our commitment

Our commitment

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ACTIVITY AND SUSTAINABILITY REPORT

2013 - 2014

CONTENTS

11. SHARE12 EVER MORE ATTRACTIVE

PROGRAMMES13 TRAINING NEW MANAGERS

FOR THE FUTURE OF BUSINESS14 SPECIALISED PROGRAMMES15 LEARNING DOES NOT STOP

ONCE A PERSON JOINS THE PROFESSIONAL WORLD

16 STAKEHOLDERS: CRITICAL ALLIES OF MODERN MANAGEMENT

17 COMMUNITY INVOLVEMENT18 CORPORATE RELATIONS

AT KEDGE BUSINESS SCHOOL19 OVER 1,100 CORPORATE RELATIONS

03. CREATE04 OUR FACULTY AND

OUR AREAS OF EXPERTISE06 RESEARCH AT KEDGE BUSINESS

SCHOOL: EXPERTISE AND INTERNATIONAL RECOGNITION

07 CONFERENCES AND PROJECTS08 CHAIRS10 SELECTED PUBLICATIONS

20. CARE21 SOCIAL INCLUSIVENESS:

A PRIORITY 22 ALL RALLIED AROUND

ONE SINGLE AMBITION23 DRIVING CHANGE24 BEST PLACE TO LEARN26 THE YEAR OF BIODIVERSITY

ON THE MARSEILLE CAMPUS27 ENERGY PERFORMANCE

KEDGE Business School delivers 31 management training programmes, endorsed by the French State and the EQUIS, AACSB and AMBA international accreditations, aimed at both students and practicing professionals, in full-time study and continuing education schemes. KEDGE Business School also offers tailor-made training courses for organisations in France and abroad. KEDGE Business School also includes a design school: KEDGE Design School.

The KEDGE Business School campuses are located in Bordeaux, Marseille, Paris and Toulon in France. KEDGE Business School also has a presence in China, namely in Suzhou and Shanghai, and works with 4 partner campuses (Avignon, Bastia, Bayonne, Dakar). The KEDGE Business School community boasts 11,639 students (including 25% of international students), 181 full-time faculty members (including 41% non-French), 300 academic partners and 40,000 alumni working all over the world.

Rankings: KEDGE Business School ranks amongst the French top 10 and the European top 30. Our Executive MBA programme is ranked 27th globally and 4th nationally (source: Financial Times).

For more information, please visit: kedgebs.com @kedgebs Facebook/kedgebs

PROFILE

Copywriting: KEDGE Business School / Marketing & Customer Relations Direction / Luminy BP 921 / 13 288 Marseille cedex 09 – Photo credits: Giovanni Cittadini Cesi, iStock – Design and production:

(Art direction: V. Robic/Lay-out: N. Theil) – Publishing: Sammarcelli Imprimeur.

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WeCreate Share CareAnd we prove it

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OuR fACulTy And OuR AREAs Of ExpERTisEThe first-class quality of our faculty -along with that of our programmes- has been one of the key priorities of the redesign and harmonisation work undertaken with the merger. Our Group is now ready to take on new challenges and ambitious projects.

— 181 full-time faculty members — 22 newly recruited professors

— 19 CSR specialists

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22peOple

Our recruitments

— Supply Chain — International Business

— HR— CSR

— Entrepreneurship— Strategy— Marketing

— Finance— Wine Management

fRédéRiC pRévOTAssociate Dean

ARmAnd BAjARd Associate Dean

“The recruit-ment process attracted no less than 500 applica-tions, a sure sign of the strong appeal of our school.”

The recruitment process attracted no less than 500 applications, a sure sign of the strong appeal of our School.

A COmpREhEnsivE digiTAl sTRATEgy—To ensure the highest educational standards, the School has invested in a Learning Management System (LMS), a single, unified, online platform which is now shared across all campuses and enables us to manage all aspects of our teaching mission: students, faculty, content, teaching guidelines, exams, and much more.

OBjECTivEs—The objectives for the year ahead are many. We will extend our recruitment programme, notably with a view to strengthen existing expertise, in both research and teaching.To ensure we use our LMS to its full potential, we must focus our investments on pedagogical innovation and on the development of our distance teaching activity, a very promising area in terms of successful innovation.—Finally, we will be working on the AACSB accreditation renewal process, which will notably involve a comprehensive harmonisation of all course outlines by our faculty.

from redesigning the Grande Ecole Programme to harmonising the KEDGE Bachelor Programme across 7 partner campuses, a comprehensive pedagogical overhaul was required, mobilising a significant part of our staff

over several months. To support the project, dedicated working committees were set up for the Faculty / Programme review. —An inter-campus Faculty group was also put together, bringing together 6 departments: - Finance & Economics,- Accounting, Audit and Law,- Operations Management and IS,- Strategy, CSR & Entrepreneurship,- Management, - Marketing.

Building On ExisTing ExpERTisE And sTRiving fOR EduCATiOnAl ExCEllEnCE—The Equis accreditation was quickly followed, last spring, by the renewal of our visas. These allow KEDGE BS to confidently pursue the roll-out of its harmonisation programme and maintain the highest educational standards. In addition to new educational content, such as the integration of compulsory CSR modules in the Grande Ecole Programme, KEDGE BS decided to use the design expertise of the Toulon campus to develop new courses for other campuses. Thus Design Thinking is now taught as part of the PGE Programme.—Those initiatives were all designed in view of the three key areas of faculty activity: teaching, pedagogical innovation and research.—Finally, 22 new professors were recruited across our campuses, with a view to strengthen our coverage in areas such as CSR, Supply Chain and Entrepreneurship.

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ChRisTOphE EsTAy

Associate Dean of Research

“The key to future successes resides not only in past efforts, innovation is also essential and at the heart of our model.”

REsEARCh AT KEdgE BusinEss sChOOl: ExpERTisE And inTERnATiOnAl RECOgniTiOnAcademic excellence and the strengthening of our international visibility are some of the key challenges addressed by our strategic development.

by the CNRS. More specifically, over one third of those articles were ranked in CNRS categories, 1 or 2.

dissEminATing KnOwlEdgE—Our research output is not restricted to the publication of academic articles, however. We also mobilise the skills and expertise of our faculty to shape our pedagogy and the content of our programmes, and to influence the best practices of businesses and other economic and social actors.—The dissemination of knowledge takes many forms. Pedagogical innovation – an area in which our professors’ expertise is paramount – is achieved through “flipped classrooms”, digital creations, projects combining individual and team work, as well as learning experiences requiring students to use the full spectrum of their skills and knowledge (technical, creative, behavioural).

shARing OuR ExpERTisE—Our faculty is also active in the organisation of conferences, partnership agreements with private businesses and the publication of specialised books and practical guides.—Bringing together nearly 200 professors, our faculty’s output resonates far beyond French borders. In particular, our expertise is now recognised internationally in areas such as supply chain, marketing and CSR.—We know however that the key to future successes does not solely reside in past efforts. Innovation is essential and it is at the heart of our model, with excellence in diversity as our guiding principle.

KEDGE Business School owes the excellence of its research activity to the unique skill sets and profiles of each and everyone of its faculty members. Their intellectual input is key to our never-

ending quest for better pedagogy and better support for all our stakeholders. This is also reflected in the keen interest of our lecturers-researchers for collaborations with public authorities and local communities.—The following is a clear indicator of our School’s culture of educational excellence: out of 184 articles published in peer-reviewed journals, 138 (75%) are ranked

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SuStainable Value—Measuring sustainability performance remains a focus of our research.

Our Sustainable Value (www.sustainablevalue.com) approach measures sustainability performance similar to financial performance, based on

opportunity costs. In line with our “Create, Share, Care” vision, we extend our focus beyond economic capital. Sustainable Value is created

when efficiency gains are achieved not only on financial factors, but also on economic, environmental and social resources. Frank Figge and

Tobias Hahn have further developed and applied this assessment technique with academic and corporate partners, as well as in the

context of research projects, to assess sustainability performance in monetary terms and to develop management and analysis tools to

identify and influence Sustainable Value drivers.

air tranSport reSearchSociety conference—In 2014, the 18th edition of the ATRS World Conference (Air Transport Research Society), which showcased KEDGE Business School research expertise in Supply Chain Management, brought together about 350 participants from all over the world on the Bordeaux campus. Operating at the forefront of academic research in the field of aviation, the ATRS carried out a benchmarking review on the operational and managerial efficiency and the pricing competitiveness of 183 airports and 25 airport groups.

