ougd303_brief03_codemagazine_boards

5
CONCEPT To produce a range of publications that focus on the contemporary side of gaming. The contributors range from professional cult icons and the target audience themselves. The focus of the content is on the aesthetics of gaming and how gaming culture is celebrated throughout the subculture; exhibitions, illustrators, designers, celebrities (not Cheryl Cole more Dara O Briain) and reviews. The publication aims to give gamers and non gamers a window to view gaming outside the console. AUDIENCE Primarily at hardcore gamers that have a taste for in-depth discussion related to the subject matter and enjoy the aesthetics of games. Casual gamers who have their roots in the creative industry and are on the lookout for new and intriguing publications. TONE Fun, persuasive, bright, informative, casual. 1/5 BRIEF 3 - Code Magazine Tomas Cummings Final Major Project OUGD303 http://t-cummings0912fmp.blogspot.co.uk/

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AUDIENCE TONE Primarily at hardcore gamers that have a taste for in-depth discussion related to the subject matter and enjoy the aesthetics of games. Casual gamers who have their roots in the creative industry and are on the lookout for new and intriguing publications.

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Page 1: OUGD303_BRIEF03_CODEMAGAZINE_BOARDS

CONCEPT

To produce a range of publications that focus on the contemporary side of gaming. The contributors range from professional cult icons and the target audience themselves.

The focus of the content is on the aesthetics of gaming and how gaming culture is celebrated throughout the subculture; exhibitions, illustrators, designers, celebrities (not Cheryl Cole more Dara O Briain) and reviews. The publication aims to give gamers and non gamers a window to view gaming outside the

console.

AUDIENCE

Primarily at hardcore gamers that have a taste for in-depth discussion related to the subject matter and enjoy the aesthetics of games.Casual gamers who have their roots in the creative industry and are on the lookout for new and intriguing publications.

TONE

Fun, persuasive, bright, informative, casual.1/5

BRIEF 3 - Code MagazineTomas Cummings

Final Major ProjectOUGD303

http://t-cummings0912fmp.blogspot.co.uk/

Page 2: OUGD303_BRIEF03_CODEMAGAZINE_BOARDS

PRODUCT 01 (RANGE)

Each cover depicts the overarching theme for the magazine, as well as the supporting text informing the audience of the relevant information for each issue.

The cover image’s use of halftone dots paired with the transparent cover is meant to represent how the viewer should receive the magazine, a double take, where interest is gained through a misinterpretation of the image, but reinforced by the information provided on the cover.

Just like playing a game for the first time with no real idea of

how to play it or understand it.The colours were intended to compliment, if not contrast

against each other when laid out as a set, the number of issues responds to when the publication would be released; monthly.

2/5BRIEF 3 - Code Magazine

Tomas CummingsFinal Major Project

OUGD303http://t-cummings0912fmp.blogspot.co.uk/

SPECIFICATIONS

245 x 168mm full bleed - content248 x 170mm - cover

Page 3: OUGD303_BRIEF03_CODEMAGAZINE_BOARDS

PRODUCT 02 (CONTENT)

The content of the publication is a mix of contributors, from my friends reviewing games, to cult icons such as “yahtzee” Croshaw commenting on the structure of gaming on the whole.

The first theme, “quest” is a concept in itself, as you can accept the quest and read on, or deny yourself the adventure into a world of unknown.

The first issue aims to gently introduce the reader into the realm of gaming, with Yahtzee discussing how games should be critiqued.

The later issues would be much more deeper in terms of content, allowing for more audience participation and feedback which is the driving force behind Code magazine.

SPECIFICATIONS

Cover:Tracing paperCMYK printing litho

Content:white 100gsm

CMYK short run litho

COLOURS

Pantones M:Process CyanProcess MagentaProcess YellowProcess KeyC=75 M=5 Y=100 K=0

3/5BRIEF 3 - Code Magazine

Tomas CummingsFinal Major Project

OUGD303http://t-cummings0912fmp.blogspot.co.uk/

Page 4: OUGD303_BRIEF03_CODEMAGAZINE_BOARDS

PRODUCT 03

Virtual Geographic is the main feature of the magazine, allowing for the reader to engross themselves in the pure aesthetics of a game world, all sourced and approved by the authors and photographers of the tumblr site of the same name, virtualgeographic.tumblr.com.

The double page spread with the feature on has a unique code that can be redeemed online for an exclusive discount on the issue’s lookbook, with an option to get a free print of their choice instead of the discount.

SPECIFICATIONS

Virtual Geographic book: 228 x 177mmshort run litho, CMYK

Virtual geographic prints:Digital prints, on cartridge/textured stock 190gsm.

COLOUR

The reason why the images are all black and white is that is is easier to manage the tones and contrast, as well as being able to manipulate at lower resolutions.The exception is for the large scale prints, being available in 2 colour prints.

4/5BRIEF 3 - Code Magazine

Tomas CummingsFinal Major Project

OUGD303http://t-cummings0912fmp.blogspot.co.uk/

Page 5: OUGD303_BRIEF03_CODEMAGAZINE_BOARDS

DISTRIBUTIONThe online presence for the magazine would be the main point

of contact for the publishers and for purchasing back issues and/or Virtual Geographic or the respective image prints of

the feature.The site would also include a forum/contribution page where

readers are actively encouraged to help make the magazine, as it helps maintain interest as well as generate a fanbase overnight.

The website would be updated according to which theme was currently in circulation. Ideally the first issue is free, but the rest would be priced at £3.50 as 100 would cost £53.61.

5/5BRIEF 3 - Code Magazine

Tomas CummingsFinal Major Project

OUGD303http://t-cummings0912fmp.blogspot.co.uk/