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CORPORATE-STARTUP COLLABORATION IN AI INNOVATION ECOSYSTEMS: MOTIVATIONS, FORMATS, ANDTHE ROLE OF STAKEHOLDERS TO SUPPORT VALUE CREATION
By: Filipe André Martins GomesSupervisor: Professor Helen Lawton-SmithCo-supervisor: Professor Muthu de Silva
London, January 2019
CIMR PhD Workshop
1. Motivations………………………………………………………………………. 3
2. At the moment…………………………………………………………………. 4
3. Research Questions……………………………………………………………. 8
4. Preliminary Literature Review………………………………………………... 9
5. Methods and Data……………………………………………………………. 12
6. Timeline for completion………………………………………………………. 16
7. Questions and Comments…………………………………………………... 17
Table of Contents
Title: Corporate-startup collaboration in AI innovation ecosystems: motivations, formats, and the role of stakeholders to support value creationBy: Filipe André Martins Gomes
Motivation
Build a deeper understanding of how
corporates and startups collaborate on
innovation, and how the innovation
ecosystem stakeholders influence and
are influenced by these engagements
3Title: Corporate-startup collaboration in AI innovation ecosystems: motivations, formats, and the role of stakeholders to support value creationBy: Filipe André Martins Gomes
At the moment…
In an iterative process
4Title: Corporate-startup collaboration in AI innovation ecosystems: motivations, formats, and the role of stakeholders to support value creationBy: Filipe André Martins Gomes
1st iterative cycle
Cumulative reading, reflections, discussions and writing
1st Cycle: focus on corporate acceleration programmes.
5Title: Corporate-startup collaboration in AI innovation ecosystems: motivations, formats, and the role of stakeholders to support value creationBy: Filipe André Martins Gomes
Cumulative reading, reflections, discussions and writing
2nd Cycle: focus on corporate innovation, the different startup engagement models, and the impact on the innovation ecosystem.
2nd iterative cycle
6Title: Corporate-startup collaboration in AI innovation ecosystems: motivations, formats, and the role of stakeholders to support value creationBy: Filipe André Martins Gomes
Cumulative reading, reflections, discussions and writing
3rd Cycle: focus on corporate-startup collaboration on innovation and the role of the innovation ecosystem stakeholders
3rd iterative cycle
7Title: Corporate-startup collaboration in AI innovation ecosystems: motivations, formats, and the role of stakeholders to support value creationBy: Filipe André Martins Gomes
Research Questions
How do innovation ecosystem stakeholders contribute to corporate-startup engagement and value
creation? Why are corporates investing in collaborative relationships with startups to boost innovation? How
do these engagements reflect on the innovation ecosystems? By collaborating with small businesses, are
corporates and startups creating and delivering the expected value?
Objectives:
1. Investigate how the innovations’ ecosystem stakeholders influence on and are influenced by corporate engagement
with startups and if the corporates innovation programmes impact or shape the ecosystem
2. Identify how corporates are choosing their innovation partners and engagement models
3. Understand the motivations that lead corporates to establish collaborative relationships with startups and the reasons
why startups are eager to engage
4. Identify what engagement models, framework and processes have been used by corporates to collaborate with
startups
8Title: Corporate-startup collaboration in AI innovation ecosystems: motivations, formats, and the role of stakeholders to support value creationBy: Filipe André Martins Gomes
Literature Review
Preliminary Literature Review Open Innovation
Innovation and Collaborative Networks
Corporate Startup Engagement Models Engagement Motivations
Strategic Partnership & M&A
Corporate Venture Capital
Corporate Incubation
Startup Programmes
Corporate Platform
Co-creation
Ecosystem Theory Business Ecosystem
Innovation Ecosystem
Platform Ecosystem
9Title: Corporate-startup collaboration in AI innovation ecosystems: motivations, formats, and the role of stakeholders to support value creationBy: Filipe André Martins Gomes
Research Focus
10
Gawer and Cusumano
(2002)Moore (1996)Moore (1993) Adner (2006)Iansiti and
Levien (2004)
Strategic side of business ecosystem, discussing the role of keystone firm, the different strategies according to the type of ecosystem, measures for ecosystem performance, risk and advantages for the keystone firm, and the role of the platform.
Adner and Kapoor (2010)
The importance of the visible and hidden ecosystem partners to succeed in a world of interdependence
Innovation Ecosystem Literature Evolution
Business Ecosystem Innovation Ecosystem
Main working ideas
Title: Corporate-startup collaboration in AI innovation ecosystems: motivations, formats, and the role of stakeholders to support value creationBy: Filipe André Martins Gomes
Research Focus
11
Corporates Startups
Gov.
