our 2016 credential. - acicis.edu.au · here, pocari sweat wants to educate the “retain ion”...

34
OUR 2016 CREDENTIAL. Take a look and get to know us better.

Upload: lykhue

Post on 16-Aug-2019

220 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: OUR 2016 CREDENTIAL. - acicis.edu.au · Here, Pocari Sweat wants to educate the “retain ION” message during sahur in a very subtle manner. Together with the anticipated award-winning

OUR 2016 CREDENTIAL.Take a look and get to know us better.

Page 2: OUR 2016 CREDENTIAL. - acicis.edu.au · Here, Pocari Sweat wants to educate the “retain ION” message during sahur in a very subtle manner. Together with the anticipated award-winning

ME AND YOUR BRAND VERSUS THE WORLD.

Page 3: OUR 2016 CREDENTIAL. - acicis.edu.au · Here, Pocari Sweat wants to educate the “retain ION” message during sahur in a very subtle manner. Together with the anticipated award-winning

A LITTLE SOMETHING ABOUT US.

We are a fresh digital marketing ranch called Olrange, formed by a group of digital enthusiasts who’s been around the field for some time.

With an entrepreneurial and exquisite approach, Olrange is ready to elevate your brand on more intimate, playful, and remarkable level.

Page 4: OUR 2016 CREDENTIAL. - acicis.edu.au · Here, Pocari Sweat wants to educate the “retain ION” message during sahur in a very subtle manner. Together with the anticipated award-winning

NOWADAYS, MESSAGES ARE DELIVERED IN DIFFERENT POSSIBLE WAYS.Technology & media have grown progressively. People are becoming pickier on accepting various

informations. They even evolve to be the source of information.

Spreading the right message becomes quite challenging in digital marketing industry.

Page 5: OUR 2016 CREDENTIAL. - acicis.edu.au · Here, Pocari Sweat wants to educate the “retain ION” message during sahur in a very subtle manner. Together with the anticipated award-winning

Dozens of contents are delivered everyday, wherein everyone want to be stand out and heard. Unfortunately,

sometimes people just won’t hear too much.

Worse, their trust in media, business, and government continues to decline.

CONTENT IS SCATTERED ALL OVER THE PLACE, EVERYDAY.

Page 6: OUR 2016 CREDENTIAL. - acicis.edu.au · Here, Pocari Sweat wants to educate the “retain ION” message during sahur in a very subtle manner. Together with the anticipated award-winning

We’re a group of people destined to work with creativity. We

integrate our craftsmanship with an interactive playground to breed products service, and awareness through digital

seedings in exquisite way.

Most importantly, we do whatever it takes to give you fresh & exquisite ideas that work.

WHY WE’RE HERE WITH YOU?

Page 7: OUR 2016 CREDENTIAL. - acicis.edu.au · Here, Pocari Sweat wants to educate the “retain ION” message during sahur in a very subtle manner. Together with the anticipated award-winning

We’re here not to be your another “business” colleague. Not that we’re not interested in helping you to generate

profit.

For us, it’s more than just papers and coins.

We want to be your friend. A friend that treat you in special

way. We can complete each other and finally start having a great trip together!

BUT ACTUALLY, WE ARE (FAR) MORE THAN THAT!

Page 8: OUR 2016 CREDENTIAL. - acicis.edu.au · Here, Pocari Sweat wants to educate the “retain ION” message during sahur in a very subtle manner. Together with the anticipated award-winning

LET’S LOOK AT HOW FRIENDS SAVOUR THEIR

FRIENDSHIP.

They lookout for each other.

They spend fun times.

They try to please each other.

They give surprises.

They savour every moment.

They make unforgettable

memories.

They share secrets.

They exchange advices.

Page 9: OUR 2016 CREDENTIAL. - acicis.edu.au · Here, Pocari Sweat wants to educate the “retain ION” message during sahur in a very subtle manner. Together with the anticipated award-winning

WE WANT TO SHARE EVERYTHING WE’VE GOT WITH YOU.

