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BA (Hons.) GRAPHIC DESIGN LEVEL 06Module Code OUGD303 Outcomes

Module Title FINAL MAJOR PROJECT Doc. Code OUGD303sub1

MODULE SUBMISSON FORMSUBMISSION DEADLINE:WEDNESDAY 30 th May 11.00 1.00pm STUDIO 4

RATIONALE

OLD RATIONALE: A typographic driven Graphic Designer, focusing on traditional and experimentallayout, whilst considering the relationship between print and digital.

UPDATED RATIONALE: A typographic driven Graphic Designer, focusing on the relationship betweendigital and analogue, amongst contemporary contemporary design practice.

BLOG. a-skipper0912fmp.blogspot.com Staff Use

All work must be clearly presented and labelled with the brief title, your name and any other

appropriate information. Please include a printed version of each brief and separate the workappropriately. Your end of module evaluation should be posted to your Final Major Project blog. bythe stated Deadline

S ubmitted Brief 1 TYPEFACE PRODUCTION

Brief 2 D&AD MAKE YOUR MARK [ANALOGUE WEBSITE]

Brief 3 WEIRD RECIPES

Brief 4 YEAR BOOK INTERDISCIPLINARY

Brief 5 FASHION COLLAB

Brief 6 DESIGN CONTEXT

Design ContextTitle

a.s.a.t.s.i.

Statement ofintentProject FileEvaluation

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Title and Brief Summary include a short rationale for each brief identifyingwhy you chose it, what was the focus of the brief and how long you spent on it.

DesignContext

Being aware of contemporary design practice is absolutely integral to the successof an individual, so this brief should have been the most important and the mostinspiring for everyone.

BRIEF 1 The idea of designing bespoke type is one of the first reasons I got into graphicdesign, but is something I haven't really touched on since. The reason forembarking on this brief was to realise the value of typefaces, and to create and beable to use a typeface which either nobody else has or to sellnot for monetaryvalue but to see other people using it.

BRIEF 2 I've had this brief in mind for about 9 months now, but wanted the portfolio and the website

worth promoting. When the D&AD Make Your Mark brief was announced it seemedperfect. This entire contradictory notion of analogue vs. digital within this brief epitomisemy entire design practice

BRIEF 3 I've wanted to work with Alice for ages, as I love her illustration style and I was justwanting to find a brief where we could almost treat each other as clients and notactually collaborate as such.

BRIEF 4 This was the most amount of real content, and majorly text content I have workedwith and I couldn't have enjoyed it more. This is the first time Arth and I haveworked together (well since the Typogateaux victory) and I think we would both sayit has turned out as one of it not the most successful brief of our FMPs.

BRIEF 5 I've seen the end of year show, and looked at 3rd year blogs for 2 years in advance and Iwas so excited for the fashion collaborations to happen,

Additional Comments

Signed Date