ott executive summit you decide - top ott trends in 2015 jim turner - moderator svp, market...
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OTT EXECUTIVE SUMMITYou Decide - Top OTT Trends in 2015
Jim Turner - ModeratorSVP, Market Development and CRONet2TV
Chris WaltersCEOEncompass Digital Media
Martijn van HorssenCEO24i Media
Matt SmithChief EvangelistAnvato
James NormanCEOPilotly
OTT Penetration Growing
UPDATE:• 56% US HH have TV connected to the Internet (44% in 2013, 24% in 2010)
• 29% have multiple devices connected (17% in 2010)Leichtman Research Group: Emerging Video Services IX, May 2015
Viewing is shifting• 29% of adults watch video
via the Internet at least weekly (17% in 2013, 5% in 2010)
• 85% of Netflix viewers watch on a TV
• 52% of HH have an SVOD subscription
Leichtman Research Group: Emerging Video Services IX, May 2015
“Pay-tv” is becoming “Broadband Services”
Ad Money is moving
2015 2018$0.0
$10.0
$20.0
$30.0
$40.0
$50.0
$60.0
$70.0
$80.0
$90.0
$59.9$47.5
$8.4 $31.5
+15.6%
+275%
-20.7%
Ad Revenue in billions
OTT TV
Legacy TV
Source: The Diffusion Group, 2015
$68.3
$79.0
Many more shows being produced
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Subscribers are sharing passwords
Netflix
Top Trends - CandidatesConsumer Behavior
Monetization
Content
Technology
Regulation
A. Cord cutting
B. Login sharing by SVOD users
C. Ad dollars shifting to digital seeking targetable audiences
D. Measurement of OTT viewing for advertisers
E. Explosive growth of scripted programs – and the associated costs
F. Low cost, high volume content production from “non-TV” sources
G. Operators getting into OTT services
H. Programmers getting into OTT services
I. Personalization of content, data driven content
J. Penetration of smart tvs and streaming media boxes growing rapidly
K. Penetration of 4K sets growing and 4K content available on OTT services
L. New streaming media boxes – new features, lower prices
M. Higher speed broadband proliferation
N. Operating and distribution expenses
O. WiFi seamless hotspot deployments by operators
P. Net Neutrality issues
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