Online Sunshine Plan

by Dr. Robert C. Worstell

Excerpt: Chapter I - Article 06

Copyright © 2009 by Robert C. Worstell. All rights reserved.

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without the prior written permission of the Author.

Limit of Liability/Disclaimer of Warranty: While the publisher and the author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor the author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages.

This excerpt from Beta release 0.1

Table of ContentsOnline Sunshine Plan ....................................................................

0. Introduction...........................................................................1How to get the most out of this book ......................................6How this book is set up ...........................................................9

I. Purpose/Passion - what drives you, what makes you really happy? ..........................................................................12

Articles: ..................................................................................16

II. Business Basics ................................................................48Articles: ..................................................................................54

III. Market Research .............................................................115What is marketing? What is a market? ................................115How to research for your community-market ....................118Keywords, their care and feeding: Niches...........................122Keywords, Their Care and Feeding: Finding Them ............127A possible approach to keyword research ...........................131The short version of keyword research - 9 steps: ...............135The convention analogy .......................................................136How search engines used to work .......................................139Where to look for your keyword research - Part I - Basics . 141Where to look for your keyword research - Part 2 - The Real World ....................................................................................144Where's the money? I'm from Missouri - show me.............146Finding and Building Your Community..............................150Learning from the Experts in your Niche.............................151Finding your way out of this wet paper bag ........................153Articles: .................................................................................155

IV. Your Sales Funnel - ........................................................179Lining up your chickens .......................................................179Collecting up your eggs into baskets. ..................................182That narrow end of the funnel isn't, really. ........................184Copywriting - how to talk your walk ...................................187Articles: ................................................................................193

V. Search Engine Optimization ...........................................212Why do people think search engines are important? .........212Search Engine Myths ...........................................................214Strategies old and new .........................................................216

Names to follow and why .....................................................221Recommended Products ......................................................221Articles: ................................................................................222

VI. Promotion .......................................................................242Networking and Promotion ................................................242Social Media Defined...........................................................244The care and feeding of social media ..................................247There is no ROI in Social Media Marketing .......................250So how do you convert viewers to clients through Social Media? ..................................................................................252Now for the Social Media All-You-Can-Eat-Buffet ............254Write once, publish many ways, many formats .................260Addtional Online Promotion ..............................................263Offline and Classic Promotion ............................................266Articles .................................................................................267

VII. Summary ........................................................................310

The Online Sunshine Plan

How and why you have to organize to get anything done.

Suddenly hit me when I was all sour about the stuff I had to get done compared to what I wanted to get done.

It wasn't some mystic/spiritual attitude adjustment I needed to do, but rather simply following my own advice.

For many years, within that corporation I was part of for so long, I was very (VERY) good at consulting and counseling. But the key thing I kept dealing with in other peoples' lives was their lack of organizing. And that corporation had some definite instructions about how to organize, and as an internal consultant, I had narrowed down those instructions to just a few issues. And applied them myself to my own overloaded/undermanned scene so that I lived a fairly comfortable existence (within their pretty bizarre corporate structure).

The problem is that I threw out everything I had been following when I left that corporate structure, figuring that if and when I needed some data that was actually vital, I'd simply be able to pull it back up again and start applying it. Meanwhile, I was going to go out on my own and see what the rest of the world (did I mention this was a corporate cult?) had to say about how to get things done.

All these books I'd been studying and serendipitously discovering - they all kept saying the same things:

• Concentrate on your goal

• Discover your own purpose

• Develop a "burning desire" and devote all your energies toward that end.

• Plan your work, work your plan.

And as I meandered around, I saw that the more I didn't apply those few datums, the more I kept having to do something else for someone else. Unhappiness continued to surface.

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Looking back to times where I was getting things done, showed that (regardless of the corporate mess I had gotten myself into) - there were times when I was actually getting things done and making some progress, at least toward their goals if not my own.

The conflict between their goals and mine finally reached a peak and I left.

Now I just had my own goals to discover, sharpen, and achieve.

