O U R C A P I S Y O U R C A N V A S

C U S T O M I Z AT I O N L O O K B O O K

2 R I C H A R D S O N

RICHARDSONS P R I N G F I E L D , O R E G O N

O P P O R T U N I T Y :S H O W C A S E O U R C A PA B I L I T I E S A N D P R O D U C T C O L L A B O R AT I O N S

I N A WAY T H AT H E L P S G U I D E C U S TO M E R S I N M A K I N G T H E B E S T

C A P, B E A N I E , O R H AT F O R T H E I R T E A M , B U S I N E S S , O R B R A N D

Our mission is to make product that players ask for, because ballplayers demand the

best. In making the best caps for on-field play, we’ve learned how to apply our shapes,

fits, and features to performance outdoor and lifestyle headwear designed to be worn

everywhere and anywhere. Since 1970, our love for the game has inspired us to innovate, and while we will always remain

connected to baseball, we also have a lot of fun collaborating with companies, brands, and businesses. Today, Richardson is an industry-leading designer, manufacturer, and marketer of performance-driven athletic, outdoor, and

lifestyle headwear. Everyone on our team is dedicated to making quality product and

providing superior customer service.

4 R I C H A R D S O N

ANDY BESTS O M E W H E R E , E A R T H

Andy has studied art his entire life, starting with pastels, sketching, and oil painting in

his grandmother’s studio. He attended film school in Portland, OR, then worked as an

independent commercial filmmaker, turned photographer. While chasing his dream of sharing the beauty of Earth, he hopes to

inspire others to leave a better trace. Andy is a regular contributor to National Geographic Adventure, ROAM, and Lone Bison Films,

and also creates content for brands that share his passion for the outdoors.

O P P O R T U N I T Y :C R E AT E A P R O D U C T L I N E T H AT I N C O R P O R AT E S A N DY ’ S W O R K

TO S U P P O R T A C A U S E - M A R K E T I N G , S O C I A L M E D I A C A M PA I G N /

I N S TAG R A M : @ A N DY _ B E S T # C A P F O R AC A U S E

A N D Y B E S T

6 R I C H A R D S O N

O P P O R T U N I T Y :D E V E LO P A P R O M OT I O N A L P R O D U C T S O L U T I O N F O R L A R G E -

S C A L E E V E N T S / D E S I G N A L I N E O F Q U I C K-T U R N C A P S F O R

I N D U S T R Y I N F L U E N C E R S

Pabst, founded in 1844 was originally called “Select,” but people started asking for that

“Blue Ribbon” beer in 1882 when they started tying silk ribbons to the bottles. They officially added the words “Blue Ribbon” to the bottle in 1895. Pabst was the first brewery to put

beer in cans back in 1935. Today, this classic American brew has been adopted by a whole new generation of PBR drinkers. Currently, PBR is one of the fastest growing domestic

beer brands.

PABST BLUE RIBBONM I LWA U K E E , W I S C O N S I N

8 R I C H A R D S O N

Ben Jacobsen founded Jacobsen Salt Co. in 2011 and is the first company to harvest salt

in the Pacific Northwest since Lewis & Clark. Since then it has transformed from a local

small business to a nationally recognized brand as America’s leading salt maker. Harvested

from the cold, pristine water of Netarts Bay, their flake and Kosher sea salts have

garnered worldwide favor for their beautiful presentation and pure taste by professional

chefs and home cooks alike.

O P P O R T U N I T Y :R E D E S I G N T H E O R I G I N A L J AC O B S E N S A LT C O . C A P W I T H

R I C H A R D S O N F I T, S H A P E , A N D F E AT U R E S / P R E S E N T

A D D I T I O N A L D E S I G N O P T I O N S F O R M A R K E T I N G T E A MJACOBSEN SALT CO.N E TA R T S B AY, O R E G O N

B E N J A C O B S E N

12 R I C H A R D S O N

INNOVA was formed in 1983 to meet the developing equipment needs of disc golfers.

In that year, Dave Dunipace created the World’s first disc designed specifically for the sport of Disc Golf. That first disc, the Eagle, established INNOVA as the technological

pacesetter in Disc Golf. INNOVA now produces over 90 models of Disc Golf discs and is the brand used exclusively by 12-Time

MPO World Champion Ken Climo, and 4-Time MPO World Champion, Paul McBeth.