Mena econoMic foruM—Inspired by the unifying role played by Marseille in the Mediterranean region, the MENA Economic Forum was founded in 2011 with the objective of developing partnerships between Europe and the Arab countries. Jointly organised by CAPmena and KEDGE Business School in Marseille, the third edition of this event was attended by over 400 business leaders of Europe, North Africa and the Middle East, offering a series of sector-specific conferences and workshops on the theme “Economy, Education, Culture: Finding Synergies to Achieve a Sustainable Growth & Development”.

fneGe – international SyMpoSiuM in ManaGeMent—For the first time, the FNEGE (French Foundation for Management Education) organised the “International Symposium of Management” in partnership with KEDGE Business School and IAE Aix-en-Provence as well as 19 scientific associations in management science. The objective of this unprecedented event was to highlight the contribution of management research to business development, innovation and the progress of our economy.

corporate reSponSibility reSearch conference—The CRR Conferences address topics of corporate responsibility beyond enterprise borders, connecting the three fields of sustainability (environment, society and economy) at the enterprise level. In 2013, the Conference was organised by the Institute of Systems Science, KEDGE Business School and the Sustainability Research Institute at the University of Leeds. About ninety researchers took part in the event and gave some 60 presentations.

conferenceS & projectS

Research


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Research

chairS

Work and Well-beinG—Funded primarily by the Caisse d’Epargne Provence-Alpes-Corse (CEPAC) bank, the Work and Well-Being research chair contributes to the emergence of new managerial approaches combining the principles of performance and humanism. Its objective is to develop and disseminate knowledge through research activities and training schemes for practising executives. Staff well-being is a factor in economic performance, notably through the improvement of wellness and societal dialogue in the workplace and the prevention of psychosocial risks.

buSineSS aS unuSual—This Chair examines “new managerial practices through a sustainability lens” working with a mixture of private companies (Cap Energies, Orange, La Poste, SNCF), NGOs and institutional partners to gain a better understanding of how circular, service and collaborative systems can contribute to more sustainable business practices. The Chair draws from academic and partner expertise in sustainable development, innovation, markets and consumption and supply chain management as the basis for collaborative research projects, the development of pedagogic content and the dissemination of best practices. Its research activities have been directed at return schemes (as part of circular systems).

SuStainable SourcinG in the netWork enVironMent—Set up in 2010, the Sustainable Sourcing in the Network Environment Research Chair brings together companies, non-profit organisations and researchers to build a shared vision and understanding of sustainable purchasing and with a view to develop and promote this vision amongst stakeholders. It aims to achieve a clearer understanding of the complex notion of sustainable purchasing and the role played by quality labels in the development of sustainable markets.—The Chair’s partners include ERDF, L’Occitane, SNCF, and Sodexo, and NGOs such as Max Havelaar, WWF and Extramuros.In 2014, the Chair’s reflections and conclusions were summed up in an informative booklet entitled the “Guide for More Responsible Purchasing”, which was published with the financial support of the PACA region.

finance reconSidered —Since 2008, AG2R LA MONDIALE and KEDGE Business School have been developing a partnership through the “Finance Reconsidered” research chair, which promotes solidarity financing and responsible investment. The work of this research chair is structured around four axes: the role and place of the shareholder vis-à-vis other stakeholders; social and solidarity economy; financing, collective action & cooperation; ethics, investment & social responsibility. —The chair also supports the AG2R LA MONDIALE ETHOMED project. ETHOMED works under the supervision of a Qualification and Control Committee. Students are responsible for the management and monitoring of the scheme and the programme also benefits from the support and supervision of the Chair Scientific Committee.

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euro Mena—The EURO MENA Chair of Management aims to offer responses to the socio-demographic realities of the MENA zone and to the business challenges of the post-oil economy. It explores our responsibilities with regards to the African continent. Among these challenges, those concerning young people and training are fundamental.—The programme will focus on the role and the potential of market finance development in the MENA region, more specifically in the areas of CSR, sustainability, Islamic finance, the viability/stability of a Global Financial Market, and the management of global performance in entrepreneurship and family businesses.

buSineSS in a connected World—Created in 2001, the Business in a Connected World Chair is the result of a long-standing collaboration between KEDGE Business School and our partner companies (Auchan, etc.). The aim is to develop and disseminate knowledge and up-to-the-minute expertise on the use of ICT (Information and Communication Technologies) by consumers and companies.—The Chair focuses on basic and applied research, studying phenomena related to consumption and distribution and identifying areas impacted or disrupted by ICT. For research purposes, the Chair is organised into teams comprised of a small number of researchers supported by a panel of academic and professional experts.

artS, culture and ManaGeMent in europe (acMe)—The ACME Chair aims to produce and disseminate knowledge on the management of the arts, culture and creative industries. The Chair includes twenty faculty members who specialise in these subjects and conduct research for different partners in the cultural and creative domain. Over the past five years funding has been raised through the European Union (Creative Industries and Social Innovation), the French Ministry of Culture & Communication (Cultural patronage and Sponsorship in France), the Aquitaine region (Trajectories of Tourism Destinations in Southern France), the cities of Cannes, Royan and Arcachon (Creative Cities) and the Louvre Museum (Identity and strategy of a superstar museum).

SuStainable and Global reSponSibility of orGaniSationS—Launched in 2003, the SGRO research chair is comprised of 7 professors. Over the past 12 years, it has concluded a dozen agreements with private companies (Suez-Lyonnaise des Eaux, Auchan, Domofrance...) and public authorities (European Commission, ADEME...). The scientific project of this chair covers strategic issues for private businesses (public relations, logistics, quality, governance ...) and local territories (quality of life, urban planning, environmental safety, territorial attractiveness, development...). The chair offers dedicated modules as well as lectures within core programmes and specialised masters. It also takes an active role in the Sustainability Literacy Test initiative – led by the CSR department.


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Selected publicationS

BARTiKOwsKi, B. & singh, n. (2014)Should all firms adapt websites to international audiences? Journal of business Research, Vol. 67, Issue 3, 246-252.

BigO, v. & nEgRu, i. (2013) Mathematical modelling in the wake of the crisis: A blessing or a curse? What does the economics profession say? cambridge Journal of economics, Vol. 38, Issue 2, 329-347.

CAjAiBA-sAnTAnA, g. (2014) Social innovation: Moving the field forward. A conceptual framework. technological Forecasting & Social change, Vol. 82, 42-51.

CARu, A., COvA, B., & pACE, s. (2014)combining Qualitative Methods in practice: A contextualized Account of the evolution of consumer Studies. Management decision, Vol. 52, Issue 4, 777-793.

fAROOq, O., pAyAud, m., mERunKA, d., & vAlETTE-flOREnCE, p. (2014) the impact of corporate Social Responsibility on organizational commitment: exploring Multiple Mediation Mechanisms. Journal of business ethics, Vol. 125, Issue 4, 563-580.

figgE, f., hAhn, T., & BARKEmEyER, R. (2014)the if, How, and Where of Assessing Sustainable Resource use. ecological economics, Vol. 105, 274-283.

gERgAud, O. & COupE, T. (2013)Suspicious blood and performance in professional cycling. Journal of Sport economics, Vol. 14, n° 5, 546-559.

KliBi, w. & mARTEl, A. (2013)the design of robust value-creating supply chain networks. oR Spectrum, Vol. 35, n° 4, 867-903.

lAgOARdE-sEgOT, T. & lEOni, p. (2013)pandemics of the poor and banking stability. Journal of banking and Finance, Vol. 37, Issue 11, 4574-4583.

lAKshmAn, C. (2013) biculturalism and Attributional complexity: cross-cultural leadership effectiveness. Journal of international business Studies, Vol. 44, n° 9, 922-940.

lEngu, d., synTETOs, A., & BABAi, m. Z. (2014) Spare parts management: linking distributional assumptions to demand classification. european Journal of operational Research, Vol. 235, n° 3, 624–635.

ORTh, u., BOuZdinE-ChAmEEvA, T., & BRAnd. K. (2013) trust during Retail encounters: A touchy proposition. Journal of Retailing, Vol. 89, Issue 3, 301-314.

pARAnquE, B. & willmOTT, h. (2014)cooperatives - Saviours or Gravediggers of capitalism? critical performativity and the John lewis partnership. organization, Vol. 21, Issue 5, 604-625.

RussO, m., guO, l., & BARuCh, y. (2014)Work attitudes, career success and health: evidence from china. Journal of vocational behavior, Vol. 84, 248-258.

TChAKOuTE TChuigOuA, h. (2014)institutional framework and capital structure of microfinance institutions. Journal of business Research, Vol. 67, Issue 10, 2185-2197.

vAEREnBERgh, y.v. & hOlmqvisT, j. (2013)Speak my language if you want my money: Service language influence on consumer tipping behavior. european Journal of Marketing, Vol. 47, n° 8, 1276-1292.

KEDGE Business School Journals

Research

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AnnE-CAThERinE guiTARd

Undergraduate programmes

Director

“KEDGE Bachelor is now the first Bachelor programme in France.”

