OUR CORE BUSINESS COCREATING JOBS FOR WOMEN IN RURAL INDIA

why: India: a large and rapidly expanding global economic power. The middle class is growing along with it. Yet, the underclass lives on just two dollars a day. There is very little paid work in rural India. Families lack income: there are high levels of poverty, malnutrition and illiteracy. Women on Wings co-creates one million jobs for women in rural India. A job means an income, economic autonomy and an escape from the cycle of poverty. Research shows that women spend their income on their families. Children can go to school, which increases their chances of a better future.

how: ’Human Capital’ is the core of what we provide. We provide business consultancy to Indian social entrepreneurs that create employment for women in rural India. Our experts share their time and skills pro bono. They have 15+ years of experience in e.g. marketing, finance, product development, production, retail, food, supply chain management.

what: We scale Indian social ventures, our business partners. Either through ‘1 on 1’ consultancy: our experts work – on site and off site – with the business partners to support scale their business. Or we bring together multiple business partners facing similar issues and work on solving those. The aim is the same: improving the business of Indian social enterprises, so more products will be sold and more jobs are created. Thus, we co-create lasting impact.

BECAUSE A JOB MEANS A BETTER LIFE

We have one clear aim: to co-create jobs for women in rural India through acceleration of social enterprises that employ these women. And by doing so, taking families out of poverty.

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ACTIVITIES AND THE RESULTS FROM A SELECTION OF OUR BUSINESS PARTNERS

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Business partner Women on Wings advised on Results

MoralFibresince 2015 | textiles

• Branding strategy • (Cost) pricing• Sales

• Brand manual for 2 brands • Clear positioning in the market • Sales plan for brands for

specific customer groups

Rangsutrasince 2008 | textiles

• Process analysis and redesign

• Internal communication towards all stakeholders

• Strategic planning for next stage of growth

• Process flow and solutionsfor bottle necks

• Communication plan forinternal communication

• Focus on retail strategy and execution

Grameen Sahara since 2016 | food & agri

• Business planning• Social Media Strategy • Internal and External

communication• Organization Development

• Closure on the Contract withthe identified buyer of spices.

• Facebook page set up, regularupdation of the website and a blog started.

• Better teamwork, improvement in the decision-making process.

• Organization structure developed, job descriptions being created

Ecoadsince 2016 | forestry

• Business Planning & Sales Strategy

• Branding & Communication• Process Automation &

Assembly line production evaluation

• Clear direction & focus on products of core competence along with Clear sales approach for existing and new customer (segments)

• Defining the Brand Value preposition and standardizing the communication through all tools & mediums

• Changing the production methodology to complete Assembly line process & identifying steps for automation

Mandala Apparelssince 2015 | textiles

• Sales and distribution strategy• Marketing plan• Blue print for organization

in line with strategic plan and growth

• Clear sales approach for existing and new customer (segments)

• Organizational growth plan• Clear roles and

responsibilities

CropConnectsince 2016 | food & agri

• Sales workshop• Communications workshop• FY12017-2018 pre-planning

workshop

• Sales plan formulated• Strategic planning • Newsletter developed• Organization structure

developed, job descriptions being created

Swornajyotisince 2015 | poultry

• Accounting timelines, SoP’s and key financial metrics

• Communication plan• Marketing strategy and a

short -medium term sales & distribution plan

• Assessment of small scaleback-yard poultry model in collaboration with Wageningen University

• Increase in efficiencies between the branch and central offices

• Branch heads understand budget and monitor costs

• Increase in Sales • Efficient record keeping

Business partner Women on Wings advised on Results

ROPEsince 2016 | forestry

• Business Planning & Organization strategy

• Defining the Marketing Communication for different channels

• Clear direction & focus on products of core competence (Natural Fiber)

• Clear communication and precise tools to marketing, increased retail sales & coverage

‘Human capital’ is the core of our service. Women on Wings provides business consultancy to Indian social enterprises, our business partners, which create employment for women in rural India. Women on Wings’ experts have a minimum of 15 years of professional experience in e.g. marketing, finance, product development, production, retail, supply chain management and distribution.

They offer their time and knowledge pro bono to the Indian business partners, whom they regularly visit.

In FY 2016-2017, our 60 experts, consultants and our core teams in India and the Netherlands spent almost 3,000 working days supporting the growth of our business partners in India

Examples of the activities of experts

Stefan Bakker social media manager, moderated a social media summit in Gurgaon with multiple business partners. In a two-day workshopparticipants worked on creating a social media strategy and content plan, including tactics for posting and targeting. He also explained the importance of monitoring social media results in order to continuously improve the social media engagement of the 35 participants present.

Michèle van de Craats events and communication professional, coordinates the organization of the 10th anniversary of Women on Wings in the Netherlands. Since March 2017, she is the driving force behind the project team that works on creating an impactful business event on September 25, 2017.

