our call will begin in just a moment please dial in to gotomeeting
DESCRIPTION
Our call will begin in just a moment Please dial in to GoToMeeting . PC. WANT TO HAVE A GREAT TIME TODAY?. MESSAGE ME USING THE QUESTION PANEL: 1.) Who you are/name of business 2.) Where you’re calling from 3.) What you’re excited about with HubSpot and Inbound Marketing?!. - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Our call will begin in just a moment Please dial in to GoToMeeting](https://reader035.vdocument.in/reader035/viewer/2022070500/56816858550346895dde81e4/html5/thumbnails/1.jpg)
Our call will begin in just a momentPlease dial in to GoToMeeting...
![Page 2: Our call will begin in just a moment Please dial in to GoToMeeting](https://reader035.vdocument.in/reader035/viewer/2022070500/56816858550346895dde81e4/html5/thumbnails/2.jpg)
PC
MAC
CHAT WITH US!MESSAGE ME USING THE QUESTION PANEL:1.) Who you are/name of business2.) Where you’re calling from3.) What you’re excited about with HubSpot and Inbound Marketing?!
WANT TO HAVE A GREAT TIME TODAY?
![Page 3: Our call will begin in just a moment Please dial in to GoToMeeting](https://reader035.vdocument.in/reader035/viewer/2022070500/56816858550346895dde81e4/html5/thumbnails/3.jpg)
3
HubSpotPartner Success
WorkshopsThursdays, Bi-Monthly @ 2pm EST
Your Host:Nick “Sal”vatorielloSenior Inbound Marketing Consultanthttp://nicksalinbound.com/
![Page 4: Our call will begin in just a moment Please dial in to GoToMeeting](https://reader035.vdocument.in/reader035/viewer/2022070500/56816858550346895dde81e4/html5/thumbnails/4.jpg)
4
Your HubSpotPartner Success Training Team:
• Adrianne Mayshar• Nick Salvatoriello• Timothy Dearlove• Al Biedrzychi• Deedee Perry
Partner Success Training Program Main Resource Page:http://academy.hubspot.com/hubspot-partners/main-page/
![Page 5: Our call will begin in just a moment Please dial in to GoToMeeting](https://reader035.vdocument.in/reader035/viewer/2022070500/56816858550346895dde81e4/html5/thumbnails/5.jpg)
Recognition
Onboarding Success
1234
Our Workshop Agenda
Attitude/Final Thought
5
Gold Teir VAR Speaker
![Page 6: Our call will begin in just a moment Please dial in to GoToMeeting](https://reader035.vdocument.in/reader035/viewer/2022070500/56816858550346895dde81e4/html5/thumbnails/6.jpg)
Partner Success Workshop Archive Page
http://bit.ly/VARPSW
![Page 7: Our call will begin in just a moment Please dial in to GoToMeeting](https://reader035.vdocument.in/reader035/viewer/2022070500/56816858550346895dde81e4/html5/thumbnails/7.jpg)
1Recognition…
![Page 8: Our call will begin in just a moment Please dial in to GoToMeeting](https://reader035.vdocument.in/reader035/viewer/2022070500/56816858550346895dde81e4/html5/thumbnails/8.jpg)
Recognizing [Movers + Shakers!]
![Page 9: Our call will begin in just a moment Please dial in to GoToMeeting](https://reader035.vdocument.in/reader035/viewer/2022070500/56816858550346895dde81e4/html5/thumbnails/9.jpg)
Leaders in:Activation
+Usage
+Results
VAR All-Star Board:
![Page 10: Our call will begin in just a moment Please dial in to GoToMeeting](https://reader035.vdocument.in/reader035/viewer/2022070500/56816858550346895dde81e4/html5/thumbnails/10.jpg)
Which VARs just
got HubSpot Certified since last meeting?
