otop presentation-localized_towns updated

8/4/2019 OTOP Presentation-Localized_Towns Updated

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One Town, One Product (OTOP)

The concept of OTOP-Philippines is anadaptation of Japan’s successful One

Village One Product (OVOP) project, whichwas started in 1979 as a form of people’sparticipation in the regional development of that country. Its success prompted othercountries to adopt the concept as an

effective tool for poverty alleviation. OTOPhas been established in Thailand, Vietnam,Malawi, Cambodia, Pakistan, India,Bangladesh, and Indonesia.



What is OTOP-Philippines?

ONE TOWN ONE

PRODUCT – Philippines is a

priority program of Her

Excellency President Gloria

Macapagal-Arroyo to promote

entrepreneurship and create

jobs. Through OTOP, local

chief executives of every city

and municipality take the leadin identifying, developing, and

promoting a specific product

or service which has a

competitive advantage.

OTOP to assist 3 million entrepreneurs

to generate 6 to 10 million jobs by 2010.

OTOP-Philippines supports MSMEs tomanufacture, offer, and market

distinctive products or services through

the use of indigenous raw materials and

local skills and talents.

The Department of Trade and Industry

advocates the OTOP ideals.



What is OTOP-Philippines?

OTOP(National)

OTOP

(Chartered

City)

Host

Community

Host

Community

LGU

(Town)

LGU(Province)

LGU (City)

Private

Sector

Private

Sector

MSMEs MSMEs

OBOP(Brgy.

Level)

InstitutionalSupport

Group

(NGAs)

OTOP

(Town)

OTOP(Province)

MSMEs

LGU

(Town)

LGU

(Province)

Private

Sector

Host

Community



What assistance is provided inOTOP – Philippines?

Business Counseling / Advisory Assistance;

Document Processing Assistance;

Skills and Entrepreneurial Training;

Raw Material Sourcing;

Product Design and Development;

Appropriate Technologies; and

Marketing Assistance

OTOP-Philippines offers a comprehensive assistance package through

a convergence of services from local government units (LGUs),

national government agencies (NGAs), and the private sector. This

includes:



The program targets Micro,

Small and Medium Enterprises(MSMEs) with an asset size of

not more than P100 million,

which account for about 99%of business establishments.

Who may avail of the assistance?



Department of Agriculture (DA) Department of Environment and Natural Resources (DENR)

Department of Interior and Local Government (DILG)

Department of Agrarian Reform (DAR)

Department of Science and Technology (DOST)

Department of Tourism (DOT)

Technical Education Skills Development Authority (TESDA)

Department of Trade and Industry (DTI)

Who supports OTOP-Philippines?

The mayors, as the OTOP Chief Executive Officers, identify the

specific product or service and make available all forms of

assistance. The following key NGAs provide the necessary

support for the LGUs in the implementation of the OTOP

Program:

These agencies work hand in hand with other government

offices and the private sector to sustain the program.



What makes OTOP-Philippinessucceed?

Dedicated LGUs

Reliable Raw Material Supply Rich Local Culture and Tradition

Local Talents and Skills

Ready Market for Products/Services

Aggressive Core of Producers / MSMEs / Private Sector

Convergence of Government Services

OTOP’s competitive advantage are the following key

elements:



OTOP Operational Plan Framework

Strategy 1 MARKET DEVELOPMENT

Goal Indicator: Increase in domestic and export sales

Program Components:1. Marketing Plan

(MPs, database, & market information)

2. Market Expansion(trade fairs, trade missions, market matching, market consolidation,

pasalubong centers)

3. Product Development and Promotions

(product development, promo collaterals, & branding program)




Strategy 2 IMPROVE BUSINESS DEVELOPMENT

Goal Indicator: Increase in investments and jobs

Program Components:

1. Financing Access

(fin’l. brokering, fin’l. software dev’t. & funding fora)

2. Investment Promotion(business missions, business matching, investment for a/clinics)

3. Business Studies and Research

(PIS/FS, & product research)




4. Business Registration Enhancement

(advocacy & promotion, LGU procedures & systems study)

5. Industry Clustering

(advocacy & promotion, industry cluster mobilization)

6. Product Accreditation




Strategy 3 DEVELOP AND IMPLEMENT

ADVOCACY PRORAM TO ENHANCE

AWARENESS AND SUPPORT TO OTOP

Goal Indicator: OTOP – Philippines become word of mouth

(WOM), & a way of life (WOL)

Program Components:

1. OTOP IEC Plan

(OTOP webpage, promo collaterals, advocacy plan & roadshows, &

tri-media campaign)

2. OTOP Classification and Grading System




Strategy 4 CAPABILITY BUILDING FOR LGUs/

STAKEHOLDERS AND MSMEs

Goal Indicator: All municipalities have OTOP

products/services by 2010

Program Components:

1. LGUs/Stakeholders Training

(managerial, quality & productivity trainings)

2. Capability Build Up for LGUs & Stakeholders(benchmarking, OTOP conferences, e-Mentoring)

3. Capability Building for MSMEs

(benchmarking, training programs, expert dispatch service program)



DTI’s

Support



BUSINESS DEVELOPMENT SERVICES

Financial Brokering Business Counseling

Business Consultancy

Advisory Assistance

Information Services

Other BusinessDevelopment Services



DOCUMENT PROCESSING ASSISTANCE/FACILITATION

Business NameRegistration

Local Investment

Board (LIB) Application

Board Of Investment(BOI) Application

Foreign Investment Act (FIA) Application

Export Processing & Documentation



ENTREPRENEURIAL/BUSINESS MANAGEMENT TRAINING

Entrepreneurship Training Effective Marketing & Selling

Techniques Costing & Pricing ISO 9000 Quality Management

System ISO 22000 Food Safety Management

System Effective Customer Relations

Good Manufacturing Practices (GMP) 5S of Good Housekeeping Hazard Analysis and Critical Control

Point (HACCP) Other Capability Building Assistance



MARKETING ASSISTANCE

Market Promotion* Local & International

Trade Fairs & Exhibits* Selling Missions

* OTOP Island Fairs Market Matching

* Producer & BuyerMatching

Trade Facilitation & Brokering* Subcontracting* Pasalubong Centers

Product Branding



PRODUCT DESIGN AND DEVELOPMENT

Product Clinic & Prototyping

Packaging & Labeling Techniques

Product Trends



Thank You!

otop presentation-localized_towns updated

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