EvER mORE ATTRACTivE pROgRAmmEsKeDGe Business School post-secondary programmes are being constantly refined, with two key priorities: the quality and flexibility of our educational offer, and a clear focus on internationalisation.

CEsEmEd: ThE mOsT inTERnATiOnAl BAChElOR pROgRAmmE in fRAnCE—The CeseMED international programme -the Group’s future Global BBA- welcomes ever increasing numbers of international students. This programme enables students to spend 2 years in France and 2 years abroad, at the end of which they can pass either a single or a dual degree. We aim to strengthen the visibility of our CeseMED programme, the first international Bachelor programme in France (SMBG ranking, 2014-2015). —As part of the renewal of our VISA – which guarantees the top quality of our programmes –, English content will be greatly increased from the first year. Various teaching path options will be offered from the second year. This programme will also be the spearhead of our development strategy in Asia.

EBp inTERnATiOnAl: An EvER inCREAsing numBER Of inTERnATiOnAl pARTnERs—We have developed our EBP partner network: 11 on the Bachelor side, 11 at Master level, with a range of very attractive destinations for our students: Argentina, USA, Korea, Russia... Other partnerships are currently considered with emerging countries.We will extend courses which are most closely related to market realities, in order to best prepare our students for expatriation, and we will create specialised courses in year 5. We foresee a promising future for this flagship programme, closely attuned to the realities of the job market.

in June 2014, our VISA was delivered for 3 years and for all KEDGE Business School campuses. The merger brought about a renewed focus on enhancing our pedagogy.Thanks to a new business game, our first-year students now get immediate

exposure to the realities of the corporate world. Systematic embedding of our Action Learning approach (through Pro Act projects) throughout the programme was also a priority.—In order to strengthen the international profile of our students and encourage them to go study abroad with our partner universities, we offer them the possibility to complete half of their curriculum in English. A business game – run in English – is also scheduled before graduation.—Finally, all students are required to take the Sustainability Literacy Test both at the beginning and at the end of their curriculum, in order to track their progress in this area. A Sustainable Development & CSR module is also mandatory during the second year.—The same core modules are delivered on all our campuses. Our multi-campus operation (7 campuses to date, including Dakar) enables us to offer a range of 12 specialisation options, each closely linked with local sectorial and economic specificities. Our various initiatives have been highly successful since KEDGE Bachelor is now the first Bachelor programme in France, according to the Le Figaro ranking table.—Moving forward, we want to extend the work/study options in the third year, and offer our students the ability to start their curriculum programme on a given campus and complete it on another, depending on their selected specialisations. The strengthening of Action Learning and E-learning will also make our courses more flexible and more accessible to wider range of profiles, including international students.

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TRAining nEw mAnAgERs fOR ThE fuTuRE Of BusinEssThis year, the active pedagogical approach of the KeDGe Business School Grande ecole programme renewed its focus on interactivity, responsiveness and creativity, in order to help students maximise their potential and navigate the “knowledge revolution”.

A fully flExiBlE “à lA CARTE” AppROACh—This allows our students to design their own curriculum based on their particular professional project and time constraints, with the support of lecturers-researchers and coaches. This flexibility enables students to build their “personal branding”. As businesses increasingly operate online to hire new employees, students have to think beyond their presence on social networks, and build up a business-like profile as they accumulate experiences throughout their KEDGE BS curriculum. Our students can now take full advantage of a range of excellence modules (e. g. soft power and media, wines and management, geo-strategy, etc.) in order to develop a dual profile (completing an engineering degree with a partner institution, for example) or a specialisation (thanks to one of the MS or MSc programmes offered in Bordeaux and Marseille).

pEdAgOgiCAl innOvATiOn—The Internat du management (“Management boarding school”) is a high-value scheme whereby 40 students were selected this year to complete a strategic mission for a company, with the possibility of a formal job offer at the end if the experience has proved positive.

CsR: A CORE TOpiC Of OuR CuRRiCulum—CSR is fully embedded into our curriculum and is explored in a core and compulsory module, in addition to a range of elective modules. Furthermore, every single one of our 250 course modules contains a CSR dimension so that our students are fully aware of the key challenges ahead in this field. The Sustainability Literacy Test is also compulsory.Moving forward, we intend to strengthen the cross-disciplinarity of our programme through a range of seminars and workshops, notably with our Innovation Lab which aims to foster interaction between our students and engineers and designers: our objective is to train future managers who will be able to take on the new challenges of the 21st century business world.

At the heart of our mission is our commitment to enable our students to link the various teachings received, to connect the dots between the various

skills required to manage a project or between the different businesses within a corporation, and to develop non-academic skills such as creativity, interpersonal flair and team work. Internships, apprenticeships, associative life, Action Projects, behavioural simulations, business games, corporate missions, junior consulting: all these tools and initiatives place our students at the heart of our approach and contribute to making them fully accountable for their own progression.

nAThAliE hECTOR Grande Ecole Programme

Director

“Flexibility enables students to build their “personal branding.”


spECiAlisEd pROgRAmmEsOur MS and MSc programmes are renowned for their educational excellence and acclaimed by the most prestigious companies, both nationally and internationally.

—New programmes have been introduced (MSc Purchasing and Innovation Management) or extended to other campuses (MACI in Marseille and MSc Marketing in Bordeaux). —We are also planning a wide-ranging overhaul of the MACI programme, which will notably feature a new educational approach. Students will be able to specialise from Semester 2, with elective courses specific to each campus: Wines & Spirits and International Operations Management in Bordeaux; Luxury & Brand Management and Sports & Events Management in Marseille.—For Semester 3, they will have the choice between the Open Source Seminar or the French Touch Tour, an educational innovation that will explore specific local economic strengths on each campus (e.g.; wine industry in Bordeaux, “Sea Cruising” in Provence, Culture and Luxury in Paris).—In September 2015, we will introduce a new programme entitled “International Business from Europe to Asia”, which will be sanctioned by a dual degree: KEDGE BS MSc International Business and KUBS MBA. This programme will be a unique opportunity for students to maximise their employability on the Asian market, through total immersion in both Europe (Bordeaux) and Asia (Seoul and Suzhou).

nEw ChAllEngEs AhEAd—We must improve even further our attractiveness internationally, strengthen our relationships with the business sector with a view to capitalise on the specific economic resources of our local regions, and maintain our commitment to maximising our students’ employability across all our campuses.

They offer a wide range of vocational courses, which all embed core modules dedicated to CSR. All students are also required to take the Sustainable Literacy Test.- The ISLI programme includes

a module entitled SCM & Sustainability and requires students to complete various company assignments (“Sustainable Supply Chain in the Wine sector”). Students are tasked with writing professional theses on topics such as “What are the sustainable supply chain best practices and their impact on performance”, “Ethics and procurement”...- At ISMQ, students are required to carry out a CSR review, complete with conclusions and recommendations, for a host company, with a view to promote or initiate best practices in this field.- The MVS programme includes a module presented by a practising psychiatrist and aimed at raising students’ awareness about the need for a responsible approach when dealing with “wine” as a commercial product, tackling notably alcohol abuse.

nEw pROgRAmmEs —One of the highlights of last year was the roll-out of a new harmonised architecture across all campuses and programmes, for both M1 (academic, international and vocational courses) and M2 (specialisation) courses. On the MSc side, we created the “Open Source Seminar”, a 90-hour learning experience covering a wide range of transversal topics (Business Management with SAP, Sustainable Entrepreneurship, Open Innovation, Creative Thinking, Doing Business as Unusual, Doing Business in Emerging Countries, Crisis Management).

dOminiquE BillOn Associate Dean

for Post-Graduate Programmes

“In 2015, we’ll introduce a new dual degree programme entitled International Business From Europe to Asia.”

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fRAnçOisE lAssAllE-COTTin

Executive Education Director

“Our Global MBA ranked in the French top 3.”

lEARning dOEs nOT sTOp OnCE A pERsOn jOins ThE pROfEssiOnAl wORldprofessionals must continually update and widen their skill sets. KeDGe Business School enables them to do so with its executive education, with a range of widely recognised certifications, focused on excellence, integration of emerging best practices and personal development. for highly specialised tenders.

—Improving one’s skills and competencies in a rapidly changing world is a life-long effort commitment. KEDGE Business School has placed Executive Education at the heart of its development plans by implementing its activities on the new Paris campus in 2015. Executive Education greatly contributes to the School’s strategic approach by articulating our 3-prong positioning in the adult learning sector: not only do we SHARE our knowledge and our professional networks, we also CREATE new ways of learning to help experienced individuals strengthen their skills and businesses improve their performance, and we CARE about life-long employability.—Executive Education is set to become a key driver of innovation for the School. This strategic extension of our Executive Education activity, both nationally and internationally, will take various forms: broadening the range and scope of upper level part-time degree programmes; emphasis on sectorial “niches” (supply chain, shipping, social & health services, wealth management, purchasing, non-state & non-market organizations, wine industry); and General Management programmes. The School also intends to pursue further the internationalisation of its bespoke programme activity.

