Opportunities

One of the greatest opportunities for any company is the developing markets of developing countries. These countries have market potential that is expected to increase in the next few years. Currently, Procter and Gamble only offers products in 10 of their top 25 product categories in most of the developing countries. They have an opportunity to expand their market shares in these developing countries.

The demographic trends across the world are moving in a direction to help boost Procter and Gamble’s sales. The aging baby boomers of the US are becoming more beauty focused and using more beauty and anti-aging products. The cosmetic segment of P&G could benefit from this trend. Additionally, there is an increased demand for pet food all over the world. More and more households are owning pets and often times more than just one.

Opportunity for P&G is men’s health and beauty products. Increasingly number of men that are concern with their appearance is an opportunity for a new branch of consumer.

Move into new market segment that offer improves profit.

Future growth plans. Company is constantly trying to pursue growth overseas

Diversification

Threats:

Increase in competitor expansion globally from colgate-palmolive, Uniliever and Clorox Government regulation changes. Since P&G is a U.S. based multinational company, it is subject

to changes in laws and regulations in both U.S. and other foreign governments. P&G states that such changes can significantl alter the environment in which it operates. Failure to successfully manage these changes can result substantial fines and penalties that will affect their financial results.

The competitors are making their product portfolios diverse day by day and using different marketing and promotional strategies to increase their market share.

In the market many substitutes are available for P & G products at cheaper prices. The private label growth is also a serious threat to the P & G’s market share.