otterbein u marketing plan presentation
DESCRIPTION
Class Presentation for a Marketing Plan for the Courtright Library at Otterbein University.TRANSCRIPT
OTTERBEIN UNIVERSITY:
COURTRIGHT MEMORIAL
LIBRARY
Shelly Miller
Tony Nguyen
About the University
Small Liberal Arts College
19 Academic Departments
Exponential Growth
Increased Diversity
Undergoing Academic Change
About Courtright Library
Declining Usage Statistics
High Traffic
Early Adopter of Information Literacy Skills
Challenges
Space limitations
Staff limitations
Faculty/Administration Indifference
Uniform Communication
Target Population
Department Teaching Faculty/Staff
Business 11
Nursing 21
Psychology 7
Physics and Astronomy 12
Chemistry and Biochemistry 9
English Language and Literature
14
Center for Teaching and Learning
2
Academic Support Center 6
Total Target Market 82
The Product
Consultation
Support
Syllabus Review
Training Sessions
What is Information Literacy Tool Literacy
Resource Literacy
Social-Structural Literacy
Research Literacy
Publishing Literacy
Goals
Increase the library and teaching faculty partnerships at Otterbein University.
Increase the number of information literacy instruction programs and opportunities in the classroom.
Example Strategy: Portal
Streamline Interface
Push Content
Reinforce Message
Screen Shot Example Before
Screen Shot Example Before
Screen Shot Example After
Screen Shot Example After
Predicted Outcome
Navigation
Traffic
Usage
Example Strategy 2: The Event
Kathy Krendle, President of Otterbein University
Inspire commitment
Administrative and Faculty Support
Take-Aways
Brochure
Notepad
Pencil
Totebag
Predicted Outcome
Increased Commitment
Recognition of Services
New Partnerships