The Executive Education team actively works on integrating sustainability and CSR issues into its graduation requirements and the design of its curriculum.

After adapting the General Management Programme (Marseille) and our general campus infrastructure in order to accommodate the needs of visually impaired students, a certificate programme was designed for those wishing to specialise in CSR strategy and deployment. Two specific Majors were also created in the Global MBA(Resource Management & Sustainable Entrepreneurship),in addition to a compulsory course on Business Ethics. The School’s reputation in this field now enables us to bid

—The KEDGE Business School Global MBA is now ranked third amongst

French Executive MBAs, just behind HEC and ESCP, and before ESSEC and EM Lyon, according to the Financial Times table. Having gained 16 places since 2013, it is ranked 27th in the 2014 Global Executive MBA table.

—Orange commissioned KEDGE Business School to co-create a bespoke training initiative to raise awareness of new CSR issues amongst its executives in the Africa – Middle East – Asia regions. So far this year, 30 international managers have taken part in a 4-day workshop in Senegal, Jordan and the Ivory Coast. The initiative will soon be rolled out in Europe. The programme is tailored to the specificities of each region. Each participating Orange executive receives a certificate delivered by the School, following the formal presentation of a CSR / SD internal initiative planned for their territory.

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sTAKEhOldERs: CRiTiCAl AlliEs Of mOdERn mAnAgEmEnTStakeholders are individuals or groups that affect or could be affected by an organisation’s activities, products or services and associated performance*.

—KEDGE Business School and Volkswagen Group France have engaged in a partnership to improve social inclusion for students with disabilities, with an agreement signed in November 2013 and backed by a €20,000 dotation. The partnership has three key objectives:• provide support to students with disabilities,• raise awareness of inclusiveness issues amongst future managers,

• design a new course on the topic of HR management and disability.

—For the first time ever, a South-Korean university has opened a representation office in our country, choosing KEDGE BS as their local partner to develop their activities in France and Europe. This unique partnership goes way beyond the scope of a traditional academic exchange agreement and will, in return, enable KEDGE BS to open its own premises in Seoul.

nOT jusT CusTOmERs—Students are our partners in development. Through the creation of KEDGE Business School, student representation bodies have reached a new level of integration into the School’s governance and management. During the merger, students were invited to contribute to the new identity. As a global education institution, KEDGE Business School needs to take into account local, national and international stakeholders and show commitment in the way it promotes responsible management values.

This principle applies to the three key levels of stakeholding. Impacting virtually every aspect of business – from products and processes, to company practices and governance – stakeholders are the critical allies of modern management. Research and training activities have also been shaped in order to respond to stakeholder demands. Teaching risk management, showing how one can find harmony within the constraints and realities of the workplace, and raising awareness about occupational stress, we teach our students how to handle setbacks whenever they may occur and to think critically and collectively.

Working in a spirit of part-nership with our stakehold-ers is not only “responsible”; it is a sound and sustaina-ble approach to the conduct of our business.

level

1

level

2

level

3

SECONDARY STAKEHOLDERSparents / French Higher education Institution / Associations (CGe & CpU) / Unions / Secondary & prep Schools / Accrediting Bodies / prospective Students / Suppliers & Subcontractors / Investment Banks

PRIMARY STAKEHOLDERSStudents / Staff / Faculty Board / Alumni /Student Associations / Academic partnersChambers of Commerce / Businesses / local Government

SOCIETAL STAKEHOLDERSGovernment Bodies / Competitors / Civil Society – NGO & Associations / press / Calanques National park Division / International Networks / ecosystem

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* From Freeman, 1984, Mitchell, Agle & Wood, 1997.

A permanent representation office for Korea University Business School

A partnership with Volkswagen

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COmmuniTy invOlvEmEnTlike any organisation, KeDGe Business School has an impact on its communities. It is the School’s responsibility to mitigate, reduce and compensate for its negative externalities. In other words, KeDGe BS seeks to have a responsible and sustainable impact on its various communities.

OuR digiTAl ECOsysTEm: ThE hEART And BlOOd Of ThE KEdgE BusinEss sChOOl COmmuniTy—KEDGE Business School students and alumni study and work in many different countries and from a wide range of campuses, offices and home set-ups. Digital media enable us to keep in contact with our different communities and communicate with all our stakeholders. That is why KEDGE Business School put in place a digital media service which provides online content and supports students throughout their projects. —Social networks, both internal and public, have become the heart of the School’s communication. Whether tweeting with the Dean or facebooking with the Community Manager, this new form of communication enables KEDGE Business School to break through the barriers of classic academia.

From Aquitaine to the Côte d’Azur and Paris, KEDGE Business School is committed to local community development. Through our Business Nursery initiative, student entrepreneurs receive support in creating and launching their own businesses. With projects such as ETHOMED, the School helps identify, accompany and fund social entrepreneurship projects in the region. Through Corporate Projects and Missions, KEDGE Business School brings together local businesses and students to help improve their financial and social performance. By participating in local working groups and scientific committees, KEDGE BS reinforces local expertise, notably in the field of CSR. KEDGE Business School faculty members participate in a wide range of international joint research projects. Each year we organise the MENA Economic Forum to promote economic relations in North Africa. KEDGE BS also works actively on the promotion of sustainability in higher education.

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30,000 FaCebOOk FanS

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15,000 TwiTTeR FOllOweRS

Some of our contributions

inTERnATiOnAl- equal Board- FeMISe- Sustainability literacy Test- platform for Sustainability

performance in Higher education- eTHOMeD- IFlA- ASlIB- AIRl- OCeMp- UNGC Working Groups- pRMe Working Groups- IFC (Franco-Chinese Institute)- GRlI- AASHe- Academic Impact- GUpeS - UNep- SCC - Supply Chain Council- elA - european logistics Association

nATiOnAl- CeeG- CGe- CGe - Sustainability Commission

and Working Groups- ACIeGe- public Service Institute- ApM (Association for the progress

of Management)- MeDeF- Responsible Management Network- Responsible Campus project groups- Comité 21- ORSe- National environmental- Circular economy Institute- AFNOR- ASlOG

lOCAl- AGeSM (local branch of the CGe)- Training Job Seekers- Tutoring & Mentoring

(Cordées de la Réussite)- Company Research projects- Grand luminy Incubator- Impulse Incubator- Regional Working Group & projects

on sustainability/CSR- Upe 13- Université des entreprises MeDeF

Gironde- National Calanques parc- RSe pACA- Wiki 2D- CRÉeR- Business Nursery- Réseau documentaire (education,

training, employment)


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CORpORATE RElATiOns AT KEdgE BusinEss sChOOlKeDGe Business School counts many companies amongst its key stakeholders. These organisations are more than partners: they are active members of a community and play a central role within the School.

all there, as were a number of major Chinese corporations (Bank of China, Shanghai Bank...), who had been invited by our partner Ren Min University.

philAnThROpy in ACTiOn—Acting under the aegis of the Fondation de France, the Foundation for Sustainable Leadership promotes access to higher education and has put in place a responsible management training scheme for French and foreign students, with the help of private businesses.

flAgship BusinEss pARTnERship iniTiATivEs—Supporting the inclusion of students with disabilities. In November 2013, KEDGE Business School and Volkswagen Group France signed a partnership agreement to improve access to educational excellence for students with disabilities. Volkswagen’s financial commitment (€20,000 per year over 3 years) will support a wide range of actions, including personalised coaching and dedicated classroom equipment.—The “Work and Well-being” research chair was launched in June 2014, under patronage of the Caisse d’Epargne Provence-Alpes Corse bank. Its aim is to promote innovative management methods and reconcile the -sometimes- conflicting interests of the various stakeholders within an organisation.—The MENA Forum is the first business event dedicated to trade relations between Europe and the Middle East and North Africa region (MENA). Since 2011, this annual conference has been bringing together more than 400 policy makers, business leaders and researchers and enabling them to exchange their views and experiences on trade with the MENA region.

firstly, these partners notably contribute to the shaping of our governance and pedagogy. Their second major area of contribution is financing, which enables us to set up think tanks, Research Chairs and projects.

They also cooperate with the School through the development of our Executive Education programmes.—As part of our commitment to foster innovation and the creation of sustainable value, we also seek to support entrepreneurs across the globe. We can provide support in developing bespoke partnerships for companies seeking to improve their human resource management.—In April 2014, we organised our first business forum. Our French partners, such as Axa, Mazars, Sodexo, Pernod-Ricard, BioMerieux, Sanofi and Ernst & Young were

The FOundaTiOn iS a majOR ORganiSaTiOn, wiTh

€1.8Min dOnaTiOnS, mORe Than

15 pROjeCTSSuppORTed and mORe Than

25 CORpORaTe SpOnSORS.

@IF

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ChRisTOphE mOuyssETCorporate

Relations Director

“These part-ners notably contribute to the shaping of our governance and pedagogy.”

