. However the de-notations of the poster is that we do not know that Esther is a grown woman

A small tagline says ‘Can you keep a secret?’ which gives an evil twist to what the poster is about. It makes the audience wonder what the storyline could actually be about.

The main character has black ribbons in her hair, this shows that she isn’t a normal young female child. She also has a velvet red collar around her neck, which gives it the gothic daunting look.

She is also wearing a dark blue dress, which shows that she may be a school child representing how young she is.

The release dates of the film is on the poster, so it shows that when the film is being released.

The title that runs along the poster is written in white block capital letters, which make it stand out.

The dark background is present again a typical genre convention for a horror/slasher poster.

The font style is the effect it is supposed to portray to the audience whether it be childlike, scratched out with a sharp object of some sort. This is the suggestive of the horror/slasher game.