os on kairali tv

Managing Director or Joint Managing Director

Chairman/ Editor in Chief

Board of Directors

Chief General Manager Company secretary

Corporate Administration

Business Units Administration

Corporate Heads

Human Resource Management

Production Head

AGM (Marketing)

Chief Manager (Finance & Accounts)

Unit Chief

Unit Manager

Managing Editor

Editorial Department

Associate Editor

Chief News Editor

General Editor

Chief Manager (Special Projects)

General Manager

KERALA KAUMUDI (P) LTD

ORGANIZATIONAL CHART OF KERALA KAUMUDI

Chart No: 4.1

INSTITUTE OF MANAGEMENT IN KERALA, VARKALA 16


The above organization chart provides a bird’s eye-view of relationships between

different departments or divisions of Kerala Kaumudi (P) Ltd. As far as Kerala

Kaumudi (P) Ltd is concerned Chairman/ Managing Director is at the top of the

Organization structure. Mr. M S Mani is the Chairman of the company. He also holds

the position of the Chief Editor of the company.

Kerala Kaumudi (P) Ltd is a private sector company which is

registered under Indian Companies Act, 1913.

The functional departments are Human Resource Management, Production

department, Marketing Department, Finance and Accounts Department and Special

Projects. Assistant General Manager (Marketing) controls Space Marketing

Department, New Product Marketing department and Debtors Collection

Management Department.


Chief Editor

Managing Editor

Executive Editor

Associate Editor

Chief News Editor

Editorial Section

Chief Sub Editor

Senior Sub Editor

Sub Editor

Bureau Chief

Chief PhotographerChief Reporter

Senior Photographer

Special correspondent

Senior Reporter

Reporter Photographer


5.1 EDITORIAL DEPARTMENT

STRUCTURE OF EDITORIAL DEPARTMENT-DAILY

Chart No: 5.1



The editorial department is responsible for pretty much everything that

appears in a publication that isn't advertising. Its main goal is to report the news

accurately and in a reader-friendly way. The editorial department develops, writes,

edits and oversees all the editorial content published in Kerala Kaumudi daily, flash

and magazine. The person responsible for content is usually referred to as the

‘editor’. All articles submitted for publication are reviewed by the editors to ensure

they meet their professional standards. They ensure that the articles and information

published are original and newsworthy.

Newspapers often refine distribution of ads and news through zoning and

editioning. Zoning occurs when advertising and editorial content change to reflect the

location to which the product is delivered. The editorial content often may change

merely to reflect changes in advertising — the quantity and layout of which affects

the space available for editorial — or may contain region-specific news. As the

content can vary widely, zoned editions are often produced in parallel. Editioning

occurs in the main sections as news is updated throughout the night. The advertising

is usually the same in each edition (with the exception section of local news that

undergoes advertising changes). In the case of news paper 60% of space in it is meant

for news and 40% of space is meant for advertisement. The editorial department then

writes (or cuts) more copy to fit within that ratio.

EDITORIAL POLICY OF KERALA KAUMUDI

“Stress on credibility and unbiased reporting” is the motto of the Kerala Kaumudi

since 1911.


Managing Editor

General Editor

Editor in-charge

Chief Sub Editor

Bureau Chief

Chief PhotographerChief Reporter

Senior Photographer

Special correspondent

Senior Reporter

Reporter Photographer

Senior Sub Editor

Sub Editor


ORGANIZATION STRUCTURE OF EDITORIAL DEPARTMENT

Company has an efficient news team. And its wide network is spread

throughout the country. It has 9 editions spreads over Kerala, Bangalore. The

newspaper stresses on credibility and that is the only reason why Kaumudi is still a

major player in the market. The Editorial Department is headed by the Chief Editor.

Under him come Managing Editor, Executive Editor, Associate Editor, Deputy Editor

and Chief News Editor. Under them come the News Editors, Deputy News Editor,

Chief Sub Editor, and Senior Sub Editors and Sub Editors.

STRUCTURE OF EDITORIAL WING - FLASH

ChartNo:5.2



DUTIES AND RESPONSIBILITIES

CHIEF EDITOR

Editorial Policies of News paper are formulated by the Chief Editor. He controls the

functions of the editing and reporting sections.

EXECUTIVE EDITOR

Executive editor is responsible for the execution of the policies formulated by the

Chief Editor. He undertakes planning, administration and implementation of the

policies in consultation with the Chief Editor.

ASSOCIATE EDITOR

Monitors both national and international news

CHIEF NEWS EDITOR

► Working according to the policy of the management

► Giving orientation

► Giving suggestions for improvement to the Department

► Giving overall guidance

NEWS EDITORS

Edits general news / monitors television channels and internet.

SUB EDITORS

Engage in news translation and editing activities.


Production Head

Mechanical section Electrical section Print production

Mechanical engineer

Asst. mechanical engineer

Fitters

Electrician in charge

Asst. electrician

Production manager

Production superintendent

Supervisors

Foremen


5.2 PRODUCTION DEPARTMENT

The hierarchy of production department starts from editorial department. It

works in connection with DTP section and Circulation Department. Edited news

from the editorial department reaches the DTP section through news editors. From

DTP section it is send to proof reading section then again to the DTP section then to

the News Editor. He decides the intensity of the matter and he sets news in different

pages. The news editor also decides upon the different size of caption used for

different news. After the page transfer is done.

STRUCTURE OF PRODUCTION DEPARTMENT

Chart No: 5.3


Editorial department



MECHANICAL SECTION

Mechanical wing deals with the repair maintenance, preventive maintenance and shut

down maintenance for machines. For this minimum numbers of persons employed.

They will try to solve any problem relating to the machines.

MECHANICAL ENGINEER

► Always maintain the press in good condition.

► Always make ready the press for printing.

ASSISTANT ENGINEER

Assists the Mechanical Engineer for maintenance works.

Fitters help the Assistant Engineer for doing maintenance work. They check and

maintain the press in good condition.

ELECTRICAL SECTION

Electrical section deals with repairing all electrical equipments, maintenance

of motors in order to avoid any break down during production. It is the duty of

electrical engineers and electricians to make sure the uninterrupted power supply in

the department.

PRINT PRODUCTION

The basic function of production department in Kerala Kaumudi is

printing newspapers. The printing of Kerala Kaumudi newspaper is undertaken by

M/s. Ravi Printers and Publishers Private Limited. Printing is done in accordance

with the print order given to the foreman by the Circulation Department. Raw

materials for printing are issued by the Materials Department. Printing of news paper

is after 12.00a.m. Printing of Flash begins at 11.45 and Magazine printing is on every

Monday 3.00 p.m.



PRODUCTION MANAGER

► Accountable to General Manager.

► A member in Task force

► To cross check the quality of printing.

► To attend all the problems related to production.

► To conduct the meeting prior to the start of work on daily basis.

FOREMAN

► In charge of printing.

► To make sure that printing is on time.