OvER 1,100 CORpORATE RElATiOnsTeaching business and management without seeking support from the private sector would make no sense. private businesses know best what their workforce requirements are and how these are likely to evolve. Their input is also essential in our efforts to maximise our graduates’ employability. That is why KeDGe Business School has integrated the corporate world into every step of the learning process.

Be-U, which has already been adopted by high profile organisations such as Sodexo, Adecco, Deloitte, La Banque Postale and Volkswagen Group France.

CORpORATE AssignmEnTs As pART Of ThE suZhOu ifC pROgRAmmE—Created in collaboration with the Renmin Franco-Chinese Institute, this postgraduate course enables elite Chinese students to learn about the standards, expectations and requirements of French and European companies. Students spend their third year in Bordeaux and carry out assignments related to the Asian markets for companies such as Fayat, Cultura, Caudalie, Lectra, Procter, EY, Wine, Buzet Wines... This is also an opportunity for those companies to source new interns or executives.

mAnAgEmEnT REsidEnCy—This elite programme enables companies to recruit the best students through a comprehensive process (company assignment, internship, recruitment upon graduation). Our partner companies for 2013-2014 were Sartorius Stedim, Gem Industrie, ONET, Adrexo, La Varappe, SNCF and Airbus Helicopters.

most of our research chairs, projects, case studies and publications benefit from the support of corporate partners, whose information and resources often prove invaluable

in our academic studies. For instance, the “Business in a connected world” research chair, which was created in partnership with Auchan, aims to develop a leading-edge expertise regarding the adoption and use of digital technologies by consumers and businesses, and disseminate this acquired knowledge.

TEAChing—Companies and professionals participate in a wide range of teaching activities through the dispatch of guest-lecturers who bring their professional experience to our students.

AdmissiOns And EvAluATiOns—A key element in the School’s educational mission is to maximise the employment prospects of our students and participants. For this purpose, we set up a personal and professional development initiative called

—The “Finance Reconsidered” research chair was created as a partnership between AG2R LA MONDIALE and KEDGE Business School, two organisations which are very committed to promoting Sustainable Development and Responsible Investment. This initiative is backed by Responsible Financing Fund ETHOMED. The managerial

approach of KEDGE Business School is perfectly embodied in this project, which aims to raise funds responsibly and finance projects that meet the principles of sustainable development and micro finance. These initiatives also serve as great teaching tools for our students.

KEDGE BS and AG2R LA MONDIALE: “Finance Reconsidered” research chair


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sOCiAl inClusivEnEss: A pRiORiTy

1,200 yOuTh suppORTEd—In order to overcome difficult material and psychological challenges, the School and its student associations dedicated to equal opportunities issues set up a total 16 special schemes/projects. They provide support for nearly 1,200 youth, with projects aimed at promoting cultural awareness and encouraging social inclusiveness in the most selective higher education channels. Over a hundred KEDGE Business School students provide tutoring for these youth and help them develop their personal and professional project. —In 2015, the School will roll out a comprehensive support system aimed at overcoming the social and financial barriers to access to its own programmes. The KAP (KEDGE Access Programme) is an equal opportunities scheme which specifically seeks to support high potential youngsters, who consider that a Grande Ecole isn’t an option for them, before, during and after their studies.—KEDGE Business School places both social inclusiveness and student initiative at the heart of its vision and its commitment to develop all human potential. The appointment of a new Head of HR in late 2014 is also testament to this commitment for our own staff.

On the Marseille campus, two student associations in particular are doing work specifically aimed at promoting social inclusiveness: The Phoenix association works on nine projects

dedicated to equal opportunities and access to higher education. The Diambars association conducts socio-educational projects that use sports as an educational springboard for the youth.—In Bordeaux, the “Cordées de la réussite” schemes also support school pupils, as well as “classe préparatoire” students in their evolution, throughout their progression to higher education. On this campus, BTC (Bordelaise de Tutorat des Collégiens), a new equal opportunity association was created in 2014, and a new Diambars office should also see the light of day in 2015.

Since 2006, KeDGe Business School has been committed to promoting social diversity and inclusiveness in higher education. This policy aims to raise awareness about equal opportunities and higher education opportunities for young people from disadvantaged backgrounds, working with them and supporting them throughout their school studies.

—The Chourmo project is run in partnership between the Phoenix and Diambars associations. They work with Marseille pupils who have been temporarily excluded from their schools. Pupils are notably encouraged to reflect on the need to take responsibility for their own lives, with a series of workshops aimed at enhancing

self-awareness. Pupils are tasked with developing a professional and personal network for themselves, with the help of their school’s teaching staff, in order to make the most of their temporary exclusion as an opportunity to grow and avoid relapse. Chourmo was awarded the Grand Prix as part of the French Solidarity Awards in 2014.

An award for the Chourmo project


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All RAlliEd AROund OnE singlE AmBiTiOnHigher education is currently undergoing radical transformation. French Grandes ecoles must revise their model, both organisationally and structurally. This highly significant change has inevitably disrupted habits and practices for all our teams. This impact on stability was particularly felt at the executive level, where significant changes had to be made. Our HR department will support managers to enable them to take ownership of the profound and sustained transformations brought about by the merger.

The year 2013-2014 was a year of convergence. Our HR strategy aims to improve consistency at Group level. The HRP (Human Resource Planning) will contribute to this evolution in 2015, notably with the introduction of an

ongoing Skills Management programme, as well as in-depth review of professional scopes and the place of everyone within the organisation.

dRiving ChAngE ThROugh TRAining And dEvElOpmEnT—The HR department has designed a training programme specifically aimed at supporting and empowering managers through change. The aim is to enable them to build a common set of managerial skills, with Change Management as a guiding thread. The programme is being rolled out across all campuses with a view to ease the merger transition and achieve effective and sustainable change.—Managers must have a clear understanding of the effects of past changes in order to drive future transformation with confidence and efficiency. Thanks to this HR initiative, managers will be able to improve social interaction, ensure staff cohesion based on shared values and support all team members at time of deep transformation.

pROmising signs—All KEDGE Business School teams have to deal with a wide and complex array of changes and challenges, notably with the hybrid legal status of our institution, deep industry-wide transformations, and the current challenges to the Chamber of Commerce and Industry model. CCI-based staff are increasingly taking up private employment status as proposed by KEDGE BS. To date, 25 staff members have seized this opportunity, with many more to follow.

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dRiving ChAngE

with reference to overarching values such as social inclusion and well-being, shared across all KEDGE BS campuses.

fOuR KEy hR OBjECTivEs—Our board of directors and HR department have defined four key objectives for our merger to be a human success:- Ensure senior and middle management are accountable for the proper implementation of the School’s overall strategy and that they pay close attention to the well-being of their teams.- Secure staff buy-in by empowering all employees in their daily work. This will require introducing more flexibility in our processes, which are often too cumbersome and ill-adapted to our post-merger environment, as well as reinforcing personal accountability and empowerment for all staff members.- Define and deploy the right organisational model.- Finally, in order to support the first three objectives, we must ensure transparency in all our communication, so that everyone feels a genuine sense of contributing to the project advancement and success. We must strive for consistency, transparency, relevance and inspiration in all our communication.

AdOpTing ThE pRinCiplEs Of REspOnsiBlE mAnAgEmEnT—To truly achieve our goals, we must enable all staff members to become a driving force in their own development and in the success of their immediate environment, and adopt the principles of responsible management and empowerment.T

he year 2014-2015 will be a year of deep transformation, as we pursue the work required to ensure the overall success of our merger, a success that will be measured with an overarching indicator:

genuine and meaningful satisfaction for all key stakeholders, i.e. our customers, our students and our staff. To be truly successful, our merger process must go beyond business and technical expertise. To be meaningful, the success of our merger must be assessed

22 Full-Time FaCulTy membeRS and

23adminiSTRaTive STaFF weRe ReCRuiTed beTween july 2013 and june 2014 (OF whiCh 74% aRe wOmen)

A merger process implies not only a fusion of corporate cultures, processes and operational / organisational approaches, it also inevitably involves navigating through tough choices and challenges. Such transition requires engaging with all KeDGe Business School staff.


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BEsT plACE TO lEARnIn order to tackle the dysfunctions that inevitably emerged during this year of transition, the School leadership identified the roll-out of a specific action plan as a priority. A voluntary approach based on student satisfaction and quality of service.


