our agenda quick recap efforts results – focus groups – surveys moving forward – concept –...
TRANSCRIPT
OUR AGENDA
• Quick Recap• Efforts• Results– Focus Groups– Surveys
• Moving Forward– Concept– Markets– Plans
QUICK RECAP
• To improve upon the current internet experience by enhancing the control and making it more intuitive.
• To continue coming up with features that can make use of improved mobile technology.
SELECTION PROCESS
• New path, new ideas• Need a strategy to narrow down• Break process into 3 steps– Brainstorm– Go/ No-Go– Matrix Analysis
BRAINSTORM
• Generate as many ideas as possible• 30+ per person/ 7 people in group• Good ideas, bad ideas• Create a single list
GO / NO-GO
• A.k.a. Blink Theory• Use gut reactions• Vote on each idea• Narrow down to manageable number
MATRIX ANALYSIS• Propose a set of criteria
Innovative? Feasible? Cost efficient? Relate to mobile web? Demographics?
• Evaluate and rankScale of 1 – 5, 1 = bad, 5 = good
• Select top ideas– iris web finger– mobile wallet– sensor tracking– group message board– medical web– conference call– soundtrack generator– workout generator– budgeting
FOCUS GROUPS• Demographic
• Men and women between the ages of 18-30 years
old who use their cell phone to access the internet
daily
• 3 focus groups held once a week for three weeks
• 22 participants
What we learned:
“some people want to simplify their lives by having everything at their fingertips” – Barbara
“it is faster than typing in your pin every time” -Rahul
“it is future technology and everyone is concerned about security” - Rachael
iris web fingers• security• lock and unlock phone• each finger does a different
function (customization)• authorize and schedule payments• password• signature
What we learned:
“too much personal information stored in 1 location” - Barbara
“simplify what you have to carry with you” – Anna
“too creepy and invasive” - Bernadette
mobile wallet• RF id and 2-D barcode technology• becomes your credit card, your CTA card,
your drivers license, etc.• ability to control your bank account on the go
receiving notices, alerts, and messages using smart accountant via mobile web
• pay your bar tab by scanning a barcode on the receipt
• manage your budget• safe and secure using fingerprint scanning
and signature authorization
What we learned:
“eyelashes always move” - Yang
“too complicated and too sensitive” – Rahul
“bad idea unless you’re handicapped” - Marisela
sensor tracking• eyelash movement will scroll the page up and
down and iris movement will move the page from side to side
• tracking movement creates a 3-D environment
• ability to move through and around the mobile web
• maximize simplicity of the mobile web by utilizing natural movement within a 3-D environment
What we learned:
“easy way to be connected with family or co-workers and have planned schedules” – Rene
“can be used on daily basis and logistically sound” – Bennett
“could be really fun, ‘hip’ for teens and useful for adults, families and jobs” - Marisela
group message board• communicate at work, with groups, and
with family• stay connected via mobile web• ability to sync and control schedules• control cable, appliances, and alarm
systems on the go• mass messaging and file
upload/download• ability to assign tasks on the go
What we learned:
“provides real service many people would use to ensure they get their meds” – Daniel
“can email doctor now and set reminders on my phone” – Josh
“awesome if web can provide me prescriptions when I am sick at home so I don’t have to go to see a doctor” - Yang
medical web• check insulin level, blood pressure, and cholesterol• take picture of illness/injury and receive response
from doctor via the mobile web• reminds you to fill, pick up, and take prescriptions• scheduled synchronization dispenses insulin, meds,
etc.
What we learned:
“people still don’t understand 3-way so this presents easy alternative” - Emilio
“lots of businesses could make use of this” – Josh
“useful and convenient” - Yang
conference call• able to call many all at the same time
(much more intuitive than the steps that are currently taken to make “3-way” calls)
• ability to save contacts in groups and dial all at once
• video conferencing• use of VoIP
What we learned:
“I want total control over my music” - Chris
“I would love to listen to music while jogging and have my phone” – Chad
“an upgrade to Pandora and it gives music lovers more options” - Amber
soundtrack generator• random shuffle through immense song
library that is fully influenced by location (gps), current noise level, type of noise, and other situational factors
• unique soundtrack for each situation (date, party, napping, yoga, etc.)
