WELCOME TO OUR PRESENTATION

GROUP NAME

GROUP MEMBER Sahadat Hossain 13302019

Rumana Akter Moriom 13302039

Sangida Akter Snigdha 13302061

Sheikh Nazrul Islam Sohag 13302049

Avijit Sarkar Parag 13302051

OUR TOPIC

Otobi Furniture & Its market position

INTRODUCTION OTOBI Ltd. is one the leading furniture

manufacturing company in Bangladesh. Mr. Nitin Kundu along with his two friends founded it as a small workshop in 1975.He combines technology and art together, which open a new horizon in our industrial arena.

PRODUCTS OF OTOBI 01. Office Furniture 02. Household Furniture 03. Computer Furniture 04. Hospital Furniture 05. Decorative Items 06. Kitchen Cabinet 07. Special Built in Cabinet 08. Work Stationeries 09. Various Engineering Products 10. Interior Project 11.Otobi metros 12. Official Stationeries 13. Customized Product 14.Otobi Plastic

SHOWROOMS OF OTOBI There are 18 showroom in Bangladesh.

Main four showrooms situated in Dhaka city.1st one Elephant road, 2nd one Dilkusha, 3rd one Uttara 4th Gulshan and the other showrooms is Shampara, Khilgao and in Jatrabari. OTOBI has also some another showrooms in Chittagong, Sylhet, Khulna ,Barishal ,Bogora and also in India and Ukrain.

DEPARTMENTS OF OTOBI Business Research department Category Management Customer Order Management Legal affairs and Taxation department. Customer Care department Customer Relationship Management Product Development Strategic Human Resources department Supply management department

QUALITY The quality of Otobi is much better

than its competitors. Now a day they are producing large quantity wooden product with a large number of designs. Behind the quality of Otobi the secret is that they have a separate quality control department. More than 100 man powers are working for maintaining the quality of the product.

COMPETITORS Mainly Otobi has three competitors in

the furniture business. They are Hatil, Partex, Navana furniture and the Akea internationally. Others are optional because their raw material is not same with Otobi.

PROFIT

As Otobi is the leader company in furniture business so they earn the highest profit among them. According to the information they keep 18% of their sales as a profit.

OVERVIEW OF MANUFACTURING PROCESS

OTOBI is fully equipped with latest machineriesand technologies. It mainly manufactured metal& steel furniture.The manufactured process is:i. Furniture component are manufactured from

superior quality steel.ii. The thickness of steel is consistent with its

functional & structural needs.iii. All steel components are subjected to the process of

pros petting to protect from rust.iv. All components are given coats of superior quality

paint.v. Oven baked for obtaining a hard surface finish.vi. Ready for sale.

OVER VIEW OF MARKETING AND SALES DEPARTMENT Design plus limited is the corporate office of OTOBI Ltd. From here all activities are carried out for marketing and sales of OTOBI’s product.Design Plus Ltd. is responsible for :

Preparing sales and marketing plan for the company.

Control and monitor all showroom activities and dealers operations.

Carrying out marketing research and marketing intelligence report.

SERVICES Company has its full range after sales

service department for any defective product found in any showroom. Company charges a small amount of fees for this service and for any replacement of component of its product. OTOBI provides this service by Design Plus limited in Dilkusha.

MANAGEMENT INFORMATION SYSTEM :

At present MIS of this company is in developing

stage. The developments are as follows :i. Two FoxPro programs are developing

for storage of information and their signal of availability.

ii. Accounting system will be fully automated with oracle program.

iii. All information for the management will be automatic computer generated.

iv. The whole company will be under a networking system.

PRICE RATE From the customers we got the

information that the price Otobi set for their products is more reasonable and affordable to buy. They provide the best service to customers in Bangladesh than any other furniture company in the country.

TOTAL WORKERS AND DEALERS

At present otobi company has 6000 workers and 350 dealers. Both male and female worker work there

MISSION AND VISION OF OTOBI Keep reinventing is Otobi’s new

tagline, working as a constant reminder that they set their own standards only to break them over and over again. The idea is to challenge their own limits in order to surprise consumers consistently in terms of product design and variety, as well as ensure their are motivated themselves.

OVER ALL FINDINGS

i. Production: Production capacity of Shampur factory and Mirpur factory is more than the market demand.

ii. Technology: Technology used for the production is not fully automatic, some are semi-automatic.

iii. Marketing reporting: Marketing intelligence reporting is not systematic & well organized.

iv. Information flow: Information flow between department to department is not so fast.

v. Advertising & promotion: Advertising & promotion plan is not well enough for finding out untapped market.

vi. MIS: Management Information System is not up-to-date. It is in developing stage.

RECOMMENDATION After sales service Design of office furniture Drop out slow moving product Dealer increasing More training for the executive & officer

level Advertising More advertising for home furniture &

plastic furniture. Marketing research Export plan

CONCLUSION Otobi creates a strong position as it

successfully competing with the other furniture organization of Bangladesh. Managing brand is an essential task in every organization . Otobi has successfully created their brand name and able to spread its wing internationally which is not only promising for Otobi itself but also for the local brands.

Thank you everyone