ORU STUDENT MEDIA RATE CARD 2013-2014

TULSA’S CHRISTIAN UNIVERSITYWant to get your business, job notice, website, event, ministry or brand mes-sage to students, faculty, and staff at Oral Roberts University? Consider ORU Student Media.

AWARD-WINNINGIn February 2011, the Oracle earned the prestigious Sequoyah Award from the Oklahoma Press Association. The award recognized the Oracle as the best university newspaper in both two-year and four-year public or private colleges and universities in the state of Oklahoma. Other schools competing included Oklahoma State University, The University of Oklahoma, Northeast-ern Oklahoma State University, Okla-homa City University, Rose State Col-lege, University of Central Oklahoma, and Tulsa Community College.

RESEARCHUniversity students in Communication Research conducted a December 2011 survey on student uses and gratifi cations of ORU’s campus newspaper. The fi ndings include some impressive statistics on advertising:

> 91% of students read one or more editions of the Oracle in the Fall 2011 semester.

> 61% read three or more editions (of 6 editions surveyed).> 85.1% received the paper at chapel (Oracle staff members hand the news-paper out after campus chapel.)> 21.5% of students have visited a web-site mentioned in an ad.> 45.6% have cut out, saved and used a coupon.> 63.1% have used a discount from an advertiser by showing their ORU student I.D. card.> 27.5% have attended an event they would not have otherwise attended after seeing the event in an ad.> 30.9% have purchased a product and/or service featured in an ad.> 47% of ORU students have used an insert/circular contained in the Oracle.

CIRCULATIONOracle Circulation: 3,500 per edition (un-audited). Distribution: Approx. 1,800 pa-pers are distributed directly to students, faculty and staff after campus chapel. Another 700 papers are distributed to campus rack stands at ORU including the Mabee Center, SAGA (cafeteria) and Aerobics Center. The balance of about 1,000 papers are distributed to off-campus hotspots, ORU’s Citiplex, Vic-tory Christian Center and about 30 south Tulsa businesses.

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CONNECT TO ORU STUDENT MEDIA.- Oracle, ORU’s campus newspaper- Oracle online, www.oruoracle.com- KORU/mBox, streaming radio- Campus events- Bulletin board posters- Social media pushes

Welcome

Class of 2016!

Photo by Austin St. John

Print: Political advertisements must be labeled in 18 point Arial Bold at the top of the ad: “PAID ADVERTISEMENT. DOES NOT IMPLY ENDORSEMENT BY ORU.” Attack ads on an opponent will require the advertiser to provide proof of the claim/s. Political ads must meet other ORU Student Media Advertising Policy requirements.

Streamed Ads: Political ads must include a voice-over disclaimer in the fi rst three seconds to include: “PAID ADVERTISEMENT. DOES NOT IMPLY EN-DORSEMENT BY ORU.” Attack ads on an opponent will require the advertiser to provide proof of the claim/s. Politi-cal ads must meet other ORU Student Media Advertising Policy requirements.

AdvertorialsAdvertorials (ads appearing to be news or editorial) must be labeled in 18 point Arial Bold at the top of the ad: “PAID ADVERTISEMENT.”

Streaming ad content may not leave the impression the advertising is news, weather, or other regular feature of the station. Any content which implies such reference will be subject to modi-fi cation to include a fi rst-three-second disclaimer “This is a paid advertise-ment” or other change/s.

Hold Harmless AgreementThe sole responsibility for the con-tent of an advertisement lies with the

ADVERTISING POLICY Any order placed by the advertiser constitutes an acceptance of ORU Student Media’s Advertising Policy. Promotion of ideas, products or servic-es which would adversely affect the integrity and credibility of ORU Student Media or, deemed distasteful to its audiences and/or in confl ict with the mission of Oral Roberts University will not be allowed. All advertising materi-al, whether insert, ROP, online, stream-ing content or other form is subject to approval.

ORU Student Media does not accept ads for any type of alcoholic beverag-es, credit cards without credit checks, research papers, abortions, contra-ceptives, dating services, tobacco or gambling. ORU Student Media will not accept any advertising which requires the reader to send money to obtain further information on the product. Other category exclusions may apply.

Political AdvertisingORU Student Media may accept paid political advertising by candidates, but specifi c guidelines must be fol-lowed. Candidates must have met the requirements for candidacy. Candi-dates may advertise in a 60-day win-dow from a primary election and/or a 45-day window from a general elec-tion. This includes, but is not limited to, candidates running for federal, state, city and county offi ces.

advertiser, who unconditionally agrees to hold ORU Student Media harmless should a claim arise. The advertiser pays for any and all expenses incurred as a result of publication of an ad. ORU Student Media is not responsible for any losses or damages caused as a result of an advertisement. ORU Student Media’s liability is limited to the amount paid for the portion of the ad containing the error and a make-good or credit adjust-ment made to the portion of the ad in error. Adjustments will be made to the fi rst-run edition of the ad only.