Carla van Aalderen HR & organizational development manager, worked with the team of Grameen Sahara in Guwahati on designing the company’s new organizational structure and HR Policy. She also worked with the Maitree team in Tonk on developing their organization structure and build capabilities of the human resources.

WE INVEST WITH HUMAN CAPITAL

•

•

•

35Indian business

partners

60We work with

35funding, knowledge &

network partners in Indiaand the Netherlands

...and 60 Dutch experts

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Our core values

Living up towe do what we say and

we are specific

Energeticpeople show enthusiasm, courage and energy for the heart of the matter

Equalitywe work on the basisof equality and withrespect for people

StrategyDevelopment of sustainable social businesses in the focus sectors

TEXTILES & HANDICRAFTS

FOOD & AGRI

FORESTRY

Our business model

Business knowledge Employment

60 Indian companies

jobs forwomen

Women on Wings experts 35 230,000

WOMEN ON WINGS ORGANIZATION

Our team in India

• SHILPA MITTAL SINGH and RONALD VAN HET HOF, managing directors

• ANUPAMA MAIRAL, fundraising consultant

• CHANDRA SHEKHAR DAS, driver and office support

• DEEPIKA SHARMA, senior consultant

• INEKE BEZEMBINDER, office manager & communications

• MANISHA DUA, researcher

• PUJA CHANDRA, researcher

• SEEMA DAWAR, communications support

• SHASHANK TEOTIA, senior business consultant

• SUPRIYA KAPOOR, senior business consultant

• TANVEEN RATTI, creative consultant

Women on Wings Foundation (India)

Women on Wings Foundation is registered in India as a company under

section 25 since March 2014. Donations to Women on Wings Foundation come

under section 80G of the income tax act, 1961. Per June 2017 the Board of

Directors (non-executives) comprises:

Stichting Women on Wings (Netherlands)

Stichting Women on Wings is registrered in the Netherlands as a foundation.

Women on Wings has the ANBI status (Algemeen Nut Beogende Instelling),

granted by the Dutch Tax Administration, therefore tax exemptions apply to

donations. Per June 2017 the Board of Directors (non-executives) comprises:

• SHILPA MITTAL SINGH, since 2015

• SMITA MANKAD, since 2016

• VIKAS CHATURVEDI, since 2014

• VIDYA SHAH, since 2014

• ELLEN TACOMA, permanent invitee

• MARIA VAN DER HEIJDEN, permanent invitee

• ELLEN TACOMA, chairperson, co-founder since 2007

• MARIA VAN DER HEIJDEN, secretary, co-founder, since 2007

• SMITA MANKAD, since 2017

• VIKAS CHATURVEDI, treasurer since 2012

• VIDYA SHAH, since 2014

Our team in the Netherlands

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• HILKE TOL, human resources

• JOSÉ VERBEEK, finance

• MARTHA VAN DIJK, fundraising

SOME OF OUR FUNDING & NETWORK PARTNERS SUPPORTING OUR GOAL AND APPROACH

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C&A Foundation is working to transform the apparel industry into a fair and sus-tainable industry that respects the rights of workers, improves livelihoods and conserves the environment.

OUTCOMES• Financial support for

Women on Wings • C&A employees coach

business partners in the fields of production of andpreparing for export of apparel and fashion accessories to new markets

Achmea Foundation initiates and supports projects related to issues that are in line with Achmea's tradition (financial services, healthcare and agriculture) that help to permanently improve the lives of people from socio-economically disadvantaged backgrounds.

OUTCOMES• 3 year program that aims to

co-create extra jobs in the food & agri sector in India.

• Achmea emloyees share knowledge, experience and expertise with selected business partners

Motorola Solutions’ innovations connect teams with secure communications networks around the globe, helping officers predict and prevent crimes or investing in science, technology, engineering and math (STEM) education for future leaders.

OUTCOMES• A substantial financial

donation for 2016-2017• Aimed at creating jobs and

an income for women in rural India

OUTCOMES• Financial support to program

that aims to co-create extra jobs for rural women weavers in Karnataka, in tri-partnership with GoCoop

Antrix Corporation Limited is the commercial arm of Indian Space Research Organization (ISRO). Antrix promotes and commercially markets the products and services emanating from the Indian Space Program.

AIACA represents organizations in the handicraft sector and creates an environment for promoting sustainable models of craft based livelihood. Craftmark is a national certification programdesigned and managed by AIACA which authenticates genuine handmade high quality handicrafts of India.

OUTCOMES• AIACA helps identifying its

Craftmark members who can benefit from our interventions

• AIACA facilitates coordinationbetween us and the selected members to help address their key challenges

The Dutch embassy in New Delhi is a warm ambassador of Women on Wings. Women on Wings is invited to all official business and social events hosted by the Ambassador.

