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OUGD303 Module Evaluation

Throughout this module, I have been completing a weekly evaluation, to keep track of myprogress, and to see how well I am achieving targets that I set myself at the beginning of themodule. An interim module evaluation also helped me to see where I was up to and what I neededto do to complete the module. Completing these also helped me to feel more motivated, as Irealised I was achieving my targets, making me want to work even harder.

I am happy to say that my work has developed so much during OUGD303. I have completednearly all of my targets that I set myself at the beginning of the module, improving existing skillsand developing new ones. Through the work completed, as well as because of my industryplacement, I now feel condent in my work, something that has taken a long time to achieve, and Ihave a portfolio of work that I want to show off, representing my design practice. Enjoying the workI have been completing and being satised with the results have helped to ensure continuousmotivation throughout the module.

The nal presentation of my work has improved, from my making skills to my photography,something I had wanted to work on for a while. Now I feel a lot more condent with this, I feel like I

want to re-create some previous work for a higher standard for my portfolio.

The work I have created is of a professional standard, and dealing with clients and printers,something I realised I needed to do at the end of the module, has given me greater experience,preparing me for life after this degree. Working with clients was useful and a necessaryexperience, and so I am glad I did this, however, there were some problems. Working with otherdesigners from the college meant that they were working towards deadlines, which were also mydeadlines too, and so things were not completed to the timescale I had originally planned.

Working on live briefs, such as the Printed Textiles and Surface Pattern Design yearbook (Brief 5),has helped me to understand how live briefs and collaborations work. I feel as if we spent longer in

meetings about this brief and planning than we did designing, but I understand that with live briefs,time has to be left for this, as well as the fact that clients may want changes to be made. Workingon live briefs has made me work quicker, and produce work to a higher quality, as I know it is not

just myself I need to impress.

However, as expected, there were things that didnt go to plan during this module. With better timeplanning for this module, I allowed myself the extra time for things to go wrong, and so thesemistakes have not impacted other substantial briefs.

An issue that is always apparent is not totally sticking to time plans. Although I did make one forthis module, I quickly found that as briefs changed and developed things would take differentamounts of time than planned. I had planned to do so much in my time plan that it was not realistic,so while I have not stuck to it exactly, I have still been organised throughout this module.

I had planned to design a website from scratch for Brief 1, but never having done this before, Ididnt realise how much of a big task this was. I spent a week adjusting the images for the websiteso they were the correct le size, and coded the HTML & CSS for this website before deciding toleave this until after the module to fully complete, as I didnt feel what I was doing was a benecialuse of my time. I could have created so much design work in the time I spent preparing for andcreating this website, and didnt want to spend any more time on the brief, as I decided it wasnt apriority. My skills in this area are still quite basic, but this is something I will continue to work onafter this module, hopefully improving my employability.

I originally planned to complete 7 briefs, plus the design context publication, but ended up droppingbrief 3, which was supposed to be a competition entry for D&AD. I completed a lot of research forthis brief, but didnt feel any motivation towards the design element, as I had set myself too big of atask, and was instead focusing my time on live client work. I wish I had spent this time designing

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rather than researching, but the research I gathered was relevant to my personal interests, so I diduse some of this in my design context publication.

Brief 4 had also changed, as originally this brief was going to be relevant to my dissertation, on thesubject of fashion magazines. I didnt want a research heavy brief, as I wanted this to be theopportunity to improve my design skills, so I ended up changing this brief to a fashion brandingbrief.

Although I would still describe myself as an image based designer, I feel I have learnt a lot abouttype and editorial design through this module, which is evidenced through the publications that Ihave created. This has become an interest, and a useful skill I will continue to use.

The crits and tutorials especially throughout this module have been very useful. As well as theorganised sessions, I have sought out feedback from others continually throughout the module tomake sure my concepts and products made sense and were the best they could be. After a tutorialwith Phil, I decided to make the Geek Table brief (Brief 2) in to a substantial brief, as he pointed outthat something needed to be done with it, so that it wouldnt be for a waste. This lead to mecollaborating with Baljeet to extend this brief. I have done a lot of collaboration work this brief, and

through it I have learnt new things, as well as improving my communication skills.