At this particular point (today), I find that I now know all I actually have to know to make a success online (which is the cheapest and most recession-proof of getting things accomplished.

So why aren't I rich already?

Because I'm not following my own advice.

Here's the advice I use to set out for others:

1. Figure out what you actually should be doing, producing, or presenting.

2. Figure out what your ideal scene or situation should be.

3. Work your production sequence out backwards from your final product to where you start. Include all the sub-products you need to create along the lines.

4. List all the hats/jobs that need to be done to get your production actually done.

5. Work out a schedule in sequence so you can get these all done. This will be daily/weekly/monthly - as not all jobs have to be done every day or every week.

6. Write a plan for yourself to get this organization in.

Now, here's the basic policy we used to use in that corporation - which really has quite a reputation for getting things done (even if what they were doing was a bit "tetched" at times):

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1. Evaluate your scene based on the ideal you want to achieve. Find the key point that, if handled, keeps you from achieving that ideal scene.

2. Write a program which will move you from where you are to where you want to be - within the existing resources you now have.

3. Now, write a weekly To-Do list which starts getting that program done - includes everything you really need to get done this week.

4. Every day, write a daily To-Do list which gets that weekly list done.

5. At the end of the week, review your progress, as well as production metrics, to see if you are getting closer or further away from that ideal scene. Also look to see what steps on your To-Do from the week before actually got done - which means what steps of that program got done.

6. Write a new weekly To-Do for the new week, which has steps to correct anything which moved you into the wrong direction and actually gets your programmed production done.

7. When that program is done, or close to done, evaluate your current scene against the ideal you want to achieve and find what key steps you need to take to move you forward again.

8. Then, start writing you weekly and daily To-Do's again to get this done.

Organization by foldersAs well, there was a physical organization that went along with it.

They had corporate administrators which oversaw production. And they reviewed and handled production for several different areas and had to keep things straight. So they used folders for each area they had to handle. I used a version of this personally.

In that folder:

1. Inside left cover: current evaluation write-up with program on top. Stapled in or under a binder-clip.

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2. Weekly To-Do on top of that, under a paperclip.

3. Right inside cover: Daily To-Do's. A copy of the metrics were kept just below the DTDs - this was on graph paper, ran on usually a quarterly basis (at least 12 weeks) and was updated by hand. A new daily To-Do was made out every day and put on top of the old one (usually paper-clipped together by the week.)

4. At end of week, these were collected and stapled together with the Weekly To-Do on top.

5. Analysis of last week's progress was in a short paragraph at the top of the next week's To-Do.

6. Program was updated with all the steps marked off as done.

7. New weekly To-Do was then slipped under the paperclip on the inside cover and the first daily To-Do was written and placed on top of everything else on the right side.

Using a clipboard for mobile organizationNow, I used to keep all this on a clipboard if I had to move around a production line - and then clean out that clipboard weekly and filed it in that folder. This is so you can track several different production areas.

On the clipboard:

• Bottom - program with current steps you're working on on top.

• Next up - the weekly To-Do

• Next - A grid for the week of all the key metrics you were tracking. These were set up so that you set production goals for the week on every metric and then broke them down into what needed to be accomplished that day. For five days, if you had a 200 widget goal, you'd have 40 widgets being produced each day. And you kept this marked every day, finding out from that area what they had accomplished the day before. So you knew if something was not on quota and could concentrate on figuring out how to debug that area. I also marked in last week's production by days, so I could see if I

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The Online Sunshine Plan

was ahead or behind in what I needed to produce.

• Above that, your daily To-Do with the steps you needed to take to get that production and accomplish that program.

Daily, I'd write that day's To-Do against the metrics and the weekly To-Do. Then follow that daily To-Do. Best was to write it out first thing in the am.

At the end of the week, the clipboard was cleaned out, a new metric-grid printed off and filled in with the week-before's production and quotas for this coming week. New Weekly To-Do, new daily To-Do.

Use 3-ring binders for an individual online freelancerNow - to apply this to your own daily scene, and to adapt it for the individual freelancer - we would make some changes.