► To check the plates available from the plate making section.

► To check the production activities and number of pages.

► To check the proportion of ink-water.

DISPATCH FOREMAN

► To work in connection to Circulation Department.

► To check the collection/bundles of copies printed.

► To check whether the dispatch is on time.

► To check the vehicles are on right route at right time

ACTIVITIES OF PRINT PRODUCTION


Advertisement scheduling

Print Production

Production Manager

Foreman

Plate Making

Printing

Dispatch Foreman

Collecting Bundles

DTPManager DTP

ProofAdvertisement

ProofEditorial

Editorial Desk

Circulation Department


Chart No: 5.4

The Print Production section mainly handles the following functions.

Pasting

Plate making

Printing and

Dispatching

AN OVERVIEW OF NEWS PRODUCTION PROCESS

NEWS PRODUCTION PROCESS

Newspapers are usually printed on an off-white paper known as newsprint.

Making of newspapers is called journalism. Much emphasis has been placed upon the

accuracy and fairness of the journalist.

Since the 1980s, the newspaper industry has largely moved away from lower-

quality letterpress printing to higher-quality, four-color process, offset printing. In

addition, desktop computers, word processing software, graphics software, digital



cameras and digital prepress and typesetting technologies have revolutionized the

newspaper production process. These technologies have enabled newspapers to

publish color photographs and graphics, as well as innovative layouts and better

design.

The actual content of publications comes from two separate departments. The

ads, whether they be what many refer to as "display" ads (the ones with the borders

around them) or "line" ads (the categorized listings of text ads usually found in the

classified section) are sold and often produced by the Space Marketing Department.

Everything else--the news, features, columns, photos, and stock quotes--all of that

comes from the editorial department and is referred to as "editorial content" or simply

"editorial".

I. SOURCES

Agencies like PTI (Press Trust of India), UNI (United News India).

Public Relations Department

Political leaders

Television/Internet

Police Stations

II. REPORTING

Reporting comprises a wide network and an efficient team of reporters. They

report the news in an unbiased manner. The reporting section is headed by Bureau

Chief. Under him comes the Special Correspondents, Senior Photographers,

Photographers, Chief Reporters, Senior Reporters, Reporters and the Trainees. The

Bureau is connected to the desk of editing section. The company has 42 local

Bureaus.

III. NEWS STORY



Usually, the stories will run down columns two-and-a-sixteenth inches wide,

with an eighth-inch blank space between the columns. And since ads often appear on

the same pages as the editorial content, although it would make sense that the column

width that editorial uses always matches up with what advertising defines as a

column, occasionally there are exceptions.

IV. EDITING

This section comprises of various desks: Local desk, Main desk, Feature desk, Sports

desk and International desk. Here the selection, editing of news, selection of

photographers, page layout, and coordination is carried out.

FUNCTIONS OF VARIOUS DESKS

LOCAL DESK: Local desk edits all local news. The desk is headed by Chief Sub

Editor, and under him comes the Senior Subeditor, Subeditors and Trainees.

MAIN DESK: Main desk edits all general news, political news, science news, national

news etc. It is headed by the Chief main desk and under him comes the News Editor,

Chief Editor, Senior Sub Editor, Sub Editors and Trainees.

FEATURE DESK: Feature desk edits the editorial page. It is headed by Resident

Editor and under him comes Senior Sub Editor, Sub Editors, and trainees.

SPORTS DESK: Edits all sports news .It comprises of News Editor and Trainees.

INTERNATIONAL DESK: Edits all international news. Headed by Chief Sub Editor,

under him comes Sub editor and Trainees.

PAGE DETAILS OF KERALA KAUMUDI MORNING DAILY



Page Contents Page setup by

1 General News Main Desk

2 &3 Local News Local Desk

4 Business News Business Desk, Kochi

5 Local Local/General Desk

6 Editorial page Feature Desk

7 General news Main Desk

8 Obituary Local/General Desk

9 Classifieds Space Marketing

10 Classifieds and News Space Marketing/Main desk

11 National/International/Science News Main Desk

12 Special News Feature Desk

13 Sports News Sports Desk

14 General News Main desk

Table No: 5.1

IV. DTP SECTION

DTP is a part of the Editorial Department (See the next chapter). DTP

manager is the head of the DTP section. Pre press activities are under taken in this

section. In the case of dailies and magazines, the editing and pagination is done in the

DTP section. In the case of Flash, this is done in press section of Flash. Adobe Page

Maker 7.0 is the software used for pagination.

The functions performed in the DTP section can be listed as follows:

► Firstly, the advertisement layout is setup with the requirements of

advertisement coordinator by the operator.

► The remaining space on the newspaper is devoted for news.

► The data supplied from the desk is scanned and entered into the computers by

the operators.

► Advertisement in the PDF format from the agencies and the photographers are

entered into computers through scanners.

ACTIVITIES OF DTP SECTION


Editorial

Composing Proof section Page Layout Laser Print/ film Film pastingPlate making


The main activities carried out in the DTP section are shown in the following

diagram.

ACTIVITIES OF DTP SECTION

Chart No: 5.5

COMPOSING

In DTP section, data entry of the matter handed over by the editorial

section is undertaken. All the input materials such as photographic reflections,

originals, non-photographic pictures are converted into digital files and resized as per

requirement. Transmission Section transfers General pages to all editions through

ISDN broadband lines. Almost eighteen staffs are working in this section in 4

rotating shifts.

PROOF SECTION

A miniature printout of A4 size will be send to editorial proof and

advertisement proof section. Corrections are carried out after proof reading by the

operators.

LAYOUT

Then each page is made by the concerned desk chiefs with the support of

operators. Matter is sorted again and page order is checked. Layout sheets are marked

with vertical lines that correspond to the column widths of your publication, as well as

horizontal markers that correspond to the units your newspaper uses to measure the

height of the ad, usually inches or centimeters.

LASER PRINT OUTPUT

Black and white pages are printing in laser printer.



IMAGE SETTING

The matter pages containing four colours (primary colors-cyan, magenta,

yellow – and black) composed in ‘PageMaker’ are converted to Post script files or pdf

(portable document format) using Torrent v6.0 SP3 software. These files are

transferred to Graphic Art films using an imported Image setter machine, ‘Scan text

Othello’. These graphic art films are processed in the machine ‘Image Line’. This

machine has three racks, each containing developer, fixers and water. Developer and

water is used in the ratio 1:3.

The following parameters have to be checked before exposing.

PARAMETERS CHECKED BEFORE EXPOSING

Sl. NO Parameters 1 Mast Head

2 Date Line

3 Price and Edition

4 Page size

5 Page Number

6 Screen Angle

7 Screen Frequency

8 Resolution

9 Color Code

10 Registration Marks

11 Non –Emulsion

12 Perfect matching of fonts

13 Non –Creasing

Table No: 5.2

After taking final full sized printout of each page on LP/ film, these will be handed

over to the Production department.