What we learned:
“it would encourage me to workout and stay healthy” - Catrina
“most realistic and beneficial without being absurb” – Heather
“there is a demand for it already” – Daniel
workout generator• gives workout plan customized to your
unique location determined through gps• gives popular running/mountain biking
places and routes nearby• determines distance when walking/running
as one moves and can see route on map• keeps track of history of workouts
What we learned:
“it will help us save money” – Yueling
“technology is to be used to assist human beings and not to kill their ability to think for themselves” - Rahul
budgeting• personal accountant• talks to you “if you buy this, could you really
afford it?”• grocery tracking (tells you what you are low
on by taking a picture of your fridge)
SUMMARY OF RESULTS
• Some ideas would be better if they were combined
• Most disliked sensor tracking, mobile wallet, budgeting
• Majority liked the workout application, group message
board, conference calling
• Many were indifferent about iris web fingers, soundtrack
generator, medical web
KEY FINDINGS
• People do not want to mix personal with entertainment
• Don’t know what they want as it is hard for them to see
into the future
• Want to see things they can actually use in real life
situations and to better themselves
• Need for things to be simple so people can understand
• Don’t like too much technology all at once
• Don’t want phone to be become life but keep as an
option to make life easier
SURVEY
• 6 web concepts
• 4 potential concepts: medical web, message board,
mobile wallet, soundtrack generator
• 2 real concepts: purchase made easy, kid tracker
• Posted for 1 week (2/23-3/2)
• 102 people took the survey
• Of these 90.2% completed the survey
MEDICAL WEB
4%
12%
36%12%
20%
12%
4%
solve problemabsolutely sure it would
almost sure it would
probably would
don’t know
probably would not
almost sure would not
absolutely sure would not
4%
24%
12%
32%
28%
believablefirmly believe it
very easy to believe
fairly easy to believe
don’t know
somewhat hard to believe
hard to believe
don’t believe it
48%
16%4%
32%
unique
only product like it
maybe one other like it
many others like it
don’t know
4%
6%8%
24%
29%
24%
4%
purchaseabsolutely sure would buy
almost sure would buy
probably would buy
don’t know
probably would not buy
almost sure would not buy
absolutely sure would not buy
MESSAGE BOARD
8%
25%
29%
29%
8%
solve problemabsolutely sure it would
almost sure it would
probably would
don’t know
probably would not
almost sure would not
absolutely sure would not
13%
25%
50%
8%
4%
believablefirmly believe it
very easy to believe
fairly easy to believe
don’t know
somewhat hard to believe
hard to believe
don’t believe it
17%
33%42%
8%
unique
only product like it
maybe one other like it
many others like it
don’t know
17%
29%
17%
25%
12%
purchaseabsolutely sure would buy
almost sure would buy
probably would buy
don’t know
probably would not buy
almost sure would not buy
absolutely sure would not buy
MOBILE WALLET
4%
37%
37%
12%
4% 4%
solve problemabsolutely sure it would
almost sure it would
probably would
don’t know
probably would not
almost sure would not
absolutely sure would not
13%
46%
25%
4% 13%
believablefirmly believe it
very easy to believe
fairly easy to believe
don’t know
somewhat hard to believe
hard to believe
don’t believe it
39%
39%
9%
13%
unique
only product like it
maybe one other like it
many others like it
don’t know
12% 4%
33%
17%
17%
4% 12%
purchaseabsolutely sure would buy
almost sure would buy
probably would buy
don’t know
probably would not buy
almost sure would not buy
absolutely sure would not buy
SOUNDTRACK GENERATOR
4% 4%
13%
21%
25%
25%
8%
solve problemabsolutely sure it would
almost sure it would
probably would
don’t know
probably would not
almost sure would not
absolutely sure would not
13%
39%17%
22%
4% 4%
believablefirmly believe it
very easy to believe
fairly easy to believe
don’t know
somewhat hard to believe
hard to believe
don’t believe it
8%
17%
17%
17%
29%
12%
purchaseabsolutely sure would buy
almost sure would buy
probably would buy
don’t know
probably would not buy
almost sure would not buy
absolutely sure would not buy
29%
33%
13%
25%
unique
only product like it
maybe one other like it
many others like it
don’t know
KEY FINDINGS
• The real concepts were known– 83.3% for kid tracker– 50% for price checker
• Results were opposite of our findings from the focus groups
• Very few responses were ‘absolutely’ certain• Strong numbers with ‘probably’ and ‘don’t
know’• Mobile wallet was liked the best
MOVING FORWARD
Connecting technology with the immediate environment.
Web 3.0
SOUNDTRACK GENERATOR
Making memorable moments happen.
Benefits Features SpecificationsEnvironment Driven Music
GPS Able to determine velocity and position within 1 m^2
Accelerometers Greater than 0.01 m/s/sPerson counter BluetoothThermometer -50F to 180F temp. scaleInternet connectivity 15 MbpsLight meter , Visible wavelength detector
0 to 50000 lumens
Heart rate monitor Detects pulseNoise meter 0 to 140 dB
0 to 240 BPM
Benefits Features SpecificationsEnvironment Driven Music
GPS Able to determine velocity and position within 1 m^2
Accelerometers Greater than 0.01 m/s/sPerson counter BluetoothThermometer -50F to 180F temp. scaleInternet connectivity 15 MbpsLight meter , Visible wavelength detector
0 to 50000 lumens
Heart rate monitor Detects pulseNoise meter 0 to 140 dB
0 to 240 BPM
Seamless music listening experience
Wireless connection with speakers
Plays songs at 1411kbps
Benefits Features SpecificationsEnvironment Driven Music
GPS Able to determine velocity and position within 1 m^2
Accelerometers 40 mgPerson counter BluetoothThermometer -50F to 180F temp. scaleInternet connectivity 15 MbpsLight meter , Visible wavelength detector
0 to 50000 lux
Heart rate monitor 0 to 240 bpmNoise meter 0 to 140 dB
0 to 240 BPM
Seamless music listening experience
Wireless connection with speakers
Plays songs at 1411kbps
Enhances the Music Exploration Experience
Large Amount of memory
Able to stream new music as well as play the current user library
POTENTIAL MARKET
• Audiophiles : Large bit rates, guided music exploration.
• People that like music: ease of use, effortless access to music.
PROFITS
Revolutionizing the way people interact with music could mean Billions in Potential Profit.
(If done right)
FUTURE PLANS
• Research music psychology.
• Link the Genes from the Music Genome Project to the Information that will be collected from the immediate environment.
• Make prototypes of the Soundtrack Generator.
THANK YOU
We look forward to hearing from each of you.