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OUR DIGITAL JOURNEY AND WAY FORWARD TORRY PEDERSEN, PUBLISHER AT VG Digital Innovators Summit, Berlin. 21 st of March 2016

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OUR DIGITAL JOURNEY …AND WAY FORWARD TORRY PEDERSEN, PUBLISHER AT VG

Digital Innovators Summit, Berlin. 21st of March 2016

2

1995 - 2005

FROM NORWEGIAN TO SCANDINAVIAN

Twitter @SchibstedGroup

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FROM SCANDINAVIAN TO GLOBAL 2005 - 2016

Twitter @SchibstedGroup

TODAY: A GLOBAL INTERNET PLAYER WITH LEADING POSITIONS IN 24 COUNTRIES

Twitter @SchibstedGroup 4

■ 6,800 Employees

■ 15bn Revenue (NOK)

■ 30 Countries

■ #1 in General Classifieds in

24 markets

■ Reaching >200m people

worldwide

5

OUR DIGITAL TRANSFORMATION IN FLIGHT – BUT A LONG WAY TO GO

Q4 2015

62% 2019

±80%

Share of digital revenues

2011

35%

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OUR LONG TERM STRATEGY

IDENTITY / DATA

A global leader in online classifieds

Providing popular, digital services to make everyday life easier

Building world class digital media houses

ONLINE CLASSIFIEDS NEW ONLINE SERVICES MEDIA HOUSES

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CONTINUOUSLY DISRUPT YOURSELF

Invest in new setups and give freedom/focus

VG.no

VG mobile

VGTV

2000 2010 2014

Photo by Heisenberg Media @ Flickr

THE CHANGING DIGITAL LANDSCAPE

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WHAT YEAR DID YOU START USING YOUR MOBILE PHONE AS...

Our Christmas Eve Index

Photo by Fougerouse Arnaud @ Flickr

Our Christmas Eve Index

93% 82%

61%

44% 35%

27% 21%

7%

16%

29%

39% 45%

54% 62%

3% 9%

17% 20% 19% 17%

2009 2010 2011 2012 2013 2014 2015

Dektop Mobil Tablet

Photo by Fougerouse Arnaud @ Flickr

Eng US

WE ARE IN A NEW PHASE OF THE INTERNET

13 Twitter @SchibstedGroup

THE COMPETITIVE LANDSCAPE IS CHANGING

14 Twitter @SchibstedGroup

OUR RESPONSE: RAMPING UP IN TECHNOLOGY

K2 Oslo April 2015 16

WE ARE BUILDING COMMON PLATFORMS

Marketplace

Platform

Media

Platform

Advertising

Platform

A LOOK AT OUR PRODUCT AND TECH STACK

Twitter @SchibstedGroup 17

END

PRODUCTS

PLATFORMS

COMPONENTS

1. Publishing 2. Marketplaces

3. Advertising

Identity

Payment

Schibsted Potential New Platforms

Experimentation

Fraud

Data & Analytics Infrastructure ENABLING

TECHNOLOGIES

Future potential products

BUILDING LOGGED IN ECOSYSTEMS

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■ -

Twitter @SchibstedGroup

RE-THINKING THE NEWSROOM

DISCOVER

Discover news,

trends and value in

real time.

CREATE

Create engaging stories

for the consumer with

simplicity.

CURATE

Curate content to reach the

consumer in the right way at the

right time and place.

ENGAGE

Engage audience to

maximize reach, impact

and learning

RETHINKING

READER EXPERIENCES

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■ The digital transformation affects everything we do. It will NOT stop – rather

accelerate even quicker.

■ It is a global game now. Strong international competitors.

■ The web is changing from anonymous to identified. Login becomes

essential.

■ Traffic and data is the new currency. Will increase further with wearables and

the Internet of Things.

■ More data allow better, more relevant and personalized products and

services.

KEY TAKE-AWAYS

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schibsted.com/FutureReport

#FutureReport16

CLICK TO EDIT MASTER TITLE STYLE

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EMPOWERING PEOPLE IN THEIR DAILY LIFE

THANK YOU FOR YOUR ATTENTION!