STRIPPING

Color negatives are "stripped" together for each page. A blue-line print is

made from "stripped-up" negatives and is used to check image position before

printing.

PASTING

The prints are pasted on the astronel sheet.

PLATE MAKING

The plate is produced by a photo chemical procedure. The astronel sheet is

placed on an Aluminum sheet with a chemical coating and vacuum is applied on it.

After this process it is exposed to a u.v.light of 3000 W for 85 seconds. When the

plates are exposed to light, a chemical reaction occurs that allows an ink-receptive

coating to be activated. This results in the transfer of the image from the negative to

the plate. Each of the primary colors -- black, cyan (blue), magenta (red), and yellow

-- has a separate plate. The light passes through the non-image area and it is

developed by using a developer. Then gum is applied on the plate to avoid oxidation.

The next step after plate making is the printing.

PRINTING

Offset lithography is the workhorse of printing. Almost every

commercial printer does it. The paper is fed through the press as one continuous

stream pulled from rolls of paper. Each roll can weigh as much as 2,000 pounds (1

ton) Web presses print at very high speeds and use very large sheets of paper. Even

when a 1-ton roll of paper runs out, the presses do not stop rolling. The press has to

maintain a constant balance between the force required to move the paper forward and

the amount of backpressure (resistance) that allows the paper to remain tight and flat

while traveling through the equipment.

The machine used in Kerala Kaumudi is WEBKING (manufactured by M/s.Perfect

Rotary Offset (p) Ltd, one of the leading manufacturers and exporters of high quality

web offset printing press). The speed of the machine is 35,000copies/hour. And the

average number of copies that can be printed from 1 reel is 23,000 copies.



OFFSET PROCESS

Ink and water do not mix -- this is the underlying principle of offset

lithography. The ink is distributed to the plates through a series of rollers. On the

press, the plates are dampened, first by water rollers, then by ink rollers. The rollers

distribute the ink from the ink fountain onto the plates. The image area of the plate

picks up ink from the ink rollers. The water rollers keep the ink off of the non-image

areas of the plate. Each plate then transfers its image to a rubber blanket that in turn

transfers the image to the paper. This process is shown in the following figure. The

plate itself does not actually touch the paper -- thus the term "offset" lithography. All

of this occurs at an extremely high speed.

BINDERYThe bindery is where the printed product is completed. The huge rolls of now-printed

paper are cut and put together so that the pages fall in the correct order. These printed

news papers are manually collected, counted and packed into bundles as per the

requirement of the agents and attaches a slip containing number, number of news

papers enclosed etc.

DISPATCHING

These bundles are sent through different routes to various destinations or dropping

points. Just before reaching the ultimate consumers or readers, the newspaper bundles

are collected by the concerned agents at the dropping points. They in turn take the

newspaper to the readers.



5.3 MARKETING DEPRTMENT

SPACE MARKETING DEPARTMENT

Advertisements, for long, have been a major source of revenue

for the newspapers and periodicals. Most newspapers make nearly all their money

from advertising. The portion of the newspaper that is not advertising is called

editorial content. Every ad the Company sell will need to conform to the column

widths of the newspaper. The width of every newspaper page can be broken down

into columns of equal size. How wide a column can be seen by looking at how the

editorial copy flows on a page. Usually in the case of news paper 60% of space in it is

meant for news and 40% of space is meant for advertisement.

FUNCTIONS OF SPACE MARKETING

► Planning, analyzing and implementation of advertising activities.

► Monitoring advertisement collection activities.

► Coordinating the activities relate with publication of regular and periodical

supplements.

► Coordinating the activities of the field executives both inside and outside

Kerala.

► Research and development activities to update with changes in the industry.

► Arranging periodical get together of advertisement agencies and regular

clients.

► Conducting periodical training programs for Marketing Executives.


Proof Reader 1 DTP Staff 2Proof Reader 2 Proof Reader 3 DTP Staff 1


ORGANIZATION STRUCTURE OF SPACE MARKETING DEPARTMENT

Assistant General Manager (Marketing) is the head of Space Marketing.

Manger corporate operation, Manager Flash Corporate and Manager Debtors

Management are reporting to him.

STRUCTURE OF SPACE MARKETING DEPARTMENT- FLASH & MORNING DAILY

Chart No: 5.8


Asst Manager – Debtors Mgmt

Receivablesteam

Assistant General Manager

Manager Corporate Operations Manager Debtors Mgmt Manager Flash Corporate

Asst ManagerCorporate Comm.

AAM – DTPOffice Asst.-Cross

CheckingOffice Asst.-

Voucher Billing Dispatch

A/c’s Executive Bill wise Posting

A/c’s Officer

Marketing Executives

Customer care executives



ASSISTANT GENERAL MANAGER

► Directly accountable to General Manager.

► Head of Space Marketing Department & Product Marketing Department

► Plans, analyses and implement the entire activities in these departments.

► Member of corporate task force.

► Coordinates the entire department.

MANAGER – CORPORATE OPERATIONS

► Coordinating the Billing Activities of all units.

► Weekly and monthly evaluation of all units’ advertisement head.

► Settlement of requirements of all unit advertisement departments

► Involved in the work of corporate advertisement materials like rate cards

proposals etc.

► Unit wise communications

► Dealing with corporate clients and agencies

ASSISTANT MANAGER – DAILY

► Looks after all the activities connecting to advertisement department.

► Controls the space marketing activities of Trivandrum unit (billing, collection

and office administration)

► Planning meetings,

► Follow-up units of customer along with executives,

► Monitoring the executives ,

► Collection monitoring,

► Bureau monitoring,

► Conducting evaluation meeting on daily basis

35INSTITUTE OF MANAGEMENT IN KERALA VARKALA


MANAGER – FLASH CORPORATE

► Coordinating the Billing Activities of all units.

► Weekly and monthly evaluation all units advertisement head.

► Settlement of requirements of all unit advertisement departments.

► Unit wise communications.

► Dealing with corporate clients and agencies.

ASSISTANT ADVERTISEMENT MANAGER – DTP

The composing and scanning of advertisement are carried out in the

DTP section. They set the layout and print outs are sent to proof section. Proof readers

make necessary corrections before printing. The duties and responsibilities of Asst.

Advertisement Manager-DTP are:

► Act as liaison between DTP and Advertisement

► Ensuring of scheduled ads to be carried in daily basis

► Ensuring timely settlement of ad matters to be present in Daily

► Coordinating the entire activity for ad placing in Daily

Customer care executives handle the clients and explain the schemes and services to

them.

Office Asst.-Cross Checking carries out the cross verification of advertisements

before dispatch.

Office Asst.-Voucher Billing bills the advertisements as per the prescribed rates (see

appendix) and sends these to the clients.



SOURCES OF ADVERTISEMENTS

1. MARKETING EXECUTIVES:

Marketing Executives are persons recruited for convincing advertisers and

collecting advertisement from them by telling them about the features, schemes,

discounts and tariffs available to them from Kerala Kaumudi. The so collected

amount will be brought to the advertising department.

