OtherLevels Holdings Limited

August 2015

FY15 Results and Investor Presentation

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Disclaimer

While every effort has been made to provide accurate and correct

information in this presentation, OtherLevels Holdings Limited does not

warrant or represent that the information is free from errors or

omissions. To the extent permitted by law, no responsibility for any loss,

damage, cost or expense, arising in any way from anyone acting or

refraining from acting as a result of information in this presentation is

accepted by OtherLevels Holdings Limited. This presentation is not

investment advice that can be relied upon as it has not been prepared

considering any individual’s objectives, financial position or needs.

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Highlights

OtherLevels Holdings Limited created on February 2, 2015

Acquired 100% of the business of OtherLevels Inc.

Successfully listed on the ASX on March 31, 2015

Raised the maximum under the Prospectus of $7.5m at 20c per

share.

Strong financial growth year on year.

Won additional customers in all key geographies

Strong growth in key metrics from July 1, 2014

Grown sales and marketing team with experienced hires in US and

UK.

Continued product expansion and market fit

Developed strategic partnership agreements to expand market

coverage

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Financial Performance

Audited Financial ResultsFor the period from OtherLevels Holdings inception on February 2, 2015 to June 30, 2015.

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Revenue for the period $1.71m

Net loss for the period $2.39m

Services revenue for the period $286k

Balance sheet - cash $4.99m

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Financial Performance

Unaudited Financial Results – FY15For the period from July 1, 2014 to June 30, 2015.

Combined data from OtherLevels Inc. (unaudited) and OtherLevels Holdings Limited.

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Revenue for FY15 $2.69m

Enterprise customers (+19% from Dec 2014) 25

Growth in Average Annualised Recurring Revenue per

Customer (AARRC), from US$ 86,239 to US$ 111,066 (*)

+29%

Revenue from international sales (from 81%, Dec 2014) 91.4%

Customer renewal rate FY15 > 90%

Weighted AUD$ exchange rate FY15 0.8088

(*) Excludes one off transactions, and is for customers using the

platform for more than 1 year.

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Financial Performance

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Revenue

0

100

200

300

400

500

600

700

Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15

$ T

ho

us

an

ds

Revenue by Month

AUD$ Revenue

Previously

disclosed one off

revenue

transaction (*)

Revenues prior to February 2nd, 2015 are unaudited

(*) A one-time revenue transaction as previously disclosed

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Financial Performance

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Monthly Revenue AUD $

July 2014 (*) AUD $93,027

December 2014 (*) AUD $183,281

June 2015 AUD $290,119

Average Annualised Recurring Revenue per Customer

(AARRC) with OtherLevels Longer Than 1 Year

US $

As at December 2014 (*) US $86,239

As at June 2015 (*) US $111,066

Revenue Analysis

(*) are derived from unaudited financial data

AARRC demonstrates the average customer value after they have been

using the OtherLevels platform for a year or longer.For

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Financial Performance

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Revenue by Region Revenue by Business Line

62.6%

28.8%

8.6%

US Europe AUS

Data in both charts is for OtherLevels Holdings Limited from February 2nd 2015 to June 30, 2015

17%

83%

Services LicenceFor

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Review of Operations

Staffing

+2 Direct sales

+1 Sales support

+1 Marketing

+3 Professional services

+2 Engineering

+1 Operations

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1011

13

18

2123

25

0

5

10

15

20

25

30

Dec-13 Mar-14 Jun-14 Sep-14 Dec-14 Mar-15 Jun-15

Customers

Dec 2014 June 2015

Management 2 2

Sales 3 5 (1)

Sales Support 3 4

Marketing 0 1(2)

Professional Services 2 5

Customer Service 2 2

Engineering 11 13

Finance & Admin 1 2

24 33

Customers 25 enterprise customers

> 90% renewal rate

(1) 2 sales staff had previous employer notice periods

meaning they commenced after June 30

(2) Contract resource; permanent hire commences Sept

2015.

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Selected Customers

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Membership

& LoyaltyGames Wagering

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Review of Operations

Services

Services ensure customer success and create

“sticky” customers, and ensure OtherLevels

builds sector domain knowledge

17% of revenue (*)

Service packages meeting market need

Significant demand

Product

Goal is to provide the enterprise with the

capability to reach 100% of audience wherever

they are.

