ouali benmeziane - webcongress - philantrofest digital media for non profit
DESCRIPTION
Conference by Ouali Benmeziane (@ouali) at Philantrofest Digital Media for Non Profit.TRANSCRIPT
Where is ouali?
OUAL I
Ouali Benmeziane
founder of webcongress.com
ouali.com | @ouali | fb.com/oualicom
ü May give this speech with some mixed accent
ü Will send you (if you ask) this presentation & more documentation
2
70% HAVEN’T UPDATED THEIR WEBSITE IN 2 YEARSDEAD
3
Your website is good for the trash.
SEATING WAITING FOR USERS & DONATION TO COME TO YOU ?
Quizz
over
The world is [really] changingWhat the F* are you doing?
What is included (& Free) in the speech:1. 10 page SEO Guide2. List of awesome and almost free tools3. This presentation in PDF4. My birthday reminder
DO YOU WANT IT ?
> Tech magazine, in spanish
> Organize our event in your city
> Teach technology to kids
> Top startups, agencies, entrepreneurs, websites & apps
#learn #digital
http://prvk.la/
boutique
http://h-q.co/
incubation
Care the details
Small details matters
15
Let’s eat, grandma.Let’s eat grandma.
eh?
when things are not working…
Trustness.
18Google.com/cse
Put a search engine inside your website
kujaribu kitu kipya
Know your users
users | are unfaithful
Customer purchase process.
User Generated Content will scale your website 1000%
target.
….+…. = 4
Geo | where are your users ?
new & freegoogle
keywordplanner
• It basically tells you what people are searching on google every month!
• “non profit jobs” 27 000 search monthlyThis keyword can bring you exactly 157 clicks spending $10/day in Google Adwords
Find similar relevant trafficAttract similar users
Convert Fans into Users
• Connect Mailchimp with Facebook Page and get new subsribers to your newsletter!
| attract relevant users
Sheerseo.com
Find online content, blogs, twitters, magazine related to your industry (partners)
One page for each story.
Target.
One custom landing page for every
traffic source.
#tools: true social media + unbounce
50% of contentis <embeded>
favoritedor shared
Call to actions.
Forms
• #tools: wufoo
Size Matters
Mouse over effects
Unconventional is good
Give directions.
Cerveza? Limit choice.
UI design, rocks.
Optimize
In Internet, its easier to be seen than anonymous.
Let people see your number
#tool: google call to metrics
Upselling, crosselling
Easy checkout process
Apply the 80/20
Strategy
…
Social Links = SEO impact
In Internet, you don’t test, you don’t pass.
Indexability.
Seguimiento !
Think your website for chimps
Google BOTLoves; LinkSitemapstextpicturestweetsCommentsvideos
Your digital Marketing Report
woorank.com
Number 1 advice in 2014: diversification
There is LOT you can do!
Make buzz.
3 day cycle
Feedback:Recording: Testing:User exp:
Ouali’s Top #CRO Tools:
<monitoring>
Maybe the best strategy is being active outside of your website and networks.
@Ouali, with <3
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Question?
first say “Hi Ouali”, then ask
#thanks# try something new.
@ouali@webcongress