—Our third priority for 2014-2015 is the optimisation of business processes (registration, schedules, course selection, international exchanges).—Our fourth area of priority is teaching and coaching, with a focus on teaching content, pedagogical methods and general student support (apprenticeships, research papers...).—Finally, particular attention will be paid to improving even further the work environment offered to students and the support facilities dedicated to student associations, which are already key strengths of KEDGE Business School. Thanks to the quality of our premises and other facilities such as Brain Bubbles (collective workspace), space dedicated to student associations and top-notch catering services, our campuses are genuine and vibrant ecosystems that make for an exciting student life and community.—The five priorities defined as part of our Customer-First approach aim to make KEDGE BusinessSchool a “Best place to learn”.

Astudent satisfaction survey was conducted in spring 2014 on the three main KEDGE Business School campuses. This was completed by a social network survey, focus group studies and the analysis

of feedback from the field. The collected results identified the key malfunctions and sources of dissatisfaction. The three main areas for improvement relate to student support, more specifically: support for internship hunting, streamlining administrative processes and communication with the School’s administration.—The student survey also highlighted a number of key strengths. First of all, the student community acknowledges the ambitious scope of the overall project of the School. In particular, the quality of infrastructure is unanimously recognised in both Bordeaux and Marseille. The focus on personal development and teamwork is also strongly acclaimed by all students.

CusTOmER-fiRsT—Based on this first stage of feedback collection and analysis, 5 priority areas were identified and will be acted upon throughout 2014-2015.—The first area is internal communication, which needs to be consolidated. All key information must be made available to all students. Our virtual campus, a single digital work space created for our students, is now available on all campuses. A smartphone app is also being developed.—The analysis of the survey results also led us to consolidate our student support facilities, in terms of initial integration, service access, internal communication, email management... This will be completed by dedicated staff training and by the integration of criteria linked to student satisfaction in the individual objectives.

—Already in place in Marseille, the Wellness scheme was quickly deployed on the Bordeaux campus. It offers services dedicated to the health and well-being of our students. A team of 5 volunteers, coordinated by a psychologist, have put in place a suite of support tools as well as specific training in counselling.

Wellness: a unique scheme

fRAnçOis duBREu

Executive Dean for Pre-Experience

Programmes

“The focus on personal development and teamwork is strongly acclaimed by all students.”


ThE yEAR Of BiOdivERsiTy On ThE mARsEillE CAmpus

located in the heart of the Calanques National Park, the School’s campus requires dedicated management in order to preserve its unique biodiversity and natural heritage. —The Calanques are home

to a rich tapestry of animal and plant species, both terrestrial and marine, many of them considered rare or unique. With 140 protected terrestrial animal and plant species, it is a real hotspot for biodiversity. This exceptional nature is however facing many threats today: mass tourism, fires, pollution, over-exploitation...

KeDGe Business School is the only Business School in France to have one of its campus located in a national park, a unique chance which also carries a great responsibility towards the local environment.

KEdgE BusinEss sChOOl, A piOnEER in ThE pREsERvATiOn Of BiOdivERsiTy—We have engaged a partnership with the Calanques National Park to promote biodiversity and respect for nature. The current chairwoman of the Economic, Social and Cultural Council of the Park is a KEDGE BS executive, who also has an advisory role on its Management Board.—Our School was the first member of the Conférence des Grandes Ecoles network to sign the Charter for biodiversity, in April 2014. This commits us to integrating the principles of the National Biodiversity Strategy (Stratégie nationale pour la biodiversité / SNB) into our educational and research policies, as well as into our management practices for sites under our responsibility.

OuR sTudEnTs ARE vERy COmmiTTEd TOO—The Nature Walk, an exciting discovery trail which enables participants to explore the biodiversity of the Calanques National Park, was also inaugurated this year with the help of volunteer students and staff members. It aims to promote biodiversity on the Luminy site, notably with the creation, on the campus, of a sanctuary for endemic Calanques species.—This project was a collaboration between the School, the Inspire Institute and the Green Space municipal units of the City of Marseille.Student associations such as Unis-Terre (social solidarity and sustainable development) and Phoenix (equal opportunities) offer activities aimed at improving the management of natural areas, notably through educational outreach initiatives which highlight the richness of the local fauna and flora, reaching out not only to our students and staff, but also to the many park visitors walking across the campus.

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ENERGY PERFORMANCE

All our key stakeholders are involved in this initiative: *Our campus technical servic-es are tasked with introducing new tools to improve building management practices. *Our students are also very

much involved, offering notably a range of conferences and awareness-raising campaigns. They also organised a series of UN-backed simulation exercises on topics such as the Kyoto Protocol, the Copenhagen Summit, and responsible management of natural resources, water and forests.

NEW CHALLENGES AHEAD—Our School is facing up new challenges with an increasing student population, the increased frequency of professional travel between campuses brought about by the merger, ever-growing digitisation and

Energy performance has been one of the main focuses of our campus environmental policy since we formally committed to reducing our greenhouse gas emissions, in the wake of the Copenhagen Climate Change Conference in 2009.

the emergence of new digital/online teaching tools, the introduction of electric vehicles on our campuses and new buildings constructed in Bordeaux (and very soon in Marseille too). —Many of those challenges are related to the need for more energy efficiency. More specifically, Kedge Business School needs to:- Keep energy consumption in reign despite its expansion- Stabilise/reduce energy bills - Carry out insulation work on existing buildings- Extend its advocacy and change management actions- Move towards an integrated energy management system on all sites. —On this last point, the Bordeaux campus has been working in collaboration with an engineering consulting firm BEHI since December 2013. Energy consumption monitoring enables users to track excessive use and pinpoint its causes, be they technical or behavioural, in order to try and come up with quick and effective solutions. The School is working with BEHI on the production of an ECO GUIDE that will explain to all concerned the best practices and responsible behaviours to adopt in both offices and classrooms, depending on external conditions.—Other actions are currently being considered to further improve our energy performance, such as the removal of air conditioning systems and the introduction in a central air treatment system in older buildings using free cooling (whereby buildings are cooled down overnight in summer so as to minimise the use of cooling units), or the use of building management systems (MBS) to improve control over outdoor lighting.—The new buildings planned for the Marseille campus for 2017 will all use positive energy technology.

ACTIVITY AND SUSTAINABILITY REPORT 2013 / 2014


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THOMAS

CEO48 YEARS OLD

Bordeaux, Marseille, Paris, Shanghai, Suzhou, Toulon

The merger between Marseille and Bordeaux is akin to a successful cross-pollination. It was conceived with a view to achieve breakthrough innovations. “This original ‘big-bang’ must be followed through with new achievements of a similar nature. Our ambition is to translate this first breakthrough into a wide range of transformative projects. This is how we will breed real talent,” explains Thomas Froehlicher, CEO of KEDGE Business School. For Thomas, the human factor is at the centre of everything. When he took office, he made it clear that what matters is not whether you are from Marseille, Bordeaux, Toulon, Shanghai or elsewhere; what matters is to be able to leverage our respective strengths and identify the opportunities for sharing and inventing projects together. In this view, the new CEO initiated a plan of action, based on the strategic roadmap, inviting everyone to fully engage in the process and contribute actively to the fine-tuning of new projects.

He stresses that the future of KEDGE Business School lies in our ability to conduct projects in an integrated and collaborative fashion. Meanwhile, the renewed strategic focus on “Back to normal” initiated by Thomas pursues a dual objective: “On the one hand, we want to enable our students, who will be shaping tomorrow’s companies, to fulfil their personal and professional potential, and be able to move forward and reinvent themselves throughout their career. On the other hand, we also want to provide businesses with the opportunity to create wealth in all its dimensions, and by this I mean economic of course, but also human, social and more. KEDGE Business was founded with this ambition in mind,” he adds. Thomas Froehlicher advocates a societal approach to management, which must be backed by adequate investments, as he is sure of one thing: the happier you are, the more you achieve.

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VANESSA

PROJECT MANAGEMENT FOR ACADEMIC AND CAMPUS

OPERATIONS31 YEARS OLD

Bordeaux

The merger brought out a career opportunity for Vanessa. “In my new position, I am now in direct contact with students,» says the former HR executive. Now in charge of project management for Academic and Campus Operations, Vanessa Doiret is galvanised by the change and excited by her new responsibilities: “It’s exciting to work on transversal projects that help to remove organisational silos and open up new relationships.» Her role is to lead multi-departmental teams put together for customer-centric projects. Her current flagship project is Student Services: “18 people are mobilised from their respective departments for this project aimed at supporting students in their daily life. Students can ask a question, either in person or on the dedicated platform, and the team will seek out all the necessary info for them,” Vanessa explains. Of course, as with any new initiative, it takes some time to get the ball rolling.