![Page 11: Our call will begin in just a moment Please dial in to GoToMeeting](https://reader035.vdocument.in/reader035/viewer/2022070500/56816858550346895dde81e4/html5/thumbnails/11.jpg)
3
Diane from Collective Publishing Co.(IMC = Tim Dearlove)
2 FuneralNet, CensusUpIMC = Nick Sal
David Caron Design IMC = Al Biedrzycki
Qmini + Surf Merchant DigitalSix Two Interactive, Spectacled Marketer, JAL CommunicationsIMC = Adrianne Mayshar
4
1
![Page 12: Our call will begin in just a moment Please dial in to GoToMeeting](https://reader035.vdocument.in/reader035/viewer/2022070500/56816858550346895dde81e4/html5/thumbnails/12.jpg)
Month 1 (Integration and
Lead Gen)
Month 2 (Campaign
Development)
Month 3 (Advanced Campaign)
Months 4-8 (Selling
and Onboarding)
Months 9+ (Account Management
and Retention)
HubSpot VAR Training Overview
PARTNER TRAINING: Campaign Building: Lead Generation
PARTNER TRAINING: How to Run an Account Review with your Client
1:1 Goal Setting & Planning
1:1 Campaign Progress Assessment
Landing Pages Session
CTAs and Thank You Pages Session
Email Training Session
Contacts and Prospects Training
PARTNER TRAINING: Campaign Building: Promote
1:1 Marketing Performance Evaluation
PARTNER TRAINING: Driving ROI
PARTNER TRAINING: Pricing and Packaging for Agencies
PARTNER TRAINING: Winning with a Consultative Sales Process
PARTNER TRAINING: How to Onboard HubSpot Clients
1:1 Onboarding Strategy
PARTNER TRAINING: How to Renew & Retain your HubSpot Clients
Ongoing Product Training
VAR Orientation Session
Workflows Training Session
Keywords Training
Blogging Training
Social Media Training
Sources and Competitors Training
Register for Product Training Sessions: http://academy.hubspot.com/hubspot-product-training-classes-registration-page/Register for Partner Training (Mandatory) Sessions: http://academy.hubspot.com/Partner-Classes/hubspot-partner-training-main-page/Schedule 1:1’s with your consultant or Deedee ([email protected])
**The training classes must be completed PRIOR to each 1:1 session in order to make your consulting hours the most effective
![Page 13: Our call will begin in just a moment Please dial in to GoToMeeting](https://reader035.vdocument.in/reader035/viewer/2022070500/56816858550346895dde81e4/html5/thumbnails/13.jpg)
Question:Have you
completed the
VAR Campaign Courses?
If not now, when?If not you, who?
![Page 16: Our call will begin in just a moment Please dial in to GoToMeeting](https://reader035.vdocument.in/reader035/viewer/2022070500/56816858550346895dde81e4/html5/thumbnails/16.jpg)
Precision Marketing Group
A HubSpot Partner’s Perspective
Partner Success Workshop
Marketing That Makes You Money™
www.precisionmarketinggroup.com
![Page 17: Our call will begin in just a moment Please dial in to GoToMeeting](https://reader035.vdocument.in/reader035/viewer/2022070500/56816858550346895dde81e4/html5/thumbnails/17.jpg)
founded 2002hubspot since 200880-90 hubspot projects42 active accounts
85% HubSpot90% “Retainer”
@pmgtweets
SusanLaPlante-Dube@SusanldPMG
MaureenCondon@MaureenPMG
![Page 18: Our call will begin in just a moment Please dial in to GoToMeeting](https://reader035.vdocument.in/reader035/viewer/2022070500/56816858550346895dde81e4/html5/thumbnails/18.jpg)
What’s Driven our Success
valuesnot an inbound marketing agency…….so what are we?approach….decidedly unmarketingpartnerships….there is more than enough businessdo the work
![Page 19: Our call will begin in just a moment Please dial in to GoToMeeting](https://reader035.vdocument.in/reader035/viewer/2022070500/56816858550346895dde81e4/html5/thumbnails/19.jpg)
OUR VALUES
![Page 20: Our call will begin in just a moment Please dial in to GoToMeeting](https://reader035.vdocument.in/reader035/viewer/2022070500/56816858550346895dde81e4/html5/thumbnails/20.jpg)
![Page 21: Our call will begin in just a moment Please dial in to GoToMeeting](https://reader035.vdocument.in/reader035/viewer/2022070500/56816858550346895dde81e4/html5/thumbnails/21.jpg)
Decidely unmarketingInvest in the sales process
the non-contract
![Page 22: Our call will begin in just a moment Please dial in to GoToMeeting](https://reader035.vdocument.in/reader035/viewer/2022070500/56816858550346895dde81e4/html5/thumbnails/22.jpg)
Partner …plenty of fish in the sea
![Page 23: Our call will begin in just a moment Please dial in to GoToMeeting](https://reader035.vdocument.in/reader035/viewer/2022070500/56816858550346895dde81e4/html5/thumbnails/23.jpg)
