OVERVIEW In conjunction with Natural Products #ExpoWest, the Organic Trade Association (OTA) is hosting a social media campaign encouraging attendees and exhibitors to #FindOrganic by posting photos of organic businesses and products on Instagram and Twitter, with extra points given to those who find OTA member businesses. For each photo shared, participants are entered to win an ultimate organic prize pack full of organic goodies donated by OTA members. The #FindOrganic campaign will engage attendees and exhibitors at Expo West, increase visibility for organic and OTA membership on the show floor, and create opportunities for connecting with organic trade, media and consumer audiences. OTA members can get involved by helping us promote the campaign on their social media channels!

3 EASY WAYS TO PARTICIPATE

1. Display your “Proud OTA Member” sign prominently in your booth. We’ll drop one off at the beginning of the show.

2. Encourage booth visitors to snap a picture of your product or booth using the #FindOrganic hashtag.

3. Promote the #FindOrganic campaign on your social media channels. Check out our suggested posts.

TRICKS OF THE [ORGANIC] TRADE Be sure to include hashtag #ExpoWest as well as #FindOrganic when you can. The Expo hashtag

is widely trafficked and including it will increase visibility for the campaign AND for your company profile.

Encourage booth visitors to mention your company name in their photo posts so that other campaign participants follow you on social media (i.e. @OrganicTrade)

Encourage booth visitors to share your booth number to attract attendees to stop by. Tweet live from organic education sessions and networking events (i.e. The Organic Center’s

Benefit Dinner) using #FindOrganic to help build momentum & visibility for organic at Expo.

WE’LL DROP A SIGN AT YOUR BOOTH!

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SUGGESTED POSTS Twitter [share with graphic] Can you #FindOrganic at #ExpoWest? Snap a pic & win the ultimate #organic prize pack. Headed to #ExpoWest? We’re a proud member + partner of @OrganicTrade’s #FindOrganic campaign! Join us. Visit booth #____ at #ExpoWest, snap a pic & share with #FindOrganic to win! #FindOrganic participants, HINT: We’re members of @OrganicTrade. Come snap a pic & double your chances to win at #ExpoWest Trying to #FindOrganic at #ExpoWest? Look no further. We’re at booth #____, come visit us ;-)

Twitter [share with product photo, booth photo, OTA member sign] If you’re hoping to #FindOrganic at #ExpoWest, come try our #organic [product name] at booth #____ Visit us to #FindOrganic & you’re entered to win x2! Not at #ExpoWest? You can still #FindOrganic at home. Tweet a pic of your fav #organic product & win!

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https://www.dropbox.com/s/62co8afpuupprzd/FindOrganic_Twitter.jpg?dl=0

SUGGESTED POSTS Instagram [share with graphic] We’re excited to be at #ExpoWest this week & participating in @OrganicTrade’s #FindOrganic campaign! Come visit us at booth #____, snap a photo and share it with your friends for a chance to win the ultimate organic prize pack. You can play from home as well, just #FindOrganic in your kitchen or grocery store – hint: We’re OTA members, so play with us and you’re entered to win x2 --------------- #findorganic #organic #OTAmember #giveaway #foodie #myplate #healthyfood #onlyorganic #USDAorganic #organicitsworthit #eatwell #realtastesgood #betterforyou #labelling #educate #understand #learn #free #sweepstakes #winning #cleaneating #healthy #delicious #instafood #instagood Instagram [share with product photo, booth photo, OTA member sign] It’s getting easier to #FindOrganic products at home, in the store, and certainly at #ExpoWest! Snap a photo of any one of our certified organic products or visit us at booth #____ and you could win an awesome prize pack from @OrganicTrade -------------- #findorganic #organic #OTAmember #giveaway #foodie #myplate #healthyfood #onlyorganic #USDAorganic #organicitsworthit #eatwell #realtastesgood #betterforyou #labelling #educate #understand #learn #free #sweepstakes #winning #cleaneating #healthy #delicious #instafood #instagood

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https://www.dropbox.com/s/l5lnv1rg63903xo/FindOrganic_Instagram.jpg?dl=0

THANK YOU TO OUR PARTNERS

Annie's

Bambinos Baby Food Blue Marble Brands

Dagoba Driscoll's

Earth Mama Angel Baby Eco-Bags Products, Inc.

Ecolips Elevation Burger

Foster Farms Greenology Products

Hidden Villa Honest Tea

Luna and Larry's Coconut Bliss Lundberg Makes3

MOM's Organic Market Motherlove Natracare

Naturepedic Nature's Path

New Hope Natural Media Organic Valley

Organically Grown Company Steaz

Teeccino Caffe Three Twins Ice Cream

To Your Health Sprouted Flour Co. UNFI

Woodstock Farms

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