1. Keep everything in a 3-ring binder, punching holes in your papers to keep everything in.

2. Inside left - your program, with weekly To-Do on top of that.

3. Inside right - daily To-Do. Grid of your metrics below that - week to week for online business.

4. Assemble your daily To-Do's with your Weekly To-Do and put these all in sequence, maybe clipped together by each week for the last few weeks - whatever works and doesn't get in your way. You need to be able to quickly see what you'd done in earlier weeks for your analysis.

But where you get other data, like nifty print-outs of stuff online - or production notes - or brainstorming -- put these into the back of that binder (behind a divider) or into a separate binder. Date these, but organize by type and use - so you can find what you need again. Use post-it's as tabs is one idea, particularly colored ones. With two binders, one is straight, hard-core production. The other is bright ideas and stuff to do to improve your scene. This latter one will be used when you write your new program.

Writing ProgramsEssentially, you are doing weekly and quarterly production analyses. You'll also do fuller analysis when your program finishes. Your To-Do's are mini and micro versions of your program, designed for that time period

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immediately ahead of you. The program should be designed to last about 3 months, but can last as long as it takes.

Now, this doesn't mean you can't update your analysis and program as needed - particularly if it looks like a program is bugged and will need special handling to get it back on the rails.

If you aren't doing a major re-write, just a debug - then simply put this debug program on top of the other program and orient your To-Do's toward getting this debug program done first and then get back to your original program. Retire the debug program behind the original program when it's complete.

Once a program is fully complete - or replaced by a new program, retire the program with all it's To-Do's into a records binder. And when that records binder gets too full, empty it into a labeled file folder and put that into a file cabinet or banker's box so you can refer to it if you ever need to again. (And keep these for five years or so, then chuck. Five years is an eon in Internet time.) You'll have something like four folders a year (one for each quarter), and something less than 100 sheets in that folder. So one banker's box should hold all your archives.

And this is also why you keep your bright ideas separate. Those stay in binders and go on to your shelves if you find yourself too full and not referring to them much. These give a different way to analyze what you've been doing.

Advantages of Weekly and Daily To-Do'sReally, this allows you to concentrate on just what immediate targets you should be taking.

The program can get overwhelming when you try to get a grip on everything you want to get done over the next few months.

Get inspired once a quarter or so, and write that long-term plan to make your goals.

Then only focus on what you can realistically get done that week, while taking the steps needed to set other actions in motion which will be needed later.

Like cooking a meal. Not everything is best clunked into the microwave. And you also have to clean dishes on a daily basis. Food preps and shopping

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are also steps you need to take - but these are best done when the prices are lowest and it is most convenient for you. So you might set a stew or roast going in the Crock-Pot before you head out the door, but taking a sandwich and fruit and a thermos of tea with you for lunch. (Breakfast was something simple, like oatmeal with milk and fruit.) Then, when you get home, you dish out some stew with vegetables and some sliced bread with butter and jam. Pour yourself some fresh milk. While you have all the day's dishes in the dishwasher, you put the rest of the stew into small containers in the fridge or freezer so you can warm them up again on a later day. Put the dishes away before you go to bed so everything is set for the next morning.

From the above, you can see what steps you have on a Daily To-Do in order to feed yourself. Of course, you don't write these out - but that example shows you how something could be organized for immediate and future actions.

How to start thisYou probably already have some piles of paper sitting around. Some are partial programs, some notes, some inspired ramblings.

1. Simply gather all of these up, punch holes in them, and put them into a binder - behind a divider. Fresh start.

2. Write a comprehensive program in sequence of what you need and want to achieve.

3. Print that program off and put it under a binder clip in the front left of that binder.

4. Write a To-Do for the next week (even if you only have a few days left) and clip that in front of that program.

5. Write a To-Do list of targets to get done today and hole punch it - put it in the rings on top of everything on the right. Note what metrics you need to achieve - or that you need to figure out some metrics that will help you track your goals as a target for the week.