2. GOVERNMENT ORGANIZATION: Government advertisements are usually in

the form of notice of tenders, Social programmes, etc. Government advertisements

are through Director of Public Relations.

3. STRINGERS: Stringers are sources of advertisements to the newspaper.

4. ADVERTISING AGENCIES: There are two types of agencies viz.

a) ACCREDITED AGENCIES: Accredited agencies are the advertising agencies,

which are accredited by the Indian Newspaper Society. Society monitors

payments to publications from the advertising agencies. Society constantly

endeavors to enforce the Accreditation Rules, so that payments are made

within the credit period allowed. They are given a commission of 15%.

b) NON-ACCREDITED AGENCIES. They are given a commission of 10%.



DIFFERENT TYPES OF ADVERTISEMENTS IN KERALA KAUMUDI

A. Classified Advertisements: Classified advertisements will be shown in one line

or three like accommodation wanted or available, change of name, thanks giving

etc.

B. Matrimonial Advertisements: It is a kind of classified advertisement. Ads like

bride, groom wanted etc are matrimonial advertisements.

C. Ear panel Advertisement: The advertisement is shown on the top position in

the front page on the left or both sides. This is an important source of income

for the newspaper.

D. Display Advertisement: Display advertisement will be shown with in a box on

any page of the news paper. The advertisement is usually given in two or more

lines or quarter page or half page or full page .This is also a high income source

for the daily.

There are special position advertisements on the newspaper. They are

E. Solus advertisement: In the case of solus advertisement only particular

advertisement is shown on the front page and all other advertisements are

avoided. For this advertisement, the customer has to pay a high charge for

covering opportunity cost.

F. Strip advertisement: In the lower half of the front page there is only one

advertisement is allowed. Here also the advertiser compensates the opportunity

cost.



PRODUCT MARKETING DEPARTMENT

The number of copies distributed, either on an average day or on particular days

(typically Sunday), is called the newspaper’s circulation and is one of the principal

factors used to set advertising rates. Circulation is not necessarily the same as copies

sold, since some copies or newspapers are distributed without cost. Readership figures

may be higher than circulation figures because many copies are read by more than one

person, although this is offset by the number of copies distributed but not read

(especially for those distributed free). The Product Marketing Department takes care

of everything after the newspaper is printed. This department is responsible for

encouraging people to start or keep reading the publication

Kerala Kaumudi is having fourth position in circulation. The first, second and

third positions are held by Malayala Manorama, Mathrubhumi and Deshabhimani.

Total circulation of Kerala Kaumudi daily comes around 1.5 lakhs and flash around

2.5 lakhs. Today Kerala Kaumudi has 2.5 million strong readerships.

Product Marketing Department is concerned with promoting the news

paper thereby increasing its circulation. It is a source of revenue for the newspaper. It

is mainly concerned with distribution and collection of amounts from the agents.

FUNCTIONS OF THE PRODUCT MARKETING DEPARTMENT

► Boost up circulation

► Strengthening agency network

► Creating awareness

► Increase in demand

► Supply

► Market research

► Product Improvement


Asst General Manager

Chief Circulation Manager

Manager – Corporate Operations Manager – Corporate Operations

Regional Managers

Circulation Managers

Circulation Inspectors

Sales Promoters

Asst: Circulation Managers

Circulation Executives

Daily FLASH

Regional Managers

Circulation Managers

Circulation Inspectors

Sales Promoters

Asst: Circulation Managers

Circulation Executives


STRUCTURE OF PRODUCT MARKETING DEPARTMENT- FLASH & MORNING

DAILY

Chart No: 5.9


.


Chief Circulation Manger is the head of Circulation department both for

Morning daily and Flash. He is directly accountable to AGM. He plans and

implements the circulation strategies for daily and flash. He identifies the weak areas

of circulation and formulates competitive promotional techniques.

Managers–Corporate Operations of daily and flash coordinates directs and

controls the circulation activities of all the three zones via: North, mid and south.

Circulation Manager checks the circulation figures. He should coordinate

Assistant circulation managers of all units. Morning daily and Flash Circulation

Manager is assisted by Assistant Circulation Manager of all units. Under them come

the Sales officer, Field Inspector, Promoters and Agents. The Assistant Manager is

directly accountable to the circulation manager. His main duties are Collection of cash

from agents using field promoters. Circulation inspector inspects the promoters and

enhances the circulation activity. Promoters canvas the potential buyers. They

resolve agents issue; collect from agents and resolves issue between agents and

subscribers.

MOTIVATION FACTORS FOR COMPETITIVE SPIRIT

- Reward and recognition given to promoters for those who achieves collection

targets and copy targets.

- 27.75% is given as commission to agents which are a higher percentage than

competitors.

- Provides scholarship for agent’s children.

- Giving back page color photos of agents or their daughter/son on their marriage.



CREDIT PERIOD

The credit period allowed to the agents is 30 days.

DISCOUNT ALLOWED

- 2% discount for payment on or before 10th of next month

- 1.5% discount for payment on or before 20th of next month

- 1% discount for payment on or before 25th of next month

PRICE OF KERALA KAUMUDI DAILIES

Morning daily: Price is Rs.5.00 and on Sundays the price is Rs.5.50

Flash: Price is Rs.3

SCHEMES FOR SUBSCRIPTION

5 year plan:

- As per this plan the actual subscription amount is Rs. 6803, Amount to pay is

Rs.5500, Saving is Rs. 1303

- In addition to these Kerala Kaumudi (P) Ltd offers first one year free

insurance protection (for 2 lakhs) or for Business firms 5x2/10x1 size Black &

white free advertisement

3 year plan:

- As per this plan the actual subscription amount is Rs. 4082. Customer has to

pay Rs.3300 only and he can save Rs. 782.

- In addition to this first one year free insurance protection for Rs.1 lakhs or for

business firms 5x2/10x1 size Black & white free advertisement

Publishers of commercial newspapers strive for higher circulation, so

that advertising in their newspaper becomes more effective, allowing the

newspaper to attract more advertisers and to charge more for the service.


Finance Manager

Accounts Manager/Officer

Corporate Accounts Head

Flash Morning daily

Advt.A/c Supervisor All unitsCirculation A/cSupervisor All units

Accounts Assistant

Clerks

Flash

Advt. A/c Supervisor(Corporate)

Circulation A/c Supervisor(Corporate)

A/c SupervisorGeneral A/c (Corporate)

Advt. A/c Supervisor(Corporate))

Head of Finance/Account

Circulation A/cSupervisor (Corporate)

Accounts Assistant

Clerks

A/c SupervisorGeneral A/c

All units

Morning daily

Accounts Asst.

Clerks

Advt.A/c Supervisor All unitsCirculation A/cSupervisor All units

Accounts Asst.