O P P O R T U N I T Y :D E S I G N P E R F O R M A N C E H E A D W E A R T H AT M ATC H E S T H E

Q U A L I T Y O F I N N OVA’ S I N D U S T R Y- L E A D I N G D I S C S / C R E AT E

A L I F E S T Y L E L I N E T H AT E M B O D I E S T H E B R A N DINNOVA DISC GOLFO N TA R I O , C A L I F O R N I A

14 R I C H A R D S O N

Lane Frost Brand was created to honor the 1987 PRCA World Champion Bull Rider.

Lane died in the arena at the 1989 Cheyenne Frontier Days after completing a successful

85-point ride on a brahma bull named, Takin’ Care of Business. “I always wanted to do

something to honor my Uncle. Lane was such a unique person, and people were drawn to

him. He paved such a path. I’m just thankful to be able to provide the product to keep his

Legacy going.” ~Stetson Frost

O P P O R T U N I T Y :D E V E LO P A N A S S O R T M E N T O F H E A D W E A R T H AT PAY S T R I B U T E

TO T H E L E G AC Y O F L A N E F R O S T T H R O U G H AT T E N T I O N -TO -

D E TA I L , Q U A L I T Y, A N D C R A F T S M A N S H I PLANE FROST BRANDATO K A , T E X A S

S T E T S O N F R O S T

32 | PRIVATE LABEL RICHARDSON | RETAIL

Style 115 in Smoke Blue/Aluminum; shown with woven label patch on front, woven label on back, and private interal label on sweatband.

PRIVATE LABELBuilt from scratch to your exact specifications.

The following section showcases a few popular/trending styles built for some of our favorite partners. These caps have been customized to bring out the best of our private label capabilities, and designed to take the heavy lifting off of your shoulders. Keep it simple and choose one of these proven blueprints to brand recognition and margin building.

For more information on our Private Label program, reach out to your Richardson Territory Manager.

BEST SELLING STYLES

115 LOW PRO TRUCKER

Our Private Label program gives you total control of the design process. Start with any cap in our catalog and customize how you see fit.

CONSTRUCTION FEATURES• Multiple Closures/Backstrap Options• Fabric/Material Upgrades• Performance/Functionality Upgrades• Custom Patterns• Flat/Curved/UForm Visors• Mix and Match between Styles

DECORATION OPTIONS• Custom Internal Label• Embroidery/Patches/Labels• Debossed Faux Leather• Full Panel Printing• Seam Tape Printing• More available locations for all

decoration types

PROGRAM DETAILS• Full customization• Highest quality retail product• MOQ 288 per style and decoration

logo / 144 per color, 72 pcs per size• Standard Delivery 4-5 months

development lead time• Delivery time after art approval

PRIVATE LABEL | 33WEAR THE BEST

PRIVATE LABEL

Style 112 in custom colors; shown with flat embroidery on front, woven clip label on back, and private internal label on sweatband.

112PL TRUCKER

Style 112 shape in custom colorway, custom denim material substitution; shown with laser-cut sublimated

patch on front, sublimated mesh panels, woven clip label on back, and private internal label on sweatband.

112PMPL PRINTED MESHTRUCKER

PRIVATE LABEL

34 | PRIVATE LABEL RICHARDSON | RETAIL

113PL FOAMIE TRUCKER

Style 113 in custom colorway; shown with sublimated foam front panels, woven label on back, one color seam tape on inside of crown, and private internal label on sweatband. Hat on left with flat visor, hat on right with slightly curved visor.

Style 217 in Navy; shown with three color screenprint and private internal label on sweatband.

113PL FOAMIE TRUCKER

217PL MACLEAY

PRIVATE LABEL | 35WEAR THE BEST

PRIVATE LABEL

Style 257 in custom colorway; shown with two color screenprint on front, flat embroidery over opening on back, one color seam tape on inside of crown, and private internal label on sweatband.

Style 255 in custom colors, R-Active Lite material substitution, laser-vented back panels, Stay-Dri per-formance sweatband addition; shown with rubber sonic weld on cotton twill applique, one color seam tape on inside of crown, woven clip label on back, and private internal label on sweatband.

255PL 7PINCH FRONT STRUCTUREDSNAPBACK

257PL 7 PANEL TWILL STRAPBACK

P.O. B ox 7 1130 | S p r in g f ie ld , OR 9747 5r ichardsonsp or t s .com