6. Start getting that daily To-Do done.

7. Tomorrow, you'll check off your weekly To-Do and then write another Daily To-Do, hole-punch it, and put it on yesterday's To-Do - then work that one for the day.

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If you don't have a binder and 3-hole punch, put it on a clipboard. No clipboard? Find a paperclip and a stiff piece of cardboard. And then when you can, get to the store and buy your needed supplies. Make a list of them and then note down what day you should do your shopping. Then work that list.

SummaryKnow your goal. Plan for that goal and then work your plan. Break down your actions and track them daily and weekly. Review your goals progress quarterly. Keep track of your metrics to see how you are or aren't achieving your goals.

Use binders and files to keep yourself organized and focused.

And if you have people working for you, see if they can't profit from the system you work out.

There's a lot more to organizing than this - but the principle is the same: break larger areas down into smaller ones so you can concentrate on just those smaller parts.

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Thrivelearning Guide

Find ways how to improve your life, run a successful online business, get your freedom back.

Thrivelearning System - A Guide

I've searched over the Internet for really workable programs for more than a couple of decades. The main criteria was that they had to work and they had to help people actually improve their lives. The goal is that people are enabled to get their abundance which is already native.

People don't know how simple it is to have a peaceful, free life. They don't know that starting an online business does have a learning curve, but when you find the right mentor and the right partners, it can be really simple and successful.

So these programs each individually work. But the real power is that they integrate into a powerful system that is more effective than the single parts.

There are two approaches to this - Spiritual and Business

Spiritual: You should be able to have all the freedom, peace, and abundance you could ever want.

Business: You can and should know how to leverage the Internet to make your own online success.

Like many, I was caught up in the “get rich quick” “how to make money online” schemes that are very often pushed with Internet Marketing.

And it took me a long time (over a year) to learn enough to earn my money back out

of the scheme I bought into. (No, I had to attend “Hard Luck U” and sweat it out with a keyboard and Google searches - it wasn’t found in the “training” I bought.) And that company has improved considerably since that time - it was lessons all around, the way I saw it.

But since then, I’ve really discovered how to thrive - by discovering and testing the exact techniques of self-help and spiritual training which will attract any amount of money or abundance you want. No “institute” required, no expensive ”schooling” or “coaching” - learn at your own pace, from your own home.

Now I am starting to regularly earn money working at home, mostly from online affiliate sales and my own books . It’s not hard to learn, if you want to invest your time (and a little cash here and there.) But you only get out what you invest of your self…

Here’s the programs I found that actually work:

Spiritual

1. Find your inner peace - Use Release Technique

2. Learn how to remain calm under stress - Use Silva Life System

3. Thrive financially with your Millionaire Mindset - Learn from T. Harv Eker

4. Simply Wake Up and Live! - Dorothea Brande's classic.

5. Get a library of proven, workable materials - Spiritual Training Materials

Business

1. Do market research for products which can factually earn you online income - Chris Malta's Worldwide Brands

2. Master social network marketing - Charles Heflin’s Synnd

3. Get a site builder and web host with decades of experience -Ken Evoy's Site Build It!

4. Find the simplicities to protecting yourself legally – Dr. Frederick Graves' Jurisdictionary

5. Get and stay scam free from here on out - Get Scam Free (book and online course)

Release Technique

Release Technique is simply learning to actually look at what is happening around you and letting go of what you don't want. Too easy, actually. Some people have to know more about such a technique before they can really put it to use in their lives. Larry Crane used it to save his life. He was already a millionaire - even on the cover of Time - but found he wanted to commit suicide because of his own inner stress. He met a guy named Lester Levenson, who taught him to release the inner programs which caused that. Larry changed his life – and has been teaching and promoting this course ever since.

Silva Life System

Laura found herself in trouble. Her health was failing, she couldn't keep a job, she was desperately "in love" with someone who only took advantage of her. Then she rediscovered for herself the system of active meditation she had been involved with since childhood, literally growing up around it. Once she put this to use in her own life, she became more and more successful as she applied it. Now happily married with several children, she has devoted her life to continuing her father's proven program of active meditation. More people than ever have found how easy it is to meditate through Jose and Laura Silvas' works. There are reportedly millions internationally who are using Silva materials to gain calm, successful lives. You can, too.

