BA (Hons.) GRAPHIC DESIGN LEVEL 06 Module Code OUGD303 Outcomes 1

Module Title FINAL MAJOR PROJECT

FINAL MAJOR PROJECT STATEMENT OF INTENT

Name: Niall Cruickshank-Sutton Blog Address: n-cruickshank1013fmp.blogspot.co.uk Rationale I wish to focus primarily on editorial layout design, branding and specialist printing and book craft, to create a significant body of work. I am driven by a passion for making a significant change through ethical design practice. I want to create work I am happy with, but is also considered, precise and maintains integrity. My goal for the FMP is to have a comprehensive body of quality work ranging the different disciplines I am interested in and base my practice around. I want to challenge my abilities and create work to a professional standard exploring print traditional and commercial. I would also like to explore a range of branding for different clients I feel this is a major focus of who I want to be as a designer and the work I want to produce. As well as the previous I would like to work within areas that I enjoy and excite me to produce creative out comes to specific problems. Areas such as music, space exploration, history and technology. I feel the creative challenges I have set my self can be answered thoroughly by the briefs I have chosen and the clients I will be working with. Subjects / Themes GENERAL THEMES: The subjects and my areas of interest will help build the foundations of my briefs, this will keep them engaging and interesting for me and will hopefully will relay who I am as a designer through my personal interest, the general themes that I want to explore within my practice are as follows; Environment, Interaction, Technology, History, Collaboration, Music, Media, Film, Space Travel,

SPECIFIC SUBJECTS: Specific aspects of the briefs I have chosen allow me to explore subjects I enjoy and also subjects I would like to learn more about, the following subjects are what I will build on to create a comprehensive body of work for my FMP, portfolio and design context; Album art & composition, Space Travel, Modernism, Futurists, Human Interaction, Photography, Distribution, Publicity. Design Disciplines / Creative Development As a designer I conceder myself be heavily influenced by print and therefore focus my work on print as a discipline, through print I would like to explore in some detail the following areas of design; Publication Design, Layout and Grid Design, Traditional Printing Processes, Screen Printing, Branding, Sustainable Design. Although my practice is mainly based around print, I would like my work to reflect I have the ability to produce a wide range of work that may include screen/web based graphics, I feel this is achievable by extensively answering the briefs I have set and exploring all options which may include these disciplines where appropriate. Practical Skills / Workshops – what, why and when? Throughout my FMP I feel it will be get them to a very high level, after graduation the facilities at my disposal will be severely diminished but the knowledge I can take from them while I am here is invaluable. Additionally the briefs I have chosen give me an opportunity to develop and implement new skills. The practical skills and workshops I will be taking through my FMP are as follows; Screen Printing, this is something I am not only interested in but through that forms the basis of one of my briefs. Book Binding, again this is a crafting skill that is an interest but heavily influences my design, the skills learnt can directly be related to briefs I am undertaking and the understanding of the skill will help designing for publications. Designing for large scale/commercial print is a skill I have little experience with but through several of my briefs will be explored further and much more comprehensively. Digital Print, for either test prints or final mocking ups digital print and understanding how to get the best results when printing is important to all of my briefs, therefore will be a workshop utilised a great deal within FMP.

Brief 1: #LOB (Just Draw Luke) Collaboration

Deadline Module Submission

Rationale: Just Draw Luke is an interactive based brief exploring the integration between screen, print and hand crafted elements, it encourages networking, interaction and collaboration. A screen and print based investigation into interaction and social networking with a focus on collaboration. This will be a collaboration brief that with several print and screen based deliverables. Brief 2: The History and Future of Technology, through Film, Television and Literature. (The Future Project)

Deadline Module Submission

Rationale: The Future project, exploring the ideas of what people thought about how we would be living now through the exploration of film, television and literature. A print based investigation of a historical view of the future with a focus on modernism and futurism. This brief will consist of print based out comes allowing for the exploration of screen-printing and other traditional printing methods. The project although predominantly research driven, will be aimed at the creative sector, people who are interested in print, modernism, also people interested in sci-fi television, film and literature. Brief 3: Good News newspaper