Clerks

Accounts Asst.

Clerks


5.4 FINANCE DEPARTMENT

Kerala Kaumudi has 11 editions spread over Kerala, Bangalore,

Mumbai and Gulf. Kerala Kaumudi has a centralized accounting system. All these

units have to generate their own funds through circulation, advertisement and other

sources. The generated funds are deposited to their respective bank account (Federal

Bank) because the units have no authority to utilize these funds. Cheque sanctioning

process is carried out at corporate office at Thiruvananthapuram with the approval and

signature of MD & Director

STRUCTURE OF FINANCE/ACCOUNTS DEPARTMENT

Chart No: 5.8



FINANCE FUNCTION OF KERALA KAUMUDI

In every month, the corporate office will sanction Rs. 10,000 to Rs.

20,000 in advance as an imprested to all units for meeting their day-to-day expenses..

At the end of the month each unit will be sending their petty vouchers to corporate

office for availing credit to their imprested account.

COST CONTROL

Kerala Kaumudi is following different cost control measures. Cost control aims

at reducing inefficiencies and wastage and setting up pre determined cost and in

achieving them. Cost control is comparing of actual performance with the standards

or targets and taking corrective action if any deviation is occurred.

BUDGETS

Kerala Kaumudi is following flexible budget. Flexible budget is one which is

designed to change in accordance with the level of activity actually attained. It

provides budgeted cost at different levels of activities. It is prepared after making an

intelligent classification of all expense between fixed, semi variable and variable

because the usefulness of such a budget depends upon the accuracy with which the

expenses can be classified.

Now a days in Kerala Kaumudi most of the accounting and technical matters are

such as inventory control, production planning and control through linear

programming, pay roll accounting, sales accounting, budgetary control and standard

costing are computerized.

DUTIES & RESPONSIBILITIES

FINANCE MANAGER

► Member of corporate task force.

► Accountable to GM.

► To give overall guidance to the functioning of the department.

► To maintain the finance information system like Financial Analysis, Profit and

loss account analysis, Cash flow analysis, Inventory management, Budget

preparation and Project evaluation.



ACCOUNTS MANAGER

► To coordinate all functions of Accounts department.

► To supervise maintenance of cash books, ledger, journal etc.

► To fulfill statutory requirements like TDS return filing, Advance tax

payments, Sales tax return filing, Fringe benefits tax, RNI return filing

HEAD OF THE FINANCE /ACCOUNTS

ADMINISTRATIVE FUNCTION

► To perform the functions and duties of unit chief in the absence of unit chief.

► To exercise the role of chief executive officer of a unit, next to unit chief.

EXECUTIVE FUNCTION

► To advice the unit chief unit manager and task force in financial matters.

► To forecast and estimate the financial requirements of units and to formulate

short term and long term plans, budgets, targets, standards etc.

► To meet the financial requirements in time, raise funds from appropriate

outside sources and schedule the repayment.

► To prepare monthly profit & loss A/c and to compare the actual with the

financial plans/target and to take control measures.

► To monitor the collection of debts to ensure 100% collection.

► To ensure optimum use of resources to reduce cost of production.

► To perform such other functions as may be prescribed by the corporate finance

head/top management.

INCIDENTAL FINANCE FUNCTION

► Supervision of cash receipts and disbursement.

► Proper custody and safeguarding important and valuable papers.

► Record keeping and reporting.

► Cash management and credit management.

► Assist internal auditors/inspectors assigned by CTF members/corporate

finance head.

► Verify documentary evidence in support of a transaction.

► Exercise reasonable care and skill performing duties.



► Disclose full and fair information to the UTF and CTF.

► Awareness of financial position as on date.

► To ensure proper sequence of work to detect errors and frauds.

► Attend training and learning programmes and keep up to date in the area of

accountancy, finance and general business conditions.

ACCOUNTS ASSISTANT

► Undertake various reconciliation works.

► Ledger scrutiny on monthly basis.

► Preparation of monthly Profit & loss accounts.

CIRCULATION ACCOUNTS SUPERVISOR

► Monitoring billing and collection activities.

► Sanctioning of credit adjustments.

► Monthly closing of ledgers.

► Preparation of agents control accounts.

ADVERTISEMENT ACCOUNTS SUPERVISOR

► Book adjustments entry

► Monitoring billing and payment activities.

► Prepare MRV (Monthly Return Verification) statement.

CLERKS

► Voucher entry preparation

► Filing vouchers and its cross verification

► Preparation of receipts

► Prepare all working papers and notes made.

► Dispatch of bills



5.5 HUMAN RESOURCE DEPARTMENT

The management of Man is a very important and challenging

job; important because it is job, not of managing ‘men’, but of administering a social

system. Human Resource Management involves procedures and practices through which

human resources are organized and directed towards the attainment of the individual,

social and organizational goals.

DEPARTMENT POLICY

The policy of Human Resource Department is to render effective administrative support

to the organization both at corporate level and unit level in a systematic and scientific

manner with special emphasis on human resource development and training with the laid

down quality policy of the organization.

STRUCTURE OF HUMAN RESORUCE DEPARTMENT

Chart No: 5.9


General Manager

Human Resource Manager

Executive (HR)

Front OfficeExecutive

Office Assistants

Drivers Telephone Operators

Security Officer

Clerk/Typist

House Keeping Canteen Dispatch Supervisor


FUNCTIONS OF HUMAN RESOURCE DEPARTMENT

HR manger is responsible for the management of the employees of both

Kerala Kaumudi and Ravi Printers and publishers. The main functions of HR department

include:

I. EMPLOYMENT AND PLACEMENT

Recruitment, selection and placement as per the manpower requirements

of the company are the most important functions of HR Department. The following

recruitment process chart gives an overview of the overall recruitment process of

Kerala Kaumudi.

TRAINING

It is the responsibility of HR Department to impart Training and development to

employees both at corporate and Units whenever required. The training programmes

for employees include induction, on the job training for non managerial staffs, off the

job training for managerial staffs.

TRAINING PROCEDURE

1. Identifying the training requirements of corporate as well all units

2. Planning and scheduling training programmes for the required units

For planning and scheduling the training and development programmes,

Kerala Kaumudi HR department is using a Training Calendar. Every month in

advance this training calendar is sent to all units. The units require training

programmes mark the convenient dates by specifying the objectives and topics on

which training is needed and return to the HR department. HR Dept. makes

necessary arrangements for the programmes. As a part of streamlining the

training programme, efforts are continuing to make it function on line.

3. Evaluation of the effectiveness of the training programmes.



II. WAGE AND SALARY ADMINISTRATION

Compensation to employees is fixed as per the Wage rates fixed by the wage

boards.

III. PROPER ALLOCATION OF WORK

IV. DEVELOPING AND MAINTAINING MOTIVATION FOR WORK

V. PERFORMANCE APPRAISAL

Employee performance at work is evaluated in terms of pre-determined

standards with a view to develop a sense of belonging to the organization and also

to retain them.