Page 10: OUR 2016 CREDENTIAL. - acicis.edu.au · Here, Pocari Sweat wants to educate the “retain ION” message during sahur in a very subtle manner. Together with the anticipated award-winning

BECAUSE WE BELIEVESOUNDS BETTER WITH YOU.

Page 11: OUR 2016 CREDENTIAL. - acicis.edu.au · Here, Pocari Sweat wants to educate the “retain ION” message during sahur in a very subtle manner. Together with the anticipated award-winning

WITH US AS THE RIGHT COMPANION ON THE BUS, YOUR TRIP IS SATISFACTION GUARANTEED.These are some of the journeys we’ve been nurturing with our other friends.

Page 12: OUR 2016 CREDENTIAL. - acicis.edu.au · Here, Pocari Sweat wants to educate the “retain ION” message during sahur in a very subtle manner. Together with the anticipated award-winning

We challenged 5 notable public figures to taste a real driving enjoyment with a technology that has the ability to

get them doing so.

UNLEASHBELIEVE (SKYACTIVITY)

REVEALING SKYACTIVITY’S GREATNESS.

Real-time test drive with sealed fuel tank

KOL representing audiences

Logical content wrapped emotionally

Real time digital 360 content

Page 13: OUR 2016 CREDENTIAL. - acicis.edu.au · Here, Pocari Sweat wants to educate the “retain ION” message during sahur in a very subtle manner. Together with the anticipated award-winning

The concept was to celebrate of the arrival of the all new Mazda2 by combine it with the fashion aspect of JFW 2015

through an unconventional runway: the  streets  of  Jalan  Asia  Afrika. Despite all the excitement that we have created by overwhelming the runway with a fashion show, we also

stretched the hype through multiple digital channels. There, we hired several influencers to contribute their contents

related to Mazda 2 fashion street spirit which are compiled inside www.zoomzoomlane.com/mazda2alive.

The campaign was a success due to a collaborative effort

from influencers in Instagram, Twitter, the blogosphere, and several photography communities. By using the hashtags

#MazdaFashionStreet and #Mazda2Alive, 1425 of photos were posted on social media in just 1 week.

MAZDA FASHION STREET

A STYLISH AND VISUALLY DRIVEN CAMPAIGN FOR THE ALL NEW MAZDA2 ON JFW

Page 14: OUR 2016 CREDENTIAL. - acicis.edu.au · Here, Pocari Sweat wants to educate the “retain ION” message during sahur in a very subtle manner. Together with the anticipated award-winning

MAZDA FASHION STREET A STYLISH AND VISUALLY DRIVEN CAMPAIGN FOR THE ALL NEW MAZDA2 ON JFW

Mazda was not the main sponsor in Jakarta Fashion Week 2015. But, we brought Mazda JFW further in creating high-profile street-wear runway performance a day before the actual JFW began.

Mazda Fashion Street 2014 - Recap

Page 15: OUR 2016 CREDENTIAL. - acicis.edu.au · Here, Pocari Sweat wants to educate the “retain ION” message during sahur in a very subtle manner. Together with the anticipated award-winning

Nowadays, cooking sounds like a lot of asking. With Sealicious, we convince people that cooking has always been fun and easy. Plus, you get to eat healthier food.

FIESTA SEAFOOD SEALICIOUS

THE FIRST ONLINE COOKING CLASS IN INDONESIA.

Page 16: OUR 2016 CREDENTIAL. - acicis.edu.au · Here, Pocari Sweat wants to educate the “retain ION” message during sahur in a very subtle manner. Together with the anticipated award-winning

THE FIRST ONLINE COOKING CLASS IN INDONESIA.SEALICIOUS

We accompanied our client from the first idea initiation, until the very last final crowning event. At the end, 1 top winner and 1 favorite winner go to Singapore to explore culinary and learn from international chefs.

https://www.youtube.com/watch?v=GkbBGnj61_EFiesta Seafood - Sealicious Journey to Top 5

Page 17: OUR 2016 CREDENTIAL. - acicis.edu.au · Here, Pocari Sweat wants to educate the “retain ION” message during sahur in a very subtle manner. Together with the anticipated award-winning

Celebrating Ramadan 2015, Pocari Sweat encouraged young audiences to stay active during the fasting month. Here, Pocari Sweat wants to educate the “retain ION” message during sahur in a very subtle manner.