Collaboration

Deadline Module Submission

Rationale: The Good News newspaper (brief title) will be a publication that encourages and only included good news, positive stories and achievement. A print based investigation into branding, layout and editorial design with a focus on production, distribution and awareness. The brief is a collaboration and will allow for a more comprehensive exploration of the subject. The newspaper will be designed for national distribution and will need to be accessible to wide range of people, the paper is not creating a new market but being apart of an existing, incredibly populated one, this will be a part of the creative challenge to create a publication that will persuade people into a better way of ascertaining world news. Brief 4: Photography Branding: Becci Shot

Deadline TBC

Rationale: Becci Short a 3rd year photography student who needs an identity to promote herself and her work as a fashion photographer. A branding based investigation into promotion and photography with a focus on print, web, and distribution. This project is live and is a great opportunity to create a body that is client lead. The promotion of Becci as a photographer will be a personal identity suitable for attracting prospective clients or employers, within the creative and fashion sectors.

Brief 5: Album Art/Branding: The Crash Blossoms

Deadline TBC

Rationale: The Crash Blossoms, a local band, who are about to produce their first album. I have been asked to create the identity for the album and subsequent tour. A print based investigation into album art, design for promotion and branding with a focus on music, distribution and awareness. The brief will consist of the identity for the album and subsequently a large range of print and screen based collateral to promote and create awareness for the tour. Brief 6: Year Book: Art and Design

Collaboration

Deadline

April/May 2013

Rationale: The aim of this brief is to create the 2013 yearbook for Art and Design, the course team have chosen option 2 which is a part print and part screen yearbook. The yearbook will predominantly be PDF; this is a comprehensive document and will be undertaken in a group as a collaboration. This will be a print and screen based investigation into documenting, promoting and celebrating the success of the graduating year, focusing on branding, awareness and distribution. The audience for the brief will be perspective students and professionals. Brief 7: YCN Competition Brief (Greetings Cards)

Deadline

March 2013

Rationale: The Greetings Cards YCN Competition brief. A print based investigation into obscure holidays and calibrations with a focus on screen-printing, stock choices and finishes. This brief is a way for me to really explore printing and have fun with what I am doing while having the opportunity to create work for a nationally recognised design competition.

Contextual references / Designers / Studios / Companies (specific) Founded, Studio Precept, Manuel, Qubik, Sleeperhold Publications, 4AD

RESEARCH ACTIVITY: Films and Television Details As a part of my research I will watch several films with topic, themes and issues that are relevant to a project or several projects within my FMP. Films such as 2001: A Space Odyssey, Helvetica, 1984, 2010: The Year We Make Contact and Space 1999. RESEARCH ACTIVITY: Interviews and meetings Details Several of the briefs I have opted to undertake are live or semi live, therefore it is integral that I ascertain as much information as possible to create the greatest body of research to aid my design. I have meetings with the band for brief 5, Becci Short for brief 4, Tutors and pupils for the yearbook brief 6. RESEARCH ACTIVITY: Emailing designers Details As an on going activity I will email designers and design companies not only looking for visits, placements and work, but also feedback on current and previous projects. This will allow me to develop my work with different levels of feedback. It will also give me a more knowledgeable level of understanding of industry and were my work lies. RESEARCH ACTIVITY: Studio Visits/placements Details Similarly to the above, with the difference of having the ability of seeing first hand the creative process of a studio and being able to be part of a creative team working on real briefs this experience will be invaluable to my own work through out FMP.

BIBLIOGRAPHY

BOOKS / TEXTS - (Harvard Refernced) Mono Design (2002) Branding: from brief to finished solution. Switzerland, Rotovision SA Klanten. R (2002) Introducing: visual identity for small business. UK, Die Gestalten Verlag Michael Evamy (2007) Logo. London, UK, Laurence King Publishing Melissa Davis (2009) The Fundamentals of Branding. London, UK, AVA Publishing SA Intro (2009) Radical Album Cover Art. London, UK, Laurence King Publishing Mati Klarwein & Serge Bramly(2012) Mati and The Music. RM/Librairie 213; Bilingual edition MAGAZINES / JOURNALS / ARTICLES – (include publication date and details)

Baseline Creative Review Wallpaper* CMYK ON LINE REFERENCES / WEBSITES / ARTICLES (include specific urls) http://www.mashcreative.co.uk/ http://www.baubauhaus.com/typography/page/3 http://inspiredology.com/graphic-design-through-the-decades-series-the-60s/ http://wirednewyork.com/forum/showthread.php?t=22954 http://www.4ad.com/ http://www.goodnewnetwork.org/ http://www.sleeperholdpublications.com/main.php#number5 http://www.typographicposters.com/