VI. EMPLOYEE HEALTH, SAFETY AND WELFARE SERVICES

Kerala Kaumudi has a hazard free working environment. No accident

has been reported in the past years. The welfare schemes include both Statutory

and Non statutory schemes.

Statutory welfare schemes consists ESI, PF, EDLI, Profession tax and

labor welfare fund. Non Statutory schemes includes Canteen facility (subsidized

rate), Vehicle allowance, LTA (leave travel allowance), Kerala Kaumudi recreation

club, Kerala Kaumudi employee’s cooperative society, Kerala Kaumudi employee’s

welfare forum, Mobile allowance, Conveyance allowance, Medical allowance and

City compensatory allowance.

For maintaining the morale and team spirit among employees every year HR

Department is conducting a WELFARE FORUM. Apart from granting award to the

high achievers, this programme involves lots of cultural activities too.



VII. ADMINISTERING EMPLOYEE TURNOVER AND CONDUCTING EXIT

INTERVIEWS

Employee turnover rate in the previous year was 7%. In some cases exit

interviews are conducted.

VIII. INDUSTRY RELATIONS

Maintenance of healthy and peaceful labor-management relations is the

responsibility of the HR Dept. This includes grievance handling, maintenance of

discipline etc.

IX. TRADE UNION

The existing trade union in the company is AITUC. Trade union is

given management participation mainly in the areas of recruitment, termination,

employee linked insurance etc.


HR Manager is responsible for the overall administration of front office,

House Keeping, Drivers, Dispatch, Telephone operators and security officers

► Front Office Executive attends visitors and informs the concerned person. She

keeps attendance register of head office staff.

► House Keeping staffs are responsible for the good maintenance of office

► Dispatch section staffs are assigned to send courier from the corporate office and

prompt maintenance of dispatch register.

.


Joint Managing Director

Deputy General Manger

Purchase Manager

Asst. Purchase Manager

Clerical staff

Godown staff

Storekeeper


5.6 MATERIALS DEPARTMENT

Purchasing is the important function of materials department. Other functions include:

► Finding out the details regarding the requisition of Raw materials

► receiving and warehousing of raw materials

► Collection of details about the consumption of raw materials on a regular basis

► Issue of raw materials as per requirements

STRUCTURE OF MATERIALS DEPARTMENT

Chart No: 5.10


PURCHASE MANAGER

► To develop and maintain good supplier relationships

► Duties according to the order of Managing Director

► Planning purchase orders.

► Verification of raw materials consumption and stock statements which is daily

submitted by the materials managers of all units

► To control abnormal wastage.

► To handle insurance formalities of raw materials



► To verify the quality of materials received

► Inventory valuation

INVENTORY ACCOUNTING SUPERVISOR

► Inventory accounting

► Checks and verifies the purchase bills

► Checks bin card and stores ledger

► Purchase analysis

► Order placing figures are given to the departments

STORE KEEPER

► The store keeper should have technical knowledge and wide experience in stores

routine and ability of operation of the stores.

► Receiving the store correctly i.e., ensuring that every item of stores received by

the storekeeper is duly supported by an indent, purchase order, inspection note

and goods received note.

► Entering all receipts in the bin card.

► Keeping every item of stores in the allotted bin.

► Maintaining and supervising the duties of the different staffs under his charge.

► Preventing unauthorized persons from entering into the stores.

► Ensuring that the inventory do not exceed the maximum level nor go below the

minimum level at any time.

CLERKS

► Issuing goods according to the daily requisition slip.

► Entering the details of the goods supplied in the stocks ledger.

► Maintenance of purchase order files.

► Helping materials manager in updating the books maintained in the department.

Godown staffs are assigned to load/unload materials to required places on time.

The documents maintained by the materials department are Purchase order, Stock

inward book, News print ledger, Stock ledger, Transfer slip.



RAW MATERIALS

I. NEWS PRINT

The size of newsprint is 70cm and 45 GSM (Gramage per square meter). As the GSM

increases copies decreases and vice versa.

The main supplier of newsprint Hindustan News print Ltd, Kottayam. Imported

deluxe quality news print are Supplied by Pondar Global Ltd, New Delhi. Low quality,

recycled news print is supplied by V.G.Paper and Boards Ltd, Udumalpet,

Sarvalekshmi Paper and Boards Ltd, Coimbatore and Vishnupriya Papers, Chennai.

These newsprints are used for the printing of inner pages.

II. INK

Two types of inks are used for printing.

A. Black ink: Suppliers of black ink are Shalimar Inks and Chemicals, Aluva and

Orient Inks, Kozhikode

B. Colour Ink: Suppliers of colour ink are Galilia Chemicals, Cochin M.R.

Industries, Calicut. High quality ink which is used for printing advertisement

columns are supplied by Coats Ink, Kalyan Marketing, Cochin.

III. PLATES

Aluminum Plates are of three types: long, medium and short run. Long run plates are

used for producing main pages in all editions. From a short-run plate 10,000 to

15,000 copies can be printed. These plates are procured from the dealers of

TECHNOVA, Standard Missionary Sales Company, Patoor, Thiruvananthapuram and

dealers of NIRAJ, News Graphics, Kottayam. The imported plate dealers are

TOPAZ.

IV. CHEMICALS consumed are developers, universal wash, fountain solution, remover

and plate cleaner, Chemicals for film development-developer and fixer.

V. GRAPHIC ART FILM: Usually films produced by Kodak and Agfa are used. Kodak

films are supplied by Trade Links Ltd, Cochin and Agfa films are supplied by Krishna

Agencies, Cochin.



PURCHASING

BASIC OBJECTIVES OF PURCHASING

1. To ensure uninterrupted flow of materials for smooth production.

2. To procure material economically.

3. To procure right materials in right quantities.

4. To develop and maintain good and healthy supplier relationships.

5. To receive and deliver materials at right place at right time.

PURCHASE FUNCTION

Purchases are made according to the receipt and analysis of purchase requisition. The

average consumption of newsprint is about 300 metric tons per month and that of printing

ink is 6000 kg/month (black ink) & 1000kg/month (color ink). Usually purchases are

made for one month. A minimum level of inventory (for one month) is always tried to be

maintained. Reordering is according to requirements.

Purchases are made from domestic as well as foreign sellers. But usually domestic

sellers are preferred as they provide more credit period of 30-50 days. Now the materials

department has decentralized. The intimation is sent by all units regarding the items

purchased, quantity, rates etc. Each unit has to meet the cost of raw materials purchased.

BILLS FOR PAYMENT

When the invoice received from the supplier, it is send to the inventory accounting

section to check both the authenticity as well as the arithmetical accuracy. The quantity

and price mentioned in the invoices are checked with reference to stores received note

and purchase order respectively. After verifying the invoice in all respects, the inventory

accounting section certifies and passes the invoice for payment to the finance

departments.