Together with the anticipated award-winning producer Joko Anwar and well-known director Sammaria Simanjuntak,

created The First Interactive Instagram Video Series titled “#KEJARBIRU”. The story was about Dion who fell in love with a running-freak girl called Biru. He kept trying to stop Biru and do

anything he could to attract Biru. While in the pursue, @PocariID invite viewers to crowdsource the story plot and these viewers would stand a chance to win some gimmicks.

POCARI SWEAT #KEJARBIRU RAMADAN CAMPAIGN 2015.

Seen by

20,500,000 imp

Reached more than

12,500,000 acc

Participated by

1,200 participants

Gained sentiment

+11%, =88%, -0%

Page 18: OUR 2016 CREDENTIAL. - acicis.edu.au · Here, Pocari Sweat wants to educate the “retain ION” message during sahur in a very subtle manner. Together with the anticipated award-winning

This year, POCARI SWEAT is determined to take health and sport even further. With #BORNTOSWEAT campaign, we

tend to spread more awareness about what we ought to do in preparing our bodies to participate in serious sport events.

Throughout this campaign, we work together with Melanie Putria, Agus Prayogo, Ibnu Jamil and Asma Bara to get

the brand closer with our audience.

In order to build credibility, we worked together with various sport experts to assist our main Key Opinion Leaders, as well

as to provide professional point of view to educate our audiences through digital platforms.

POCARI SWEAT #BORNTOSWEAT CAMPAIGN & CONTENT SITE

NON SCRIPTED ON REAL JOURNEYS

HANDLED & TRAINED BY EXPERTS

GRAPHICAL ELEMENT MAXIMIZING INFO DELIVERY

REAL TRAININGS NECESSARY FOR MARATHONERS

Page 19: OUR 2016 CREDENTIAL. - acicis.edu.au · Here, Pocari Sweat wants to educate the “retain ION” message during sahur in a very subtle manner. Together with the anticipated award-winning

Sport Medicine - Doctor

Sport Psychologist

Sport Physiologist

Sport Nutritionist

Sport Medicine - Physiotherapist

Health analysis taken from the

experts translated to video infographic

Scientific education related to product

PocariID Youtube: https://www.youtube.com/watch?v=0nfJ74DRCC4

Intensive Training (Indoor & Outdoor)

Ups & downs journey to conquer personal

best

Page 20: OUR 2016 CREDENTIAL. - acicis.edu.au · Here, Pocari Sweat wants to educate the “retain ION” message during sahur in a very subtle manner. Together with the anticipated award-winning

At Q4 last year, SOYJOY launched a new product called

SOYJOY Chocolate Almond. In this new product, SOYJOY wants to feed the needs of current Indonesian urban female audiences in finding a healthy snack also tastes good.

As we know, women in general mostly find a situation where

they are forced to face 2 dilemmatic situations. This findings finally aspired us to create a related communication, relating

the chocolate, almond and the women. We finally agreed to create a #CHOCODRAMA campaign and we go with a web

video series campaign.

Here, we would like to touch our audiences in emotional, witty and smart way so they get the big message and

understand about the product in a holistic way.

Video link: https://www.youtube.com/watch?

v=ffzZ6qA2Gjs&list=PL6HRn4wPvW3kZft7GxBRVr02QJREiuBtW&index=1

SOYJOY #CHOCODRAMA CAMPAIGN & SITE.

Page 21: OUR 2016 CREDENTIAL. - acicis.edu.au · Here, Pocari Sweat wants to educate the “retain ION” message during sahur in a very subtle manner. Together with the anticipated award-winning

As a leading women skin care brand in Indonesia, GARNIER and one of their products, Sakura White, wanted to highlight

current problem of nowadays on most women, which is “how dramatic women now when they are about to take a photo as they’re insecure with their own skin”.

