GREEN IT FOR TELECOM OSS BUSINESS TRANSFORMATION

• Data Center Problems

Challenges

• Challenges & Solutions

Energy

• Approach & Key Differentiators

Our Approach

• Conclusions

Summary

Datacenter Costs1 large, 100,000 sq ft

Datacenter– 30MW Power

Consumption• Equivalent Power

Consumption of 60,000 individuals

• Equivalent CO2 Output of 6,700 Households or 23,000 cars

4

– Highly energy-intensive and rapidly growing

– Consume 10 to 100 times more energy per square foot than a typical office building

– Large potential impact on electricity supplyand distribution

– Used about 45 billion kWhin 2005

– At current rates, powerrequirements could doublein 5 years.

Data Centers

5

• Lack of efficiency definitions for equipment and data centers (Being addressed by www.thegreengrid.org)

– Service output difficult to measure, varies among applications

– Need for metrics and more data:

How do we account for computing performance?

• Split incentives– Disconnect between IT and facilities managers

• Risk aversion– Fear of change and potential downtime; energy efficiency perceived as

a change with uncertain value and risk

Key Barriers

6

Energy Efficiency Opportunities

Server Load/ComputingOperations

Cooling Equipment

Power Distribution & Conversions

Data Center Energy Use

7

Typical Data Center Energy End Use

Power Conversions& Distribution

100 Units

33 UnitsDelivered

35 Units

Server Load/ComputingOperations

Cooling Equipment

2007: Is “Green” Software Possible?

• “More efficient, 'greener' coding strategies could also come from developments in high performance computing.

• The requirement to devise smarter software to exploit parallel, multiprocessor architectures will inevitably mean more efficient use of hardware resources and better coding techniques all round.

• It could even mark a return to the obsessions of an earlier age of software development when resources were scarce - when, indeed, hardware was big, energy inefficient and expensive.”

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“Is Green Software Possible?”, Phil ManchesterIt isn't easy being green in an abstract worldhttp://www.theregister.co.uk/2007/07/21/green_software_possibility/

2011: Researcher Nabs $500K to Work On "Green Software"BY DAVID ZAX | 03-28-2011 | 10:28 AM

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”… if your data center's energy bill is 10% of your operational cost, it makes sense for programmers to write code that will save energy."

David Lui, BYU

OUR APPROACHTO GREEN IT

OSSera’s Commitment to Green IT Software Design

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”…our OSS platform is symmetrically distributed for high performance

computing – the foundation for green software design.”

David Deng, CTO OSSera, Inc.

OSSera Platform

99.999% HAHighly Scalable

Distributed 1000 clients

Multi-threaded

…OSSera’s Platform isSymmetrically

Distributed

Multi-threaded Load Balancing

Fully leverage today’s multi-core servers

Benefits

Reduce TCO & Energy Use

High Performance

Scalability Reliability

Assurance Suite: CEM,SQM,PM,FMPlanningBlueprints

CEM,ServiceOperationsService/ResourceQuality,Impact, Troubleshooting,& RCASymmetrically

DistributedMulti-threaded

ScalabilityHigh PerformanceComputing

99.999%Availability

UnifiedData

Model

Symmetrically Distributed• High Performance• Reliability• Scalability• Flexibility• Efficient Energy Use

Small Core• High quality• Flexible in extensions• Small Footprint• Downloadable

High Performance• Process more with less

hardware• Process more across

legacy hardware• Share processors with

other software

2007+• Software Architecture

inherently leverages newer “Green Architecture Techniques”

Key Differentiators: Server Load / Computing Operations

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Conclusions

• IT is a major power consumer• A significant percentage of the power is wasted• Opportunities exist to dramatically improve IT

energy efficiency• IT can be a very beneficial part of the Green

movement• Since 2007 OSSera has inherently followed

Green Software design for OSS Business Transformation

Thank youwww.OSSera.com