OUR BUSINESS IDEA

• Our idea is to introduce traditional Pasta dishes into the usual Italian street food concept and match quality food with fast street food mode.

• We combine creative pasta recipes and artistic packaging designs and shake it together with fresh made Pasta to create a new tasty and attractive food for all those who enjoy good food

Executive Summary

1. Company name: Pasta Break

2. Logo

3. Corporate identity: Healthy Food for Healthy People.

Business Profile

1. Legal form : SRL – comparable LTD

2.OrganizationDynamic Organization Chart

Levels Y1 Y2 Y3 Y4 Y5

Top Management 0 0 1 1 1

Middle Management 0 0 0 0 0

Workers 2 4 5 6 7

Total 2 4 6 7 8

S - High quality food at good prices-New combinations of ingredients and uncommon taste associationS- unusual kind of street food

W- In Italy pasta is an easily available product-Pasta as street food may not be practical (our package solves this problem)

O - Pasta is considered a tasteful and rare product in many countries-The Menus can be shared through the social networks which can contribute to popularity - Possible synergies with Pasta Brands and ingredient suppliers to get sponsorships

T- The strength of competitors such as McDonald’s and Burger King ‘s- Growing popularity of Pasta worldwide may give life to new direct competitors

SWOT Analysis

Market scenario

Survey on potential consumers

Marketing Mix

Leaflet Slogan Special offert

Fidelity card

Other advertisements: Facebook Pinterest Instagram

Placement: Milan or Florence

FUTURE OUTLOOK•Positive and negative developments•Product development•Diversification, expansion

Finance plan• Expected Turnover in year 1, and the next 5 years• Expected break-even point• Expected costs (fixed and variable)

Estimated Profit and Loss Statement

Voci Y1 Y2 Y3 Y4 Y5 Note

Revenue 160.020 270.875 432.300 583.200 703.740

Total Revenue 160.020 270.875 432.300 583.200 703.740

Operating Costs 52.422 81.317 108.147 133.739 157.020

Commercial Costs 11.200 13.000 7.700 6.500 6.500

Administrative Costs - - - - -

Added Value 96.398 176.558 316.453 442.961 540.220

Personnel costs 61.200 124.848 233.466 270.608 309.143

Earnings before interest, taxes, depreciation and amortization - EBITDA 35.198 51.710 82.987 172.353 231.078

Depreciations 6.600 12.400 17.800 24.160 24.160

Earnings before interest and taxes - EBIT 28.598 39.310 65.187 148.193 206.918

Interest and financial expenses - - - - -

Profit before taxation - EBT 28.598 39.310 65.187 148.193 206.918

Taxes 12.869 16.903 27.379 62.241 86.905

Net Profit 15.729 22.407 37.809 85.952 120.012