QUALITY CHECKING

Materials are checked on trial basis. After trial run only suppliers are selected. If there

found any defect, it would be communicated to the suppliers and if they were willing to

rectify the defects, orders are placed with them.


System engineer

Asst. System Engineer

Programmer Hardware

System executives


5.7 SYSTEMS DEPARTMENT

Kerala Kaumudi started to implement computerization from 1998

onwards. Since 2006 they have been developing their own ERP (Enterprises Resource

Planning) package. System Department handles maintenance of hardware and

development and maintenance Software. As a part of boosting the implementation of

MIS, the works on developing systems technologies is improving. Customization of

circulation module is completed and the works on the advertisement, accounts inventory

& HR are in progress.

STRUCTURE OF SYSTEMS DEPARTMENT

Chart No: 5.11

DUTIES & RESPONSIBILITIES



SYSTEM ENGINEER

►He is directly accountable to General Manager.

►Network administration.

►System assembling.

►Maintenance of network connectivity and data communication.

►Hardware & system software maintenance.

ASSISTANT SYSTEM ENGINEER

►Developing, testing and implementing required application package.

►Trouble shooting and upgrading installed application packages.

►Provide training to staffs on the newly installing packages.

The recent achievements of systems departments include:

►Decentralized work

►Fast collection and payment of bills

►Fast and comprehensive generation of MIS reports as per the requirements of top

management.

The computer network system of Kerala Kaumudi includes around 100 machines

and 3 servers. One server is for newspaper and for flash, one is for all periodicals and

other one is for software. The operating system used in servers is Linux and in client

system is Windows. Since 2006 system department has been engaging in the

development of in house ERP package (in Visual Basic) which is named as PRESS

SOFT. The customization of circulation module has already completed. The works on

the customization of advertisement, accounting, inventory and HR are in progress.



SWOT ANALYSIS OF KERALA KAUMUDI

To achieve proper firm-environment fitness, Company’s Strengths,

weaknesses, Opportunities and Threats should be understood. This analysis is commonly

known as ‘SWOT Analysis’. Strengths and weaknesses are internal factors.

Opportunities and threats are external factors.

STRENGTHS WEAKNESSES1. Credibility of news and unbiased

reporting style

2. Good reputation

3. Financial stability

4. Approach of investigative journalism

5. Units spread all over Kerala with

adequate printing facilities

6. Able, dedicated and specialized

workforce.

7. Good Brand image

8. Group harmony

1. Falling circulation lead

2. Administration lacks a professional touch.

3. Lacks a strong mission and fails to establish

time bound goals for each department clearly.

4. Absence of some core departments like R&D

and Advertisement

5. Absence of effective sales promotion and

advertisement strategies.

6. Narrow product line.

7. Weak societal marketing.

8. Resistance to change.

9. Lacks anticipative marketing.

OPPORTUNITIES THREATS1. Untapped market segments like

children, unemployed youth, teenage,

job seekers, farmers, Children etc.

2. A potential market of literate but

unsubscribed to any newspaper.

3. Diversification of business into TV

channels and mobile portals.

4. Print outsourcing.

1. Fast changing printing technology.

2. Competitor’s strong sales and marketing

strategies.

3. Fast growing Cable and satellite TV.

4. Penetration of Internet media, with no

restriction of subscription charges.

5. Unstable newsprint cost.

6. Fast changing life style of people.

7. The younger age groups’ preference changing to

Internet, or their mobile telephones to learn of

news that interests them.

TABLE NO: 6.1



FINDINGS

1. At present Kerala Kaumudi is facing a tough competition. Its main publication, daily

newspaper’s position in the market is fluctuating. Till 2005, it was the third largest

circulated daily. In 2006, the position came down to fourth, and in 2007 it is going

down to fifth position. Financial statements from 2007-011 shows that, Comparing to

previous years newspaper revenue has declined. It calls for the attention of top

management to formulate more competitive marketing strategies for the daily. Flash

continues as No.1 mid day daily in the market.

2. The main feature which distinguishes the print from other media is that it presents

news in more analytical manner which enables the reader to think critically. The

prime factors which influence the readership and publicity of a newspaper are:

How soon the "news" is put out, and how innovative is the presentation

Coverage of the news.

Catchy captions with valuable information.

How attractively and effectively critical incidents are reported with headlines

with colored photographs which attract the attention of readers. How far these

headlines give maximum information to the reader at a glance.

How efficiently summarize the news item with catchy captions that enable the

readers with quick reading and easy comprehension.

Coverage of international news with a local perspective and

Clarity of reporting.

Comparing to competitors’ products Kerala Kaumudi’s coverage of national,

international, business and sports news is less.



3. The literacy rate of Kerala is higher than any other states. There are more potential

markets to tap. The company management fails to harmonize the organization’s

objectives, capabilities and resources with the market opportunities. Though the

company is facing tough competition, comparing to its production facilities of all

units and its strong public image, it has more scope in the market. Company has to

frame more Marketing and sales promotion strategies.

4. Each department performs their routine work well, but these departments’ activities

are not well coordinated to a time bound mission.

5. Company lacks a good research and development team.



CONCLUSION

Media has a strong role in nation-building. Today’s communication is

more complex. Competitors are coming up with more products and increased sales

promotion strategies. Customer’s tastes and preference, life style and quality of life are

changing. As the digital tide gathers strength, it is remarkable that the press in print

continues to be the media of preference for the majority of readers who want to remain

informed. What makes newspaper different from other media is that presents news in

more analytical manner. It can influence and change people’s lives and their societies.

As far as print media is concerned, circulation is mostly considered as

the yardstick of victory. People would always want news, but it should be packaged well

according to the changing needs of the society. Newspapers have to address all sections

of the readership to stay in the business. In a literate state like Kerala, there is more room

for the newspaper companies to grow, as the rural areas are largely untapped.

Kerala Kaumudi has always worked for the development of society with

its Forth right news and fearless views. Kerala Kaumudi spearheaded with a missionary

zeal to enlighten the underprivileged and downtrodden masses in the society. “Stress on

credibility and unbiased reporting” which is the motto of the Kerala Kaumudi since

1911.

To compete with fast emerging TV channels and internet journalism

and with the competitor’s strong sales and promotion strategies, Kerala Kaumudi (P) Ltd

has to come up with new plans and strategies.



SUGGESTIONS

1. When the daily’s circulation lead is falling, it is the time to analyze where the

marketing efforts has failed. To establish circulation lead, more innovative and

analytic approach is needed. I recommend to implement the following strategies:

Family administration of the company has to bring forth a professional and

unconventional approach.

The firm should estimate its competitors cost and performance as benchmarks.

Direction is more important than speed. A well worked out mission statement

provides units and departments a sense of direction.

Implement Total Qaulity Management strategy-Improve the quality of the

organization’s processes, products, services through continuous improvement in

all senses.