Academia
PoliciesPublic Funds
KnowledgeHuman Resources
CustomersSuppliers
Resources Needs
Opportunities
Investors
Venture capital
Innovation
Value
Innovation Ecosystem
Title: Corporate-startup collaboration in AI innovation ecosystems: motivations, formats, and the role of stakeholders to support value creationBy: Filipe André Martins Gomes
Methods & Data
This research we will use a combination of quantitative and qualitative research methods to explore a multiple-case study in
two different countries: The United States and UK. A survey with a sample of AI startups in both countries and up to 30 semi-
structured interviews with a group of stakeholders from the innovation ecosystems in London and San Francisco Bay Area
(Silicon Valley). The reason to apply this method is to get a good understanding of the collaborative models established
between corporates and startups, the motivations that drive large businesses and startups to engage in innovation
collaboration processes, explore the possible influences of the innovation ecosystems on those relationships, and the impact
of these engagements on value creation to the ecosystem. Primary data will be collected through the semi-structured
interviews and surveys. Also, we will use secondary data from: available corporate and startup strategy documents,
companies reports, programmes newsletter, journals, etc, to complement the data analysis.
Interview groups:
• Corporates
• Startups
• Government bodies / Policy Makers
• Research Institutions / Universities
• Other
12Title: Corporate-startup collaboration in AI innovation ecosystems: motivations, formats, and the role of stakeholders to support value creationBy: Filipe André Martins Gomes
Methods & Data
13
Database of 3466 Ai startups across the globe, with a
1638 Ai startups identified in the UK and US.
Prepare survey with pre-calls with a small sample (up to 20). Survey with Ai Startups in the UK
and US.
Semi-structured interviews with identified corporations. Also a
set of semi-structured interviews with a sample of Ai startups and other stakeholders e.g. policy
makers and researchers.
Data analysis and reflections with
secondary data and theories
1. A initial analysis will be done in a database of 3466 Ai startups across the globe. We will drill down some the data and select the
appropriate sample to a survey.
2. The survey will be done with AI startups in the UK and the US. The objective of the survey is the gather initial insights about the
engagement of small AI business with corporations in these two innovations ecosystems. Expected outcomes are: insights in
respect to motivations, engagement formats and impacts of these engagements. Another key outcome will be a target list of
large businesses that work collaboratively with startups.
3. Semi-structured interviews will be done with the list of identified corporations from the survey, plus a group of large business
directly identified in both innovation ecosystems.
Title: Corporate-startup collaboration in AI innovation ecosystems: motivations, formats, and the role of stakeholders to support value creationBy: Filipe André Martins Gomes
Methods & Data
14
Engagement Model
Equity InvolvementModesKinds of
needsStrategic
goal identification
Which goals the corporation wants to archive through its engagement?
Does it want to insource
entrepreneurial creativity?
Outside-in innovation
Yes Corporate Venture
No Startup Programme (Outside-in)
Or, utilize startup agility to push its
own innovations to the market?
Inside-out innovation
Yes Corporate Incubation
No Startup Programme(Platform)
Source: Weiblen, T. and Chesbrough, H. (2015). Engaging with Startups to Enhance Corporate Innovation. California Management Review, 57(2), pp.66-90.
Weiblen and Chesbrough (2015) Corporate startups engagement modes framework.
• Apply the framework to the data aiming to validate and identify possible gaps under the select perspective of the research
Title: Corporate-startup collaboration in AI innovation ecosystems: motivations, formats, and the role of stakeholders to support value creationBy: Filipe André Martins Gomes
Timeline for completion
15
Tri1 Tri2 Tri3 Tri4 Tri1 Tri2 Tri3 Tri4 Tri1 Tri2 Tri3 Tri4 Tri1 Tri2 Tri3 Tri42017 2021
2018 2019 2020 2021
PhD Modules
Literature Review
Data Collection
Today
Writing
Finish compulsory PhD modules Start data
collection
2017
Upgrade from MPhil to PhD
Title: Corporate-startup collaboration in AI innovation ecosystems: motivations, formats, and the role of stakeholders to support value creationBy: Filipe André Martins Gomes
Questions & Comments
16Title: Corporate-startup collaboration in AI innovation ecosystems: motivations, formats, and the role of stakeholders to support value creationBy: Filipe André Martins Gomes