oslo (fresh hit)
TRANSCRIPT
![Page 1: Oslo (fresh hit)](https://reader036.vdocument.in/reader036/viewer/2022062900/58d1590c1a28ab41128b672b/html5/thumbnails/1.jpg)
SINCE 1993
FRAGRANCE AND SAFETY
![Page 2: Oslo (fresh hit)](https://reader036.vdocument.in/reader036/viewer/2022062900/58d1590c1a28ab41128b672b/html5/thumbnails/2.jpg)
• Oslo is working since 1993 in world market.
• Consistent highest quality and production expertise.
• Oslo only manufacturing safety products.
• We manufactured mosquito repellents like mosquito coil, creams, lotions and sprays.
• Now we are introducing our new product Fresh-hit.
![Page 3: Oslo (fresh hit)](https://reader036.vdocument.in/reader036/viewer/2022062900/58d1590c1a28ab41128b672b/html5/thumbnails/3.jpg)
FRESH - HIT
![Page 4: Oslo (fresh hit)](https://reader036.vdocument.in/reader036/viewer/2022062900/58d1590c1a28ab41128b672b/html5/thumbnails/4.jpg)
Fresh Hit is a mosquito repellent and room freshener which will be produced and marketed by the Oslo Industries Ltd.
Fresh Hit will be available in the following fragrance :
Rose
Rosemary
Jasmine
Lavender
Product
![Page 5: Oslo (fresh hit)](https://reader036.vdocument.in/reader036/viewer/2022062900/58d1590c1a28ab41128b672b/html5/thumbnails/5.jpg)
Target Group
Corporate
House
Small offices
Colleges
School
![Page 6: Oslo (fresh hit)](https://reader036.vdocument.in/reader036/viewer/2022062900/58d1590c1a28ab41128b672b/html5/thumbnails/6.jpg)
![Page 7: Oslo (fresh hit)](https://reader036.vdocument.in/reader036/viewer/2022062900/58d1590c1a28ab41128b672b/html5/thumbnails/7.jpg)
STRENGTH:2 focused on urban and semi urbanRoom Freshener and mosquito repellent High differentiation factor fragrances in single pack.Good distribution,
WEAKNESS:Only an urban market phenomenonRoom Freshener and mosquito repellent market is highly competitive and hence limited scope to increase market share
OPPORTUNITY:Expand in more varieties to make presence feltEventually tie up with television and Radio.
THREATS:Only for urban and semi urban.Competition from Premium segment Room freshener and mosquito repellent like Air wick, Good knight, All out etc.Customer retention difficult
![Page 8: Oslo (fresh hit)](https://reader036.vdocument.in/reader036/viewer/2022062900/58d1590c1a28ab41128b672b/html5/thumbnails/8.jpg)
![Page 9: Oslo (fresh hit)](https://reader036.vdocument.in/reader036/viewer/2022062900/58d1590c1a28ab41128b672b/html5/thumbnails/9.jpg)
Oslo has no set Geographic target area. By Oslo has no set Geographic target area. By leveraging leveraging
the benefits of liberalization and integration of the benefits of liberalization and integration of the the
markets of the world, Fresh-hit will seek to serve markets of the world, Fresh-hit will seek to serve both both
domestic and international customers. domestic and international customers.
Metropolitan Cities, major cities of the states.Metropolitan Cities, major cities of the states.
Density of Area: Urban, Semi-urban. Density of Area: Urban, Semi-urban.
Segmentation
![Page 10: Oslo (fresh hit)](https://reader036.vdocument.in/reader036/viewer/2022062900/58d1590c1a28ab41128b672b/html5/thumbnails/10.jpg)
Age – doesn’t matter Age – doesn’t matter gender – doesn’t mattergender – doesn’t matter family size - doesn’t matter family size - doesn’t matter Education - doesn’t matter Education - doesn’t matter Income – middle & hi end consumerIncome – middle & hi end consumer occupation – Alloccupation – All
Demographics Variables
![Page 11: Oslo (fresh hit)](https://reader036.vdocument.in/reader036/viewer/2022062900/58d1590c1a28ab41128b672b/html5/thumbnails/11.jpg)
PSYCHOGRAPHICPSYCHOGRAPHICAttitude and belief
People who prefer to use Room Freshener ,mosquito repellent and those who do not
![Page 12: Oslo (fresh hit)](https://reader036.vdocument.in/reader036/viewer/2022062900/58d1590c1a28ab41128b672b/html5/thumbnails/12.jpg)
Target
Customer
![Page 13: Oslo (fresh hit)](https://reader036.vdocument.in/reader036/viewer/2022062900/58d1590c1a28ab41128b672b/html5/thumbnails/13.jpg)
Positioning
We offer Room Freshener and Mosquito Repellent which can use in offices,house, cooperates in Urban and semi urban area .
![Page 14: Oslo (fresh hit)](https://reader036.vdocument.in/reader036/viewer/2022062900/58d1590c1a28ab41128b672b/html5/thumbnails/14.jpg)
Product Place Pricing Promotion
Marketing Objective Strategies
![Page 15: Oslo (fresh hit)](https://reader036.vdocument.in/reader036/viewer/2022062900/58d1590c1a28ab41128b672b/html5/thumbnails/15.jpg)
Type Room Freshener and Mosquito Repellent
Features Fresh-hit is Room Freshener and mosquito Repellent which will be produced and marketed by Oslo Industries Ltd.