2. Increase the coverage of news. More national, international, business and sports news

must be included. Include other writers’ column opposite to editorial page. Increase

the number of pages through value added news but without any increase in product

price. The additional cost would be compensated by operational efficiency and

increase in the ratio of advertisement to editorial.

Usage of several fast moving consumer goods in Kerala is higher than all India

usage. Space Marketing Department must include advertorials, which advertise new

products or techniques, for which third-parties pay a fee.

3. The essence of marketing is to create customers-customers will follow. Company has

to frame more Market Communication Strategies. More market penetration strategies

are also to be framed. Advertising moves people to products. Give advertisements in

media having highest reach to the target market. Give Display advertisements in close

circuit TVs. The effectiveness of advertisement must be conducted periodically.



4. Absence of clear cut objectives leaves unclear standards by which to evaluate the

individual as well as organizational achievements. So it is suggested to implement

Management by Objectives (MBO). Establish challenging yet realistic goals in

accordance with the overall company mission. All departments are to translate it into

time bound goals and to implement it.

5. In addition to the existing subscription plans, introduce short-term and flexible

subscription plans.

► Offer a variety of subscription plans. Peoples’ topics of interest are different. For

example some people are interested in health related news; some are crazy in

sports, jobseekers focuses on employment opportunities. So plan pull-outs on the

basis of customer’s special interest and introduce flexible and short term

subscription plans. For example, someone wants only on that day newspaper with

supplement which meets his interest. Some may need a Sunday paper only or

perhaps only Sunday and Saturday, or may be working days subscription.

► Agents are good source of information. This source must be well utilized while

framing marketing strategies. Periodically customer’s feedback and responses

can be collected through agents.

► ‘Establish and maintain circulation lead by satisfying customer needs better than

the competitors through value added products’- that would be the motto of

product marketing department.



6. Kerala Kaumudi (P) Ltd has to go at a fast pace towards the implementation of

modern production technologies. Now plates are available that do not require

chemical processing The development of the digital plate setter in the late twentieth

century eliminated film negatives altogether by exposing printing plates directly from

digital input, a process known as computer to plate printing.

7. HR department must encourage and develop an organization culture where innovative

ideas are freely exchanged.

BIBILIOGRAPHY



BOOKS

Aswathappa.k (2005),”Human Resource and Personnel Management”, Tata MC

Graw Hill publishing company limited, 4th Edition.

Prasanna Chandra, (2004), “Financial Management Theory and Practices”, Tata

McGraw Hill publishing company limited, 4th Edition.

JOURNALS

Kerala Kaumudi Financial Statements.

Kerala Kaumudi Publications- Flash and Daily.

WEBSITES

www.keralakaumudi.com

www.kaumudi.com


http://www.kaumudi.com/

http://www.keralakaumudi.com/


APPENDIX-I

The Kerala Kaumudi Private Ltd, Thiruvananthapuram Profit and Loss Account For the years from 2007-2011

Particulars 2007 2008 2009 2010 2011

I. INCOME

News paper Sales 112,262,585 117,708,637 112,429,472

112,259,367

111,418,182

Newspaper Advertisement Income

85,402,753 74,528,096 84,817,928 89,340,955 93,992,377

Other income 11,529,876 11,317,084 12,669,989 15,470,803 25,514,072

Total 209,195,214 203,553,817 209,917,389

217,071,125

230,924,631

II. EXPENDITURE

Newsprint consumed 101,439,857 88,906,137 75,295,062 79,415,254 93,684,604

Printing and other charges 97,856,838 101,199,300 115,976,716

126,296,741

125,737,216

Interest paid 6,511,602 7,357,519 6,382,180 5,870,944 8,048,102

Depreciation 1,605,822 1,626,379 1,631,408 2,713,020 2,081,482

Total 207,414,119 199,089,335 199,285,366

214,295,959

229,551,404

III. Profit for the year 1,781,095 4,462,482 10,632,023 2,775,166 1,373,227

Add: Prior period adjustments - 83,505 5,834,718 (23,403)

29,023

1,781,095 4,545,987 16,466,741 2,751,763 1,402,250

Add: Profit brought forward 9,070,675 7,062,380 5578367 8,192,522 9,822,907

Profit before tax 10,851,770 11,608,367 22,045,108 10,944,285 11,225,157

VI. APPROPRIATIONS

Provision for taxation 725,000 2,630,000 3,907,000 1,000,000 520,000

Provision for dividend 800,000 900,000 900,000 - -

Provision for Corporate Dividend tax

81,600 - 115,313 - -

provision for deferred tax - - 430,273 121,378 26,480

Provision for Fringe Benefit Tax - - - - -

Transferred to General Reserve 2,182,790 2,500,000 8,500,000 - -

Provision for Bonus - - -

Balance carried to Balance Sheet

7,062,380 5,578,367 8,192,522 9,822,907 10,678,677

TOTAL 10,851,770 11,608,367 22,045,108 10,944,285

11,225,157 The Kerala Kaumudi Private Ltd, Thiruvananthapuram



Balance Sheet For the years from 2007-2011Particulars 2007 2008 2009 2010 2011I Source of Funds 1. Shareholders' Fund a. Capital

2,000,000 2,000,000

2,000,000

1,575,000

1,787,490

b. Reserves and surplus 38,562,381

39,578,367

50,692,522

52,322,907

53,178,677

2. Loan Funds

a. Secured Loans 49,753,161

48,243,922

50,052,984

45,817,016

54,368,281

b. Unsecured Loans 111,719

- 732,640

1,991,822

896,389

TOTAL 90,427,261

89,822,289

103,478,146

101,706,745

110,230,837

II. Application of Funds

1. Fixed Assets

a. Gross Block 34,663,071

34,223,685

37,236,116

40,957,817

41,764,168

b. Less: Depreciation 26,297,805

27,388,477

28,902,140

31,473,356

33,554,838

c. Net Block 8,365,266

6,835,208

8,333,976

9,484,461

8,209,330

2..Investments 72,000

72,000

72,000

72,000

72,000

3. Current Assets, Loans & Advances

A. Current Assets 99,033,391

110,108,180

115,930,115

106,863,753

92,267,179

B. Loans and Advances 58,763,699

62,767,492

74,363,638

92,493,518

89,220,406

157,797,090

172,875,672

190,293,753

199,357,271

181,487,585

4. Less: Current Liabilities and Provisions

A. Current Liabilities 65,036,407

76,578,063

77,385,132

89,278,388

61,062,615

B. Provisions 10,770,688

13,382,528

17,406,178

17,376,948

17,897,332

C. Deferred tax liability - - 430,273

551,651

578,131

75,807,095

89,960,591

95,221,583

107,206,987

79,538,078

NET CURRENT ASSETS 81,989,995

82,915,081

95,072,170

92,150,284

101,949,507

Miscellaneous Expenses to theextent not written off

- - - - -

TOTAL 90,427,261

89,822,289

103,478,146

101,706,745

110,230,837


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