CareerSource Florida

Network: Our Brand Today

Brand Reach

Since February 2014:

• More than 500 positive media stories

• More than 9.6 million people reached

Brand Reach

Since February 2014:

More than 41k Floridians ‘Like’ CareerSource Florida network Facebook pages

More than 21.9k people and businesses follow the CareerSource Florida network on Twitter

More than 12.9k professionals follow the CareerSource Florida network on LinkedIn

Ongoing Brand Management and

Communication

Updated CareerSource Florida Brand Standards Manual

now available. It includes:

• Web design

• Apparel

• Marketing materials

• And much more!

Available for download at

brandportal.careersourceflorida.com

Ongoing Brand Management and

Communication

Brand Portal: brandportal.careersourceflorida.com

• Stock photos

• Web design

• Collateral material

• Advertising creative

• Update with new content quarterly

Ongoing Brand Management and

Communication

New Quarterly Brand Newsletter

• Brand usage reminders and tips

• New material on the Brand Portal

• Regional highlights

• Upcoming statewide events

Ongoing Brand Management and

Communication

Annual Brand Management Webinar

• Showcase regional best

practices

• Recap recent updates to the

brand portal and Brand

Standards Manual

• Introduce product/service brand

updates

Ongoing Brand Management and

Communication

Co-op Marketing Program

• In development

• Tied to business engagement

• Flexible

Questions