OUTCOMES• Participation in various economic

trade and networking sessions, like the new Indus Forum

• Successful ‘Silent auction’ event at the Residence of theDutch Ambassador

VOICES SUPPORTING TO BUILD OUR SUCCESS

SUMITA GHOSE Founder and CEOat Rangsutra Crafts

“Women on Wings has given

us unwavering support during

a challenging and

transformational time.

The benefits are now being

seen through our increased

sales, increased number

of artisans in employment,

launching of our own retail

product range and

increasing number of grant

funding projects to train and

provide sustainable

employment to Indian

artisans.”

SIVA DEVIREDDY Founder and CEO at GoCoop:

Without Women on Wings,

GoCoop would not be where it

is today. Their workshops gave

us a good understanding of

how to work with international

retailers, their buying cycles

and how we should plan our

sales and marketing activities

around these clients.

We now have a good plan on

creating specific B2B

collections over the next few

months and taking them to

market. Once, after a field

visit, we discussed the topics

around sustainability and how

the handloom co-operatives

present a very different

alternative to the traditional

textile supply chains across

the world. I am very hopeful

that we would get to take this

agenda forward and more

fashion brands and

retailers would adopt sourcing

of handmade fabrics through

co-ops. ”

ILAN VUDDUMALAYC&A Foundation, Funding Partner

“Through this partnership

with Women on Wings,

we want to enable more

women to earn their own

income. Economic

independence for women

means more children can

go to school, more meals

per day for their families

and communities, and

an overall better standard

of living for them and

future generations.”

HER MAJESTY QUEEN MÁXIMA OF THE NETHERLANDS

“Women on Wings has

helped to improve the lives

of more than 200,000

families in rural India.

By sharing knowledge and

skills, it enables women to

earn their own living.

A wonderful example of

helping people make a

better future for themselves

and their communities.”

CASPER SCHOENMAKERSExpert in the area of Go To Market

“As one of the few "man on

wings", I had the opportunity

to travel end 2016 to India on

behalf of Women on Wings and

meet and work with a number

of entrepreneurs in the field of

food, retail and textiles. If there is

one place in the world where the

need for the global development

goals is omnipresent, it's India.

Encouragingly, I´ve met super

talented, energized and

experienced professionals who

realize their dream of making a

positive impact to society and

create economic welfare through

leading social enterprises. It´s not

either OR, it’s an AND game and

the model of social enterprise

seems to be a sustainable way

for development. I’m really proud

to be a part of it. Looking

forward to contribute as ‘Man on

Wings’ in 2017!”

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One million jobsWe aim to co-create one million jobs for women in ruralIndia by working with Indian social entrepreneurs that share our vision of sustainable growth in jobs and income for women. From the start in 2007 to June 2017, Women on Wings has co-created 230,000 jobs for women in rural India.

WOMEN ON WINGS IMPACT

HOW TO SUPPORTWOMEN ON WINGS

Experts

Business professionals with at least 15 years professional experience who wish to make their knowledge and skills available –pro bono- to social enterprises in India. For example specialists in marketing, production, supply chain, communication, finance and retail.

Our impact so far

230,000 families 2 meals a day

690,000children spared from

malnutrition

Reaching

100,000 jobsthe milestone of

Annual Report | 2013

Reaching

100,000 jobsthe milestone of

Annual Report | 2013

690,000 children to (a better)

school

Reaching

100,000 jobsthe milestone of

Annual Report | 2013

Reaching

100,000 jobsthe milestone of

Annual Report | 2013

230,000 sustainable jobs for women co-created

Funding Partners

We aim for longtime partnerships with companies and/or corporateor private funds/financiers to make the needed long term and consistent commitment to Indian social entrepreneurs possible. Aimed at the sustainable development of jobs for women in rural India.

Network partners

The sharing of network, services and/or products to Women on Wings for free or at significant reduced cost, is also supporting towards the creation of jobs for women in rural India.

Friends

Individuals from the private sector, who understand the importance of our work, believe in economic development and like to support financially with a minimum of 100 euros or 5,000 INR per year.

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10YEARS OF

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WOMEN ON WINGS INDIA

Tower 24, Flat 602

Orchid Petals, Sohna Road

Gurgaon 122001, Haryana

India

Phone 0124 406 9950

or 98 1834 6771

12A and 80G registrations

WOMEN ON WINGS NETHERLANDS

Woudenbergseweg 41

3711 AA Austerlitz

The Netherlands

IBAN NL64 RABO 0136489931

KvK Utrecht 30229787

ANBI - RSIN 818424692

info@womenonwings.com

www.womenonwings.com

10YEARS OF

IMPACT