We tried to get closer with all of our target audience in a fun way and also enhance their self confidence. Garnier Sakura White will be their physical supporter to be more confident.

GARNIER SAKURA WHITE COME CLOSER CAMPAIGN & SITE

#SELFIEDRAMA MANIFESTO BASED ON

INSIGHTS

CHALLENGE TO EDUCATE USERS ABOUT PROBLEM

& SOLUTION

CALL TO ACTION PROBLEM VS SOLUTION

Page 22: OUR 2016 CREDENTIAL. - acicis.edu.au · Here, Pocari Sweat wants to educate the “retain ION” message during sahur in a very subtle manner. Together with the anticipated award-winning

As the market leader, Garnier Men wants to talk more than

just product:; we want to educate that Indonesian Men should have 5 values: Brotherhood, Never Give Up, High

Ambition, Be Positive and Do the Best — that they have to do in their community.

In celebrating one of Garnier’s Brand Ambassador’s Joe

Taslim for his achievement, Garnier Men with his “URBAN HERO” communication umbrella, we came up with another

excitement by translating Joe Taslim’s 2nd Hollywood movie: STAR TREK: BEYOND and relate with the concept of 5 values

of Urban Hero.

GARNIER MEN’S URBAN HERO: BEYOND LIMITS CAMPAIGN.

PRODUCT PROMO WRAPPED IN A FUN ACTIVITY

WORKING TOGETHER WITH SELECTED MERCHANTS

Total Participants

2,887 IDs

Total Code Submission

752 Unique Codes

Page 23: OUR 2016 CREDENTIAL. - acicis.edu.au · Here, Pocari Sweat wants to educate the “retain ION” message during sahur in a very subtle manner. Together with the anticipated award-winning

OUR CURRENT AND PREVIOUS RESPECTIVE PARTNERS WHO SHARE SIMILAR BELIEVES WITH US.

Page 24: OUR 2016 CREDENTIAL. - acicis.edu.au · Here, Pocari Sweat wants to educate the “retain ION” message during sahur in a very subtle manner. Together with the anticipated award-winning

They will be all ears for your problem, advice, even a suggestion to buy something.

PLEASING YOUR FRIENDS WILL STRENGTHEN THE BOND YOU HAVEWITH THEM.

Page 25: OUR 2016 CREDENTIAL. - acicis.edu.au · Here, Pocari Sweat wants to educate the “retain ION” message during sahur in a very subtle manner. Together with the anticipated award-winning

Research and Analysis Long term and Promotional Strategies

Digital Communication Strategies Consulting and Optimizing Digital Activities

Support for Integrated Activities Performance Metrics

Executing relevant, valuable content in the right context.

TO KEEP EVERYTHING ON TRACK, THESE ARE GUIDELINE ONHARVESTING YOUR UPCOMING FARM.

Page 26: OUR 2016 CREDENTIAL. - acicis.edu.au · Here, Pocari Sweat wants to educate the “retain ION” message during sahur in a very subtle manner. Together with the anticipated award-winning

SEEDING THE FIELD

We constantly monitor channels around the web and gather informatioin, analysis,

trend, and anything else needed to lead us onto new potential

seeds.

DIGGING & PLANTING

Taking the brief to the next level to seek opportunity and overcome risks. At this stage, we collaborate with you, and even

your other agencies, to turn creative strategy into innovative

reality.

KEEPING THE HARVESTING FRESH

We step into the market earlier to evaluate and evolve the work frequently. Through

trial and error, we keep everything right on track.

RESTLESS DESIRE FOR INNOVATION.Our youthful enthusiasm always sets our eyes on the future

to prepare what’s coming on our way. On every farm we’ve harvested, we always stick to “cycle of innovation” to innovate the best seeds.

