|ott powers local digital ad growth · |closer look: broadcast partner $2,835 $433,305 $569,071...
TRANSCRIPT
ZYPMEDIA.COM
|OTT POWERS LOCAL DIGITAL AD GROWTH
LOAC 2018
ZYPMEDIA.COM
You Down With OTT?
|Who is ZypMedia?
ZypMedia is an enterprise software company that serves the local markets
and builds software that enables efficient reach across all digital channels.
Built for Local Media
No Upfront
Investment
In-market
training
Strategy
Development
Business
Intelligence
Unique SaaS Model
Proprietary
Technology
Transparent
Pricing
Maximize
Your Margin
Fixed Usage
Based Fee
Get in Touch: [email protected]
Kevin Gianatiempo
Chief Revenue Officer, ZypMedia
|My Background
• 20 Year Media Career
• Local & National Broadcast TV Sales
• Specialization in Programmatic Digital Video
|We’re Not Just A Vendor – We’re Your Partner
Trafficking
Campaign Build
QA
ReportingMedia Strategy
& Planning
Analytics and
Optimization
Market Activation
& Training
Fully Managed Offering
|We Have You Covered: A to Zyp!
OTTDesktopMobile
All Platforms
VideoNativeDisplay
All Tactics
| Real Time Reporting
|OTT User Adoption is Skyrocketing
• 181.5MM Connected TV audience
• 56.7% of US Population
• 66.9% of Internet Users
US internet penetration is only 50.6%
and decreasing!
|OTT Advertiser Adoption
Of the 65+ DSPs buying through SpotX’s platform, ZypMedia is leading
growth as the one of the top platforms transacting on OTT inventory.Source: SpotX, 2017
18xincrease in global OTT ad
spend in 2017Source: SpotX, 2017
570%increase in spending on OTT ads
between Q2 & Q3 2017Source: ZypMedia, 2017
|ZypMedia: OTT is a Growth Driver
Display
51%Video
26%
OTT
23%
2017
36%
21%
43%
Q4
47%
23%
30%
Q3
64%
31%
6%
Q2
68%
32%
Q1
OTT started
out by bringing
in 6% of total
revenue…
…by Q4 OTT is
the top-selling
product!
|Closer Look: Broadcast Partner
$2,835
$433,305$569,071
$1,541,240
$2,709,657
$3,789,602
• 10 Test Markets
• In-market training
• Created momentum and buzz
• Joint effort
• In-market and web training
• AM Support
• Use BI to identify trends
• Replicate trends
• Re-training and AM support
Q3 2016 Q4 2016Q1 2017 Q2 2017 Q3 2017 Q4 2017
Beta Period
Q3 & Q4 2016
Roll-Out
Q1 & Q2 2017
Scale Up
Q3 & Q4 2017
|Closer Look: Broadcast Partner
$2,835
$433,305$569,071
$1,541,240
$2,709,657
$3,789,602
• 10 Test Markets
• In-market training
• Created momentum and buzz
• Joint effort
• In-market and web training
• AM Support
• Use BI to identify trends
• Replicate trends
• Re-training and AM support
Q3 2016 Q4 2016Q1 2017 Q2 2017 Q3 2017 Q4 2017
Beta Period
Q3 & Q4 2016
Roll-Out
Q1 & Q2 2017
Scale Up
Q3 & Q4 2017
Result:Revenue Increased 9x in One Year
|New Markets Jumpstarted by OTT
Without OTT, these partner markets wouldn’t have sold any digital this year.
DMA # 21 $115K
DMA # 98 $7.8K
DMA # 132 $6.5K
DMA # 97 $6.3K
DMA # 37 $6.2K
DMA # 152 $5.2K
DMA # 185 $4.5K
DMA # 8 $3.4K
DMA # 22 $3K
DMA # 165 $2.9K
|Diversified Geographic Revenue
|We Continue to Innovate OTT for the Local Advertiser
We partnered with Tru Optik
to provide targetable OTT
advertising that caters to the
intricacies of each local
community and their target
consumers.
Source: MediaPost, 2018
Kevin Gianatiempo
Chief Revenue Officer, ZypMedia
|You Down With OTT?
Email Me: [email protected]
Call Me: (925) 899-3337
ZYPMEDIA.COM