![Page 24: Our call will begin in just a moment Please dial in to GoToMeeting](https://reader035.vdocument.in/reader035/viewer/2022070500/56816858550346895dde81e4/html5/thumbnails/24.jpg)
Not without it’s Challenges
cobblers childrenbalance….sales and executionfunctionality and staying currentSometimes (seldom now) the wrong client sneaks in
![Page 25: Our call will begin in just a moment Please dial in to GoToMeeting](https://reader035.vdocument.in/reader035/viewer/2022070500/56816858550346895dde81e4/html5/thumbnails/25.jpg)
PrecisionMarketingGroup.comResources:
• Content Marketing Grader• Drive Sales with Content That
Converts• 4 Best Practices for your Content
Marketing• ….and more
Visit us at Services Marketplace
Follow and Like @pmgtweets Facebook.com/PMG.Fan.Page
SusanLaPlante-Dube@SusanldPMG
MaureenCondon@MaureenPMG
![Page 26: Our call will begin in just a moment Please dial in to GoToMeeting](https://reader035.vdocument.in/reader035/viewer/2022070500/56816858550346895dde81e4/html5/thumbnails/26.jpg)
Let’s BrainstormWhat’s 1 key take
away? What’s 1 next
step?
![Page 27: Our call will begin in just a moment Please dial in to GoToMeeting](https://reader035.vdocument.in/reader035/viewer/2022070500/56816858550346895dde81e4/html5/thumbnails/27.jpg)
QUESTIONS?
![Page 28: Our call will begin in just a moment Please dial in to GoToMeeting](https://reader035.vdocument.in/reader035/viewer/2022070500/56816858550346895dde81e4/html5/thumbnails/28.jpg)
On-Boarding Success Training:
GUEST STARS
![Page 29: Our call will begin in just a moment Please dial in to GoToMeeting](https://reader035.vdocument.in/reader035/viewer/2022070500/56816858550346895dde81e4/html5/thumbnails/29.jpg)
Hubspot Partner Success WorkshopCreating a Sales Funnel and Inbound Marketing Strategy
for the Travel Vertical1/24/13
![Page 30: Our call will begin in just a moment Please dial in to GoToMeeting](https://reader035.vdocument.in/reader035/viewer/2022070500/56816858550346895dde81e4/html5/thumbnails/30.jpg)
Marketing and Distribution
Enterprise Development
Destination Development
Partnership Building
-Strategic Planning-Product Development
- Investment Promotion
-Resource Conservation
-Public-Private-Residents
-Tourism Clusters- Industry Associations- International Partners
-Business Planning- Investment Promotion
-Skills Training-Sustainability Criteria
-Branding & Storytelling
- Interactive / Online-Social Media / PR-Trade Distribution
Organizational Background
![Page 31: Our call will begin in just a moment Please dial in to GoToMeeting](https://reader035.vdocument.in/reader035/viewer/2022070500/56816858550346895dde81e4/html5/thumbnails/31.jpg)
![Page 32: Our call will begin in just a moment Please dial in to GoToMeeting](https://reader035.vdocument.in/reader035/viewer/2022070500/56816858550346895dde81e4/html5/thumbnails/32.jpg)
![Page 33: Our call will begin in just a moment Please dial in to GoToMeeting](https://reader035.vdocument.in/reader035/viewer/2022070500/56816858550346895dde81e4/html5/thumbnails/33.jpg)
Solimar works with our destination partners to convert travelers and travel trade by generating and engaging leads at every stage of the buying cycle. A large audience responds to initial awareness activities, then moves through a “funnel” to become a narrow set of high-value leads. Trade partners are the ones who will travel to or help to sell the destination.
Introduce traveler to your destination and inspire them to learn more
Develop relationship with traveler through interactive media and personalized communications
Pass qualified lead to trade partner whose product aligns with traveler’s expectations
Convert traveler into a satisfied customer and future destination brand ambassador
Find trade partners best positioned to sell your destination
Educate trade partner about destination’s products and motivate them to be enthusiastic sellers
Providing high quality sales tools to the trade and refer leads to your most engaged partners
Convert trade into enthusiastic destination sales partners
Traveler Funnel Travel Trade Funnel
![Page 34: Our call will begin in just a moment Please dial in to GoToMeeting](https://reader035.vdocument.in/reader035/viewer/2022070500/56816858550346895dde81e4/html5/thumbnails/34.jpg)
“I want to go on a rustic European holiday.”