Millionaire Mind Intensive

The key point is that you have to re-learn all you've learned up to this point about money. What he starts out to begin with is to tell you, “Don’t believe anything I say, but try these ideas out in your own life - and trust these ideas you are trying.”How Eker gets you to re-train your millionaires mind isn't all that new. But he took up the study of millionaire and rich-people psychology in earnest so solve his own inability to make and hold onto money. While he made (and lost) millions early in his life, it was his own studies into how people did this which made him an international success. Now he spends his time only in helping others to adjust their own Millionaire Mindset

Wake Up and Live

I was introduced to it by Earl Nightingale (of "Our Changing World" fame). It was in his "Strangest Secret" recording where he introduced her now famous credo:

"Act as though it were impossible to fail."

And she explains how she got to that point in this book. The first section is an autobiography of sorts, explaining the gist of her discovered philosophy of life - and how that credo lead her straight to an amazing career after a rather mundane existence prior. Newly republished in an easy-to-read format, this book is an essential classic for anyone's library.

Spiritual Training Materials

For anyone to really make their way through life, they have to find and follow mentors. With our modern Internet Age, you no longer have to take time out and travel to distant lands in order to sit at the feet of a Master and absorb their knowledge. Even the long-passed can reveal their secrets from their book sand materials. I've assembled a short list of books which have been proved time and again to hold the secrets to all health,wealth, success, and relationships. The path is there - you have only to walk it. Build your library today!

Web Site Builder

Site Build It! is the only product that takes the time to prepare you to build a profitable business, before you jump into building your site. For the beginner, your learning curve will be shorter and you’ll bypass any show-stopping errors. For those experienced in site-building, SBI! deepens your level of understanding. No matter who you are, you are guided all the way until you succeed. This approach symbolizes SBI!’s steady-and-sure approach. It’s definitely not GRQ (Get Rich Quick) and keeps you from getting distracted by false promises or dead-end tools and strategies that end up costing more money. Experienced users will appreciate avoiding time-wasters that don't help you succeed. Think of it as a simple, direct, hype-free path that leads to success. Check it out for yourself.

Profitable Market Research

The reason Chris started WWB is just because he knew how profitable it was to sell for others - but ran into the same shady operators so many of us do. He sat out building a company which did the

homework for you - so you only need login to their single interface where they've already predigested the product discovery, keyword research, and verified the drop-shippers as legit. No middlemen, no scammers. Just you, your hard work, and your filling bank account. Not for the faint at heart - this is only for those serious about doing the homework necessary to find salable, profitable products to sell.

Social Network Marketing

Once you have a product and a website, you need to promote it. Charles Heflin has been marketing at least as long as the World Wide Web has existed. And he formed Social Media Science just to study the social media phenomenon. Per their website: "Social Media Science is dedicated to the science of online social media as it applies to gaining visibility for you ronline or offline business. We are dedicated to educating the business community through a robust educational system as well as providing cutting edge software tools to make marketing your business easier, more effective and measurable. See what sets us apart." It's only here where you learn how to really market online.

Get a Winning Lawyer - Defend Your Company

Dr. Frederick Graves is a lawyer who has taken on the formidable task of educating people how to figure out what the hell is going on. But it's not all that complicated. For any business, if you understand the legal system, you can avoid situations which would lead you into any unnecessary involvement in the courts. Technically, you learn enough to use the laws to do what they are supposed to - protect against inequality and bullying behavior. The point is that when you do need to get a lawyer, you can also ensure that he's doing what you're paying him for. With all else you need to follow in business, you don't also need the excess expense which legal costs can bring.

FTC Disclaimer

Self-help and Spiritual Training are highly personal. You get out only what you put into them. There are no "typical results." None of the above should be considered as a “business opportunity”. These are personal training programs and materials which you alone can determine if they assist your own progress or help improve your life.

Caveat Emptor, and all that.