PLC Our product lie in introduction period
Identification brand name – Fresh-hit
Product
![Page 16: Oslo (fresh hit)](https://reader036.vdocument.in/reader036/viewer/2022062900/58d1590c1a28ab41128b672b/html5/thumbnails/16.jpg)
My product is in
introductionperiod Objective-to create awareness and trialOffer a basic productPrice at cost-plusSelective distributionAwareness – dealers and early adoptersInduce trial via heavy sales promotion
Product Life Cycle
![Page 17: Oslo (fresh hit)](https://reader036.vdocument.in/reader036/viewer/2022062900/58d1590c1a28ab41128b672b/html5/thumbnails/17.jpg)
Distribution Channel
Product location
availability
Modes of transportation
Place
![Page 18: Oslo (fresh hit)](https://reader036.vdocument.in/reader036/viewer/2022062900/58d1590c1a28ab41128b672b/html5/thumbnails/18.jpg)
ManufacturerInside thecompany
Final customer
RetailDistributor
Wholesale distributor
Manufacturer Inside the company
Gujarat
Mumbai
Delhi
Chennai
Banglore
Within Region
Distribution Channel
![Page 19: Oslo (fresh hit)](https://reader036.vdocument.in/reader036/viewer/2022062900/58d1590c1a28ab41128b672b/html5/thumbnails/19.jpg)
Oslo has no set geographic target area. Oslo has no set geographic target area. By leveraging the benefits of liberalization and integration of the markets of By leveraging the benefits of liberalization and integration of the markets of the world, Fresh hit will seek to serve both domestic and international the world, Fresh hit will seek to serve both domestic and international customers. customers. Metropolitan Cities, small cities, towns. Metropolitan Cities, small cities, towns.
Density of Area: Urban, Semi-urban. Density of Area: Urban, Semi-urban.
Product Location Availability
![Page 20: Oslo (fresh hit)](https://reader036.vdocument.in/reader036/viewer/2022062900/58d1590c1a28ab41128b672b/html5/thumbnails/20.jpg)
![Page 21: Oslo (fresh hit)](https://reader036.vdocument.in/reader036/viewer/2022062900/58d1590c1a28ab41128b672b/html5/thumbnails/21.jpg)
Price
Price of Room freshener and Mosquito Repellent
Price -200 Price -72
![Page 22: Oslo (fresh hit)](https://reader036.vdocument.in/reader036/viewer/2022062900/58d1590c1a28ab41128b672b/html5/thumbnails/22.jpg)
PRICEThe Fresh-hit would be introduced in the market at a price of Rs200.
A margin of 10% would be kept for the
wholesalers and a margin of 25% would be kept
for the retailers.
![Page 23: Oslo (fresh hit)](https://reader036.vdocument.in/reader036/viewer/2022062900/58d1590c1a28ab41128b672b/html5/thumbnails/23.jpg)
![Page 24: Oslo (fresh hit)](https://reader036.vdocument.in/reader036/viewer/2022062900/58d1590c1a28ab41128b672b/html5/thumbnails/24.jpg)
NewspapersMagazine
Social networking sites Radio
TelevisionInternet ( Social Networking Sites)Broachers'
Bill boardsPromotional Events
Promotion
![Page 25: Oslo (fresh hit)](https://reader036.vdocument.in/reader036/viewer/2022062900/58d1590c1a28ab41128b672b/html5/thumbnails/25.jpg)
Objective
To create awareness about are product Target of capturing at least 10 per cent of the market share within a Target of capturing at least 10 per cent of the market share within a
year and 20 per cent by 2016-endyear and 20 per cent by 2016-end
![Page 26: Oslo (fresh hit)](https://reader036.vdocument.in/reader036/viewer/2022062900/58d1590c1a28ab41128b672b/html5/thumbnails/26.jpg)
Vehicle
Television, Radio, newspaper ,social networking
Above the line
TVs ,Radio ,news paper ,social networking, magazines, Hoarding
Below the line
Brochure, billboard ,promotional events
Appeal
Rational Appeal
,Direct marketing
![Page 27: Oslo (fresh hit)](https://reader036.vdocument.in/reader036/viewer/2022062900/58d1590c1a28ab41128b672b/html5/thumbnails/27.jpg)
The time duration of this product will be 2 months
Campaign Period
Involvement
Media Planning
Its very low involvement product as its prize is 200 rupees only
For media planning we are going to do hoarding advertisement in the cities For one month.
![Page 28: Oslo (fresh hit)](https://reader036.vdocument.in/reader036/viewer/2022062900/58d1590c1a28ab41128b672b/html5/thumbnails/28.jpg)
Clients Brief
Product
Brand name
Price segment
Campaign phase
Basic info
Target group
Budget
Fresh hit
Mosquito repellent and room freshener
Fragrance of room freshener and mosquito repellent
200 rupees
All age people
Overall Budget 1CR
2 phase each of 2 months
![Page 29: Oslo (fresh hit)](https://reader036.vdocument.in/reader036/viewer/2022062900/58d1590c1a28ab41128b672b/html5/thumbnails/29.jpg)
Thank you