OTHER REFERENCE MATERIAL (Films, events, exhibitions, conferences)

2001: A Space Odyssey, Release date: April 6, 1968, Director: Stanley Kubrick 2010: The Year We Make Contact, Release date: December 7, 1984, Director: Peter Hyams 1984, Release date: October 10, 1984, Director: Michael Radford Space 1999, First episode: September 4, 1975, Final episode: May 7, 1978, Program creators: Sylvia Anderson, Gerry Anderson Helvetica, Release date: May 8, 2007, Director: Gary Hustwit

ACTION PLAN – use this section to identify specific tasks that you need to complete in order to resolve the brief. Brief What do you need to do? Deadline 1

Brief 1: Accumulate a list of recipients for mail out, finish design of mail outs and send to designers, illustrators and anyone we would like to take part in the project. Brief 2: Research specific themes and subject areas that will make up the content of the first set of posters; create initial designs and ideas for the poster. Brief 3: Brains storm initial ideas for brief, make initial design decisions. Brief 4: Use information given to create initial ideas for branding, mainly logo. Brief 5: Meet with the band and discuss album ideas they have and make a clear assessment of their wishes with the product range. Brief 6: Create a new pitch more tailored to the Art and Design course apposed to Graphic Design Brief 7: Initial design ideas and experimentation with print.

11th Feb 2013

2

Brief 1: Send mail outs Brief 2: Confirm designs, continue designs and start printing posters and exploring stock finishing and print techniques Brief 3: Create initial brand ideas, name, logo, consider content. Brief 4: Show initial ideas so that work can be approved and further design development. Brief 5: Initial design ideas.

18th Feb 2013

Brief 6: meet with course teams and discuss needs and wants for yearbook. Brief 7: Design development, mock ups and print tests

3

Brief 1: N/A Brief 2: Design development, further research and printing. Brief 3: Design development, layout design, grid design, further content research. Brief 4: Design development and research. Brief 5: Design development, further research. Brief 6: Design development. Brief 7: Final designs, printing.

25th Feb 2013

4

Brief 1: N/A Brief 2: Design development, further research and printing. Brief 3: Design development, layout design, grid design, further content research. Brief 4: Design development. Brief 5: Research range and design development. Brief 6: Design development. Brief 7: Printing final work.

4th March 2013

5

Brief 1: Initial ideas, book Brief 2: Product mock up and development. Brief 3: Print mock ups development Brief 4: Design development Brief 5: Product development, design development Brief 6: Mock ups design development. Brief 7: final products and printed collateral.

18th Mach 2013

6

Brief 1: Layout designs, design development. Brief 2: Product mock up and development. Brief 3: Design development. Brief 4: Final designs approved and applied. Brief 5: Product development. Brief 6: design development, approved designs, printed element development. Brief 7: Submitted.

25th March 2013

7

Brief 1: Layout designs, product development. Brief 2: Product mock up and development, layout design complete. Brief 3: Product development, final designs. Brief 4: Product development, range and distribution. Brief 5: Final designs and approval, product development. Brief 6: Final designs and production. Brief 7: Submitted.

8th April 2013

8

Brief 1: Layout designs, product development. Brief 2: Product mock up and development, layout design complete. Brief 3: Product development, final designs. Brief 4: Product development, range and distribution. Brief 5: Final designs and approval, product development. Brief 6: Final designs and production. Brief 7: Submitted.

22nd April 2013

9

Brief 1: Final products, mock ups Brief 2: Poster complete, finals designs for book, mock-ups and print. Brief 3: Final designs, mock-ups, printing. Brief 4: Final designs, mock-ups, printing.

13th May 2013

Brief 5: Final designs, mock-ups, printing. Brief 6: Final designs, mock-ups, printing. Brief 7: Submitted.

10

Brief 1: Final products, Printed, Complete, submitted. Brief 2: Final products, Printed, Complete, submitted. Brief 3 Final products, Printed, Complete, submitted. Brief 4: Final products, Printed, Complete, submitted. Brief 5: Final products, Printed, Complete, submitted. Brief 6: Final products, Printed, Complete, submitted. Brief 7: Final products, Printed, Complete, submitted.

29th May 2013