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OUR DIGITAL JOURNEY …AND WAY FORWARD TORRY PEDERSEN, PUBLISHER AT VG
Digital Innovators Summit, Berlin. 21st of March 2016
TODAY: A GLOBAL INTERNET PLAYER WITH LEADING POSITIONS IN 24 COUNTRIES
Twitter @SchibstedGroup 4
■ 6,800 Employees
■ 15bn Revenue (NOK)
■ 30 Countries
■ #1 in General Classifieds in
24 markets
■ Reaching >200m people
worldwide
5
OUR DIGITAL TRANSFORMATION IN FLIGHT – BUT A LONG WAY TO GO
Q4 2015
62% 2019
±80%
Share of digital revenues
2011
35%
6
OUR LONG TERM STRATEGY
IDENTITY / DATA
A global leader in online classifieds
Providing popular, digital services to make everyday life easier
Building world class digital media houses
ONLINE CLASSIFIEDS NEW ONLINE SERVICES MEDIA HOUSES
Invest in new setups and give freedom/focus
VG.no
VG mobile
VGTV
2000 2010 2014
Photo by Heisenberg Media @ Flickr
Our Christmas Eve Index
93% 82%
61%
44% 35%
27% 21%
7%
16%
29%
39% 45%
54% 62%
3% 9%
17% 20% 19% 17%
2009 2010 2011 2012 2013 2014 2015
Dektop Mobil Tablet
Photo by Fougerouse Arnaud @ Flickr
K2 Oslo April 2015 16
WE ARE BUILDING COMMON PLATFORMS
Marketplace
Platform
Media
Platform
Advertising
Platform
A LOOK AT OUR PRODUCT AND TECH STACK
Twitter @SchibstedGroup 17
END
PRODUCTS
PLATFORMS
COMPONENTS
1. Publishing 2. Marketplaces
3. Advertising
Identity
Payment
Schibsted Potential New Platforms
Experimentation
Fraud
Data & Analytics Infrastructure ENABLING
TECHNOLOGIES
Future potential products
26
■ The digital transformation affects everything we do. It will NOT stop – rather
accelerate even quicker.
■ It is a global game now. Strong international competitors.
■ The web is changing from anonymous to identified. Login becomes
essential.
■ Traffic and data is the new currency. Will increase further with wearables and
the Internet of Things.
■ More data allow better, more relevant and personalized products and
services.
KEY TAKE-AWAYS