Expansion of message formats

App, mobile web and desktop support

Additional messaging formats

Expanded location services with beacons

11(*) Data is for OtherLevels Holdings Limited from February 2nd 2015 to June 30, 2015

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Review of Operations

Strong cost management

Consistent focus on ensuring operational efficiency

OtherLevels uses premium vendors such as Amazon Web

Services (AWS) and IBM SoftLayer

High focus areas include number of end users tracked and

costs per end user tracked;

All metrics are for the period February – June 2015

Number of end users tracked + 44.5%

Server costs per end user tracked - 16.8%

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Business Opportunity

Explosive growth of mobile and smart devices.

OtherLevels - a sophisticated mobile marketing platform transforming how enterprises engage and retain their growing mobile audience.

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600% growth

in smartphone

adoption in 5

years

Source. KPCB 2015

Internet Trends Report

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Strategy

Acquiring new customers

New customer acquisition via:

Direct sales.

Referral partner agreements

Sector focus creates deep domain expertise and reference customers

In market where the customers are – presence in San Francisco, Boston,

London, Los Angeles and Melbourne

Direct Sales

Sales team of 5 senior field sales, and interviewing for another as per planned

use of funds.

Lead generation via direct targeting of enterprise accounts in sectors, and

inside sales team outreach.

Referral Partners

Vendors with complimentary products selling to same sectors

Sourced five referral partners for increased distribution

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Strategy

Existing customers

Sector focus creates domain knowledge, enabling OtherLevels

to demonstrate leadership and vision.

Increased recurring revenues through:

Additional message formats driving increased message volumes

Product expansion creates additional modules and licence fees

Customers are moving their users to mobile, thus driving

increased message volumes for OtherLevels

Paid services engagements ensuring customers are successful

and supporting high customer retention.

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Increase in AARRC from US$ 86k to US$ 111k, reflects the focus on existing customers results in deeper, higher value and more

strategic relationships with our customers

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Strategy

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Wagering

Loyalty Membership

Games

Tier 1 games

publishers

Lotteries

Sportsbook

Social Casino

Bingo

Poker

Fantasy Sports

Casinos

Travel, Hospitality, Lifestyle,

selected Retail and Publishing

Multi-billion dollar sectors with mobile centric audiences

Sector Focus

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Competition

Landscape

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De

ve

lop

er

En

terp

rise

Desktop Mobile17

Mail Chimp

Constant Contact

Campaign Monitor

Silverpop(IBM)

Kahuna

Urban

AirshipLocalytics

MixpanelSwrve

Upsight

VMob

Xtify(IBM)

Parse

Push

WhooshElement

Wave

Neolane(Adobe)

Responsys

(ORACLE)

ExactTarget

(salesforce)

Sprooki

Leanplum

Intercom

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Competition

Why OtherLevels Wins

Sector focus drives domain knowledge – OtherLevels understands

customer needs

Very experienced enterprise level sales DNA within OtherLevels

On the ground presence in key markets – OtherLevels looks, feels

and behaves like any U.S. venture backed competitor

Proven professional services meets enterprise expectations in

ensuring customer success

Clear ROI measurement and returns to justify the financial investment

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Competition

Why OtherLevels Wins

Enterprise level support and customer focus.

Technical leadership – OtherLevels attributes every message enabling

the marketer to link campaigns to actual outcomes

Real-time results – no delays for the marketer

Exceptional custom reporting capability exposes results

Cross channel support to reach 100% of the audience – desktop,

mobile web and app

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Summary

Strong revenue growth

Executing plan as laid out in Prospectus

Operating in high growth global markets

Experienced “enterprise grade” executives and sales team

Increasing opportunity pipeline in all regions

Clear go to market strategy

Sector focus

Target leading enterprise customers

Direct sales

Referral Partners

Strong existing presence on the ground in US and UK

Solid sustainable business model

Excellent revenue growth from existing customers

High retention rates and recurring revenue

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Summary

OtherLevels is at the forefront of the market automation revolution being

driven by smart device adoption. As a second generation platform, the

Company is perfectly placed to drive substantial shareholder value,

through the acquisition of new customers, the growth in revenues from

existing customers, and the broadening in revenue opportunities through

new product and services. The Company looks forward to a very exciting

12 months as it continues to execute on the strategies outlined in the

Company’s prospectus.

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Thank You

Brendan O’Kane

Founder and Managing Director, OtherLevels Holdings Limited

Brendan.Okane@otherlevels.com

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