“What makes Douro unique?”“How could I spend my time in Douro?”“Douro is the right place for my holiday.”
“Where am I going to stay in Douro?”“How am I going to get to Douro?”
“I am having an amazing time on this wine tour in Douro Valley. Everyone else should come next time!”
• Optimize website with keywords• Improve search rankings• Create a blog• Launch social media campaign
• Offer travel planning guides• Distribute a regular newsletter or e-blast• “Chat with a destination expert”
• Refer lead to qualified sales partner to facilitate final booking
• Share experience on social media• Review businesses and locations
Our targeted, segmented traveler marketing initiatives follow the traditional, logical travel buying cycle: dreaming, deciding, planning, booking, and experiencing. Our process raises traveler awareness about your destination, inspires and engages travelers at all stages of the buying cycle, and passes sales leads to trusted trade partners to book their trip.
Traveler Mindset Traveler Marketing Activities
![Page 35: Our call will begin in just a moment Please dial in to GoToMeeting](https://reader035.vdocument.in/reader035/viewer/2022070500/56816858550346895dde81e4/html5/thumbnails/35.jpg)
“I need new destinations to sell but what makes Douro unique?”
“I’d like to know more about Douro so that I can offer it to my clients”
“I know that Douro is an incredible destination but I’m having trouble selling it to travelers.”
Convert traveler to satisfied customer and a brand ambassador who actively promotes your destination
• Identify ideal trade partners• Make initial calls/visits to gauge
interest/ability
• Educational webinars• FAM trips• Destination Specialist Program
• Provide high quality sales tools• Generate qualified leads with
actionable intelligence
Our trade outreach is about creating sales partners that are as motivated to promote your destination as you are. We help destinations create a network of partners that participate in traveler marketing to expand the reach of your campaign and improve their ability to make sales.
• Promote your brand and products on partner platforms (website, social media, print, etc.)
Trade Partners Mindset Trade Marketing Activities
![Page 36: Our call will begin in just a moment Please dial in to GoToMeeting](https://reader035.vdocument.in/reader035/viewer/2022070500/56816858550346895dde81e4/html5/thumbnails/36.jpg)
Final Advice – Just Jump In
![Page 37: Our call will begin in just a moment Please dial in to GoToMeeting](https://reader035.vdocument.in/reader035/viewer/2022070500/56816858550346895dde81e4/html5/thumbnails/37.jpg)
Hubspot Partner Success WorkshopCreating a Sales Funnel and Inbound Marketing Strategy
for the Travel Vertical1/24/13
![Page 38: Our call will begin in just a moment Please dial in to GoToMeeting](https://reader035.vdocument.in/reader035/viewer/2022070500/56816858550346895dde81e4/html5/thumbnails/38.jpg)
Let’s BrainstormWhat’s 1 key take
away? What’s 1 next
step?
![Page 39: Our call will begin in just a moment Please dial in to GoToMeeting](https://reader035.vdocument.in/reader035/viewer/2022070500/56816858550346895dde81e4/html5/thumbnails/39.jpg)
QUESTIONS?
![Page 40: Our call will begin in just a moment Please dial in to GoToMeeting](https://reader035.vdocument.in/reader035/viewer/2022070500/56816858550346895dde81e4/html5/thumbnails/40.jpg)
40
Final Thought….
![Page 41: Our call will begin in just a moment Please dial in to GoToMeeting](https://reader035.vdocument.in/reader035/viewer/2022070500/56816858550346895dde81e4/html5/thumbnails/41.jpg)
Partner Success Workshop Archive Page
http://bit.ly/VARPSW
![Page 42: Our call will begin in just a moment Please dial in to GoToMeeting](https://reader035.vdocument.in/reader035/viewer/2022070500/56816858550346895dde81e4/html5/thumbnails/42.jpg)
QUESTIONS?
![Page 43: Our call will begin in just a moment Please dial in to GoToMeeting](https://reader035.vdocument.in/reader035/viewer/2022070500/56816858550346895dde81e4/html5/thumbnails/43.jpg)
THANK YOUTHANK YOUTHANK YOU