Another project is the implementation of the Wellness scheme in Bordeaux. “In addition to coordination, we also had to recruit a team of volunteers to support students experiencing difficulties, deploy communication tools, organise the Wellness Week...” Vanessa is already seeing the first signs of a renewed proximity with students, as well as a new post-merger approach focused on simplification: convergence despite the diversity of our audiences, a common culture despite our multi-campus operation...” There are still growth pains to be tackled and it can be pretty challenging, but I definitely appreciate the School’s ability to reinvent itself.” And what about the students? Vanessa is full of admiration and describes them as chock-full of energy and creativity, eager to explore a world without borders.

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CÉLINE

HEAD OF LEARNING-BY-DOING30 YEARS OLD

Marseille

Céline agrees wholeheartedly with the School’s philosophy which sees learning-by-doing as a key component of the pedagogical tool kit. “It is definitely through experimentation and action that students learn the most. This allows for a development that is both personal and professional, “says Céline Salle, Head of Learning-by-doing at KEDGE Business School. In this capacity, she leads the pedagogical teams in charge of supporting students through their Pro-Act projects. With these projects, as with most of the School’s programmes, interactivity and practicality are highly valued. From the initial phase, where they have to define their project, to the action phase where they implement their defined strategy, students have to focus on achieving tangible outcomes,” insists the KEDGE BS alumnus. Pro-Act projects enable students to acquire a quasi-professional experience and thus enhance their employability. “The projects benefit students and businesses alike, everybody wins,” Céline adds.

She is also in charge of coordinating the Kick Start Weekend, a major event initiated at the time of the merger. “It brings together our student associations and project owners. Workshops are organised to enable students to build collectively on concepts and ideas born out of their previous reflections. One year on after the merger, a common multi-campus culture is already in evidence and the exchange of best-practices has already become second-nature,” she is pleased to report. This is yet another way to prepare students for the world of tomorrow.

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KATIA

ASSOCIATE PROFESSORENTREPRENEURSHIP & NEW BUSINESS MODELS

44 YEARS OLDMarseille

The key insight, which was to form the core of her research activities, came at the time of her Master thesis on small businesses, where the human factor is at the centre of everything, notably with regards to environmental, social and societal common sense. “The challenge, for large corporations, is to come back to this essential truth”, asserts Katia Richomme-Huet, associate professor in Marseille, where she combines theoretical knowledge and the study of practical cases to encourage her students to reflect and shine a new light on entrepreneurship. “I believe business can also be a facilitator in achieving new environmental and societal models, so I invite my students to add shades of ‘pink and green’ to their vision of entrepreneurship. This is something you have to learn and develop,” she says with great enthusiasm. In fact, this forty-something, in charge of the Entrepreneurship & New Business Models cluster, demonstrates great enthusiasm and deep conviction in everything she does. This is someone who after all did not hesitate to resign, in 2012, from a very safe and comfortable academic position because of incompatible principles.

She communicates this commitment to personal responsibility everyday to her students. “For an entrepreneur, personal responsibility means taking ownership of all the consequences and potential risks of your decisions.” Katia is not afraid to tackle serious cases to illustrate her point, such as the compensation for employees victims of asbestos exposure in the workplace. One of her trademarks is her collective and collaborative approach to research. Her past sporting achievements undoubtedly played a part in this. She enjoys the confrontation of points of view and likes to come out her comfort zone to move forward. Never one to rest on her laurels, she is also working on digital development for the e-learning platform that will benefit the Grande Ecole Programme and the School as whole.

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JAN

LECTURER-RESEARCHER IN INTERNATIONAL MANAGEMENT

51 YEARS OLDBordeaux

Jan knows all about expatriation. He left his native Holland for Lebanon at the age of 20, before embarking on a series on prolonged stays in China and Japan. “The simple fact of working abroad changes the way you look at the world”, explains Jan Schaaper, who teaches International Management in Bordeaux, mainly on the EBP programme. He is also a researcher, studying the approaches to management of French multinationals in Asia and those of Chinese and Japanese corporations in Europe. He feels very passionate about his subject and this passion informs his whole approach to teaching: “The strength of our programme is that we enable our students to travel and learn to adapt to other cultures, other languages, other landscapes... This is a skill that you have to learn young, a bit like cycling! And this will become all the truer in the coming years,” he explains. The time when large corporations struggled to find experienced executives ready to emigrate to faraway places like Asia is now behind us. Young executives are now mobile.

How does he view teaching nowadays? “We are definitely heading towards a digital culture. Because anyone can check anything in a matter of seconds on Google, we are moving towards a more implicit approach. There is also a renewed focus on action. That is why I strongly believe in the benefits of learning by doing. This is nothing new of course: we are simply getting back to basics. Above all, we must remain focused on behaviour and attitude. The human factor remains at the centre of everything.” A rather reassuring statement coming from an expert in management!

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MARIE & ELSA

PROGRAMME GRANDE ECOLE STUDENTS, YEAR 3

23 YEARS OLDBordeaux

India, Bangladesh, Bolivia, Peru, South Africa, Zimbabwe… They travelled for a total a six months. Six months during which Programme Grande Ecole students Marie Aubé and Elsa Gehanne went to meet women entrepreneurs as part of their final year thesis project. The project was initially sparked by many things: a shared interest for micro-credit, a friendship forged whilst working at the AIESEC student association in Bordeaux, a common single-mindedness... “We wanted to dig deeper on the topic of entrepreneurship and explore its concrete impact on certain communities. We were fascinated by the research carried out by Professor Yunus on how women invest their income in health, hygiene and education for their children and thus contribute to the development of their country. So that was the angle we chose to explore for our thesis,” says Marie, who also points out that KEDGE Business School offered their full support, both financially and through validating the project as their final graduation thesis.

Back in Bordeaux, Elsa and Marie pursued their work with their Acting for Change Tour association, which promotes women’s empowerment through entrepreneurship. One of its key objectives is to raise awareness and demystify entrepreneurship, especially amongst young people and the fairer sex, which accounts for only 30 % of new business creation in France today. The association notably hosted a special evening dedicated to entrepreneurship in Bordeaux on 21 January. Another key objective is to contribute to a wider dynamic in support of female entrepreneurial initiatives. “We are in talks with the Solid’earth association so that other students can follow this project through with more work on the ground.” Let us hope their message is heard loud and clear.

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MARVIN

CeseMED STUDENT, YEAR 2 20 YEARS OLD

Marseille

Marvin says he simply has a knack for always being in the right place at the right time. But surely there is something else at play in his success story: personal merit. Marvin Mendy grew up in Marseille and has an atypical background. “My lycée was located in a ZEP [Educational Priority Zone] so I never imagined that I would end up studying in a Grande École,” he says. He explains this initial lack of ambition by the absence of role model and low self-confidence. A mental glass ceiling, in other words. By the time he was 15, however, thanks to the Phoenix Equal Opportunity* project and to the personal intervention of his school’s principal who saw his potential, Marvin started to dare imagining a very different future for himself. Thus, after a classe préparatoire IEP, he was awarded a scholarship grant and joined KEDGE Business School in 2013. Even though his study fees were paid up in full by the school, Marvin still worked as a waiter at KFC to make ends meet.

Now in his second year at the CeseMED programme, Marvin appreciates he has come a long way and it is important for him to give back. Thus, he was in charge of educational actions at the Phoenix student association for a whole year. “Every Saturday, I hosted debates on current issues with high school pupils on the campus. The idea was to get them out of their neighbourhoods, as someone had once done for me, present them the School and its scholarship scheme, and open their minds up to possible futures for themselves,” Marvin enthuses. He is very proud of this work. And so should he. And to help more young people overcome those mental and cultural barriers, KEDGE BS will launch a new scheme in 2015: KAP. The aim of this new initiative is to engage academically gifted youngsters, remove financial constraints, offer bespoke coaching... in other words show them that a higher education institution believes in them.

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ME, YOU & US

JULIE

KEDGE DESIGN SCHOOL STUDENT, YEAR 2

23 YEARS OLDToulon

She wanted to go further. Following a 2-year technical degree (BTS) in Space design, Julie Favier wanted to stand out professionally and expand her knowledge in areas such as graphic design, product design, marketing... She has no regrets from her first two years as a student, but she could see some gaps that needed to be filled. “I felt I needed to become proficient or improve my skills in certain areas, such as public speaking, project management, mastering new technologies...,” explains Julie, who is currently completing her second year of the Master 1 programme, on the KEDGE Business School campus of Toulon. Another attraction was the Innovation Lab, which opened in March 2014 in partnership with ISEN, and where students can work on uncovering new forms of usage thanks to innovative facilities. “3D printing, laser cutting, latest generation software... It’s all there. These workshops, which are designed in collaboration with large corporations, allow you to familiarise yourself with the technologies of tomorrow, and work alongside students from other institutions,” she points out.