And so the cycle starts over.CYCLE OF

INNOVATION

Page 27: OUR 2016 CREDENTIAL. - acicis.edu.au · Here, Pocari Sweat wants to educate the “retain ION” message during sahur in a very subtle manner. Together with the anticipated award-winning

ELEVATING DAILY CONTENTS INTO WELL-CRAFTED CONTENTS. Simple daily content does not mean it has to be mainstream.

We personally always hungry for beautiful, appealing visuals, that’s why we are sure that our audiences are into beautiful things as well.

Cooking the right materials appropriate for our audiences and connect with partners’ value and personality, has been our passion since the beginning.

In this slide: Up-to-date moving visual called Cinemagraph. It’s moving, but users with limited connection are still possible to enjoy.

Page 28: OUR 2016 CREDENTIAL. - acicis.edu.au · Here, Pocari Sweat wants to educate the “retain ION” message during sahur in a very subtle manner. Together with the anticipated award-winning

MOVING & STILL VISUALS. CRAFTING APPEALING CONTENT.

Page 29: OUR 2016 CREDENTIAL. - acicis.edu.au · Here, Pocari Sweat wants to educate the “retain ION” message during sahur in a very subtle manner. Together with the anticipated award-winning

The perks of working with this type of ecosystem will establish intimate relationship on helping you with

sense of agility and versatility. Our management team lives every project and eventually embodies your brand in our DNA.

Given that they’ve been around to do this and that, it’s safe to say that your brand will be in good hands.

AN AGILE TEAM THAT OFFERS BIG

Page 30: OUR 2016 CREDENTIAL. - acicis.edu.au · Here, Pocari Sweat wants to educate the “retain ION” message during sahur in a very subtle manner. Together with the anticipated award-winning

LET’S MEET OUR FRIENDLY FARMERS.

REZA AKBAR The Sartorial Director

Strategy Dept.

REZA ANDIKA The Digital Architect

UX Dept.

SYLVIA SUDRADJAT The Representer Account Dept.

DION SIMONThe Visual Story Teller

Content Dept.

ERICK SEBASTIAN The Creative Thinker Art & Creative Dept.

STELLA AKERINA The Social Leader Social Media Dept.

We’re a growing team of 55 people. We have different sense of humour, taste of music & food, favorite farming tools, and

so on. It only takes one thing in common to enough to bring us together as one unit.

The passion of creativity in this collective farm of Olrange.

ARMAND AZHAR The Passionate Writer

Content Dept.

Page 31: OUR 2016 CREDENTIAL. - acicis.edu.au · Here, Pocari Sweat wants to educate the “retain ION” message during sahur in a very subtle manner. Together with the anticipated award-winning

Because when you create something from the heart, you will

put every effort to make sure it’s favourable for you and people around you.

DOING BUSINESS WITH HEART INSTEAD OF JUST BRAINS.

Page 32: OUR 2016 CREDENTIAL. - acicis.edu.au · Here, Pocari Sweat wants to educate the “retain ION” message during sahur in a very subtle manner. Together with the anticipated award-winning

We’re always agitated to see what the future has to offer and

constantly question “what’s next?”. Improving our service continuously is a part of getting you to stay ahead of the game.

THAT’S WHAT WE CALL EXQUISITE.

Page 33: OUR 2016 CREDENTIAL. - acicis.edu.au · Here, Pocari Sweat wants to educate the “retain ION” message during sahur in a very subtle manner. Together with the anticipated award-winning

JUST GIVE US A CALL

So if you're looking for something really different, whether you need a kick-ass strategy to push your brand or you just looking for an incredible advertising campaign with

that special twist…

Page 34: OUR 2016 CREDENTIAL. - acicis.edu.au · Here, Pocari Sweat wants to educate the “retain ION” message during sahur in a very subtle manner. Together with the anticipated award-winning

THANK YOU AND LET’S DISCUSS.Feel free to catch us up at: Office : Jl. Dharmawangsa VIII, no. 38 - South Jakarta, Indonesia 12160

Instagram : @olrange Website : www.olrange.com

Email : [email protected]