ORU Student Media is not responsible for errors when copy is submitted after deadline, when a proof, copy or pro-duction has been approved by the advertiser (signed or unsigned) or when “camera-ready” copy or fi nished radio spots containing errors have been sup-plied by the advertiser.

Ad Cancellation PolicyAds canceled within one week of the print or stream date will be charged in full. Written notice by email, fax or let-ter is required. Cancelled contracts will be short-rated, calculated per the rate card.

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ORACLE PUBLISHING DATES

Fall 2013 and Special Editions• Friday, Aug. 23 Back-to-school• Friday, Sept. 6• Friday, Sept. 20• Friday, Oct. 4• Friday, Oct. 25 • Friday, Nov. 8: Basketball Preview/College Weekend• Friday, Nov. 22 Spring 2014 and Special Editions• Friday, Jan. 24• Friday, Feb. 7: Homecoming/Valentine’s Day• Friday, Feb. 21• Friday, March 7--College Weekend• Friday, March 28• Friday, April 11--Easter• Friday, April 25--Graduation Edition

ORACLE DISPLAY AD RATESOpen RateFull-page Ad: $550Half-page Vertical: $300Half-page Horizontal: $300Quarter-page: $150Eighth Page: $75

ColorSpot color is available on selectedpages for an additional charge:• Single spot + Black: Add $100• Two Spots + Black: Add $200• Four-color Process: Add $300

Ask your student sales representativeabout special promotions which mayinclude color!

DISCOUNTSAdvertising rates are GROSS RATESand discounts may be applied butNOT combined:• 15% for Recognized Agencies• 15% for Churches• 15% for ORU Students, Faculty, Staff, Schools, Clubs, and Alumni• 15% for Pre-payment--Payment must be received by the publishing date.

*NOTE: If you are receiving a specialpackage rate or promotional discount,the 15% rate may not be compounded (no double-discounts).

First-time advertisers or customers whohave not advertised with us in the last12 months will need to prepay the first ad in the contract.

Preferred PlacementAd placement within the paper cannot be guaranteed. The back page isavailable to full-page, full-color advertisers and available on a first-reservedbasis.

DeadlinesA contract or insertion order and PDF of the advertisement or the ad’s individual elements (e.g. photos, logos, etc.) must be received in the Oracle office one week prior to publication.

ProofsFor ads designed by student designers,an ad proof will be sent via email. Adssubmitted digitally ready do not require a proof. Advertiser assumes responsibility for approval, changes or corrections which must be received two days prior noon to publication and via email to: oracleads@oru.edu.

CancellationA charge of $30 will be applied for ads created at customer request and then canceled.

See Advertising Policy on additionalinformation for cancellation on the previous page.

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PRINT MECHANICALSThe fi nished paper size is 11.5” wide by 12” high. No full bleed is available.

- Full Page: 10.4” wide by 11.125” high- Half Page Vertical: 5.125” wide by 11.125” high- Half Page Horizontal: 10.4” wide by 5.4” high- Quarter Page: 5.125” wide by 5.4” high- Eighth Page: 5.125” wide by 2.625” high

Color Management PoliciesColor quality and reproduction can-not be guaranteed. There may be discrepancies between how your ad looks on a computer and the actual print color. Pantone spot colors can be estimated, but are CMYK values of cyan, magenta, yellow and black.

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Technical Specifi cationsWe prefer ads in Acrobat (.pdf) for-mat. If you are unable to convert your fi le, you may send the ad in its native fi le (Photoshop, InDesign, Illustrator, Mi-crosoft Word, etc.) In most instances, we will be able to read the original application. If you cannot send us your ad in any of the fi le formats listed above, we will rebuild the ad using our database of fonts.

Friday, Aug. 31, 2012

ORU Worship

Center releases

CopyrightThe Oracle is not responsible for obtain-ing usage rights for ads including submit-ted photos, fonts, logos or artwork.

Oral Roberts University • Friday, Sept. 23, 2011

Alumna Christina Voth comforts

Kristine Towne at the Sept. 20

prayer vigil where staff and

students mourn the death of ORU

freshman Carissa Horton.PAGE 10 A Community Grieves Together

Photo by Nathan Lundeen

From left: ORU students Seth Swank, Jonathan

Mannis, Daniel Tsubota and Victoria Malone

pray during the Chapel service Sept. 21.

Photo by Stephen Salmon

ORACLE ONLINEAdvertise your product, service, event, business or ministry on the Oracle’s website. It’s the place to go for late-breaking campus events, indepth coverage on printed stories, video logs (vlogs) and more!

> check it out: www.oruoracle.com

Banner AdFull-color, two-frame banner ad on The Oracle’s home page: www.oruoracle.com. Size: 400 pixels x 120 pixels

Interstitial AdFull-color, two-frame interstitial ad on The Oracle’s home page: www.oru-oracle.com Size: 252 pixels x 210 pixels

Rotation• Your ad will run with other advertisers in an ad loop for the calendar month. (A pro-rated package for narrower media fl ight is not available at this time.)

• One hyperlink to your business web-site or special offer is available from each ad frame. Please provide hyper-link on the contract.