Julie has also been working part-time at an architect agency since her first year, and she values this opportunity to gain work experience in parallel to her studies. This is yet another way to increase her employability. The move has paid off since Julie has already secured a permanent employment, starting from next summer, with a local real estate developer. “I am obviously delighted, but I will miss campus life.” Indeed, Julie has forged very close friendships on the campus, a new “family”, especially with her involvement with the Student Union (BDE).

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ME, YOU & US

HARVEY

MBA STUDENT 30 YEARS OLD

Shanghai

It was the reputation of the programme that tipped the balance. Harvey also wanted to see the bigger picture. Truth be told, Harvey Zhao was starting to feel “a little bit frustrated” at his Shanghai-based transport company. “After seven years of working in logistics, I decided to join this MBA based on its strong reputation in China and Europe and on the top quality of its faculty. Whether in human resources, finance or strategy, all lecturers really know how to broaden your perspective on international trade,” he says. For more than a year now, Harvey has been spending two days a week working for his company, and the other three on the permanent KEDGE Business School campus, located in the prestigious Shanghai Jiao Tong University. “Indian, French, Malaysian... There is a real cultural mix here. We all share not only our professional experiences, but also our respective customs and traditions. There is a genuine and unique human element to this MBA.”

Harvey also points out that the KEDGE Business School MBA has a global alumni network, with more than 1,000 graduates all over the world. “And it just keeps progressing in the Financial Times ranking tables, up 16 places this year!”. At the end of a very busy semester, Harvey will have officially completed his MBA. What about future plans? “Travelling,” he responds in a flash, starting with Bordeaux for the graduation ceremony of course!

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ME, YOU & US

ALUMNI, CO-FOUNDER OF BIME ANALYTICS

35 YEARS OLDMontpellier

RACHEL

This cheerful thirty-something has built her career through sheer fearlessness. Dealing with the macho-ness of the high-tech world? Bring it on! Going international when it all felt too cautious in France? No problem! For all the talk of gender parity, stereotypes do have a thick skin but Rachel has just dealt with it. “I know how to turn situations to my advantage in order to stand out. “ Rachel is now CEO of the company she co-founded with her husband in 2009. Bime Analytics, a company which single-handedly rewrote the rulebooks of Business Intelligence, with services delivered all over the world and a solid partnership with Google. More recently, the start-up opened a subsidiary in Kansas City, Missouri. “We also have a small office in San Francisco,” says the young mother, who lives in Montpellier. The French Ministry of Higher Education and Research recognised their strong potential very early on, awarding them its prestigious Innovation award in 2009. They have won many more awards since, most of them international.

This international aspect is important for this KEDGE Business School graduate, class of 2003: “The School opened the doors of large corporations for me. This enabled me to start my career in an international context, which was exactly what I wanted.” Rachel keeps fond memories of her student years in Marseille and in Canada. “I met my husband and many of my friends there.” This ability to build a fantastic and lasting personal and professional network is one of the School’s strengths, says the entrepreneur who was part of the delegation that accompanied President François Hollande during his visit to Silicon Valley in 2014.

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ME, YOU & US

MARC

SENIOR CHANNEL ACCOUNT MANAGER, LENOVO

37 YEARS OLDParis

The oral examination was the starting point. “They really pushed to see what I was made of. I felt they were genuinely interested in my profile and potential. They did not only look at my school results. They even asked me about my sporting interest, which is rugby,” recalls Marc Bringuier, speaking about the oral examination that led him to join KEDGE Business School in Bordeaux. He graduated in 1999, but the impact of his studies is still very much felt to this day. “Events management, auditing, actuaries, sales... and today IT. The School’s curriculum enabled me to develop a strong generalist background and a very open-minded approach, which meant I was able to pursue an atypical career as nothing was off-limits for me,” he adds. Marc sees international borders not as obstacles, but as opportunities and motivating factors.

“I find it so fascinating to see how differently people can interact depending on their cultures and backgrounds. Bordeaux taught me not only how to adapt, but also how to rally a team around a project, regardless of where its various members are located on the planet.” Marc’s career has taken him to Spain, Belgium, Switzerland and, more recently, Paris, where he now works for a global company: Lenovo. As a senior channel account manager, in charge of the largest retailers’ accounts for tablets, Marc deals not only with the products themselves, but also with the evolution of their users’ habits: “What interests me, beyond the technology in itself, is to observe how information is consumed and how this is constantly evolving.” A job that offers fascinating prospects in a field where things can only get more and more innovative.

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ME, YOU & US

CORPORATE OFFICER, HEAD OF RESOURCES, CAISSE D’EPARGNE

PROVENCE-ALPES-CORSE51 YEARS OLD

Marseille

SERGE

There are certain things that become self-evident over time, as relationships mature, affinities emerge and mutual confidence builds up. “The agreement signed with KEDGE Business School to create the “Work and well-being” research chair was basically a natural continuity, building on an ongoing collaboration in other, perhaps more conventional, educational areas. This continuity lies, firstly, in the fact that this chair perfectly fits the spirit of the work we have been doing together since 2010, which is intended to support our commitment to social performance. Secondly, there is full compatibility between our respective core values,” says Serge Derick, Corporate Officer and Head of Resources for Caisse d’Epargne Provence-Alpes-Corse (CEPAC). When CEPAC says “Audacity”, KEDGE Business School says “Create”; when the bank says “Professional best practice”, the school answers “Share”; and when CEPAC demands “Responsibility”, KEDGE BS obliges with “Care”.

With such a clear compatibility of values, the creation, in June 2014, of the “Work and well-being” research chair can only be a mutual opportunity, with the bank’s “Working and managing together” approach benefiting from our research output, and teaching benefiting from real-world experience and the ability to train practising executives. The ultimate ambition of the chair is the emergence of an innovative managerial approach combining the principles of performance and humanism. Serge Derick understandably feels very passionate about this opportunity to contribute daily to the cultural and social transformation of an organisation that has the means required to meet its ambitions.

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ME, YOU & US

OLIVIER

FOUNDER OF DUVAL & BLANCHET35 YEARS OLD

Bordeaux

When Olivier needed to find a part-time intern for his wine trading house, he immediately knew where to ask. “For me, it was almost like a reflex to turn to KEDGE Business School, which I also knew about from family members,” says the founder of Duval & Blanchet. Olivier Duval knew about the Wines and Spirits Management (MVS) Specialised Master, “like a lot of people in the industry and in my region” says the former auditor, whose father graduated from Sup de Co Bordeaux and whose grandfather was the manager of Château Lafite Rothschild. The entrepreneur was looking for a postgraduate profile for his intern. “Firstly because this profile matched our business needs, but also because you tend to get on better with people whose background is similar to yours,” says Olivier who did indeed follow a similar academic path: classe préparatoire HEC, IEP Strasbourg, Masters in Finance.

In 2012, the wine trading house finally recruited a KEDGE Business School student. “He is committed, genuine and passionate. It was quickly evident we were going to get on well. I also rather liked his atypical profile,” says Olivier. The strength of the MVS programme? “It provides a global view on the wine industry: sales techniques, tasting, marketing... This is a significant advantage in a complex sector with an ever-increasing number of actors, many of them highly specialised”. Arnaud, who holds a 2-year technical degree (BTS) and a degree in biology, and who already had international work experience under his belt -with an internship in the agri-food sector in San Francisco- was recruited on a permanent basis as sales manager for Duval & Blanchet, where other KEDGE part-time interns are now following in his path.

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ME, YOU & US

MIKE

VICE DEAN & PROFESSOR KOREA UNIVERSITY

BUSINESS SCHOOL50 YEARS OLD

Seoul

The partnership model is unique. By entering into close alliance with the famous Korean University Business School, KEDGE Business School will be the first European school to offer a dual Euro-Asian degree in International Business Management (MSc and MBA). For the Vice-Dean of KUBS, who is in charge -amongst other things- of seven of the best MBAs in Asia, “we are the first South Korean university to ever open a branch in France.” “From September 2015, our first class of 30 students will start their year in Bordeaux. They will then go to Seoul -KUBS- in January and Shanghai -Jiao Tong University- in May.

These young executives are going to experience a genuine initiatory tour of Asia, followed by a series of internships in some of the best Korean corporations, including Hyundai and LG,” says Cho Myeong Hyeon (a.k.a. “Mike”). The strategy professor talks about the benefits of this positive culture shock: “We will do everything to make them feel welcome and at home on the KUBS campus.In Seoul, the young executives will benefit from optimal conditions, with three state-of-the-art buildings and a wide range of facilities, including a football/volleyball pitch, a swimming pool... This social dimension is essential since our students are here not only to learn business the Asian way, but also to get a sense of our culture. When asked about the career prospects of the future graduates, Mike Cho has no hesitation: “If I was running a company that wants to expand on Asian markets, I would definitely take them on as soon as they graduate!”

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