1Q11 Marketing

Strategic Intelligence for the Orthopaedic Industry

4/21/11

ABOUT ORTHOWORLD

Founded in 1992, ORTHOWORLD is the only producer of strategic intelligence in the world solely focused on the global orthopaedic market. Its singular mission is helping orthopaedic companies and individuals improve their performance.

ORTHOWORLD TOOLS

ORTHOWORLD produces a number of strategic tools for the orthopaedic market:

o Membership (access to website and publications below)o BARE BONES, ORTHOKNOW, ORTHOFLASH,

Industry Annual Report

o OMTEC (The Orthopaedic Manufacturing & Technology Exposition and Conference

o BONEZONEo ORTHOPRENEUR

Membership

• ORTHOWORLD monitors and selects critical intelligence from numerous resources so that you can focus on your immediate business objectives while having the industry data you need delivered to you each day.

• Members have unlimited electronic access to:

• BARE BONES and ORTHOKNOW monthly reports

• ORTHOFLASH daily email updates• THE ORTHOPAEDIC INDUSTRY

ANNUAL REPORT• www.ORTHOWORLD.COM

(searchable archives, access to databases and more.

BARE BONES

Monthly 4-page executive summary of critical orthopaedic industry events. BARE BONES features coverage of strategic initiatives like merger and acquisition activity, product/company performance, reimbursement/regulatory news and provider news.

Each issue contains company earnings, orthopaedic-related 510(k) clearances and Stock Watch, an index of financial performance indicators for select companies.

ORTHOKNOW

Monthly 8-page newsletter that provides strategic insights on the industry. Covers the latest developments, company performance, in-depth summaries of company financial reports for major players and updates regarding new and smaller companies.

Additional content includes meeting highlights, guest editorials and debate on subjects of interest and valuable industry resources. 

ORTHOFLASH

ORTHOFLASH is the industry's most up-to-date orthopaedic news delivered via email in an easy-to-read, real-time format that features abstracts from public and private news sources.

ORTHOFLASH will keep you informed of the essential strategic facts regarding products, companies, mergers, acquisitions, regulatory/reimbursement, technology and earnings.

ORTHOPAEDIC INDUSTRY ANNUAL REPORT

The ORTHOPAEDIC INDUSTRY ANNUAL REPORT is a strategic must-have for any in the business in the orthopaedic industry.

Published annually by orthopaedic industry experts, the ANNUAL REPORT provides strategic market intelligence that directly affects your success – making you smarter about the industry and how it affects your business.

ORTHOWORLD MEMBERS

• ORTHOWORLD Members include industry executives, sales and marketing professionals, engineers, analysts, consultants and more.

• Our 1,200+ member companies include orthopaedic industry leaders as well as up and coming orthopaedic businesses.

• Membership includes representatives from:

• Biomet• DePuy• Medtronic• Smith & Nephew • Stryker• Wright Medical• Synthes• Zimmer• etc.

OMTEC

• The Orthopaedic Manufacturing & Technology Exposition and Conference (OMTEC) was the first event of its kind and remains the predominant choice in the education of orthopaedic device company professionals.

Why Attend OMTEC 2011?

• OEM attendees gain access to the education, the people and the resources required to thrive in an environment that demands speed, quality, precision and importantly, new ideas and solutions.

• OMTEC’s educational line-up offers knowledge for everyone involved in the process of getting devices to market, from concept through implantation. 

• Many OMTEC presenters command individual class rates that exceed $1,000. OEM attendees pay just $250 for access to a first class show. OMTEC attendance is complimentary for individuals with companies participating as an Advisory Panel member of OMTEC. For a list of AP companies visit:http://www.omtecexpo.com/site/ot-menu-forexhib/ot-menu-exbadvise

OMTEC 2011 Education

Marshall Steele, M.D.Chief Executive Officer, Marshall Steele & Associates Keynote: Hospital + Surgeon: Your Changing Customer

Martin BrowningPresident and Co-Founder, EduQuest, Inc.Lecture: The View from Washington: What Device Makers Need to Know about FDA’s Latest Priorities and Initiatives

Don UrbanowiczPrincipal, Urbanowicz Consulting, LLCKeynote: The Global Orthopaedic Industry: A High Altitude View

John GagliardiPresident, MidWest Process Innovation, LLCLecture and Workshop: Planning For and Managing FDA Inspections

And many more exceptional speakers. Full schedule available at OMTECexpo.com.

Who’s Exhibiting at OMTEC 2011?

120+ Exhibitors, including:– AIP – Autocam Medical– Bradshaw Medical– Branch Medical– Greatbatch Medical– Holmed Corporation– Makino– Metal Craft– Millstone Medical Outsourcing– New Science Insurance– Norman Noble– Onyx Medical

– Orchid Orthopedic Solutions– PAK Manufacturing– Paragon Medical– Pro-Dex– Rochling Engineering Plastics– Seabrook International– Solvay Advanced Polymers– Tecomet– Tegra Medical– Teleflex Medical OEM– Triangle– Vulcanian Metals

Who’s Attending OMTEC 2011?

100+ attendees, including representatives from:

– Acumed– Arthrex– Benvenue Medical– Biomet– Cardinal Health– DePuy– DJO– Exactech– Jortek Surgical– K2M

– Medtronic– Micromed System– Nexxt Spine– Orthofix– Ortho Development– Phygen– RTI Biologics– Stryker– Tornier– Wright– Zimmer– and more

What People Say About OMTEC

“Why did I attend OMTEC? Many key suppliers at one time. Great lectures/keynotes. New products and companies.”—Robert Johnson, Director of Operations, Acumed

“The quality of manufacturers present and breadth of services offered is first-rate. OMTEC is also sized just right, so attendees do not feel overwhelmed by crowded halls or superfluous exhibitors. The show focuses on putting OEMs in touch with quality suppliers and does an excellent job at it.”—Will Garcia de Quevedo, Senior Development Engineer, Skeletal Dynamics

“The seminars were very informative, excellently prepared and presented. Overall it is a one stop shopping experience for us OEMs.”—Richard Jenkins, Procurement Specialist II, Wright Medical Technology

BONEZONE

BONEZONE is the premier journal for orthopaedic device company professionals at all levels of the supply chain.

Editorial coverage includes product design, supply chain optimization, regulatory processes, state of industry insights and cutting edge technologies.

Many of BONEZONE’s contributors are available to personally assist you through their sessions at OMTEC. Many of BONEZONE’s advertisers present their products and services at OMTEC.

BONEZONE and OMTEC together will help you overcome your most critical challenges, identify the most lucrative opportunities and excel.

ORTHOPRENEUR

ORTHOPRENEUR is an exclusively online journal for orthopaedic surgeons and professionals focused on providing you with valuable tools and information to help you navigate through the uncertain future of healthcare.

ORTHOPRENEUR is developed with the guidance of an editorial board comprising accomplished surgeon entrepreneurs. The pages of ORTHOPRENEUR belong to you, the surgeon.

ORTHOWORLD BENEFITS SUMMARY

Membership provides access to timely orthopaedic industry strategic updates (publications available online and/or in print)

OMTEC show delivers access to first-class orthopaedic education, suppliers, technologies and more

BONEZONE delivers access to relevant, industry-focused content designed to help OEM professionals succeed

ORTHOPRENEUR delivers education to help the orthopaedic surgeon succeed