Online RateMonthly rate: $75. This amount is billed on the 10th of each month. No guar-antee on gross impressions.

Graphic Specifi cationsDigital specifi cations and graphic design services are available with your signed Oracle contract. Extensive de-sign and photography services are an additional charge.

Preprints, Inserts, Rates, Specifi cationsInserts are only distributed on campus and will be included in 2,000 on-cam-pus copies. To schedule an insert: • Submit one sample insert to our offi ce and a completed contract. You may do this by email, fax or mail. • Once approved, print and ship 2,000 + 3% allowance for spoilage (2,060) to: ORU Student Media, c/o Oral Roberts University, Shipping and Receiving Department, 7777 S. Lewis Ave., Tulsa, OK 74171.

Preprint Specifi cationsMaximum folded (fi nished) size of insert is 11.5” X 12” or smaller. Will accept up to 24-page tab for insertion at no extra charge.

Samples and SpectacularsPricing for product samples, plastic bag wraps, and pre-printed front-page Ad Notes are available. Please call The Ora-cle offi ce for information: (918) 495-7080.

Insertion RateInsertion of 2,000 preprints into one edi-tion: $175.00

Preprint DiscountsInsertion rates are GROSS and these discounts may be applied but MAY NOT BE COMBINED:• 15% for Recognized Agencies• 15% for Churches• 15% for ORU Community: (Students, Faculty, Staff, Schools, Clubs, Alumni, etc.)• 15% for Pre-payment--Payment must be received by the publishing date.

Preprint DeadlineAll pre-printed material must be re-ceived one week prior to publishing date at the ORU Shipping and Receiv-ing dock. If supplied locally, please make arrangements with your advertis-ing sales representative to pick these up from your place of business or area printer. The Oracle assumes no respon-sibility for mistakes, shortages of preprint insertions resulting from poor printing, inconsistent cuts or folds, or improper banding/skidding.

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Banner AdFull-color, above-the-fold banner ad on the Oracle’s home page: www.oruoracle.com.

Ad Size:The ad size is 250 pixels by 210 pixels.

Rotation:Your ad will run with other advertisers in an ad loop for the flight dates. A maximum of eight paid positions are available. (A pro-rated package for a narrower media flight is not avail-able at this time.)

KORU mBOXStream Radio in English and Spanish

listen live> www.live365.com/mBox

Launched in 2011, KORU mBox plays edgy, positive, acoustic to rock to hip hop Christian alternative music with limited commercial breaks. The station covers campus news, events, sports and more, online, all the time.The station is available to anyone with an internet connection and is avail-able for listening on phone, laptop, pad or other connected device.

PRICINGSpot-rate pricing is available by con-tacting the ORU Student Media offi ce or through your student sales represen-tative.

SOCIAL MEDIA DINGSTwitter and FacebookThe Oracle boasts over 1,400 Face-book fans and 1,500 Twitter followers and pushes late-breaking news, cam-pus events and promotions to them daily.

Advertisers may purchase Facebook and Twitter fan pushes (dings) with a current Oracle print, Oracle online, special event or KORU/mBOX radio contract. Advertisers may choose specifi c dates. Dates are secured on a fi rst-reserved basis. No more than one push per contract may be added.Pushes are limited to 100 words.Cost per push: No charge

The Oracle reserves the right to limit push promotions.

Copy: Please provide push copy with your contract.

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2012

Taking time

to remember

Photo by Stephen Salmon

ORU will join churches in serving

communion during Holy Week from 11 a.m.

to 1 p.m. Thursday in the Prayer Tower.

Holy Family Cathedral serves communion at its Palm Sunday Mass.

CONTRACTSNational AdvertisersNational advertisers may provide an Insertion Order (IO) to contract with The Oracle. The IO number will ap-pear on the client’s or agency’s billing statement.

Local AdvertisersLocal advertisers may utilize the adver-tising contract on the last page of the Rate Card. IOs or ad contracts should be sent via one of these methods:

MAILOral Roberts University, c/o Student Publications7777 S. Lewis AvenueTulsa, OK 74171FAX: (918) 495-6345EMAIL: oracleads@oru.edu

BILLING AND TEARSHEETS: Accounts are billed on the 10th of each month and must be paid in full within 30 days of the invoice date. For display ad-vertisers, two tearsheets per ad will be mailed within 30 days following publi-cation. Request additional tearsheets by emailing oracleads@oru.edu or calling the offi ce at (918) 495-7080.

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UNPAID BALANCES: Advertisers with unpaid balances after 30 days may not place any additional advertising until the advertiser’s bill is paid in full. Unpaid balances after 60 days will accrue an annual 15% interest. This amount will be charged at 1.25% inter-est per month. Thanks in advance for keeping your account current.

F o r m o r e i n f o r m a t i o n : O R U S T U D E N T M E D I A

LR 175, 7777 S. Lewis Ave. Tulsa, OK 74171

Offi ce Phone: (918)495-7080Email: oracleads@oru.edu